HBF Health Limited Executive and Leadership Team

July, 2026

Leadership Overview

HBF Health Limited has 4 executives leading key functions including strategy, finance, human resources, and medical outcomes.

Dedicated to providing comprehensive insurance solutions, HBF Health Limited drives member well-being through a robust leadership philosophy focused on integrity and innovation in the health, motor, travel, and home insurance sectors.

Leadership Roles at HBF Health Limited

  • Chief Executive Officer - Jason Smith
  • Chief Financial Officer - Sarah Graf
  • Chief People Officer - Amy Stanley
  • Chief Medical Officer & General Manager, Member Outcomes - Andrew Papa-Adams
  • Jason Smith - Chief Executive Officer

    Jason Smith, the Chief Executive Officer at HBF Health Limited, directs the overall corporate strategy and operational execution. Overseeing all business units, Jason Smith ensures alignment with the company's mission to provide essential insurance coverage across health, motor, travel, and home sectors. This leadership role involves driving market expansion and enhancing member value through innovative product development and service delivery. By optimizing resource allocation and fostering a culture of high performance, Jason Smith directly impacts the company's financial health and long-term sustainability. Ultimately, Smith guides HBF Health Limited's strategic direction, solidifying its position as a leading insurance provider headquartered in Perth, Western Australia.

    Sarah Graf - Chief Financial Officer

    Sarah Graf, the Chief Financial Officer at HBF Health Limited, manages all financial operations and fiscal strategy. Overseeing budgeting, forecasting, and financial reporting, Sarah Graf ensures the company's fiscal health and compliance with regulatory standards. This critical role involves analyzing financial performance, identifying investment opportunities, and managing risk to support HBF Health Limited's growth objectives in the insurance market. By optimizing financial processes and capital management, Sarah Graf directly contributes to the company's profitability and stability. Ultimately, Graf provides essential financial insights that inform strategic decision-making, reinforcing HBF Health Limited's commitment to its members and stakeholders.

    Amy Stanley - Chief People Officer

    Amy Stanley, the Chief People Officer at HBF Health Limited, leads all human resources functions and talent management strategies. Overseeing employee engagement, organizational development, and workforce planning, Amy Stanley cultivates a supportive and high-performing work environment. This pivotal role involves developing policies and programs that attract, retain, and develop talent, ensuring HBF Health Limited has the skilled workforce necessary to deliver exceptional member outcomes. By fostering a strong corporate culture and promoting employee well-being, Amy Stanley directly enhances operational efficiency and innovation. Ultimately, Stanley champions the people-centric approach that underpins HBF Health Limited's success in the competitive insurance landscape.

    Andrew Papa-Adams - Chief Medical Officer & General Manager, Member Outcomes

    Andrew Papa-Adams, the Chief Medical Officer & General Manager, Member Outcomes at HBF Health Limited, spearheads the strategic direction for member health and well-being initiatives. Overseeing the integration of medical expertise into product development and service delivery, Andrew Papa-Adams ensures that HBF Health Limited's offerings effectively address the evolving health needs of its members. This multifaceted role involves driving clinical governance, enhancing health program effectiveness, and championing initiatives that promote positive health outcomes across the insurance portfolio. By leveraging medical insights and data analytics, Andrew Papa-Adams directly influences the quality and impact of member services. Ultimately, Papa-Adams guides the company's commitment to improving the health and lives of its members through informed medical strategy.

    Explore Leadership Teams in Insurance

    Frequently Asked Questions Regarding HBF Health Limited Top Executives and Leadership Team

    Who leads HBF Health Limited?
    HBF Health Limited is led by Jason Smith (Chief Executive Officer), along with executives such as Sarah Graf (Chief Financial Officer) and Amy Stanley (Chief People Officer).
    Who is part of HBF Health Limited’s executive team?
    The executive team of HBF Health Limited includes leaders such as Jason Smith (Chief Executive Officer), Sarah Graf (Chief Financial Officer), Amy Stanley (Chief People Officer) and other senior executives.
    How many executives does HBF Health Limited have?
    HBF Health Limited has 4 executives leading key business areas.
    What roles are included in HBF Health Limited’s leadership team?
    The leadership team of HBF Health Limited includes roles such as Chief Executive Officer, Chief Financial Officer, Chief People Officer, Chief Medical Officer & General Manager, Member Outcomes.