Leadership Overview
Heineken has 10 executives leading key functions including information technology, finance, and regional operations.
Driven by a legacy of brewing excellence, Heineken is dedicated to enriching lives through its diverse portfolio of beverages, fostering a global culture of responsible enjoyment and sustainable growth.
Driven by a legacy of brewing excellence, Heineken is dedicated to enriching lives through its diverse portfolio of beverages, fostering a global culture of responsible enjoyment and sustainable growth.
Leadership Roles at Heineken
Kathrine Catindig - Chief Financial Officer (Philippines)
Kathrine Catindig, the Chief Financial Officer (Philippines) at Heineken, directs all financial operations and strategic fiscal planning for the Philippine market. Catindig manages the financial health of the company's operations in the Philippines, overseeing budgeting, forecasting, and financial reporting to ensure profitability and sustainable growth. This role involves close collaboration with regional and global finance teams to maintain adherence to international financial standards and corporate governance. The Chief Financial Officer position requires astute financial analysis to identify investment opportunities and mitigate risks within the dynamic Philippine beverage sector. Kathrine Catindig's leadership ensures robust financial controls are in place, supporting the company's extensive distribution network of beer, cider, and other beverages. Catindig plays a vital part in driving financial performance and supporting strategic business decisions for Heineken in the Philippines.
Archer Ning - Chief Financial Officer, Heineken (Taiwan)
Archer Ning, the Chief Financial Officer, Heineken (Taiwan) at Heineken, manages the financial strategy and fiscal operations for the Taiwanese market. Ning oversees all aspects of financial planning, budgeting, and reporting, ensuring the fiscal health and profitability of Heineken's operations in Taiwan. This role involves close coordination with regional and global finance departments to uphold international financial standards and corporate governance principles. The Chief Financial Officer position requires rigorous financial analysis to support strategic decision-making, identify growth opportunities, and manage financial risks within the local beverage industry. Archer Ning's leadership ensures robust financial controls are implemented, supporting the effective distribution of Heineken's diverse product range. Ning plays a key role in driving financial performance and contributing to the strategic direction of Heineken in Taiwan.
Saidi Adebimpe - Director, Finance & Chief Financial Officer, Heineken (Canada)
Saidi Adebimpe, the Director, Finance & Chief Financial Officer, Heineken (Canada) at Heineken, leads the financial management and strategic fiscal planning for the Canadian market. Adebimpe directs all financial activities, including budgeting, forecasting, and reporting, to ensure the sustained profitability and growth of Heineken's Canadian operations. This executive collaborates with global finance teams to maintain compliance with international financial regulations and corporate policies. The Chief Financial Officer role necessitates comprehensive financial analysis to guide investment decisions, optimize resource allocation, and mitigate potential financial risks in the Canadian beverage sector. Saidi Adebimpe's oversight ensures strong financial controls are in place, supporting the efficient distribution of Heineken's extensive portfolio of beers, ciders, and other beverages across Canada. Adebimpe is crucial in steering financial performance and supporting strategic initiatives for Heineken in Canada.
Alex Carreteiro - Regional President (Americas)
Alex Carreteiro, the Regional President (Americas) at Heineken, commands the strategic leadership and operational oversight for all Heineken activities across North and South America. Carreteiro drives market expansion, revenue growth, and brand development for Heineken's comprehensive beverage portfolio throughout the Americas. This executive manages a complex network of subsidiaries, distributors, and on-premise partners, ensuring cohesive execution of global strategies within diverse regional contexts. The Regional President role involves fostering strong relationships with key stakeholders, optimizing supply chains, and navigating regulatory landscapes across multiple countries. Alex Carreteiro's leadership focuses on enhancing Heineken's market position and consumer engagement across the vast and varied American continents. Carreteiro is pivotal in driving operational excellence and commercial success for the company in this critical global region.
Jacco van der Linden - President (APAC) & Member of The Team of Heineken Nv Executive
Jacco van der Linden, the President (APAC) & Member of The Team of Heineken Nv Executive at Heineken, directs the strategic vision and operational execution for the Asia Pacific region. Van der Linden oversees Heineken's extensive business operations across numerous Asian markets, driving growth and market penetration for its diverse beverage portfolio. This leadership role involves managing complex supply chains, fostering strong distributor relationships, and adapting global strategies to local market dynamics. As a Member of The Team of Heineken Nv Executive, van der Linden contributes to overarching corporate strategy and decision-making at the highest level. Jacco van der Linden's focus is on enhancing brand equity, optimizing commercial performance, and ensuring sustainable business practices throughout the APAC region. Van der Linden plays a critical part in expanding Heineken's presence and impact across this vital and dynamic part of the world.
