Hertz Executive and Leadership Team

Scott Haralson, the Executive Vice President & Chief Financial Officer at Hertz, manages the global financial health of the organization. Haralson oversees capital allocation, treasury functions, and financial reporting across all international segments. The Executive Vice President & Chief Financial Officer directs the fiscal strategy required to support fleet procurement and maintenance operations. By monitoring liquidity and debt structures, Scott Haralson ensures the company maintains the necessary capital to fund expansion in Africa, Asia, and Europe. This leadership role requires constant coordination with the Board to provide transparency regarding revenue streams from vehicle sales and rental services. Haralson implements rigorous cost-control measures to improve operational margins across the Americas Rental Car and International Rental Car segments. Through strategic financial planning, the Executive Vice President & Chief Financial Officer mitigates risks associated with global market volatility, providing a stable foundation for long-term growth and shareholder value.

Lois Boyd, the President at Hertz, oversees the execution of operational strategies across all business segments. Boyd directs the daily management of company-operated, licensee, and franchisee locations worldwide. The President ensures that service delivery remains consistent with the high standards expected by customers in the United States, the Caribbean, and Latin America. By coordinating with department heads, Lois Boyd aligns fleet management with regional demand fluctuations. This leadership role involves driving efficiency in vehicle utilization and maintenance protocols to optimize the rental lifecycle. Boyd monitors performance metrics across all international territories, implementing corrective actions to maintain operational excellence. Through the oversight of complex logistics, the President supports the seamless integration of new vehicle acquisitions into the existing fleet. Boyd fosters a culture of accountability and performance, ensuring that the organization meets its strategic objectives while navigating the challenges of the global vehicle rental industry.

Brian Canning, the Chief Marketing Officer at Hertz, directs digital customer acquisition strategies across the Americas. Canning architects data-driven campaigns to increase rental volume for the Hertz, Dollar, and Thrifty brands. By analyzing consumer travel patterns, the Chief Marketing Officer optimizes promotional spend to maximize return on investment. This leadership role involves close collaboration with regional operations teams to ensure brand consistency across North American markets. Brian Canning drives the integration of loyalty programs into the broader digital ecosystem, enhancing user retention. Through precise market segmentation, the Chief Marketing Officer identifies emerging travel trends, allowing the company to adjust inventory positioning rapidly. Canning maintains a focus on digital transformation, ensuring that the rental experience remains competitive in a rapidly evolving mobility landscape. Ultimately, the Chief Marketing Officer secures market share by aligning marketing initiatives with the specific needs of diverse traveler demographics.

Jodi Allen, the Executive Vice President & Chief Marketing Officer at Hertz, leads global brand positioning and customer experience initiatives. Allen architects the overarching brand identity for the Hertz, Dollar, and Thrifty portfolios, ensuring alignment with international service standards. The Executive Vice President & Chief Marketing Officer drives the development of value-added services that differentiate the company in the competitive vehicle rental market. By overseeing global marketing communications, Jodi Allen strengthens the company presence in the Middle East, Australia, and New Zealand. This leadership role involves managing high-level partnerships and sponsorships that elevate brand visibility. Allen coordinates with regional leaders to tailor marketing strategies to local cultural nuances while maintaining a unified global message. Through the implementation of advanced customer feedback loops, the Executive Vice President & Chief Marketing Officer continuously refines service offerings. Allen ensures that every touchpoint reflects the core mission of providing reliable, high-quality mobility solutions to a global customer base.