Harley-Davidson Executive and Leadership Team

Artie Starrs, the President & Chief Executive Officer at Harley-Davidson, directs the overarching strategy and operational execution across the company's diverse business segments. Starrs guides the global vision for motorcycle manufacturing, electric vehicle development through LiveWire, and the financial services arm. Overseeing the integration of these units, the President & Chief Executive Officer ensures alignment with market demands and long-term growth objectives. This leadership role involves driving innovation in product design, enhancing the customer experience, and expanding market reach in the United States and internationally. By fostering a culture of performance, Artie Starrs champions the company's commitment to delivering iconic motorcycles and related services, solidifying Harley-Davidson's position in the global powersports industry.

Jonathan Root, the Chief Financial Officer & President, Commercial at Harley-Davidson, manages the company's financial health and drives commercial strategy across key markets. Root oversees all financial planning, reporting, and capital allocation, ensuring fiscal discipline and supporting strategic investments in product development and market expansion. As President, Commercial, this executive spearheads initiatives to enhance sales performance, optimize dealer networks, and strengthen customer relationships globally. The Chief Financial Officer & President, Commercial role involves close collaboration with the CEO and other leaders to identify new revenue streams and manage financial risks. By driving operational efficiencies and strategic commercial partnerships, Jonathan Root directly contributes to the company's profitability and sustained market leadership in the motorcycle industry.

Leandro Goulart, the Chief Financial Officer, LATAM at Harley-Davidson, directs financial operations and strategy for the Latin American region. Goulart manages financial planning, budgeting, and reporting, ensuring compliance with local regulations and optimizing financial performance across LATAM markets. This executive plays a key role in supporting the commercial objectives of the Harley-Davidson Motor Company and LiveWire within the region, driving revenue growth and profitability. Overseeing financial risk management and capital deployment, the Chief Financial Officer, LATAM ensures sound financial practices that align with global corporate standards. By providing critical financial insights and strategic guidance, Leandro Goulart strengthens Harley-Davidson's presence and operational effectiveness in the dynamic Latin American motorcycle market.

Tori Termaat, the Chief Human Resources Officer at Harley-Davidson, shapes the company's talent strategy and cultivates a high-performance organizational culture. Termaat directs all aspects of human resources, including talent acquisition, leadership development, compensation and benefits, and employee engagement across global operations. This role is critical in aligning the workforce with Harley-Davidson's mission of building the future of motorcycling. Overseeing the employee experience, the Chief Human Resources Officer ensures that the company attracts, retains, and develops the skilled individuals necessary to drive innovation in motorcycle design, electric vehicle technology, and financial services. By fostering an inclusive and dynamic work environment, Tori Termaat supports the strategic objectives of the company and reinforces its legacy of craftsmanship and rider community.

Raj Velmurugan, the Vice President, Global Chief Information Officer at Harley-Davidson, leads the company's technology strategy and digital transformation initiatives. Velmurugan oversees the development and implementation of IT infrastructure, cybersecurity measures, and enterprise-wide systems that support manufacturing, sales, and customer engagement. This executive drives the integration of advanced technologies to enhance operational efficiency and innovation across all business segments, including the Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Vice President, Global Chief Information Officer role is pivotal in ensuring robust data management, secure digital platforms, and seamless connectivity for dealers and riders worldwide. By championing technological advancements, Raj Velmurugan strengthens Harley-Davidson's competitive edge and its ability to adapt to evolving market dynamics.