U-Haul Holding Executive and Leadership Team

August, 2026

Leadership Overview

U-Haul Holding has 10 executives leading key functions including financial strategy, regional market operations, and manufacturing oversight.

Focused on providing accessible moving solutions, U-Haul Holding maintains a commitment to lowering costs while expanding the availability of storage and rental services across North America.

Leadership Roles at U-Haul Holding

  • Chief Financial Officer - Jason Berg
  • President, Marketing Company of Northern Arizona - Mark Buford
  • Market Company President - Rogar Bishop
  • President (Southern Minnesota) - Christopher Bohlman
  • President, Assembly Plant (Tempe) - Donald Cichon
  • President (San Antonio West) - John Martinez
  • President (South Central Dallas) - Sean Fullerton
  • President, Marketing Company - Jason Brolliar
  • President, Marketing Company - Jorge White
  • President, Marketing Company - Jordan Brazzel
  • Jason Berg - Chief Financial Officer

    Jason Berg, the Chief Financial Officer at U-Haul Holding, directs all corporate fiscal planning and capital allocation strategies. Overseeing the financial health of the organization, the Chief Financial Officer ensures that investments in fleet expansion and storage facility development align with long-term profitability goals. This leadership role involves managing complex balance sheets and reporting requirements to support the broader mission of providing affordable moving solutions. By optimizing capital structures and monitoring operational expenditures, Jason Berg directly impacts the ability of the company to scale its North American footprint. Ultimately, the Chief Financial Officer secures the necessary liquidity to maintain the competitive pricing model that defines the brand in the do-it-yourself moving industry.

    Mark Buford - President, Marketing Company of Northern Arizona

    Mark Buford, the President, Marketing Company of Northern Arizona at U-Haul Holding, manages regional rental operations and customer service delivery across the Northern Arizona territory. Overseeing local fleet distribution and storage unit utilization, the President, Marketing Company of Northern Arizona ensures that equipment availability meets the high demand of residential and commercial movers. This leadership role involves coordinating with regional teams to maintain service standards and operational efficiency. By implementing localized marketing strategies and optimizing inventory turnover, Mark Buford directly impacts the regional revenue growth and market penetration. Ultimately, the President, Marketing Company of Northern Arizona drives the operational success of the brand by ensuring that every customer receives reliable, cost-effective moving equipment throughout the designated geographic market.

    Rogar Bishop - Market Company President

    Rogar Bishop, the Market Company President at U-Haul Holding, architects the operational framework for regional rental centers and storage facilities. Overseeing the daily performance of field teams, the Market Company President ensures that service delivery remains consistent with the corporate objective of providing affordable moving solutions. This leadership role involves managing regional logistics and personnel to maximize the utilization of the rental fleet. By streamlining local operations and enhancing customer engagement, Rogar Bishop directly impacts the efficiency of the regional supply chain. Ultimately, the Market Company President maintains the high standards of the organization by fostering a culture of operational excellence and ensuring that equipment remains accessible to the growing number of individuals and businesses requiring storage and moving services.

    Christopher Bohlman - President (Southern Minnesota)

    Christopher Bohlman, the President (Southern Minnesota) at U-Haul Holding, manages the strategic deployment of moving assets and storage solutions across the Southern Minnesota region. Overseeing the operational output of local centers, the President (Southern Minnesota) ensures that the fleet remains well-maintained and ready for customer use. This leadership role involves analyzing regional market trends to adjust inventory levels and service offerings accordingly. By driving operational improvements and focusing on customer satisfaction, Christopher Bohlman directly impacts the regional market share and brand loyalty. Ultimately, the President (Southern Minnesota) supports the broader corporate mission by delivering high-quality, low-cost moving and storage services that meet the specific needs of the local population while maintaining strict adherence to company-wide safety and service protocols.

    Donald Cichon - President, Assembly Plant (Tempe)

    Donald Cichon, the President, Assembly Plant (Tempe) at U-Haul Holding, directs the manufacturing and assembly processes for critical moving equipment and storage components. Overseeing the production floor and supply chain integration, the President, Assembly Plant (Tempe) ensures that the facility meets the rigorous quality standards required for the national rental fleet. This leadership role involves managing technical teams and optimizing assembly workflows to reduce production costs and increase output efficiency. By implementing advanced manufacturing techniques, Donald Cichon directly impacts the availability of equipment across the entire North American network. Ultimately, the President, Assembly Plant (Tempe) provides the essential hardware that allows the company to fulfill its promise of providing better products at lower costs to a growing customer base.

