SBI Card Executive and Leadership Team

Kk Bishnoi, the Executive Vice President & Chief Risk Officer & Chief Revenue Officer at SBI Card, directs the comprehensive risk assessment frameworks and revenue optimization strategies for the entire credit card portfolio. Managing credit exposure across diverse consumer segments, the Executive Vice President & Chief Risk Officer & Chief Revenue Officer ensures the stability of the non-banking financial company through rigorous underwriting standards and proactive fraud detection protocols. By aligning revenue targets with risk appetite, Bishnoi drives sustainable growth across the Indian market. This leadership role involves constant collaboration with the board to maintain capital adequacy while expanding the SimplySave and Elite card user bases. Through the implementation of advanced analytics, Bishnoi monitors portfolio health and identifies emerging market opportunities. Ultimately, the Executive Vice President & Chief Risk Officer & Chief Revenue Officer secures the long-term financial integrity of the organization while maximizing profitability for shareholders.

Pradeep Singh Khurana, the Executive Vice President & Chief Information Officer & Chief Digital Officer at SBI Card, architects the robust EMV-compliant technology infrastructure supporting millions of cardholders. Overseeing the digital transformation roadmap, the Executive Vice President & Chief Information Officer & Chief Digital Officer ensures seamless integration between banking partnerships and mobile payment ecosystems. By modernizing core processing systems, Khurana enhances the reliability of SimplyClick and virtual card transactions across India. This leadership role requires constant innovation to maintain competitive advantages in the rapidly evolving fintech landscape. Through the deployment of secure cloud solutions and data-driven customer interfaces, Khurana optimizes the digital user experience. Pradeep Singh Khurana also manages cybersecurity initiatives to protect sensitive financial data against sophisticated threats. By prioritizing technological agility, the Executive Vice President & Chief Information Officer & Chief Digital Officer supports the company's mission to provide frictionless, secure, and efficient credit services to a vast national customer base.

Vaishnavi Pisal, the Salas at SBI Card, directs the strategic acquisition of new cardholders through targeted outreach and partnership development. Focusing on the expansion of the SimplySave and Prime card portfolios, the Salas ensures that market penetration aligns with the company's broader financial objectives. By analyzing consumer behavior patterns, Pisal identifies high-potential demographics across India to drive sustainable growth in the credit card sector. This leadership role involves coordinating with internal teams to refine product positioning and promotional campaigns. Through the management of diverse sales channels, Pisal optimizes the conversion funnel and increases overall market share. Vaishnavi Pisal also monitors competitive trends to adjust acquisition strategies in real-time. By fostering strong relationships with banking partners and retail networks, the Salas strengthens the company's presence in the competitive financial services industry. Ultimately, Pisal delivers consistent growth by aligning product offerings with the specific lifestyle and financial needs of the modern Indian consumer.

Sarath Sasidharan, the Regional Executive at SBI Card, oversees operational excellence and market engagement across key geographic territories in India. Managing the deployment of credit products, the Regional Executive ensures that local service delivery meets the high standards expected by corporate clients and individual consumers. By coordinating with central leadership, Sasidharan aligns regional activities with the company's national mission of providing accessible financial solutions. This leadership role involves optimizing distribution networks and enhancing customer support capabilities to maintain high satisfaction levels. Through the implementation of localized marketing initiatives, Sasidharan drives brand awareness and product adoption in diverse markets. Sarath Sasidharan also monitors regional performance metrics to identify areas for operational improvement and efficiency gains. By fostering strong community and business ties, the Regional Executive strengthens the company's footprint. Ultimately, Sasidharan ensures that the organization remains responsive to the unique demands of regional markets while maintaining consistent service quality across the entire country.

Girish Budhiraja, the Chief Sales & Marketing Officer at SBI Card, directs the overarching brand strategy and customer acquisition efforts for the entire credit card portfolio. Overseeing the promotion of flagship products like SimplyClick and Elite, the Chief Sales & Marketing Officer ensures that marketing communications resonate with target demographics across India. By leveraging data-driven insights, Budhiraja crafts compelling campaigns that highlight the rewards, cashback, and lifestyle benefits of the company's offerings. This leadership role involves close collaboration with product teams to ensure that sales initiatives reflect the latest market trends and consumer preferences. Through the management of multi-channel advertising and digital engagement, Budhiraja expands the company's reach and strengthens brand loyalty. Girish Budhiraja also monitors the effectiveness of sales programs to optimize return on investment. By aligning marketing efforts with the company's core mission of financial empowerment, the Chief Sales & Marketing Officer drives significant growth and maintains the company's position as a leading credit card issuer.