Leadership Overview
Wheels has 4 executives leading key functions including corporate strategy, financial management, human resources, and operational oversight.
Dedicated to optimizing fleet management for global corporations, Wheels delivers specialized services that enhance vehicle lifecycle efficiency and drive sustainable business performance across diverse commercial sectors.
Dedicated to optimizing fleet management for global corporations, Wheels delivers specialized services that enhance vehicle lifecycle efficiency and drive sustainable business performance across diverse commercial sectors.
Leadership Roles at Wheels
Robert Martin - Chief Executive Officer
Robert Martin, the Chief Executive Officer at Wheels, directs the overarching corporate strategy and long-term vision for the organization. By aligning fleet management solutions with evolving client needs, the Chief Executive Officer ensures that the company maintains a competitive edge in the vehicle services market. Robert Martin oversees the integration of advanced technology into fleet operations, fostering innovation across North American markets. This leadership role involves constant collaboration with the Board to refine business models and expand service capabilities. Through the implementation of data-driven decision-making, the Chief Executive Officer optimizes resource allocation and enhances overall service delivery. Martin drives the company toward operational excellence, ensuring that every fleet management initiative supports the broader goal of reducing client costs while maximizing vehicle utility. Ultimately, the Chief Executive Officer secures the market position of the firm through disciplined growth and strategic foresight.
Mohammad Azhari - Chief Financial Officer
Mohammad Azhari, the Chief Financial Officer at Wheels, manages the fiscal health and capital structure of the organization. Overseeing financial planning, reporting, and risk management, the Chief Financial Officer ensures that the company maintains the liquidity necessary to support large-scale fleet operations. Mohammad Azhari directs the budgeting process, providing the analytical rigor required to evaluate investment opportunities in vehicle technology and service infrastructure. This leadership role involves close coordination with executive peers to monitor financial performance against corporate objectives. By implementing robust internal controls, the Chief Financial Officer safeguards assets and optimizes the cost structure of the business. Azhari drives financial transparency, enabling the organization to navigate complex economic environments with stability. Through the management of capital allocation, the Chief Financial Officer supports the long-term sustainability of the company, ensuring that fiscal strategies remain aligned with the core mission of providing superior fleet management services.
Ramon Goh - President
Ramon Goh, the President at Wheels, directs the day-to-day operational execution and service delivery standards across the entire organization. Overseeing the implementation of fleet management protocols, the President ensures that client vehicles remain operational and cost-effective throughout their lifecycle. Ramon Goh manages the cross-functional teams responsible for maintenance, logistics, and client support, driving consistency in service quality. This leadership role involves translating high-level corporate strategy into actionable operational plans that improve fleet performance for diverse enterprise customers. By optimizing service workflows, the President enhances the efficiency of the company's core offerings. Goh monitors operational metrics to identify opportunities for process improvement, ensuring that the business meets the rigorous demands of the fleet management industry. Through the coordination of regional operations, the President maintains high standards of service delivery, directly contributing to client satisfaction and the overall growth of the company's market presence.
Mary Formosa - Senior Vice President, Chief Human Resources Officer
Mary Formosa, the Senior Vice President, Chief Human Resources Officer at Wheels, directs the talent acquisition, organizational development, and employee engagement strategies. Overseeing the human capital framework, the Senior Vice President, Chief Human Resources Officer ensures that the workforce possesses the specialized skills required to manage complex corporate vehicle fleets. Mary Formosa architects programs that foster a culture of high performance and professional growth, directly impacting the quality of service delivered to clients. This leadership role involves collaborating with other executives to align staffing levels with operational demands across various regions. By implementing comprehensive training initiatives, the Senior Vice President, Chief Human Resources Officer enhances the expertise of the team, driving efficiency in fleet administration. Formosa manages the organizational structure to support rapid scaling, ensuring that the company attracts and retains top-tier talent. Through these efforts, the Senior Vice President, Chief Human Resources Officer strengthens the internal foundation of the business.

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