Heineken Executive and Leadership Team

Tatiana Kudryavtseva, the PA To Chief Executive Officer at Heineken, manages complex scheduling and communication workflows for the executive office. By coordinating high-level meetings and facilitating information flow between the board and senior leadership, the PA To Chief Executive Officer ensures operational efficiency across the global brewing organization. Tatiana Kudryavtseva maintains rigorous standards for administrative excellence, supporting the strategic objectives of the company. This role involves filtering critical business data and prioritizing urgent matters to allow the executive team to focus on long-term market expansion. Through meticulous organization and proactive problem-solving, the PA To Chief Executive Officer optimizes the daily output of the leadership team. This position requires deep understanding of the corporate structure and the ability to navigate the complexities of a multinational beverage entity. By streamlining internal processes, the PA To Chief Executive Officer contributes directly to the overall stability and success of the enterprise.

Mauricio Giamellaro, the Chief Executive Officer Brasil at Heineken, directs all brewing and distribution operations within the South American market. Overseeing the expansion of the local portfolio, the Chief Executive Officer Brasil drives revenue growth through strategic partnerships with retailers and on-premise venues. Mauricio Giamellaro manages the integration of international brands like Birra Moretti and Desperados into the regional supply chain, ensuring consistent market penetration. This leadership role involves aligning local production capabilities with global sustainability targets to maintain competitive advantage. By optimizing the distribution network across the region, the Chief Executive Officer Brasil secures market share against local competitors. The Chief Executive Officer Brasil also collaborates with global leadership to implement standardized quality control measures. Through focused investment in regional infrastructure and talent development, the Chief Executive Officer Brasil strengthens the presence of the company in this critical growth market, ultimately delivering robust financial performance and brand loyalty.

Alison Payne, the Chief Marketing Officer (USA) at Heineken, architects brand strategy and consumer engagement initiatives across the North American market. By leveraging the flagship Heineken and Heineken Silver brands, the Chief Marketing Officer (USA) drives market awareness and consumer preference in a highly competitive landscape. Alison Payne oversees multi-channel advertising campaigns and digital marketing efforts designed to increase sales volume in retail and hospitality sectors. This role involves analyzing consumer trends to refine product positioning and ensure alignment with the broader global mission. The Chief Marketing Officer (USA) collaborates with regional sales teams to execute promotional activities that boost brand visibility. By fostering strong relationships with distributors and marketing agencies, the Chief Marketing Officer (USA) ensures consistent brand messaging. Through data-driven decision-making and creative campaign development, the Chief Marketing Officer (USA) expands the footprint of the company, securing long-term growth and maintaining the premium status of the portfolio.

Marta Seliverstova, the Финансовый директор at Heineken, manages all fiscal planning, reporting, and capital allocation strategies for the regional business unit. Overseeing the financial health of the organization, the Финансовый директор ensures compliance with international accounting standards while driving cost-efficiency across the supply chain. Marta Seliverstova analyzes market data to provide actionable insights for the executive team, supporting informed decision-making regarding investments and operational expenditures. This leadership role involves coordinating with global finance departments to maintain transparency and accuracy in financial statements. By optimizing cash flow and managing risk, the Финансовый директор secures the resources necessary for continued innovation and market expansion. The Финансовый директор also monitors the performance of various beverage categories to ensure profitability targets are met. Through rigorous financial oversight and strategic resource management, the Финансовый директор contributes to the long-term financial stability and growth of the company, ensuring that all business activities align with the overarching corporate objectives.