Leadership Overview
U-Haul Holding has 10 executives leading key functions including corporate strategy, regional operations, and marketing management.
Focused on providing accessible moving solutions, U-Haul Holding maintains a commitment to lowering costs while expanding the availability of storage and rental services across North America.
Focused on providing accessible moving solutions, U-Haul Holding maintains a commitment to lowering costs while expanding the availability of storage and rental services across North America.
Leadership Roles at U-Haul Holding
Edward Shoen - Chairman, President, & Chief Executive Officer
Edward Shoen, the Chairman, President, & Chief Executive Officer at U-Haul Holding, directs the overarching corporate strategy for the largest do-it-yourself moving and storage operator in North America. Shoen architects long-term growth initiatives that prioritize the core mission of delivering affordable household and commercial goods storage solutions to a broad customer base. By overseeing the integration of subsidiary operations, the Chief Executive Officer ensures consistent service quality across the entire network. This leadership role involves constant evaluation of market trends to maintain a competitive edge in the consumer services sector. Edward Shoen drives operational efficiency by optimizing the supply chain and fleet management systems. Through rigorous financial oversight and strategic planning, the Chairman maintains the company's market position as a leader in the industry. The Chief Executive Officer consistently pushes for innovation in product accessibility, ensuring that the organization meets the evolving needs of customers throughout the continent.

Jon Hynes - President (Maine)
Jon Hynes, the President (Maine) at U-Haul Holding, manages regional operations and service delivery across the New England market. Hynes coordinates the deployment of rental equipment and storage facilities to ensure high availability for local customers. By monitoring regional demand patterns, the President (Maine) optimizes inventory levels to support the company's objective of providing accessible moving solutions at lower costs. This role requires close collaboration with corporate leadership to implement standardized service protocols while addressing specific regional logistics challenges. Jon Hynes drives local market penetration by maintaining high standards for equipment maintenance and customer interaction. Through effective resource allocation, the President (Maine) supports the broader organizational goal of expanding the footprint of do-it-yourself moving services. The President (Maine) ensures that all regional activities align with the overarching corporate mission of delivering reliable, cost-effective storage and transportation options to the public.
Jesse Ashdown - President (Northern Arizona)
Jesse Ashdown, the President (Northern Arizona) at U-Haul Holding, oversees the operational execution of moving and storage services within the Southwest region. Ashdown manages the distribution of rental fleets and the maintenance of storage facilities to meet the high volume of consumer demand in this growing market. By implementing strategic service improvements, the President (Northern Arizona) ensures that local operations contribute to the company's goal of providing better products at lower costs. This leadership position involves managing regional staff and coordinating with corporate teams to streamline logistics and improve customer satisfaction. Jesse Ashdown drives operational excellence by focusing on asset utilization and facility efficiency. Through proactive management of regional resources, the President (Northern Arizona) supports the company's mission to simplify the moving process for commercial and residential clients. The President (Northern Arizona) maintains a strong focus on operational scalability to accommodate the unique needs of the regional customer base.
Nicholas Diniglio - Plant President
Nicholas Diniglio, the Plant President at U-Haul Holding, directs the manufacturing and maintenance operations essential for the company's extensive rental fleet. Diniglio oversees the technical processes required to keep moving equipment in peak condition, ensuring safety and reliability for customers across North America. By managing production schedules and facility workflows, the Plant President optimizes the output of essential moving supplies and vehicle components. This role involves coordinating with engineering teams to implement design improvements that reduce long-term maintenance costs. Nicholas Diniglio drives operational efficiency by integrating advanced manufacturing techniques into the production cycle. Through rigorous quality control, the Plant President ensures that every piece of equipment meets the high standards expected of the brand. The Plant President supports the company's mission by ensuring that the physical infrastructure and fleet assets remain available and affordable for the millions of people who rely on these services for their moving and storage needs.
Alissa Nider - President (Akron)
Alissa Nider, the President (Akron) at U-Haul Holding, manages the regional delivery of moving and storage services within the Midwest market. Nider coordinates the daily operations of rental centers, ensuring that equipment availability matches local consumer demand. By focusing on operational efficiency and customer service excellence, the President (Akron) supports the company's primary objective of providing better products at lower costs. This leadership role involves overseeing regional staff and ensuring that all facilities adhere to corporate safety and service standards. Alissa Nider drives market growth by identifying opportunities to expand the reach of storage solutions in the local area. Through effective management of regional assets, the President (Akron) ensures that the company remains the preferred choice for do-it-yourself moving. The President (Akron) maintains a consistent focus on operational performance to support the broader organizational mission of making moving and storage accessible to everyone.
