Heineken Executive and Leadership Team

Archer Ning, the Chief Financial Officer, Heineken (Taiwan) at Heineken, manages the financial operations and strategic fiscal planning for the company's Taiwan division. Ning oversees all accounting, financial reporting, budgeting, and forecasting activities, ensuring compliance with local regulations and international standards. This role involves providing critical financial insights to support business decision-making and drive profitability within the Taiwanese market. Archer Ning's responsibilities extend to managing financial risks, optimizing capital allocation, and strengthening internal financial controls. Collaboration with regional and global finance teams is key to aligning Taiwan's financial strategy with Heineken's overarching corporate objectives. The financial acumen of Archer Ning is instrumental in sustaining and growing Heineken's presence in Taiwan.

Kathrine Catindig, the Chief Financial Officer (Philippines) at Heineken, directs the financial strategy and operations for the company's Philippine market. Catindig is responsible for comprehensive financial management, including budgeting, forecasting, financial reporting, and ensuring adherence to all fiscal regulations. This leadership position involves providing strategic financial guidance to support business growth and profitability within the Philippines. Kathrine Catindig oversees the optimization of financial resources, manages financial risks, and strengthens internal controls to ensure fiscal integrity. Close coordination with local management and global finance departments is essential for aligning financial plans with Heineken's broader corporate goals. The financial expertise of Kathrine Catindig is critical for navigating the market dynamics and driving sustainable financial performance in the Philippines.

Saidi Adebimpe, the Director, Finance & Chief Financial Officer, Heineken (Canada) at Heineken, directs the financial strategy and management for the company's Canadian operations. Adebimpe oversees all financial planning, accounting, reporting, and treasury functions, ensuring fiscal discipline and compliance with Canadian regulations. This role involves providing critical financial analysis and strategic recommendations to support business growth and profitability within the Canadian market. Saidi Adebimpe's responsibilities include managing financial risks, optimizing resource allocation, and implementing robust internal controls. Close collaboration with Canadian leadership and global finance teams is vital for aligning financial objectives with Heineken's overall corporate strategy. The financial leadership of Saidi Adebimpe is essential for driving sustainable performance and financial health in Canada.

Alsion Payne, the Chief Marketing Officer (USA) at Heineken, directs all marketing initiatives within the United States. Payne oversees the development and execution of brand strategies for Heineken's extensive portfolio, including the flagship Heineken and Heineken Silver brands, alongside numerous international and local labels. This leadership role involves driving consumer engagement through innovative campaigns across digital, traditional, and experiential channels. Payne ensures brand consistency and market penetration by collaborating closely with sales and distribution teams to optimize product placement and promotional activities in retail, wholesale, and on-premise venues. The focus remains on strengthening brand equity and expanding market share within the competitive U.S. beverage landscape. Alsion Payne's strategic direction is crucial for maintaining Heineken's strong presence and driving growth in this key market.

Ralph Ostertag, the Chief Information Officer (APAC) & Global Director, Genai Lab at Heineken, spearheads technology strategy and digital transformation across the Asia Pacific region. Ostertag directs the implementation of robust IT infrastructure and systems to support business operations and growth throughout APAC. Simultaneously, Ostertag leads the global GenAI Lab, driving innovation in artificial intelligence to unlock new opportunities for the company. This dual focus involves overseeing data management, cybersecurity, and digital solutions that enhance operational efficiency and customer experience. Collaboration with regional leadership and global IT teams is essential to align technology roadmaps with business objectives. Ralph Ostertag's leadership in both regional IT and cutting-edge AI development positions Heineken for future technological advancements and market leadership.

Frank Iannella, the Chief Information Officer (USA) & Senior VP, Digital & Technology at Heineken, orchestrates the company's technology vision and digital strategy within the United States. Iannella directs the deployment of advanced digital solutions and IT infrastructure to support Heineken's extensive beverage operations across the Americas. This involves overseeing all aspects of technology, from enterprise systems to digital innovation, ensuring seamless integration with business functions. Frank Iannella's responsibilities include enhancing operational efficiency, driving data analytics capabilities, and implementing cybersecurity measures to protect company assets. Close alignment with U.S. business units and global technology teams is paramount to achieving strategic objectives and fostering a culture of digital transformation. The leadership of Frank Iannella is vital for leveraging technology to drive growth and competitive advantage in the U.S. market.

Rodrigo Murta, the Chief Information Officer & Vice President, Digital & Technology (Brazil) at Heineken, leads the technology and digital transformation initiatives for the company's operations in Brazil. Murta directs the implementation of IT infrastructure, digital solutions, and data analytics to enhance operational efficiency and drive business growth. This role involves overseeing all technology-related functions, ensuring robust cybersecurity measures and fostering innovation in digital platforms. Rodrigo Murta collaborates closely with Brazilian business units and global technology teams to align IT strategies with market demands and corporate objectives. The focus is on leveraging technology to improve supply chain management, enhance customer engagement, and optimize sales execution across the Brazilian market. The strategic vision of Rodrigo Murta is key to Heineken's digital advancement in Brazil.

Vivek Amarnani, the Director, Digital & Technology & Chief Information Officer at Heineken, drives the company's digital and technology strategy. Amarnani oversees the development and implementation of innovative technological solutions and digital platforms that support Heineken's global operations. This leadership role involves managing IT infrastructure, ensuring cybersecurity, and fostering digital transformation across various business functions. Vivek Amarnani's responsibilities include enhancing operational efficiency through advanced technology, optimizing data utilization for strategic insights, and leading digital initiatives that improve customer experience and market reach. Collaboration with cross-functional teams and global stakeholders is essential to align technology roadmaps with business objectives. The strategic direction provided by Vivek Amarnani is critical for Heineken's ongoing digital evolution and competitive positioning.

Segolene Prot, the Senior Vice President and Chief People Officer at Heineken, leads the global human resources strategy and talent management initiatives. Prot oversees all aspects of people operations, including talent acquisition, employee development, compensation and benefits, and fostering a positive organizational culture. This leadership role is critical in attracting, retaining, and developing a diverse and high-performing workforce across Heineken's international operations. Segolene Prot drives initiatives focused on employee engagement, leadership development, and ensuring alignment with the company's values and business objectives. Collaboration with executive leadership and regional HR teams is essential to implement effective people strategies that support business growth and innovation. The dedication of Segolene Prot to human capital development is fundamental to Heineken's long-term success.

Matheus Santana, the Manager, Sales & Execucion at Heineken, drives sales performance and execution strategies within designated markets. Santana oversees the implementation of sales plans, manages key account relationships, and ensures effective product distribution and promotion at the point of sale. This role involves closely monitoring market trends, identifying new business opportunities, and optimizing sales team performance to achieve revenue targets. Matheus Santana works to enhance customer satisfaction and build strong partnerships with retailers, wholesalers, and on-premise venues. Collaboration with marketing and supply chain departments is crucial for aligning sales efforts with broader company objectives and ensuring product availability. The focus of Matheus Santana is on maximizing sales volume and market penetration through strategic execution and relationship management.