Heaven Hill Brands Executive and Leadership Team

May, 2026

Leadership Overview

Heaven Hill Brands has 8 executives leading key functions including marketing, finance, information technology, human resources, sales, and co-presidency.

Driven by a legacy of family ownership, Heaven Hill Brands upholds a commitment to producing and marketing Kentucky Bourbon, shaping its market impact through dedicated leadership and a deep understanding of the spirits industry.

Leadership Roles at Heaven Hill Brands

  • Chief Financial Officer - William Rives
  • Co-President - Allan Latts
  • Co-President - Kate Latts
  • Chief Marketing Officer - Matt Blevins
  • Chief Information Officer - Alan Kamei
  • Chief Human Resources Officer - Anthony Georges
  • Vice President, Chief of Staff - Brittany Capito
  • Chief Sales Officer - Steven Feller
  • William Rives - Chief Financial Officer

    William Rives, the Chief Financial Officer at Heaven Hill Brands, manages all financial operations and strategic fiscal planning. Directing the accounting, treasury, and financial analysis departments, Rives ensures robust financial health and compliance with regulatory standards. This executive function involves overseeing budgeting, forecasting, and capital allocation to support the company's growth objectives and operational efficiency. By providing critical financial insights, Rives guides executive decision-making regarding investments, acquisitions, and market expansion. The Chief Financial Officer's meticulous oversight of financial reporting and risk management safeguards the company's assets and enhances shareholder value. Through strategic financial management, William Rives contributes directly to the sustained profitability and long-term stability of Heaven Hill Brands, reinforcing its position in the competitive spirits market.
    William Rives

    Allan Latts - Co-President

    Allan Latts, the Co-President at Heaven Hill Brands, shares executive leadership responsibility for the company's overall strategic direction and operational management. Collaborating with the other Co-President, Latts guides the company's long-term vision, ensuring continued growth and adherence to its founding principles as a family-owned spirits producer. This leadership role involves overseeing key business functions, driving innovation in product development and marketing, and maintaining strong relationships with stakeholders. By providing unified executive direction, Allan Latts ensures operational synergy and strategic alignment across all departments. The Co-President's commitment to excellence upholds Heaven Hill Brands' reputation for quality and integrity in the Kentucky Bourbon market. Through shared leadership and strategic oversight, Allan Latts contributes significantly to the company's enduring legacy and market prominence.

    Kate Latts - Co-President

    Kate Latts, the Co-President at Heaven Hill Brands, jointly directs the company's strategic initiatives and operational execution alongside the other Co-President. This executive partnership focuses on advancing the company's mission to produce and market exceptional Kentucky Bourbon, ensuring sustained profitability and market leadership. Overseeing critical aspects of the business, Latts drives forward-thinking strategies in brand management, distribution, and corporate development. By fostering a culture of innovation and operational excellence, the Co-President ensures that Heaven Hill Brands remains at the forefront of the spirits industry. Kate Latts's dedication to the company's heritage and future growth reinforces its status as a premier family-owned producer. Through collaborative leadership and strategic vision, Kate Latts significantly contributes to the ongoing success and esteemed reputation of Heaven Hill Brands.

    Matt Blevins - Chief Marketing Officer

    Matt Blevins, the Chief Marketing Officer at Heaven Hill Brands, directs all brand strategy and consumer engagement initiatives. Overseeing the development and execution of marketing campaigns, Blevins ensures consistent brand messaging across all platforms, driving market penetration for Heaven Hill's diverse portfolio of Kentucky Bourbon. This leadership role involves analyzing market trends, identifying new growth opportunities, and optimizing advertising spend to maximize return on investment. By fostering strong relationships with advertising agencies and media partners, Blevins elevates brand visibility and consumer loyalty. The Chief Marketing Officer's strategic vision directly supports the company's objective of expanding its national and international footprint. Through innovative digital and traditional marketing approaches, Matt Blevins strengthens the company's position as a premier spirits producer.
    Matt Blevins