Ralph Ostertag - Chief Information Officer (APAC) & Global Director, Genai Lab
Ralph Ostertag, the Chief Information Officer (APAC) & Global Director, Genai Lab at Heineken, directs the strategic implementation of information technology across the Asia Pacific region. Ostertag architects and oversees the development of advanced artificial intelligence initiatives, specifically focusing on generative AI applications to enhance business processes and product innovation. This leadership involves driving digital transformation efforts, ensuring robust cybersecurity measures, and optimizing technology infrastructure to support Heineken's expansive beverage operations throughout Asia Pacific. The Global Director, Genai Lab role positions Ostertag at the forefront of exploring and integrating cutting-edge AI technologies, aiming to unlock new efficiencies and competitive advantages for the company. Ralph Ostertag's oversight extends to managing technology roadmaps and fostering a culture of innovation within the IT departments he leads, directly impacting operational effectiveness and market responsiveness across diverse Asian markets.
Rodrigo Murta - Chief Information Officer & Vice President, Digital & Technology (Brazil)
Rodrigo Murta, the Chief Information Officer & Vice President, Digital & Technology (Brazil) at Heineken, spearheads the digital and technological advancements within the crucial Brazilian market. Murta drives the integration of innovative digital solutions and robust technology infrastructure to support Heineken's extensive brewing and distribution network in Brazil. This executive oversees the strategic planning and execution of technology projects, ensuring alignment with both regional business objectives and global IT standards. The Vice President, Digital & Technology role involves managing a diverse portfolio of technology operations, from enterprise systems to cutting-edge digital platforms that enhance customer engagement and operational efficiency. Rodrigo Murta's leadership focuses on leveraging technology to optimize supply chains, improve market insights, and deliver superior beverage products to consumers across Brazil. Murta ensures the technological backbone supports Heineken's growth and market leadership within this key South American territory.
Alsion Payne - Chief Marketing Officer (USA)
Alsion Payne, the Chief Marketing Officer (USA) at Heineken, leads all marketing strategies and brand development initiatives across the United States. Payne directs the execution of comprehensive marketing campaigns for Heineken's diverse portfolio, including flagship brands and local labels, to drive consumer engagement and market share. This executive oversees market research, brand positioning, and advertising efforts, ensuring alignment with global brand guidelines while adapting to the nuances of the American consumer landscape. The Chief Marketing Officer role involves fostering strong relationships with retailers, wholesalers, and on-premise venues to enhance product visibility and sales. Alsion Payne's strategic vision guides the promotion of Heineken's beers, ciders, and other beverages, focusing on building brand loyalty and expanding market penetration throughout the USA. Payne's leadership is critical in shaping consumer perception and driving commercial success in one of Heineken's most significant markets.
Vivek Amarnani - Director, Digital & Technology & Chief Information Officer
Vivek Amarnani, the Director, Digital & Technology & Chief Information Officer at Heineken, oversees the strategic direction and operational execution of the company's digital transformation and technology infrastructure. Amarnani drives the integration of advanced digital solutions and robust IT systems to support Heineken's global beverage operations, ensuring seamless connectivity across its diverse markets. This leadership role involves managing enterprise-wide technology initiatives, from cloud computing to data analytics, aimed at enhancing efficiency and fostering innovation. The Chief Information Officer position requires a deep understanding of the evolving technological landscape to maintain a competitive edge in the brewing and beverage industry. Vivek Amarnani's focus extends to cybersecurity, ensuring the protection of sensitive data and operational integrity. Amarnani plays a pivotal role in shaping Heineken's technological future, enabling smarter business decisions and optimizing the delivery of its extensive product portfolio worldwide.
Frank Iannella - Chief Information Officer (USA) & Senior VP, Digital & Technology
Frank Iannella, the Chief Information Officer (USA) & Senior VP, Digital & Technology at Heineken, directs the comprehensive technology strategy and digital transformation efforts within the United States. Iannella oversees the implementation of advanced IT infrastructure and digital solutions that support Heineken's extensive beverage operations across the US. This executive leads teams responsible for enterprise systems, data management, and cybersecurity, ensuring operational resilience and efficiency. The Senior VP, Digital & Technology role involves identifying and integrating innovative technologies to enhance business processes, from supply chain management to consumer engagement platforms. Frank Iannella's leadership ensures that technology investments align with strategic business objectives, driving growth and market competitiveness for Heineken in the US. Iannella is instrumental in modernizing the company's technological capabilities, supporting the distribution of its wide array of beers, ciders, and other beverages.
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Frequently Asked Questions Regarding Heineken Top Executives and Leadership Team
