Hala Executive and Leadership Team

Ayman Fares, the Chief Executive Officer At HALA, directs the overarching corporate strategy to ensure seamless payment processing for small and medium enterprises. By prioritizing secure transaction environments, the Chief Executive Officer At HALA drives the expansion of fintech solutions across the regional market. This leadership role involves constant collaboration with the board to refine the platform architecture and enhance user accessibility. Ayman Fares maintains a sharp focus on operational excellence, ensuring that every payment flow remains simple yet highly protected against emerging digital threats. Through the implementation of scalable financial technologies, the Chief Executive Officer At HALA supports the broader mission of digitizing business commerce. Fares consistently monitors market trends to maintain a competitive edge, ultimately fostering long-term stability for the entire organization while delivering consistent value to the diverse client base relying on the platform for daily financial operations.

Turki AlObaid, the HALA Financing Chief Executive Officer, manages the specialized credit and lending divisions that provide essential capital to small and medium enterprises. Overseeing the risk assessment frameworks, the HALA Financing Chief Executive Officer ensures that all credit products align with the company's commitment to safe and simple financial management. This role requires deep integration with the core fintech platform to offer seamless financing options directly to merchants. Turki AlObaid architects the lending strategy to support regional economic growth, focusing on sustainable credit expansion. By optimizing the underwriting process, the HALA Financing Chief Executive Officer reduces friction for business owners seeking liquidity. AlObaid maintains rigorous compliance standards, ensuring that every financing transaction adheres to local regulatory requirements. Through strategic oversight of the credit portfolio, AlObaid strengthens the financial health of the entire ecosystem, providing the necessary resources for clients to scale operations effectively.

Maher Loubieh, the Co-Founder & Group Chief Executive Officer, drives the long-term vision and strategic direction of the entire fintech ecosystem. By aligning the company's mission with the evolving needs of small and medium enterprises, the Co-Founder & Group Chief Executive Officer ensures that the platform remains a leader in payment innovation. This leadership role involves managing cross-functional synergy between the various business units to maintain a unified brand presence. Maher Loubieh oversees the expansion of market reach, identifying new opportunities for growth within the regional financial landscape. Through the cultivation of strategic partnerships, the Co-Founder & Group Chief Executive Officer strengthens the company's market position. Loubieh focuses on building a resilient organizational culture that prioritizes security and simplicity in every transaction. By setting the tone for innovation, Loubieh ensures that the platform continues to solve complex payment challenges for merchants, ultimately securing the company's status as a cornerstone of modern business finance.

Khodor Ghattis, the Group Chief Financial Officer, directs the financial planning, reporting, and capital management strategies that underpin the company's growth. By overseeing the fiscal health of the organization, the Group Chief Financial Officer ensures that the fintech platform has the resources to innovate and expand its payment services. This role involves managing investor relations and ensuring that all financial activities comply with regional regulations. Khodor Ghattis architects the budgeting process to support the development of secure and simple payment tools for small and medium enterprises. Through the analysis of financial data, the Group Chief Financial Officer identifies opportunities for cost optimization and revenue growth. Ghattis maintains a focus on long-term financial sustainability, ensuring that the company remains well-positioned to navigate the competitive fintech landscape. By providing clear financial insights, Ghattis enables the leadership team to make informed decisions that drive the company's mission forward.

Rami Baik, the Chief Operating Officer, manages the day-to-day execution of the company's fintech operations, ensuring that payment processing remains reliable and secure. By overseeing the technical infrastructure and customer support functions, the Chief Operating Officer maintains the high standards required for simple and safe financial transactions. This role involves optimizing the internal processes that support small and medium enterprises in managing their inbound and outbound payments. Rami Baik drives the implementation of operational improvements that increase system uptime and transaction speed. Through the coordination of cross-departmental teams, the Chief Operating Officer ensures that the platform scales effectively to meet growing demand. Baik focuses on operational resilience, mitigating risks that could disrupt the merchant experience. By refining the service delivery model, Baik ensures that the company consistently meets the needs of its users, ultimately supporting the broader goal of providing a seamless and efficient payment environment for all clients.

Saad Alkabab, the Chief of Staff, coordinates the executive team's strategic initiatives to ensure operational alignment across all departments. By managing the flow of information between leadership and the broader organization, the Chief of Staff optimizes decision-making processes and enhances internal efficiency. This role involves overseeing high-priority projects that directly impact the company's ability to deliver secure payment solutions to small and medium enterprises. Saad Alkabab facilitates communication between the C-suite and the board, ensuring that corporate objectives remain clear and actionable. Through the rigorous monitoring of key performance indicators, the Chief of Staff identifies bottlenecks and implements solutions to streamline workflows. Alkabab maintains a focus on organizational agility, allowing the company to respond rapidly to market shifts. By managing the executive agenda, Alkabab ensures that the leadership team remains focused on the core mission of simplifying financial management for the diverse client base.

Mutasim Ali, the Chief Product Officer & Chief People Officer, leads the development of the company's payment platform while simultaneously cultivating a high-performance workforce. By overseeing the product roadmap, the Chief Product Officer & Chief People Officer ensures that the platform offers simple and safe solutions tailored to the needs of small and medium enterprises. This role involves integrating user feedback into the design process to enhance the overall merchant experience. Mutasim Ali also manages talent acquisition and organizational development, ensuring that the team possesses the skills necessary to drive fintech innovation. Through the alignment of product strategy with human capital initiatives, the Chief Product Officer & Chief People Officer fosters a culture of excellence and creativity. Ali focuses on building intuitive features that simplify complex financial tasks. By balancing product evolution with employee engagement, Ali ensures that the company remains a leader in the industry, delivering consistent value to clients.