Harley-Davidson

Highly Engaged Employees

Harley-Davidson, founded in 1903, stands as a premier global manufacturer within the motor vehicle parts and manufacturing industry. The company operates through three distinct, specialized segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. With a legacy spanning over a century, the firm designs, manufactures, and distributes a diverse range of motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport models, alongside a comprehensive suite of motorcycle parts, accessories, and branded apparel.

The organization maintains a robust operational footprint with 397 locations globally and a dedicated workforce of 5,000-10,000 employees. Learn about Harley-Davidson's global headquarters for detailed geographic insights into their Milwaukee-based corporate operations. Meet Harley-Davidson's team to understand the leadership driving their strategic initiatives across international markets. The company leverages a sophisticated network of independent dealers and integrated e-commerce channels to reach retail customers effectively, ensuring consistent brand presence and service delivery.

Harley-Davidson competes with major industry players like Polaris, Trek Bicycle, and KTM. Their LiveWire segment focuses on the rapidly evolving electric motorcycle market, offering all-electric bikes, balance bikes for kids, and related parts. The financial services division provides wholesale and retail financing, including installment lending for new and used motorcycles, as well as point-of-sale insurance and voluntary protection products. With annual revenue of $4.2B, the company maintains a dominant market position by integrating traditional manufacturing with modern electric mobility and comprehensive financial solutions.