Harley-Davidson Executive and Leadership Team

Artie Starrs, the President & Chief Executive Officer at Harley-Davidson, directs the overarching strategic vision for the entire organization. Overseeing the integration of the Motor Company, LiveWire, and Financial Services segments, the President & Chief Executive Officer ensures operational synergy across all global markets. This leadership role involves navigating complex manufacturing landscapes while fostering brand loyalty among diverse rider demographics. By prioritizing long-term growth initiatives, Artie Starrs directly influences the competitive positioning of the brand within the international motorcycle industry. The President & Chief Executive Officer maintains constant alignment with the Board to execute high-level objectives that sustain market dominance. Through rigorous oversight of product development and retail distribution networks, Starrs secures the future trajectory of the company, ensuring that every motorcycle, accessory, and financial product meets the high standards expected by enthusiasts worldwide.

Leandro Goulart, the Chief Financial Officer, LATAM at Harley-Davidson, manages the fiscal health and financial reporting for operations across the Latin American region. Overseeing regional capital allocation and budgetary controls, the Chief Financial Officer, LATAM ensures that local market activities remain profitable while supporting the broader corporate financial objectives. This leadership role involves mitigating currency risks and optimizing the financial services offerings provided to regional retail customers. By analyzing market trends and economic indicators, Leandro Goulart directly influences the strategic investment decisions within the LATAM territory. The Chief Financial Officer, LATAM coordinates with global finance teams to maintain rigorous compliance standards and accurate reporting protocols. Through the precise management of regional assets and wholesale financing services, Goulart secures the financial stability required to expand the footprint of the brand in emerging markets, ensuring consistent revenue growth and operational efficiency.

Tori Termaat, the Chief Human Resources Officer at Harley-Davidson, architects the organizational culture and talent acquisition strategies necessary to support a global manufacturing workforce. Overseeing the development of human capital programs, the Chief Human Resources Officer ensures that internal talent aligns with the evolving needs of the motorcycle and electric vehicle segments. This leadership role involves designing comprehensive compensation structures and professional growth pathways that attract top-tier engineering and retail expertise. By fostering an inclusive environment, Tori Termaat directly impacts employee engagement and operational productivity across international facilities. The Chief Human Resources Officer collaborates with executive leadership to implement workforce planning that supports the long-term mission of the company. Through the optimization of organizational design, Termaat drives the cultural transformation required to maintain the brand's legacy while embracing the future of mobility and digital retail integration.

Raj Velmurugan, the Vice President, Global Chief Information Officer at Harley-Davidson, directs the digital transformation and technological infrastructure supporting the entire enterprise. Overseeing the cybersecurity framework and data analytics platforms, the Vice President, Global Chief Information Officer ensures that e-commerce channels and internal manufacturing systems operate with maximum efficiency. This leadership role involves modernizing the IT stack to support the LiveWire electric motorcycle segment and the digital integration of financial services. By implementing scalable cloud solutions, Raj Velmurugan directly impacts the ability of the company to connect with retail customers through advanced digital interfaces. The Vice President, Global Chief Information Officer collaborates with other C-suite leaders to leverage data-driven insights for improved supply chain management and product development. Through the continuous enhancement of technological capabilities, Velmurugan protects the digital assets of the organization while driving innovation across all global business units.

Gayle Littleton, the Chief Legal, Compliance & Corporate Affairs Officer & Corporate Secretary at Harley-Davidson, manages the legal framework and regulatory adherence for the global organization. Overseeing corporate governance and intellectual property protection, the Chief Legal, Compliance & Corporate Affairs Officer & Corporate Secretary ensures that all business segments operate within international legal standards. This leadership role involves navigating complex compliance requirements for financial services and product safety regulations across diverse jurisdictions. By providing strategic counsel to the Board, Gayle Littleton directly influences the risk management posture of the company. The Chief Legal, Compliance & Corporate Affairs Officer & Corporate Secretary coordinates with external regulatory bodies to maintain the integrity of the brand and its licensing agreements. Through the diligent oversight of corporate affairs, Littleton secures the legal foundation necessary for the company to pursue its mission of delivering premium motorcycles and related services to a global audience.