Hertz Executive and Leadership Team

Scott Haralson, the Executive Vice President & Chief Financial Officer at Hertz, directs the financial strategy and capital allocation for the entire organization. Overseeing the fiscal health of the Americas and International Rental Car segments, the Executive Vice President & Chief Financial Officer ensures alignment with long-term profitability targets. This leadership role involves managing investor relations, corporate accounting, and the financial risks associated with large-scale fleet procurement. By optimizing the balance sheet and controlling operational costs, Scott Haralson directly impacts the company's ability to reinvest in vehicle assets and value-added services. Haralson manages the financial reporting processes required for global operations across diverse regulatory environments. Through the rigorous oversight of capital expenditures, the Executive Vice President & Chief Financial Officer drives sustainable growth and shareholder value. Ultimately, Haralson secures the financial stability required for continued expansion in the global vehicle rental market.

Lois Boyd, the President at Hertz, directs the daily operational execution and strategic growth of the vehicle rental business. Overseeing the performance of company-operated, licensee, and franchisee locations, the President ensures consistent service standards across the United States and international territories. This leadership role involves managing the complex logistics of fleet distribution and the operational efficiency of rental locations. By streamlining internal processes and fostering collaboration between regional teams, Lois Boyd directly impacts the company's operational output and customer satisfaction levels. Boyd manages the implementation of corporate policies that govern vehicle maintenance and service delivery. Through the oversight of regional operations, the President drives the successful execution of the company's mission to provide reliable mobility solutions. Ultimately, Boyd secures the operational integrity of the business by maintaining high standards of service across all global rental touchpoints.

Brian Canning, the Chief Marketing Officer at Hertz, directs all digital customer acquisition strategies and brand positioning initiatives. Overseeing the integration of loyalty programs across the Americas Rental Car segment, the Chief Marketing Officer ensures consistent engagement with frequent travelers. This leadership role involves analyzing consumer data to optimize rental pricing models and promotional campaigns. By leveraging advanced analytics, Brian Canning directly impacts the company's market share in competitive regions. Canning manages the digital transformation of the customer journey, ensuring seamless booking experiences across mobile platforms. Through the alignment of marketing spend with regional demand, the Chief Marketing Officer drives revenue growth and brand visibility. Ultimately, Canning secures long-term customer retention by refining the value proposition of the Hertz, Dollar, and Thrifty brands within the global vehicle rental landscape.

Claudio Villa Maldonado, the Chief Information Officer at Hertz, architects the technological infrastructure supporting global vehicle rental operations. Overseeing the deployment of cloud-based fleet management systems, the Chief Information Officer ensures high availability for reservation platforms across Africa, Asia, and Europe. This leadership role involves securing enterprise data and optimizing the digital architecture that powers the Hertz, Dollar, and Thrifty brands. By implementing scalable software solutions, Claudio Villa Maldonado directly impacts operational efficiency and service reliability. Maldonado manages the cybersecurity framework protecting sensitive customer information across international borders. Through the modernization of legacy systems, the Chief Information Officer drives innovation in automated check-in processes and fleet tracking. Ultimately, Maldonado secures the technological foundation necessary for maintaining a competitive edge in the fast-paced vehicle rental industry.

Jodi Allen, the Executive Vice President & Chief Marketing Officer at Hertz, directs the overarching brand strategy and customer experience initiatives. Overseeing the strategic development of the Dollar and Thrifty brands, the Executive Vice President & Chief Marketing Officer ensures distinct market positioning within the vehicle rental sector. This leadership role involves coordinating global marketing efforts to capture demand in the Middle East, New Zealand, and the Caribbean. By refining the service offerings and value-added packages, Jodi Allen directly impacts the company's ability to attract diverse customer segments. Allen manages the cross-functional collaboration between marketing and operations to ensure brand promises align with service delivery. Through the implementation of data-driven marketing strategies, the Executive Vice President & Chief Marketing Officer drives brand loyalty and revenue growth. Ultimately, Allen secures the long-term market relevance of the company by adapting to evolving consumer preferences.