Robert Abidin - President (Northeast Houston)
Robert Abidin, the President (Northeast Houston) at U-Haul Holding, oversees the strategic deployment of moving and storage resources in the high-demand Texas market. Abidin manages the operational performance of multiple rental locations, ensuring that fleet distribution meets the needs of a diverse customer base. By optimizing facility operations and staff productivity, the President (Northeast Houston) contributes to the company's goal of providing affordable and reliable moving solutions. This role requires constant monitoring of regional market dynamics to adjust inventory levels and service offerings accordingly. Robert Abidin drives operational success by implementing best practices for equipment maintenance and customer engagement. Through effective leadership, the President (Northeast Houston) ensures that regional activities align with the company's mission of delivering superior value to customers. The President (Northeast Houston) focuses on maintaining high service standards to support the company's position as the leader in the do-it-yourself moving industry.
Jordan Brazzel - President, Marketing Company
Jordan Brazzel, the President, Marketing Company at U-Haul Holding, directs the promotional strategies and customer acquisition efforts for the organization's moving and storage services. Brazzel architects marketing campaigns that highlight the company's value proposition of affordability and convenience for do-it-yourself movers. By analyzing consumer behavior and market trends, the President, Marketing Company optimizes advertising spend to maximize brand visibility across North America. This role involves collaborating with regional leadership to ensure that marketing initiatives translate into increased facility utilization and rental volume. Jordan Brazzel drives revenue growth by developing targeted outreach programs that address the specific needs of residential and commercial clients. Through strategic brand positioning, the President, Marketing Company supports the company's mission to provide better products to more people. The President, Marketing Company ensures that all promotional activities remain consistent with the company's long-standing reputation for reliability and cost-effectiveness in the moving industry.
David Scheafer - President, Marketing Company
David Scheafer, the President, Marketing Company at U-Haul Holding, manages the digital and physical marketing channels used to promote moving and storage solutions. Scheafer focuses on enhancing the customer experience through improved communication and service visibility. By leveraging data analytics, the President, Marketing Company identifies key market segments and tailors promotional efforts to drive higher engagement with the brand. This leadership role involves coordinating with operational teams to ensure that marketing promises align with the actual service delivery at rental locations. David Scheafer drives market expansion by implementing innovative outreach strategies that attract new customers to the company's storage and rental offerings. Through effective brand management, the President, Marketing Company supports the company's mission of providing accessible moving solutions at lower costs. The President, Marketing Company ensures that all marketing efforts contribute to the overall growth and sustainability of the organization's market presence.
Chadwick Rome - Company President, Marketing
Chadwick Rome, the Company President, Marketing at U-Haul Holding, oversees the development and execution of comprehensive marketing strategies designed to increase the adoption of moving and storage services. Rome directs the creative and analytical teams responsible for maintaining the company's market leadership. By focusing on brand loyalty and customer retention, the Company President, Marketing ensures that the organization remains the top choice for do-it-yourself moving. This role involves managing the integration of marketing efforts across various media platforms to reach a wide audience. Chadwick Rome drives business outcomes by aligning marketing objectives with the company's goal of providing better products at lower costs. Through strategic planning, the Company President, Marketing supports the company's mission to simplify the moving process for millions of people. The Company President, Marketing maintains a focus on long-term brand equity to ensure the company continues to lead the consumer services sector.
Richard Henery - President, Marketing Company
Richard Henery, the President, Marketing Company at U-Haul Holding, leads the strategic marketing initiatives aimed at optimizing the utilization of the company's vast rental fleet and storage facilities. Henery manages the development of promotional programs that emphasize the company's commitment to affordability and service quality. By analyzing regional market performance, the President, Marketing Company adjusts marketing tactics to ensure maximum impact in diverse geographic areas. This role involves working closely with corporate leadership to refine the brand message and improve customer outreach. Richard Henery drives growth by implementing effective lead generation strategies that support the company's mission of providing accessible moving solutions. Through consistent brand communication, the President, Marketing Company ensures that the company remains synonymous with do-it-yourself moving. The President, Marketing Company focuses on delivering measurable results that support the company's objective of providing better products to more people at a lower cost.
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