Hala Executive and Leadership Team

Ayman Fares, the Chief Executive Officer At HALA at Hala, directs the overarching strategic vision for the fintech platform. Fares architects the long-term growth roadmap, ensuring the company maintains a competitive edge in the SME payment processing sector. By aligning internal resources with market demands, the Chief Executive Officer At HALA optimizes the delivery of simple and safe financial tools. Ayman Fares maintains constant communication with the board to secure capital and drive expansion across the Middle East. This leadership role involves fostering partnerships with banking institutions to enhance payment infrastructure. Through rigorous oversight of corporate governance, Fares ensures operational excellence. The Chief Executive Officer At HALA prioritizes the development of scalable solutions that address the unique pain points of small business owners. By championing innovation, Fares secures the market position of the firm as a trusted partner for regional enterprises.

Turki AlObaid, the HALA Financing Chief Executive Officer at Hala, manages the credit and lending portfolio for the organization. AlObaid designs risk assessment models that allow SMEs to access capital efficiently while maintaining high security standards. The HALA Financing Chief Executive Officer oversees the integration of credit products into the broader payment ecosystem, ensuring seamless user experiences. By analyzing regional economic trends, AlObaid identifies new opportunities for lending expansion. Turki AlObaid collaborates with the finance department to balance liquidity requirements with aggressive growth targets. This leadership role requires constant monitoring of regulatory compliance to protect the firm and its clients. Through the implementation of advanced underwriting technologies, the HALA Financing Chief Executive Officer minimizes default rates. AlObaid drives the strategic direction of the financing division, ensuring that credit solutions remain accessible and sustainable for the diverse SME client base served by the company.

Maher Loubieh, the Co-Founder & Group Chief Executive Officer at Hala, defines the foundational mission and corporate culture of the enterprise. Loubieh architects the group-level strategy, ensuring that all business units remain focused on the core objective of simplifying SME financial management. The Co-Founder & Group Chief Executive Officer monitors the performance of all subsidiaries to ensure consistent service quality across the entire platform. Maher Loubieh engages with key stakeholders and investors to communicate the long-term value proposition of the fintech ecosystem. This leadership role involves identifying emerging market gaps and directing resources toward high-impact product development. By fostering a culture of agility, the Co-Founder & Group Chief Executive Officer enables the organization to adapt quickly to shifting financial regulations. Loubieh maintains a focus on sustainable growth, ensuring that the company remains a leader in the regional fintech space while delivering reliable payment solutions to thousands of business clients.

Khodor Ghattis, the Group Chief Financial Officer at Hala, manages the financial health and capital allocation of the entire organization. Ghattis oversees accounting, financial planning, and treasury functions to ensure the company maintains a strong balance sheet. The Group Chief Financial Officer develops fiscal strategies that support the expansion of payment services into new regional markets. Khodor Ghattis monitors cash flow and investment performance, providing the leadership team with actionable insights for growth. This leadership role involves managing relationships with external auditors and financial regulators to ensure full compliance with industry standards. By implementing robust financial controls, the Group Chief Financial Officer mitigates risk and protects the assets of the firm. Ghattis drives the budgeting process, ensuring that resources are allocated to the most profitable and impactful areas of the business. Through precise financial management, the Group Chief Financial Officer secures the long-term stability of the company.

Rami Baik, the Chief Operating Officer at Hala, manages the daily execution of business processes and internal workflows. Baik optimizes the operational infrastructure to ensure that inbound and outbound payment services function without interruption. The Chief Operating Officer oversees the customer support and technical operations teams, ensuring that service level agreements meet the needs of SME clients. Rami Baik implements lean management practices to reduce overhead and improve the speed of transaction processing. This leadership role involves coordinating between product and engineering teams to streamline the deployment of new features. By analyzing operational data, Baik identifies bottlenecks and executes improvements to enhance overall efficiency. The Chief Operating Officer maintains a focus on scaling the platform to support a growing user base across the region. Through rigorous process management, Baik ensures that the company delivers a consistent and reliable experience to every business partner.

Saad Alkabab, the Chief of Staff at Hala, coordinates the activities of the executive leadership team to ensure alignment with corporate objectives. Alkabab manages the flow of information between departments, facilitating rapid decision-making processes. The Chief of Staff oversees special projects that require cross-functional collaboration, such as market entry initiatives or internal restructuring efforts. Saad Alkabab prepares strategic briefings for the board, ensuring that all leadership members possess the necessary data to make informed choices. This leadership role involves managing the executive office budget and optimizing the use of time for the senior management team. By acting as a liaison between the CEO and other department heads, Alkabab ensures that strategic priorities receive the required attention. The Chief of Staff drives organizational transparency and accountability, ensuring that every team remains focused on the mission of providing simple and safe payment solutions to the SME market.

Mutasim Ali, the Chief Product Officer & Chief People Officer at Hala, directs the development of the fintech platform while simultaneously managing the human capital strategy. Ali architects the product roadmap, ensuring that new features directly address the payment needs of SME clients. The Chief Product Officer & Chief People Officer oversees the design and engineering teams to deliver intuitive and secure financial tools. Simultaneously, Ali manages talent acquisition and employee development programs to build a high-performing workforce. Mutasim Ali fosters a culture of innovation, ensuring that the product team remains aligned with the evolving demands of the market. This leadership role involves balancing technical product requirements with the need for a skilled and motivated team. By integrating product strategy with human resources, the Chief Product Officer & Chief People Officer ensures that the company possesses the talent necessary to maintain its position as a leader in the fintech industry.