Heineken Executive and Leadership Team

Jacco van der Linden, the President (APAC) & Member of The Team of Heineken Nv Executive at Heineken, drives strategic growth and operational oversight across the Asia Pacific region. Van der Linden is responsible for expanding Heineken's market presence and optimizing its business operations throughout this key growth territory. This leadership position involves directing regional strategy, managing key stakeholder relationships, and ensuring the successful integration of local market nuances with global corporate objectives. The President (APAC) oversees a diverse portfolio of brands and distribution channels, focusing on enhancing market share and profitability. Jacco van der Linden collaborates with local leadership teams to identify new opportunities, navigate competitive landscapes, and implement best practices in brewing and distribution. This role is pivotal in solidifying Heineken's position as a leading beverage provider in the dynamic APAC market, contributing significantly to the company's overall global performance.

Alsion Payne, the Chief Marketing Officer (USA) at Heineken, directs all marketing initiatives within the United States. Payne oversees the development and execution of brand strategies for Heineken's extensive portfolio, ensuring alignment with global brand positioning while resonating with the American consumer. This leadership role involves managing advertising campaigns, digital marketing efforts, and consumer engagement programs to drive brand awareness and market share. Payne collaborates closely with sales and distribution teams to translate marketing objectives into tangible sales results, focusing on optimizing the customer journey across all touchpoints. The Chief Marketing Officer (USA) is responsible for analyzing market trends and consumer insights to inform product development and promotional activities, ensuring Heineken maintains a competitive edge in the dynamic U.S. beverage market. Alsion Payne's strategic direction is crucial for expanding the reach and impact of Heineken's flagship brands and innovative new offerings.

Segolene Prot, the Senior Vice President and Chief People Officer at Heineken, architects the company's global human capital strategy. Prot leads all aspects of talent management, organizational development, and employee engagement across Heineken's diverse international operations. This critical function ensures that the company attracts, develops, and retains top talent, fostering a high-performance culture aligned with Heineken's core values. The Senior Vice President and Chief People Officer oversees the implementation of innovative HR policies and programs designed to enhance employee well-being, diversity, and inclusion. Prot works to cultivate a supportive and dynamic work environment that drives innovation and operational excellence throughout the organization. By focusing on leadership development and succession planning, Segolene Prot ensures a robust pipeline of future leaders capable of navigating the complexities of the global beverage industry. This strategic focus on people operations underpins Heineken's long-term success and sustainable growth.

Marta Seliverstova, the Финансовый директор at Heineken, manages the financial health and strategic fiscal planning for the organization. Seliverstova oversees all financial operations, including accounting, budgeting, forecasting, and financial reporting, ensuring compliance with international financial standards. This executive role is critical in guiding Heineken's investment strategies, capital allocation, and risk management across its global operations. The Финансовый директор analyzes financial performance, identifies key drivers of profitability, and develops strategies to enhance financial efficiency and shareholder value. Seliverstova works closely with other executive leaders to align financial objectives with the company's broader business goals, supporting sustainable growth and operational expansion. By providing critical financial insights and oversight, Marta Seliverstova ensures the fiscal stability and strategic financial direction necessary for Heineken to thrive in the competitive global beverage market.