Harley-Davidson Executive and Leadership Team

Artie Starrs, the President & Chief Executive Officer at Harley-Davidson, directs the overarching strategic vision for the entire motorcycle manufacturing enterprise. Starrs manages the integration of the Motor Company, LiveWire, and Financial Services segments to ensure cohesive brand growth across international markets. By prioritizing innovation in cruiser, touring, and electric motorcycle design, the President & Chief Executive Officer aligns product development with evolving consumer demands. Starrs oversees the expansion of e-commerce channels and the strengthening of the independent dealer network to maximize retail reach. Through rigorous operational oversight, Artie Starrs maintains the company's competitive edge in the global powersports industry. This leadership role involves constant collaboration with the Board to refine long-term objectives and enhance shareholder value. Ultimately, the President & Chief Executive Officer secures the legacy of the brand while aggressively pursuing modern market opportunities in both traditional and electric vehicle sectors.

Jon Root, the Chief Financial Officer & President, Commercial at Harley-Davidson, manages the fiscal health and commercial performance of the organization. Root directs capital allocation strategies that support the manufacturing of motorcycles, parts, and accessories. Overseeing the commercial side, the Chief Financial Officer & President, Commercial optimizes revenue streams across the retail and wholesale financing divisions. Jon Root ensures that financial services, including installment lending and insurance products, remain aligned with the broader corporate mission of market penetration. By analyzing global economic trends, the Chief Financial Officer & President, Commercial mitigates financial risks while identifying growth opportunities in international territories. This executive role requires precise coordination with operational leaders to balance production costs with market demand. Through disciplined financial planning and commercial strategy, Root drives the profitability of the entire enterprise. Ultimately, the Chief Financial Officer & President, Commercial sustains the financial stability necessary for continued innovation in the motorcycle industry.

Leandro Goulart, the Chief Financial Officer, LATAM at Harley-Davidson, directs the financial operations and strategic planning for the Latin American region. Goulart manages regional budgeting, tax compliance, and financial reporting to ensure alignment with the global corporate strategy. Overseeing the financial health of the LATAM segment, the Chief Financial Officer, LATAM optimizes the distribution of motorcycles and parts through local dealer networks. Leandro Goulart analyzes regional market dynamics to mitigate currency risks and capitalize on emerging consumer trends in the powersports sector. This leadership role involves coordinating with the global finance team to ensure consistent reporting standards and fiscal discipline. By driving regional profitability, the Chief Financial Officer, LATAM supports the broader international expansion goals of the company. Ultimately, Goulart secures the financial foundation for the brand in the Latin American market, ensuring that regional operations contribute effectively to the overall success of the organization.

Tori Termaat, the Chief Human Resources Officer at Harley-Davidson, architects the talent strategy required to support a global manufacturing and financial services workforce. Termaat directs organizational development initiatives that foster a culture of innovation and operational excellence across all segments. Overseeing recruitment, retention, and leadership development, the Chief Human Resources Officer ensures the company attracts top-tier talent capable of advancing motorcycle design and electric vehicle technology. Tori Termaat aligns human capital programs with the strategic goals of the business, ensuring that the workforce remains agile in a competitive international market. This leadership role involves managing complex labor relations and promoting diversity within the corporate structure. By implementing robust performance management systems, the Chief Human Resources Officer drives employee engagement and productivity. Ultimately, Termaat builds the organizational capacity needed to sustain the long-term growth and market impact of the company in the evolving powersports landscape.

Raj Velmurugan, the Vice President, Global Chief Information Officer at Harley-Davidson, directs the digital transformation and technological infrastructure of the enterprise. Velmurugan manages the cybersecurity frameworks and data analytics platforms that support the manufacturing of motorcycles and the delivery of financial services. Overseeing global IT operations, the Vice President, Global Chief Information Officer ensures that e-commerce channels and dealer network systems function with maximum efficiency. Raj Velmurugan integrates advanced software solutions into the product development lifecycle, enhancing the connectivity of modern motorcycles and electric vehicles. This leadership role involves collaborating with other C-suite executives to leverage data for informed decision-making and improved customer experiences. By modernizing the technological backbone of the company, the Vice President, Global Chief Information Officer drives operational agility and digital innovation. Ultimately, Velmurugan secures the digital assets and information systems that underpin the global market reach of the organization.