Homeland Executive and Leadership Team

July, 2026

Leadership Overview

Homeland has 4 executives leading key functions including strategy, human resources, and operations.

Driven by a commitment to employee ownership and community service, Homeland operates as Oklahoma's largest locally-owned grocery chain, dedicated to providing quality products and fostering a strong local presence across its 30 statewide locations.

Leadership Roles at Homeland

  • President, Chief Executive Officer & Board Member, Hac Inc - Franklin Archer
  • President - Darryl Fitzgerald
  • Owner and President - John Peeples
  • Chief Human Resources Officer - John Stevens
  • Franklin Archer - President, Chief Executive Officer & Board Member, Hac Inc

    Franklin Archer, the President, Chief Executive Officer & Board Member, Hac Inc at Homeland, directs the overarching strategy and operational execution for the HAC, Inc. grocery chain. Archer's leadership guides the expansion and management of 80 stores across Oklahoma, Texas, Kansas, and Georgia, ensuring alignment with the company's mission of serving communities through its diverse banners. This executive role involves setting the strategic vision for Homeland, HAC, Inc.'s largest banner, and maintaining its position as Oklahoma's largest locally-owned grocery store chain. Franklin Archer also oversees the company's commitment to 100 percent employee ownership, a model implemented in 2011 that fosters a culture of shared success and dedication among all team members. The Chief Executive Officer's responsibilities include driving financial performance, identifying new market opportunities, and ensuring the long-term sustainability and growth of the entire grocery operation. Archer's influence extends to board-level decisions, shaping corporate governance and strategic partnerships that reinforce the company's market standing and community impact.
    Franklin Archer

    Darryl Fitzgerald - President

    Darryl Fitzgerald, the President at Homeland, drives the strategic direction and operational management of the company's largest banner. Fitzgerald's leadership focuses on enhancing the customer experience and operational excellence across Homeland's 30 locations throughout Oklahoma, solidifying its status as the state's largest locally-owned grocery chain. This executive role involves overseeing merchandising, store operations, and regional performance, ensuring that each location effectively serves its community and upholds the company's commitment to quality and value. Darryl Fitzgerald works closely with other leadership to implement innovative retail strategies that maintain Homeland's competitive edge in the grocery sector. The President's responsibilities include fostering strong relationships with suppliers, managing inventory, and ensuring compliance with all operational standards. Fitzgerald's influence is key to driving sales growth, optimizing store profitability, and reinforcing the brand's reputation for reliability and community engagement. This executive's focus on day-to-day operations and strategic initiatives directly supports the overall success of HAC, Inc.

    John Peeples - Owner and President

    John Peeples, the Owner and President at Homeland, provides executive leadership and strategic oversight for the company's operations. Peeples's dual role as owner and president underscores a deep commitment to the long-term vision and success of Homeland, particularly its standing as Oklahoma's largest locally-owned grocery store chain with 30 locations. This executive is instrumental in guiding the company's strategic growth, financial planning, and market positioning within the competitive grocery retail landscape. John Peeples's responsibilities encompass ensuring the company's adherence to its 100 percent employee-owned model, fostering a culture of shared responsibility and dedication among all staff. The Owner and President's influence extends to key decision-making processes, including capital investments, strategic partnerships, and the overall direction of the business. Peeples's leadership ensures that Homeland continues to meet the evolving needs of its customers while upholding its legacy of community service and operational excellence. This executive's vision shapes the future trajectory of the grocery chain.

    John Stevens - Chief Human Resources Officer

    John Stevens, the Chief Human Resources Officer at Homeland, spearheads all human capital strategies and initiatives across the HAC, Inc. grocery chain. Stevens's role is critical in nurturing the company's 100 percent employee-owned structure, ensuring that HR policies and practices support this unique ownership model and foster a highly engaged workforce. This executive oversees talent acquisition, employee development, compensation, and benefits programs, directly impacting the operational efficiency and employee satisfaction across Homeland's 30 Oklahoma locations and other HAC, Inc. banners. John Stevens is responsible for cultivating a positive and productive work environment, aligning HR functions with the company's strategic objectives of growth and community service. The Chief Human Resources Officer also manages employee relations, compliance with labor laws, and the implementation of programs that enhance the employee experience, thereby reinforcing Homeland's position as a leading locally-owned grocery chain. Stevens's strategic oversight ensures that the human resources function acts as a key driver of business success and employee well-being.
    John Stevens

    Explore Leadership Teams in Grocery Retail

    Frequently Asked Questions Regarding Homeland Top Executives and Leadership Team

    Who leads Homeland?
    Homeland is led by Franklin Archer (President, Chief Executive Officer & Board Member, Hac Inc), along with executives such as Darryl Fitzgerald (President) and John Peeples (Owner and President).
    Who is part of Homeland’s executive team?
    The executive team of Homeland includes leaders such as Franklin Archer (President, Chief Executive Officer & Board Member, Hac Inc), Darryl Fitzgerald (President), John Peeples (Owner and President) and other senior executives.
    How many executives does Homeland have?
    Homeland has 4 executives leading key business areas.
    What roles are included in Homeland’s leadership team?
    The leadership team of Homeland includes roles such as President, Chief Executive Officer & Board Member, Hac Inc, President, Owner and President, Chief Human Resources Officer.