Heaven Hill Brands Executive and Leadership Team

July, 2026

Leadership Overview

Heaven Hill Brands has 8 executives leading key functions including information technology, finance, marketing, human resources, sales, and co-presidency.

Driven by a legacy of family ownership, Heaven Hill Brands upholds a commitment to producing and marketing Kentucky Bourbon, impacting the spirits industry through decades of dedicated craftsmanship and market presence.

Leadership Roles at Heaven Hill Brands

  • Chief Financial Officer - William Rives
  • Co-President - Allan Latts
  • Co-President - Kate Latts
  • Chief Information Officer - Alan Kamei
  • Chief Marketing Officer - Matt Blevins
  • Vice President, Chief of Staff - Brittany Capito
  • Chief Human Resources Officer - Anthony Georges
  • Chief Sales Officer - Steven Feller
  • William Rives - Chief Financial Officer

    William Rives, the Chief Financial Officer at Heaven Hill Brands, manages all financial planning, reporting, and investment strategies. Overseeing the fiscal health of the company, William Rives ensures sound financial practices that support the long-term viability of this family-owned spirits producer. This critical role involves optimizing capital allocation and managing financial risks associated with market fluctuations and operational expansion. By driving financial discipline, the Chief Financial Officer directly impacts the company's profitability and ability to invest in new product development and market penetration. Ultimately, Rives safeguards the financial stability of Heaven Hill Brands, enabling sustained success in the competitive Bourbon market.
    William Rives

    Allan Latts - Co-President

    Allan Latts, the Co-President at Heaven Hill Brands, shares executive leadership responsibility, guiding the company's strategic direction and operational oversight. Collaborating with the other Co-President, Allan Latts ensures the continued growth and market leadership of this family-owned spirits producer. This role involves making critical decisions regarding product development, market expansion, and long-term business planning. By providing unified leadership, the Co-President directly influences the company's trajectory and its commitment to quality. Ultimately, Latts upholds the legacy and future prosperity of Heaven Hill Brands within the competitive spirits industry.

    Kate Latts - Co-President

    Kate Latts, the Co-President at Heaven Hill Brands, jointly directs the company's strategic vision and operational execution. Working in tandem with the other Co-President, Kate Latts champions the company's mission to produce and market exceptional Kentucky Bourbon. This leadership capacity involves overseeing key business functions and fostering innovation across the organization. By ensuring cohesive management and strategic alignment, the Co-President directly contributes to Heaven Hill Brands' sustained success and market influence. Ultimately, Latts reinforces the family's commitment to excellence and the enduring reputation of the brand.

    Alan Kamei - Chief Information Officer

    Alan Kamei, the Chief Information Officer at Heaven Hill Brands, directs all technology infrastructure and digital strategy. Overseeing the company's IT operations, Alan Kamei ensures robust cybersecurity measures and efficient data management systems are in place to support the production and marketing of Kentucky Bourbon. This leadership role involves architecting scalable technology solutions that enhance operational efficiency across the organization. By optimizing digital platforms, the Chief Information Officer directly supports the company's market reach and internal processes. Ultimately, Kamei secures the technological foundation for Heaven Hill Brands' continued growth and innovation in the spirits sector.

    Matt Blevins - Chief Marketing Officer

    Matt Blevins, the Chief Marketing Officer at Heaven Hill Brands, spearheads all brand strategy, advertising, and consumer engagement initiatives. Overseeing the marketing division, Matt Blevins crafts compelling narratives that highlight the heritage and quality of Heaven Hill's Kentucky Bourbon portfolio. This leadership position involves developing innovative campaigns to expand market share and deepen consumer loyalty across domestic and international markets. By analyzing market trends and consumer insights, the Chief Marketing Officer directly shapes the brand's public perception and drives demand. Ultimately, Blevins ensures that Heaven Hill Brands maintains a strong, resonant presence in the global spirits landscape.
    Matt Blevins

    Brittany Capito - Vice President, Chief of Staff

    Brittany Capito, the Vice President, Chief of Staff at Heaven Hill Brands, provides strategic support and operational oversight across key initiatives. Managing cross-functional projects and facilitating communication between leadership and various departments, Brittany Capito ensures alignment with the company's overarching goals. This role involves driving operational efficiency and implementing strategic priorities set forth by the executive team. By coordinating efforts and streamlining processes, the Vice President, Chief of Staff directly contributes to the effective execution of Heaven Hill Brands' business objectives. Ultimately, Capito enhances organizational effectiveness and supports the seamless operation of this established spirits producer.

    Anthony Georges - Chief Human Resources Officer

    Anthony Georges, the Chief Human Resources Officer at Heaven Hill Brands, directs all talent acquisition, employee development, and organizational culture initiatives. Overseeing the human capital strategy, Anthony Georges cultivates a supportive and high-performing work environment essential for a family-owned spirits producer. This leadership function involves developing comprehensive HR policies and programs that attract, retain, and engage a skilled workforce. By fostering employee growth and ensuring a positive workplace, the Chief Human Resources Officer directly impacts operational continuity and the company's ability to innovate. Ultimately, Georges strengthens the human element of Heaven Hill Brands, underpinning its enduring legacy.

    Steven Feller - Chief Sales Officer

    Steven Feller, the Chief Sales Officer at Heaven Hill Brands, leads all domestic and international sales operations and channel strategies. Overseeing the sales force, Steven Feller drives revenue growth by expanding distribution and strengthening relationships with distributors and retail partners. This executive position involves developing and executing sales plans that align with market demands for Kentucky Bourbon and other spirits. By optimizing sales performance and identifying new market opportunities, the Chief Sales Officer directly contributes to Heaven Hill Brands' commercial success. Ultimately, Feller ensures the effective market penetration and sustained sales volume for the company's diverse product portfolio.
    Steven Feller

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    Frequently Asked Questions Regarding Heaven Hill Brands Top Executives and Leadership Team

    Who leads Heaven Hill Brands?
    Heaven Hill Brands is led by William Rives (Chief Financial Officer), along with executives such as Allan Latts (Co-President) and Kate Latts (Co-President).
    Who is part of Heaven Hill Brands’s executive team?
    The executive team of Heaven Hill Brands includes leaders such as William Rives (Chief Financial Officer), Allan Latts (Co-President), Kate Latts (Co-President) and other senior executives.
    How many executives does Heaven Hill Brands have?
    Heaven Hill Brands has 8 executives leading key business areas.
    What roles are included in Heaven Hill Brands’s leadership team?
    The leadership team of Heaven Hill Brands includes roles such as Chief Financial Officer, Co-President, Co-President, Chief Information Officer, Chief Marketing Officer.