Homeland Executive and Leadership Team

Franklin Archer, the President, Chief Executive Officer & Board Member, Hac Inc at Homeland, directs the overarching corporate strategy for the entire grocery chain. Overseeing 80 locations across multiple states, the President, Chief Executive Officer & Board Member, Hac Inc ensures operational efficiency and financial health for the employee-owned enterprise. This leadership role involves coordinating with the board to refine long-term expansion goals and maintaining the competitive edge of the Homeland banner within the regional retail landscape. By optimizing supply chain logistics and store performance, Franklin Archer directly impacts the profitability of the organization. Ultimately, the President, Chief Executive Officer & Board Member, Hac Inc secures the stability of the grocery network, fostering growth through strategic investments in infrastructure and technology that support the diverse needs of customers throughout Oklahoma, Texas, Kansas, and Georgia.

Darryl Fitzgerald, the President at Homeland, directs the daily operational execution of the grocery store chain. Overseeing the implementation of retail standards and customer service protocols, the President ensures that each of the 30 statewide locations maintains the high quality expected by local shoppers. This leadership role involves managing store-level performance metrics and coordinating with regional managers to optimize inventory turnover and store layout efficiency. By driving excellence in the front-end and back-end operations, Darryl Fitzgerald directly impacts the revenue growth of the Homeland banner. Ultimately, the President maintains the operational integrity of the brand, ensuring that the grocery chain remains the preferred choice for consumers by delivering consistent, reliable service and high-quality products across the entire regional footprint of the company.

John Peeples, the Owner and President at Homeland, architects the long-term vision for the employee-owned grocery business. Overseeing the preservation of the company's legacy and its commitment to local ownership, the Owner and President ensures that the business model remains sustainable and profitable for all employee-owners. This leadership role involves evaluating market trends and identifying opportunities for growth within the competitive grocery sector. By fostering a culture of accountability and shared success, John Peeples directly impacts the long-term viability of the organization. Ultimately, the Owner and President secures the future of the grocery chain, guiding the company through complex market shifts while maintaining the core values that have defined the brand since the inception of its earliest retail roots in the early twentieth century.

John Stevens, the Chief Human Resources Officer at Homeland, manages the workforce strategy for the largest employee-owned grocery chain in Oklahoma. Overseeing talent acquisition, employee benefits, and organizational culture, the Chief Human Resources Officer ensures that the 100 percent employee-owned model remains a core driver of staff engagement and retention. This leadership role involves designing training programs that elevate service standards across all 30 Homeland locations. By aligning human capital initiatives with the broader goals of the grocery chain, John Stevens directly impacts the operational success of the business. Ultimately, the Chief Human Resources Officer cultivates a high-performance environment that supports the company's mission of providing exceptional value to shoppers, ensuring that the workforce remains the primary asset in the competitive retail landscape of the American Midwest and Southern regions.