Hertz Executive and Leadership Team

Scott Haralson, the Executive Vice President & Chief Financial Officer at Hertz, manages the financial health and capital allocation strategies of the company. Haralson directs the budgeting, forecasting, and financial reporting processes for both the Americas and International Rental Car segments. The Executive Vice President & Chief Financial Officer oversees the procurement and divestiture of the vehicle fleet, ensuring optimal asset utilization and profitability. By maintaining strong relationships with investors and financial institutions, Haralson secures the capital necessary for global expansion and operational upgrades. This leadership role involves rigorous oversight of cost structures to improve margins across all franchisee and company-operated locations. Scott Haralson provides the financial analysis required for major strategic decisions, including market entry and service diversification. Through disciplined fiscal management, the Executive Vice President & Chief Financial Officer ensures the long-term financial stability and growth of the organization.

Lois Boyd, the President at Hertz, oversees the daily operational execution of the vehicle rental business across all global regions. Boyd directs the management of company-operated locations, ensuring consistent service standards and operational efficiency. The President coordinates with regional leadership to optimize fleet distribution and meet customer demand in diverse markets such as New Zealand, Canada, and the Middle East. By fostering a culture of operational excellence, Boyd ensures that the Hertz, Dollar, and Thrifty brands deliver high-quality experiences to every traveler. This leadership role involves managing the complex logistics of vehicle maintenance, staffing, and customer support. Lois Boyd works closely with other C-suite executives to implement strategic initiatives that drive revenue growth and improve service delivery. Through hands-on leadership, the President maintains the operational integrity of the company and supports the achievement of key performance indicators across the entire global network.

Brian Canning, the Chief Marketing Officer at Hertz, directs all brand positioning and consumer engagement initiatives across the Americas and international markets. Canning architects comprehensive digital campaigns to increase market share for the Hertz, Dollar, and Thrifty brands. By analyzing consumer travel patterns, the Chief Marketing Officer optimizes promotional spend to drive rental volume. This leadership role involves close collaboration with the executive team to align marketing output with broader corporate revenue targets. Brian Canning ensures brand consistency across all franchisee and company-operated locations globally. Through data-driven insights, the Chief Marketing Officer refines customer loyalty programs to enhance retention rates. Ultimately, Canning strengthens the competitive standing of the company within the global vehicle rental industry by executing targeted outreach strategies that resonate with diverse traveler demographics.

Claudio Villa Maldonado, the Chief Information Officer at Hertz, manages the internal data architecture and digital infrastructure supporting global rental operations. Maldonado oversees the integration of fleet management software to improve vehicle utilization rates across international territories. The Chief Information Officer drives the modernization of booking platforms to ensure seamless user experiences for customers in Africa, Asia, and Europe. By implementing robust cybersecurity protocols, Maldonado protects sensitive consumer data and maintains operational continuity. This role requires constant coordination with regional managers to deploy scalable technology solutions that support the diverse needs of the Americas and International Rental Car segments. Claudio Villa Maldonado prioritizes the development of automated systems to streamline vehicle maintenance tracking and inventory management. Through these technological advancements, the Chief Information Officer enhances overall operational efficiency and supports the long-term digital transformation goals of the organization.

Tyler Best, the Executive Vice President & Chief Information Officer at Hertz, leads the strategic implementation of enterprise-wide technology initiatives. Best architects high-performance cloud environments to support the complex logistics of a global vehicle rental network. The Executive Vice President & Chief Information Officer directs the engineering teams responsible for the core reservation engines used by the Hertz, Dollar, and Thrifty brands. By aligning technical roadmaps with business objectives, Best ensures that the company maintains a technological edge in the competitive rental market. This leadership role involves overseeing large-scale digital projects that improve fleet connectivity and customer service delivery across the Middle East, Australia, and New Zealand. Tyler Best fosters innovation by integrating emerging technologies into existing rental workflows. Through rigorous oversight of IT investments, the Executive Vice President & Chief Information Officer secures the digital foundation necessary for sustained growth and operational reliability.

Jodi Allen, the Executive Vice President & Chief Marketing Officer at Hertz, defines the overarching brand strategy and customer experience vision for the entire organization. Allen directs global marketing efforts to expand the reach of the Hertz, Dollar, and Thrifty brands in key markets including the Caribbean and Latin America. The Executive Vice President & Chief Marketing Officer oversees the development of value-added services that differentiate the company from competitors. By analyzing market trends, Allen shapes the long-term growth trajectory of the rental business. This role involves working with the Board to ensure marketing investments yield measurable returns in revenue and brand equity. Jodi Allen leads cross-functional teams to deliver cohesive messaging that highlights the reliability and quality of the vehicle fleet. Through strategic leadership, the Executive Vice President & Chief Marketing Officer drives customer acquisition and strengthens the market position of the company on a global scale.