High Tide Executive and Leadership Team

Raj Grover, the Founder, President & Chief Executive Officer at High Tide, directs the overarching corporate vision and long-term growth strategy. Overseeing the expansion of retail cannabis operations across North America, the Founder, President & Chief Executive Officer ensures alignment between wholesale distribution and consumer-facing e-commerce platforms. This leadership role involves navigating complex regulatory environments while scaling the company's unique data analytics services. By prioritizing market penetration and operational excellence, Raj Grover directly impacts the competitive positioning of the organization. Through consistent focus on innovation within the cannabis sector, the Founder, President & Chief Executive Officer secures sustainable value for shareholders and stakeholders alike. The strategic direction provided by Grover remains central to the ongoing success of the enterprise, driving the company toward broader international reach and increased market share in the evolving global retail landscape.

Mayank Mahajan, the Chief Financial Officer at High Tide, manages the financial health and capital allocation strategies of the organization. Overseeing fiscal planning and reporting, the Chief Financial Officer ensures the company maintains a robust balance sheet while funding expansion into new international markets. This leadership role involves monitoring the financial performance of both retail and wholesale segments to optimize profitability. By providing critical insights into revenue streams and cost structures, Mayank Mahajan directly supports the strategic decision-making process of the executive team. The Chief Financial Officer coordinates with investors and regulatory bodies to maintain transparency and compliance. Through disciplined financial management, Mahajan secures the resources necessary for the company to scale its data analytics and retail operations effectively. The focus remains on driving long-term financial stability and maximizing shareholder value through prudent investment and rigorous oversight of all corporate expenditures.

Aman Sood, the Chief Operating Officer at High Tide, manages the daily execution of retail and wholesale business segments. Overseeing the logistics of consumption accessory distribution, the Chief Operating Officer optimizes supply chain efficiency to support the company's extensive store network. This leadership role involves streamlining internal processes to ensure consistent service delivery across all Canadian and international locations. By implementing rigorous operational standards, Aman Sood directly improves the profitability of the retail division. The Chief Operating Officer coordinates with regional managers to maintain high performance levels, ensuring that the company's e-commerce platform functions seamlessly alongside physical storefronts. Through meticulous oversight of daily operations, Sood drives the operational scalability required for rapid growth. The focus remains on enhancing customer satisfaction through reliable product availability and efficient inventory management, which strengthens the overall market presence of the organization.

Andy Palalas, the Chief Marketing Officer at High Tide, architects the brand identity and customer acquisition strategies across all retail channels. Overseeing digital marketing initiatives and e-commerce engagement, the Chief Marketing Officer drives traffic to both physical cannabis stores and online platforms. This leadership role involves developing targeted campaigns that highlight the company's diverse range of consumption accessories and data-driven services. By analyzing consumer behavior patterns, Andy Palalas directly influences the effectiveness of promotional efforts in the competitive North American market. The Chief Marketing Officer collaborates with the executive team to ensure brand consistency and market relevance. Through strategic positioning of the company's retail offerings, Palalas expands the customer base and fosters long-term brand loyalty. The focus remains on leveraging data analytics to refine marketing spend, ensuring that every campaign contributes to the broader growth objectives of the organization.