Heaven Hill Brands Executive and Leadership Team

August, 2026

Leadership Overview

Heaven Hill Brands has 7 executives leading key functions including finance, information technology, marketing, operations, sales, and executive management.

Rooted in a legacy of distilling excellence, Heaven Hill Brands maintains a commitment to producing premium Kentucky Bourbon while driving sustainable growth across global spirits markets through family-owned operational integrity.

Leadership Roles at Heaven Hill Brands

  • Chief Financial Officer - Will Rives
  • Co-President - Allan Latts
  • Co-President - Kate Latts
  • Chief Information Officer - Alan Kamei
  • Chief Marketing Officer - Matt Blevins
  • Vice President, Chief of Staff - Brittany Capito
  • Chief Sales Officer - Steven Feller
  • Will Rives - Chief Financial Officer

    Will Rives, the Chief Financial Officer at Heaven Hill Brands, directs all fiscal planning and capital allocation strategies for the organization. Overseeing the financial health of the spirits portfolio, the Chief Financial Officer ensures rigorous budget management and long-term investment stability. Rives manages complex tax structures and regulatory compliance requirements inherent to the Kentucky Bourbon industry. By analyzing market trends and production costs, the Chief Financial Officer optimizes resource distribution to support manufacturing efficiency. This leadership role involves close collaboration with the executive board to evaluate potential acquisitions and expansion opportunities within the North American market. Through precise financial modeling and risk assessment, Will Rives secures the economic foundation necessary for sustained innovation. Rives maintains transparency in reporting while driving profitability across all product lines, ensuring the company remains a dominant force in the competitive spirits landscape.
    Will Rives

    Allan Latts - Co-President

    Allan Latts, the Co-President at Heaven Hill Brands, directs the overall corporate strategy and long-term vision for the family-owned spirits enterprise. Overseeing production operations and quality control, the Co-President ensures that every bottle meets the high standards established since the company's founding. Latts manages the balance between traditional distilling methods and modern manufacturing efficiencies to maintain product consistency. This leadership role involves guiding the executive team through complex market shifts and regulatory environments. By fostering a culture of innovation and excellence, the Co-President drives the company's expansion into new product categories and international markets. Allan Latts collaborates with the other Co-President to ensure cohesive leadership and operational stability. Latts monitors the performance of all business units, ensuring that the organization remains a premier producer of Kentucky Bourbon while achieving sustainable growth and long-term profitability.

    Kate Latts - Co-President

    Kate Latts, the Co-President at Heaven Hill Brands, directs the brand portfolio development and corporate reputation management for the organization. Overseeing marketing and consumer relations, the Co-President ensures that the company's heritage and values resonate with modern audiences. Latts manages the strategic direction of the brand house, focusing on premiumization and portfolio diversification. This leadership role involves representing the company in industry forums and maintaining strong ties with the distilling community. By championing sustainability and community engagement, the Co-President strengthens the company's market position and brand loyalty. Kate Latts works closely with the other Co-President to align operational goals with the long-term vision of the family-owned business. Latts oversees the development of new product lines, ensuring that the company continues to lead the industry in quality and innovation while maintaining its historic commitment to excellence.

    Alan Kamei - Chief Information Officer

    Alan Kamei, the Chief Information Officer at Heaven Hill Brands, architects the digital infrastructure and data security frameworks supporting the entire spirits production lifecycle. Overseeing enterprise resource planning systems, the Chief Information Officer ensures seamless integration between manufacturing facilities and distribution networks. Kamei drives the adoption of advanced analytics to track inventory levels and supply chain performance across regional markets. This leadership role involves protecting proprietary distilling data and customer information through robust cybersecurity protocols. By modernizing internal communication platforms, the Chief Information Officer enhances operational agility and cross-departmental collaboration. Alan Kamei manages the technological roadmap to align with the company's long-term growth objectives. Kamei implements scalable software solutions that streamline logistics and improve overall productivity, ensuring the organization maintains a competitive edge in the digital age of the beverage industry.

    Matt Blevins - Chief Marketing Officer

    Matt Blevins, the Chief Marketing Officer at Heaven Hill Brands, directs global brand strategy and consumer engagement initiatives for the extensive spirits portfolio. Overseeing creative development and advertising campaigns, the Chief Marketing Officer ensures consistent brand messaging across diverse media channels. Blevins manages market research efforts to identify emerging consumer preferences within the premium bourbon category. This leadership role involves coordinating with sales teams to execute product launches and seasonal promotions that drive market penetration. By leveraging digital marketing tools and experiential events, the Chief Marketing Officer expands the reach of the company's flagship labels. Matt Blevins cultivates strong relationships with distributors and retail partners to enhance brand visibility. Blevins monitors competitive activity to refine positioning strategies, ensuring the company maintains its status as a premier producer of high-quality spirits in the global marketplace.
    Matt Blevins

    Brittany Capito - Vice President, Chief of Staff

    Brittany Capito, the Vice President, Chief of Staff at Heaven Hill Brands, coordinates strategic priorities and operational workflows across the executive leadership team. Overseeing internal communications and project management, the Vice President, Chief of Staff ensures alignment between departmental goals and the overarching corporate mission. Capito facilitates high-level decision-making processes by synthesizing complex data and providing actionable insights to the Co-Presidents. This leadership role involves managing special initiatives that drive organizational efficiency and cultural development. By streamlining administrative functions, the Vice President, Chief of Staff enables the executive team to focus on long-term growth and market expansion. Brittany Capito acts as a primary liaison between various business units, fostering collaboration and accountability. Capito monitors the execution of key strategic projects, ensuring that all operational activities support the company's commitment to quality and excellence in the spirits industry.

    Steven Feller - Chief Sales Officer

    Steven Feller, the Chief Sales Officer at Heaven Hill Brands, directs all revenue-generating activities and distribution partnerships across the United States. Overseeing the national sales force, the Chief Sales Officer ensures effective market coverage and product availability in key retail and hospitality channels. Feller manages relationships with major distributors to optimize supply chain flow and inventory turnover. This leadership role involves developing sales strategies that capitalize on the growing demand for premium Kentucky Bourbon. By analyzing regional sales data, the Chief Sales Officer identifies growth opportunities and adjusts tactics to maximize market share. Steven Feller collaborates with marketing leadership to align promotional efforts with sales targets. Feller drives performance through rigorous training and incentive programs, ensuring the sales team consistently meets revenue objectives. Through strategic planning and relationship management, Feller secures the company's position as a leader in the spirits distribution sector.
    Steven Feller

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    Frequently Asked Questions Regarding Heaven Hill Brands Top Executives and Leadership Team

    Who leads Heaven Hill Brands?
    Heaven Hill Brands is led by Will Rives (Chief Financial Officer), along with executives such as Allan Latts (Co-President) and Kate Latts (Co-President).
    Who is part of Heaven Hill Brands’s executive team?
    The executive team of Heaven Hill Brands includes leaders such as Will Rives (Chief Financial Officer), Allan Latts (Co-President), Kate Latts (Co-President) and other senior executives.
    How many executives does Heaven Hill Brands have?
    Heaven Hill Brands has 7 executives leading key business areas.
    What roles are included in Heaven Hill Brands’s leadership team?
    The leadership team of Heaven Hill Brands includes roles such as Chief Financial Officer, Co-President, Co-President, Chief Information Officer, Chief Marketing Officer.