    John Martinez - President (San Antonio West)

    John Martinez, the President (San Antonio West) at U-Haul Holding, oversees the management of rental operations and storage facilities within the San Antonio West market. Directing the daily activities of field staff, the President (San Antonio West) ensures that the rental fleet is distributed effectively to meet the needs of local residents and businesses. This leadership role involves monitoring regional performance metrics and implementing strategies to improve service accessibility. By focusing on operational efficiency and customer-centric service, John Martinez directly impacts the regional revenue and the overall reputation of the brand. Ultimately, the President (San Antonio West) contributes to the company's mission by ensuring that moving and storage solutions remain affordable and readily available to the community, supporting the broader goal of national market leadership.

    Sean Fullerton - President (South Central Dallas)

    Sean Fullerton, the President (South Central Dallas) at U-Haul Holding, manages the regional operations for moving and storage services in the South Central Dallas area. Overseeing the maintenance and deployment of the rental fleet, the President (South Central Dallas) ensures that all facilities operate at peak efficiency to serve the local market. This leadership role involves coordinating with regional management to align local activities with corporate service objectives. By optimizing the utilization of storage units and rental vehicles, Sean Fullerton directly impacts the regional profitability and customer satisfaction levels. Ultimately, the President (South Central Dallas) drives the success of the organization by maintaining a high standard of service and ensuring that moving solutions are accessible and cost-effective for the diverse customer base in the region.

    Jason Brolliar - President, Marketing Company

    Jason Brolliar, the President, Marketing Company at U-Haul Holding, leads the strategic marketing and operational initiatives for a designated regional market. Overseeing the promotion of moving and storage services, the President, Marketing Company ensures that the brand remains the top choice for do-it-yourself movers. This leadership role involves analyzing market data to identify growth opportunities and optimizing the distribution of rental equipment. By executing targeted marketing campaigns and improving service delivery, Jason Brolliar directly impacts the regional market share and customer acquisition rates. Ultimately, the President, Marketing Company supports the corporate mission by ensuring that the company's value proposition of low-cost, high-quality service is effectively communicated and delivered to customers across the assigned territory, fostering long-term brand loyalty and operational growth.

    Jorge White - President, Marketing Company

    Jorge White, the President, Marketing Company at U-Haul Holding, manages the regional marketing and operational strategy for a key market segment. Overseeing the coordination of rental centers and storage facilities, the President, Marketing Company ensures that service levels meet the high expectations of the customer base. This leadership role involves managing regional resources and personnel to drive efficiency and revenue growth. By implementing innovative service strategies and focusing on operational excellence, Jorge White directly impacts the regional performance and the overall success of the company. Ultimately, the President, Marketing Company contributes to the organization's mission by providing reliable and affordable moving solutions, ensuring that the brand remains synonymous with quality and accessibility in the competitive do-it-yourself moving and storage industry.

    Jordan Brazzel - President, Marketing Company

    Jordan Brazzel, the President, Marketing Company at U-Haul Holding, directs the regional operations and marketing efforts for a specific market territory. Overseeing the management of rental equipment and storage facilities, the President, Marketing Company ensures that all operations align with the corporate goal of providing affordable and accessible moving solutions. This leadership role involves leading local teams to improve service delivery and operational efficiency. By optimizing the use of assets and focusing on customer needs, Jordan Brazzel directly impacts the regional market presence and financial performance. Ultimately, the President, Marketing Company supports the company's mission by maintaining high service standards and ensuring that the brand remains the preferred choice for individuals and businesses seeking reliable moving and storage services across the region.
    Jordan Brazzel

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    Frequently Asked Questions Regarding U-Haul Holding Top Executives and Leadership Team

    Who leads U-Haul Holding?
    U-Haul Holding is led by Jason Berg (Chief Financial Officer), along with executives such as Mark Buford (President, Marketing Company of Northern Arizona) and Rogar Bishop (Market Company President).
    Who is part of U-Haul Holding’s executive team?
    The executive team of U-Haul Holding includes leaders such as Jason Berg (Chief Financial Officer), Mark Buford (President, Marketing Company of Northern Arizona), Rogar Bishop (Market Company President) and other senior executives.
    How many executives does U-Haul Holding have?
    U-Haul Holding has 10 executives leading key business areas.
    What roles are included in U-Haul Holding’s leadership team?
    The leadership team of U-Haul Holding includes roles such as Chief Financial Officer, President, Marketing Company of Northern Arizona, Market Company President, President (Southern Minnesota), President, Assembly Plant (Tempe).