Leadership Overview
Homeland has 4 executives leading key functions including corporate strategy, human resources, ownership management, and regional operations.
Committed to employee-owned excellence, Homeland delivers high-quality grocery solutions across Oklahoma and surrounding states while maintaining a deep focus on community-centric retail service and sustainable growth.
Committed to employee-owned excellence, Homeland delivers high-quality grocery solutions across Oklahoma and surrounding states while maintaining a deep focus on community-centric retail service and sustainable growth.
Leadership Roles at Homeland
Frank Archer - President, Chief Executive Officer & Board Member, Hac Inc
Frank Archer, the President, Chief Executive Officer & Board Member, Hac Inc at Homeland, directs the overarching strategic vision for the entire grocery chain. Overseeing the expansion of the 80-store footprint across Oklahoma, Texas, Kansas, and Georgia, the President, Chief Executive Officer & Board Member, Hac Inc ensures operational efficiency across all banners. This leadership role involves managing the complex logistics of a 100 percent employee-owned enterprise while maintaining competitive market positioning against national retailers. By aligning the board objectives with daily store performance, Frank Archer drives long-term financial stability and growth. The President, Chief Executive Officer & Board Member, Hac Inc also coordinates with regional managers to optimize supply chain reliability. Through rigorous oversight of the corporate structure, the executive maintains the integrity of the employee-ownership model, ensuring that every strategic decision supports the collective success of the workforce and the broader grocery retail mission.
John Peeples - Owner and President
John Peeples, the Owner and President at Homeland, directs the high-level governance and ownership initiatives for the grocery chain. Overseeing the preservation of the employee-owned structure, the Owner and President ensures that the company mission remains aligned with the interests of the workforce. This leadership role involves managing the long-term capital allocation and investment strategies required to sustain the 30 Homeland locations statewide. By fostering a culture of accountability, John Peeples drives the operational standards that define the brand within the competitive Oklahoma grocery market. The Owner and President also evaluates potential growth opportunities and banner acquisitions to expand the regional footprint. Through consistent engagement with the board and senior leadership, Peeples maintains the financial health of the organization. This focus on ownership stability ensures that the company continues to provide essential retail services while upholding the legacy of the locally-owned business model established over a century ago.
Darryl Fitzgerald - President
Darryl Fitzgerald, the President at Homeland, manages the day-to-day operational execution and retail performance across the grocery chain. Overseeing the daily functions of the various banners, the President ensures that inventory management and store-level efficiency meet the high standards expected by customers in Oklahoma and beyond. This leadership role involves coordinating with regional directors to streamline the supply chain and optimize product availability. By analyzing market trends and consumer behavior, Darryl Fitzgerald drives the implementation of effective merchandising strategies that boost store traffic. The President also monitors the performance metrics of the 80 grocery stores to identify areas for operational improvement. Through direct collaboration with store managers, Fitzgerald ensures that the company maintains its reputation as a premier locally-owned grocery provider. This focus on operational excellence supports the broader corporate goal of delivering value and quality to the communities served by the diverse banners within the organization.
John Stevens - Chief Human Resources Officer
John Stevens, the Chief Human Resources Officer at Homeland, manages the talent acquisition and workforce development strategies for the entire grocery chain. Overseeing the human capital needs of 80 locations, the Chief Human Resources Officer ensures that the employee-owned culture remains the cornerstone of the business model. This leadership role involves designing comprehensive training programs that empower staff to deliver superior customer service across Oklahoma, Texas, Kansas, and Georgia. By implementing robust performance management systems, John Stevens directly impacts the retention and engagement of the workforce. The Chief Human Resources Officer also collaborates with the executive team to align labor policies with the operational demands of the retail grocery industry. Through the development of equitable compensation structures, Stevens secures the commitment of the employee-owners. This focus on human capital ensures that the company maintains a high standard of service excellence while navigating the complexities of a multi-state retail environment.
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Frequently Asked Questions Regarding Homeland Top Executives and Leadership Team
