Harley-Davidson Executive and Leadership Team

Artie Starrs, the President & Chief Executive Officer at Harley-Davidson, directs the overarching strategic vision for the motorcycle manufacturing and financial services segments. Overseeing the integration of traditional cruiser production with the emerging LiveWire electric vehicle division, the President & Chief Executive Officer ensures alignment across all global business units. This leadership role involves managing complex relationships with independent dealer networks and optimizing e-commerce channels to reach diverse retail customers. By prioritizing brand heritage alongside modern innovation, Artie Starrs directly impacts the long-term growth trajectory of the organization. Starrs coordinates with the Board to execute capital allocation strategies that support the design, manufacturing, and distribution of motorcycles, parts, and apparel. Through rigorous market analysis and operational discipline, the President & Chief Executive Officer maintains the competitive edge of the company within the international powersports industry, securing sustainable value for stakeholders while navigating evolving consumer demands.

Leandro Goulart, the Chief Financial Officer, LATAM at Harley-Davidson, manages the fiscal health and financial reporting structures across the Latin American region. Overseeing regional capital allocation, the Chief Financial Officer, LATAM ensures that wholesale financing services and retail installment lending programs remain profitable and compliant with local regulatory frameworks. This leadership role involves analyzing market-specific economic indicators to mitigate risks associated with motorcycle distribution and parts sales. By optimizing regional cash flow and investment strategies, Leandro Goulart directly supports the expansion of the brand in emerging markets. Goulart collaborates with global finance teams to standardize reporting practices while tailoring financial products to meet the unique needs of regional retail customers. Through precise budgetary control and strategic financial planning, the Chief Financial Officer, LATAM drives operational efficiency, ensuring that the company maintains a strong balance sheet and consistent revenue growth throughout the diverse and dynamic Latin American landscape.

Raj Velmurugan, the Vice President and Global Chief Information Officer at Harley-Davidson, architects the digital infrastructure supporting global manufacturing, e-commerce, and financial services operations. Overseeing the modernization of enterprise systems, the Vice President and Global Chief Information Officer ensures that data security and technological agility remain at the forefront of the company's digital transformation. This leadership role involves implementing advanced analytics to streamline supply chain logistics and enhance the customer experience across digital platforms. By integrating cutting-edge software solutions into the design and production cycles, Raj Velmurugan directly impacts the speed and efficiency of motorcycle delivery to retail markets. Velmurugan manages cross-functional teams to align IT initiatives with broader corporate objectives, fostering innovation in both traditional and electric vehicle segments. Through the deployment of scalable cloud architectures and robust cybersecurity protocols, the Vice President and Global Chief Information Officer protects critical intellectual property while enabling seamless connectivity between the company and its global dealer network.

Tori Termaat, the Chief Human Resources Officer at Harley-Davidson, directs the global talent strategy, organizational development, and workforce culture initiatives. Overseeing the recruitment and retention of specialized engineering and manufacturing talent, the Chief Human Resources Officer ensures that the company maintains a high-performance environment capable of supporting both traditional motorcycle production and the LiveWire electric vehicle segment. This leadership role involves designing comprehensive compensation structures and professional development programs that align with the company's long-term business goals. By fostering an inclusive and innovative workplace, Tori Termaat directly impacts the ability of the organization to attract top-tier industry professionals. Termaat collaborates with executive leadership to implement change management strategies that support operational shifts and market expansion. Through the cultivation of a strong corporate culture and the optimization of human capital management systems, the Chief Human Resources Officer drives employee engagement and organizational resilience, ensuring that the workforce remains equipped to meet the evolving challenges of the global powersports market.

Gayle Littleton, the Chief Legal, Compliance & Corporate Affairs Officer & Corporate Secretary at Harley-Davidson, manages the legal framework, regulatory compliance, and corporate governance standards for the entire organization. Overseeing the protection of intellectual property and trademark licensing, the Chief Legal, Compliance & Corporate Affairs Officer & Corporate Secretary ensures that all business activities adhere to international trade laws and safety regulations. This leadership role involves navigating complex legal landscapes related to motorcycle manufacturing, financial services, and environmental standards. By providing strategic counsel to the Board and executive team, Gayle Littleton directly impacts the mitigation of legal risks and the preservation of the brand's reputation. Littleton coordinates corporate affairs to ensure transparent communication with stakeholders and regulatory bodies. Through the rigorous oversight of compliance programs and the management of corporate records, the Chief Legal, Compliance & Corporate Affairs Officer & Corporate Secretary maintains the integrity of the company's operations, supporting sustainable growth and ethical conduct across all global markets.