Haldiram Executive and Leadership Team

July, 2026

Leadership Overview

Haldiram has 4 executives leading key functions including strategy, operations, ownership, and senior management.

Driven by a commitment to authentic Indian taste, Haldiram continues its eight-decade legacy of serving generations of happy connoisseurs across the globe, maintaining a strong sense of community and family business values.

Leadership Roles at Haldiram

  • Chief Executive Officer - Rajendra Agrawal
  • Chief Operating Officer - Atul Chinchmalatpure
  • Senior Vice- President - A.J.Shankar Sastry
  • Owner - Shiv Agrawal
  • Rajendra Agrawal - Chief Executive Officer

    Rajendra Agrawal, the Chief Executive Officer at Haldiram, directs the overarching corporate strategy and long-term vision for the beloved Indian snack-food company. Agrawal guides the expansion into new markets overseas and oversees the development of new product lines and business segments, ensuring alignment with the company's core mission of serving authentic Indian taste. This leadership role involves fostering the tight-knit family business ethos that has defined Haldiram for eight decades, emphasizing community support and associate well-being. By championing innovation while preserving tradition and quality, Rajendra Agrawal ensures Haldiram maintains its position as a nation's beloved snack-food company, delivering wholesome, natural products with a homemade feel to generations of connoisseurs globally. The Chief Executive Officer's focus remains on sustainable growth and reinforcing the brand's integral presence in Indian households.

    Atul Chinchmalatpure - Chief Operating Officer

    Atul Chinchmalatpure, the Chief Operating Officer at Haldiram, executes the daily operational strategies that support the company's expansive growth and market presence. Chinchmalatpure manages the intricate logistics of production units across India, ensuring the consistent quality and authentic taste of Haldiram's diverse range of savouries, sweets, and beverages. This role involves optimizing supply chain efficiency and overseeing the scaling of operations to meet booming demand, both domestically and in overseas markets. By implementing best practices in manufacturing and distribution, the Chief Operating Officer ensures that Haldiram's products maintain their natural, wholesome, and homemade feel. Atul Chinchmalatpure's operational oversight is critical to the company's ability to serve generations of happy connoisseurs, reinforcing Haldiram's status as a national favorite.

    A.J.Shankar Sastry - Senior Vice- President

    A.J.Shankar Sastry, the Senior Vice- President at Haldiram, drives key initiatives that enhance the company's market position and operational excellence. Sastry focuses on expanding the company's retail chains and stores across India, ensuring a consistent brand experience for consumers. This role involves collaborating with other leadership to develop and implement strategies for embracing new markets overseas, thereby extending Haldiram's global reach. The Senior Vice- President oversees critical functions that support the company's commitment to serving authentic Indian taste, ensuring that the natural, wholesome, and homemade feel of Haldiram's products resonates with a growing customer base. A.J.Shankar Sastry's leadership contributes significantly to maintaining Haldiram's integral part in Indian households and its reputation as a beloved snack-food company.

    Shiv Agrawal - Owner

    Shiv Agrawal, the Owner at Haldiram, embodies the pioneering spirit that propelled the company from a modest namkeen shop to a global brand. Agrawal's vision was instrumental in shifting the business base to Nagpur in 1970 and establishing the first full-production unit, introducing a delectable variety of savouries, sweets, and beverages to a wider market. This leadership has consistently instilled the value of keeping tradition and quality intact, even as the company matured. The Owner's commitment ensures that all products maintain a consistent sense of simplicity, with ingredients and recipes selected to accentuate these core ideas. Shiv Agrawal's enduring influence guarantees Haldiram's promise of natural, wholesome products with a homemade feel, continuing the legacy of serving generations of happy connoisseurs.

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    Frequently Asked Questions Regarding Haldiram Top Executives and Leadership Team

    Who leads Haldiram?
    Haldiram is led by Rajendra Agrawal (Chief Executive Officer), along with executives such as Atul Chinchmalatpure (Chief Operating Officer) and A.J.Shankar Sastry (Senior Vice- President).
    Who is part of Haldiram’s executive team?
    The executive team of Haldiram includes leaders such as Rajendra Agrawal (Chief Executive Officer), Atul Chinchmalatpure (Chief Operating Officer), A.J.Shankar Sastry (Senior Vice- President) and other senior executives.
    How many executives does Haldiram have?
    Haldiram has 4 executives leading key business areas.
    What roles are included in Haldiram’s leadership team?
    The leadership team of Haldiram includes roles such as Chief Executive Officer, Chief Operating Officer, Senior Vice- President, Owner.