OnCue Executive and Leadership Team

August, 2026

Leadership Overview

OnCue has 4 executives leading key functions including financial strategy, retail operations, supply chain logistics, and corporate leadership.

Committed to excellence in the convenience retail sector, OnCue delivers high-quality fuel and essential goods while maintaining a strong focus on community-centered service and operational efficiency across Oklahoma.

Leadership Roles at OnCue

  • Chief Financial Officer - Stephen James
  • Chief Operating Officer - Barden Kellum
  • President - Laura Aufleger
  • Chief Operations Officer - Bob Palmer
  • Stephen James - Chief Financial Officer

    Stephen James, the Chief Financial Officer at OnCue, directs all fiscal planning and capital allocation strategies for the organization. Managing the financial health of the convenience store chain, the Chief Financial Officer oversees budgeting, tax compliance, and long-term investment planning. Stephen James ensures the company maintains robust liquidity to support the expansion of retail locations across Oklahoma. By analyzing market trends and fuel price volatility, the Chief Financial Officer mitigates economic risks while maximizing profitability. This leadership role involves close collaboration with the board to align financial goals with the broader mission of providing reliable service to customers. Through rigorous oversight of accounting systems and internal controls, the Chief Financial Officer secures the financial foundation necessary for sustainable growth. The executive maintains a focus on cost-efficiency, ensuring that every dollar invested contributes to the overall success of the retail network.

    Barden Kellum - Chief Operating Officer

    Barden Kellum, the Chief Operating Officer at OnCue, manages the daily retail operations and store-level performance across the Oklahoma market. Overseeing the customer experience, the Chief Operating Officer drives initiatives to optimize store layouts and product availability within the convenience store chain. Barden Kellum coordinates with regional managers to ensure consistent service standards and operational excellence at every location. By implementing advanced inventory management systems, the Chief Operating Officer reduces waste and improves the efficiency of the supply chain. This leadership role requires constant monitoring of store traffic patterns and consumer demand to adjust staffing and inventory levels accordingly. Through the development of standardized operating procedures, the Chief Operating Officer enhances productivity and maintains the high quality of service expected by patrons. The executive focuses on scaling retail operations to meet the evolving needs of the regional customer base.

    Laura Aufleger - President

    Laura Aufleger, the President at OnCue, architects the overarching corporate strategy and long-term vision for the convenience store chain. Leading the executive team, the President fosters a culture of innovation and customer-centric service across all Oklahoma operations. Laura Aufleger aligns departmental goals with the company's mission to provide high-quality fuel and retail products to the community. By engaging with stakeholders and industry partners, the President identifies new growth opportunities and market expansion strategies. This leadership role involves setting the tone for corporate governance and ensuring that the organization remains competitive in the retail landscape. Through the promotion of professional development and operational excellence, the President empowers the workforce to achieve superior performance. The executive maintains a focus on sustainable growth, ensuring that the company continues to serve as a reliable provider of essential goods and services throughout the region.
    Laura Aufleger

    Bob Palmer - Chief Operations Officer

    Bob Palmer, the Chief Operations Officer at OnCue, directs the logistics and infrastructure maintenance for the entire network of gas stations and convenience stores. Focusing on the technical side of operations, the Chief Operations Officer manages fuel distribution, equipment maintenance, and facility safety protocols. Bob Palmer ensures that all hardware and fuel delivery systems function at peak performance to prevent service disruptions. By overseeing the maintenance teams, the Chief Operations Officer guarantees that every site meets strict safety and environmental regulations. This leadership role involves coordinating complex logistics to ensure a steady supply of fuel and merchandise across the state. Through the implementation of predictive maintenance schedules, the Chief Operations Officer minimizes downtime and extends the lifespan of critical assets. The executive drives operational reliability, ensuring that the infrastructure supports the company's commitment to providing seamless service to every customer.

    Explore Leadership Teams in Convenience Stores, Gas Stations & Liquor Stores

    Frequently Asked Questions Regarding OnCue Top Executives and Leadership Team

    Who leads OnCue?
    OnCue is led by Stephen James (Chief Financial Officer), along with executives such as Barden Kellum (Chief Operating Officer) and Laura Aufleger (President).
    Who is part of OnCue’s executive team?
    The executive team of OnCue includes leaders such as Stephen James (Chief Financial Officer), Barden Kellum (Chief Operating Officer), Laura Aufleger (President) and other senior executives.
    How many executives does OnCue have?
    OnCue has 4 executives leading key business areas.
    What roles are included in OnCue’s leadership team?
    The leadership team of OnCue includes roles such as Chief Financial Officer, Chief Operating Officer, President, Chief Operations Officer.