Heineken Executive and Leadership Team

Jacco van der Linden, the President (APAC) & Member of The Team of Heineken Nv Executive at Heineken, directs all business operations and strategic growth initiatives across the Asia Pacific region. Van der Linden architects market-specific expansion plans that leverage the company's diverse portfolio of international and local beer brands to capture emerging consumer segments. By overseeing regional manufacturing and distribution networks, the President (APAC) & Member of The Team of Heineken Nv Executive ensures operational excellence and supply chain resilience. This leadership role involves coordinating with global headquarters to align regional performance with the broader corporate mission of sustainable growth. Jacco van der Linden also fosters partnerships with local retailers and on-premise venues to strengthen market presence. Through the strategic management of regional assets, van der Linden drives revenue growth and brand equity. The President (APAC) & Member of The Team of Heineken Nv Executive continuously evaluates competitive dynamics to maintain a leading position in the rapidly evolving APAC beverage market.

Alison Payne, the Chief Marketing Officer (USA) at Heineken, directs all brand positioning and consumer engagement strategies across the North American market. Payne architects high-impact campaigns for flagship labels like Heineken and Heineken Silver, ensuring consistent brand resonance within competitive retail and on-premise environments. By analyzing consumer behavior data, the Chief Marketing Officer (USA) optimizes marketing spend to maximize market share and brand loyalty. This leadership role involves close collaboration with regional sales teams to align promotional activities with broader corporate objectives. Alison Payne also oversees the integration of digital marketing initiatives to reach diverse demographics effectively. Through strategic oversight of brand identity and market penetration, Payne strengthens the company's competitive standing. The Chief Marketing Officer (USA) consistently evaluates performance metrics to refine outreach strategies, ensuring that all marketing efforts support the overarching goal of premium brand growth in the United States.

Segolene Prot, the Senior Vice President and Chief People Officer at Heineken, manages global human capital strategies and organizational development initiatives. Prot architects comprehensive talent acquisition, retention, and leadership development programs that support the company's diverse workforce across multiple continents. By fostering an inclusive corporate culture, the Senior Vice President and Chief People Officer ensures alignment between employee performance and the long-term strategic goals of the brewing business. This role involves designing compensation structures and professional growth pathways that attract top-tier talent in the beverage industry. Segolene Prot also leads internal communication efforts to maintain organizational cohesion during periods of structural change. Through the implementation of robust human resources policies, Prot drives operational efficiency and employee engagement. The Senior Vice President and Chief People Officer continuously monitors workforce analytics to identify opportunities for organizational improvement, ensuring that the company maintains a high-performing, motivated team capable of executing complex global business objectives.

Matheus Santana, the Manager, Sales & Execucion at Heineken, oversees the tactical deployment of sales strategies across key distribution channels. Santana architects efficient route-to-market plans that ensure product availability in cafes, bars, pubs, and retail outlets. By coordinating with wholesalers and local distributors, the Manager, Sales & Execucion optimizes supply chain logistics to meet fluctuating consumer demand. This leadership role involves monitoring sales performance data to identify regional growth opportunities and address potential bottlenecks in the distribution network. Matheus Santana also implements rigorous execution standards to maintain brand visibility and product quality at the point of sale. Through the management of sales operations, Santana supports the company's revenue targets and market expansion efforts. The Manager, Sales & Execucion continuously refines sales processes to enhance operational agility, ensuring that the company maintains a dominant presence in the competitive beverage landscape through superior execution and consistent service delivery.

Marta Seliverstova, the Финансовый директор at Heineken, manages all fiscal planning, reporting, and capital allocation strategies. Seliverstova architects robust financial frameworks that support the company's global brewing operations and investment priorities. By overseeing budgeting processes and cost management initiatives, the Финансовый директор ensures the financial health and long-term profitability of the organization. This leadership role involves providing critical data-driven insights to the board and executive team to guide strategic decision-making regarding market expansion and portfolio diversification. Marta Seliverstova also monitors regulatory compliance and risk management protocols to safeguard corporate assets. Through the rigorous analysis of financial performance across various regions, Seliverstova drives operational efficiency and resource optimization. The Финансовый директор continuously evaluates economic trends to adjust financial strategies, ensuring that the company maintains a strong balance sheet and delivers consistent value to shareholders while supporting the ongoing development of international and local beverage labels.