High Tide Executive and Leadership Team

Keshav Khatri, the Chief Executive Officer at High Tide, directs the company's overarching strategic vision and operational execution. Khatri oversees the integration of retail and wholesale segments, ensuring alignment with market demands and international expansion goals. This leadership role involves driving growth through the company's e-commerce platform and physical retail locations across Canada and beyond. By focusing on data analytics, Khatri enhances operational efficiency and identifies new market opportunities. The Chief Executive Officer's responsibilities extend to fostering innovation in consumption accessory manufacturing and distribution, directly impacting High Tide's competitive positioning. Keshav Khatri ensures the company's long-term sustainability and market leadership.

Raj Grover, the Founder, President & Chief Executive Officer at High Tide, establishes the foundational principles and long-term direction for the organization. Grover leads the strategic development and expansion of High Tide's cannabis retail footprint, encompassing both licensed stores and its e-commerce platform. This executive position involves guiding the company's international market entry and operational scaling. By championing the company's mission, Raj Grover ensures a consistent brand experience across all touchpoints. The Founder, President & Chief Executive Officer's purview includes overseeing the wholesale segment and the manufacturing and distribution of consumption accessories. Grover's leadership drives the company's commitment to innovation and market penetration. Raj Grover's vision shapes High Tide's trajectory in the global cannabis industry.

Mayank Mahajan, the Chief Financial Officer at High Tide, manages the company's financial health and strategic fiscal planning. Mahajan oversees all financial operations, including budgeting, forecasting, and capital allocation across the retail, wholesale, and manufacturing segments. This critical role involves ensuring robust financial controls and compliance with international regulations. By optimizing financial strategies, Mayank Mahajan supports High Tide's expansion initiatives and profitability goals. The Chief Financial Officer's responsibilities include managing investor relations and securing funding for growth opportunities. Mahajan's expertise is vital for navigating the complex financial landscape of the cannabis industry. Mayank Mahajan drives financial discipline and sustainable economic growth for the organization.

Aman Sood, the Chief Operating Officer at High Tide, oversees the day-to-day operational efficiency and execution across all business segments. Sood manages the integration and optimization of the retail store network, wholesale operations, and the manufacturing and distribution of consumption accessories. This leadership position involves implementing best practices to enhance productivity and streamline supply chain logistics. By ensuring seamless operations, Aman Sood supports High Tide's rapid growth and market expansion. The Chief Operating Officer's responsibilities include managing operational budgets and driving process improvements. Sood's focus on operational excellence is crucial for maintaining product quality and customer satisfaction. Aman Sood guarantees the effective functioning of all High Tide's business units.

Andy Palalas, the Chief Marketing Officer at High Tide, spearheads the development and execution of comprehensive marketing strategies. Palalas directs brand positioning and customer engagement initiatives across High Tide's retail stores, e-commerce platform, and accessory distribution channels. This executive function involves analyzing market trends and consumer behavior to drive sales and brand loyalty. By crafting compelling campaigns, Andy Palalas enhances High Tide's market presence and competitive edge. The Chief Marketing Officer's oversight extends to digital marketing, public relations, and customer experience optimization. Palalas's leadership ensures consistent brand messaging and effective outreach in diverse international markets. Andy Palalas cultivates strong brand equity and drives customer acquisition and retention.