Leadership Overview
Headway has 8 executives leading key functions including strategy, operations, technology, human resources, and medical oversight.
Committed to resolving the mental health affordability crisis, Headway builds a managed marketplace that simplifies benefit lookups, insurance claims, and status investigations to ensure accessible care for all patients.
Committed to resolving the mental health affordability crisis, Headway builds a managed marketplace that simplifies benefit lookups, insurance claims, and status investigations to ensure accessible care for all patients.
Leadership Roles at Headway
Yulia Ivanova - Chief Executive Officer
Yulia Ivanova, the Chief Executive Officer at Headway, directs the overarching vision for the mental health marketplace. Ivanova architects the long-term strategy to bridge the gap between insurance providers and patients, ensuring that affordability remains the core focus of the platform. By aligning the executive team with the mission of simplifying complex insurance workflows, the Chief Executive Officer drives growth across North American markets. This leadership role involves constant engagement with investors and stakeholders to scale the infrastructure required for nationwide mental health access. Yulia Ivanova maintains a rigorous focus on operational excellence, ensuring that every claim status investigation and benefit lookup process functions with maximum efficiency. Through this dedicated approach, the Chief Executive Officer secures the company's position as a leader in health software, ultimately transforming how individuals navigate the financial complexities of seeking professional mental health support.
Rob Sadow - Chief Operating Officer
Rob Sadow, the Chief Operating Officer at Headway, oversees the daily mechanics of the managed marketplace to ensure reliable service delivery. Sadow architects the operational frameworks that allow for efficient claim processing and benefit verification, which are critical to the company's value proposition. By managing the logistics of provider networks and patient interactions, the Chief Operating Officer ensures that the platform remains scalable during periods of rapid growth. This leadership role involves optimizing the internal systems that handle complex insurance data, thereby reducing friction for both providers and patients. Rob Sadow drives the implementation of new operational policies that enhance the accuracy of claim status investigations. Through a focus on process improvement and data-driven decision-making, the Chief Operating Officer supports the company's mission to make mental health care affordable. Sadow ensures that all operational activities align with the broader goal of expanding access to high-quality care across the United States.

Tiffany Song - Chief of Staff
Tiffany Song, the Chief of Staff at Headway, manages the internal cadence of the executive office to ensure seamless cross-departmental execution. Song coordinates high-priority initiatives that support the company's mission of streamlining insurance claims and benefit lookups. By facilitating communication between the leadership team and various operational units, the Chief of Staff optimizes organizational workflows and resource allocation. This role requires deep integration with the company's strategic goals, ensuring that every internal project directly contributes to the reduction of mental health affordability barriers. Tiffany Song monitors key performance indicators to track the success of marketplace expansion efforts across diverse regions. Through meticulous planning and project management, the Chief of Staff enables the leadership team to focus on scaling the platform's core technology. Song provides the necessary structure to maintain momentum, ensuring that the organization remains agile while addressing the complex demands of the healthcare industry.
Andrew Ocheret - Chief Technology Officer
Andrew Ocheret, the Chief Technology Officer at Headway, leads the engineering teams responsible for building the platform's core infrastructure. Ocheret architects the software solutions that automate benefit lookups and streamline the submission of insurance claims. By prioritizing the development of secure and scalable systems, the Chief Technology Officer ensures that the marketplace can handle high volumes of data while maintaining strict compliance with healthcare regulations. This role involves close collaboration with product and operations teams to integrate new features that simplify the user experience for both therapists and patients. Andrew Ocheret drives the technical roadmap, focusing on innovations that improve the speed and accuracy of claim status investigations. Through the implementation of robust cloud-based technologies, the Chief Technology Officer supports the company's mission to remove financial barriers to mental health care. Ocheret maintains a focus on technical excellence, ensuring that the platform remains a reliable tool for providers nationwide.
Gabby Bonacci - Strategy & Operations Chief of Staff
Gabby Bonacci, the Strategy & Operations Chief of Staff at Headway, aligns the company's strategic objectives with day-to-day operational execution. Bonacci analyzes market trends to identify opportunities for improving the efficiency of insurance claims and benefit lookups. By bridging the gap between high-level planning and tactical implementation, the Strategy & Operations Chief of Staff ensures that the organization remains focused on its core mission of mental health affordability. This role involves managing cross-functional projects that optimize the marketplace's performance across various regional markets. Gabby Bonacci drives the development of operational playbooks that standardize how the company handles complex insurance interactions. Through rigorous data analysis and process refinement, the Strategy & Operations Chief of Staff supports the leadership team in making informed decisions that foster sustainable growth. Bonacci ensures that all strategic initiatives are executed with precision, ultimately enhancing the value provided to both mental health professionals and the patients they serve.
Janice Warnke - Chief Human Resources Officer
Janice Warnke, the Chief Human Resources Officer at Headway, directs the talent acquisition and organizational development strategies that support the company's mission. Warnke architects the culture and recruitment processes necessary to attract top-tier professionals who are passionate about solving the mental health affordability crisis. By overseeing employee engagement and performance management, the Chief Human Resources Officer ensures that the workforce remains aligned with the company's goals regarding insurance claims and marketplace operations. This role involves building a diverse and inclusive environment that fosters innovation in health software. Janice Warnke drives the implementation of training programs that equip staff with the knowledge required to navigate the complexities of the healthcare industry. Through a focus on talent retention and leadership development, the Chief Human Resources Officer supports the company's long-term growth. Warnke ensures that the organization maintains the human capital necessary to scale its operations and continue providing essential services to patients across the country.
Emily Ryeom - Product Chief of Staff
Emily Ryeom, the Product Chief of Staff at Headway, coordinates the product development lifecycle to ensure that new features directly address the needs of the mental health marketplace. Ryeom architects the communication channels between product managers, engineers, and designers to streamline the creation of tools for benefit lookups and claim management. By monitoring the product roadmap, the Product Chief of Staff ensures that every update contributes to the company's mission of making mental health care more affordable and accessible. This role involves analyzing user feedback to identify pain points in the insurance verification process. Emily Ryeom drives the prioritization of features that enhance the accuracy of claim status investigations. Through a focus on product-market fit and user experience, the Product Chief of Staff supports the company's goal of simplifying the administrative burden for therapists. Ryeom ensures that the product team remains agile, delivering solutions that effectively solve the financial challenges inherent in the current healthcare system.
Neha Chaudhary - Chief Medical Officer
Neha Chaudhary, the Chief Medical Officer at Headway, provides the clinical expertise necessary to ensure that the marketplace meets the highest standards of mental health care. Chaudhary architects the clinical guidelines that inform how the platform handles insurance claims and benefit lookups, ensuring that patient care remains the priority. By collaborating with the product and operations teams, the Chief Medical Officer ensures that the technology accurately reflects the needs of mental health professionals. This role involves engaging with the broader medical community to advocate for policies that improve mental health affordability. Neha Chaudhary drives the development of clinical quality initiatives that enhance the overall effectiveness of the marketplace. Through a focus on evidence-based practices, the Chief Medical Officer supports the company's mission to provide accessible and high-quality care. Chaudhary ensures that all platform features are clinically sound, ultimately fostering trust between providers and patients as the company expands its reach across the United States.

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