    Alan Kamei - Chief Information Officer

    Alan Kamei, the Chief Information Officer at Heaven Hill Brands, leads the company's technology strategy and digital transformation efforts. Overseeing IT infrastructure, cybersecurity, and data management, Kamei ensures the seamless operation of all technology systems supporting production, distribution, and sales. This critical role involves implementing innovative solutions to enhance operational efficiency, improve data analytics capabilities, and protect sensitive company information. By driving digital initiatives, the Chief Information Officer enables better decision-making through accessible and accurate data insights. Kamei's leadership ensures that Heaven Hill Brands maintains a competitive technological edge, supporting its mission to produce and market high-quality Kentucky Bourbon. Through strategic technology investments, Alan Kamei fortifies the company's operational backbone and future growth potential.

    Anthony Georges - Chief Human Resources Officer

    Anthony Georges, the Chief Human Resources Officer at Heaven Hill Brands, directs all aspects of human capital management and organizational development. Overseeing talent acquisition, employee relations, compensation, and benefits, Georges cultivates a high-performance culture aligned with the company's values. This executive position focuses on attracting, retaining, and developing a skilled workforce essential for producing and marketing premium spirits. By implementing strategic HR policies and programs, the Chief Human Resources Officer ensures a positive and productive work environment, fostering employee engagement and professional growth. Georges's leadership supports the company's long-standing tradition of family ownership and operational excellence. Through effective human resource strategies, Anthony Georges strengthens the foundation of Heaven Hill Brands, ensuring its continued success and legacy.

    Brittany Capito - Vice President, Chief of Staff

    Brittany Capito, the Vice President, Chief of Staff at Heaven Hill Brands, provides strategic support and operational oversight to executive leadership. Coordinating cross-functional initiatives and managing key projects, Capito ensures alignment with the company's strategic objectives and operational priorities. This role involves facilitating communication between departments, streamlining decision-making processes, and driving the execution of critical business plans. By acting as a key liaison, the Vice President, Chief of Staff enhances organizational efficiency and supports the effective implementation of the company's mission. Capito's involvement ensures that executive directives are translated into actionable strategies, contributing to the smooth operation and continued growth of Heaven Hill Brands. Through dedicated project management and strategic coordination, Brittany Capito optimizes executive effectiveness.

    Steven Feller - Chief Sales Officer

    Steven Feller, the Chief Sales Officer at Heaven Hill Brands, spearheads all sales operations and revenue generation strategies. Directing the national and international sales teams, Feller drives market penetration and expands distribution channels for Heaven Hill's extensive portfolio of Kentucky Bourbon. This executive function involves setting sales targets, developing channel strategies, and fostering strong relationships with distributors and retail partners. By optimizing the sales funnel and implementing effective sales methodologies, Feller ensures consistent revenue growth and market share expansion. The Chief Sales Officer's leadership is crucial in translating marketing efforts into tangible sales results, reinforcing the company's market position. Through aggressive sales execution and strategic account management, Steven Feller directly contributes to the financial success and sustained growth of Heaven Hill Brands.
    Steven Feller

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    Frequently Asked Questions Regarding Heaven Hill Brands Top Executives and Leadership Team

    Who leads Heaven Hill Brands?
    Heaven Hill Brands is led by William Rives (Chief Financial Officer), along with executives such as Allan Latts (Co-President) and Kate Latts (Co-President).
    Who is part of Heaven Hill Brands’s executive team?
    The executive team of Heaven Hill Brands includes leaders such as William Rives (Chief Financial Officer), Allan Latts (Co-President), Kate Latts (Co-President) and other senior executives.
    How many executives does Heaven Hill Brands have?
    Heaven Hill Brands has 8 executives leading key business areas.
    What roles are included in Heaven Hill Brands’s leadership team?
    The leadership team of Heaven Hill Brands includes roles such as Chief Financial Officer, Co-President, Co-President, Chief Marketing Officer, Chief Information Officer.