High Tide Executive and Leadership Team

Raj Grover, the Founder, President & Chief Executive Officer at High Tide, architects the overarching corporate strategy and directs global expansion initiatives. Grover oversees the strategic direction of both the Retail and Wholesale segments, ensuring alignment with the company's mission to lead the cannabis industry. This leadership role involves driving market penetration across Canada, the United States, and international territories, leveraging data analytics to inform business decisions. The Chief Executive Officer's focus remains on cultivating a strong brand presence and maximizing shareholder value through innovative retail and wholesale operations. By guiding the company's vision, Raj Grover ensures High Tide maintains its competitive edge in a rapidly evolving market.

Mayank Mahajan, the Chief Financial Officer at High Tide, manages all financial operations and fiscal strategy for the organization. Mahajan directs the financial planning, budgeting, and reporting processes, ensuring robust fiscal health across the Retail and Wholesale segments. This executive's responsibilities include optimizing capital allocation, managing investor relations, and ensuring compliance with all financial regulations in the markets High Tide operates within, including Canada and the United States. The Chief Financial Officer's strategic insights are crucial for supporting the company's growth objectives and maintaining financial stability. By meticulously overseeing financial performance, Mayank Mahajan enables sustainable expansion and operational efficiency.

Aman Sood, the Chief Operating Officer at High Tide, oversees the day-to-day operational execution and efficiency across all business units. Sood directs the management of licensed retail cannabis stores and the wholesale distribution network, ensuring seamless integration and optimal performance. This executive's purview includes enhancing operational workflows, managing supply chain logistics, and implementing best practices in manufacturing and distribution of consumption accessories. The Chief Operating Officer's focus is on driving operational excellence and scalability to support High Tide's expansion into new markets internationally. By optimizing operational processes, Aman Sood ensures the company can effectively deliver its products and services while maintaining high standards of quality and compliance.

Andy Palalas, the Chief Marketing Officer at High Tide, spearheads all marketing and brand development initiatives across the company's diverse portfolio. Palalas directs the execution of comprehensive marketing strategies designed to enhance brand visibility and customer engagement for both retail cannabis stores and wholesale operations. This leadership position involves overseeing digital marketing campaigns, e-commerce platform promotion, and the development of compelling brand narratives that resonate with target audiences. The Chief Marketing Officer's role is critical in driving customer acquisition and retention, particularly through innovative online sales channels and data analytics services. By shaping the brand's public perception, Andy Palalas ensures High Tide's market presence is strong and consistently growing.