H&M Executive and Leadership Team

May, 2026

Leadership Overview

H&M has 10 executives leading key functions including strategy, finance, marketing, technology, operations, and personnel.

Driven by a commitment to fast-fashion, H&M is dedicated to providing trendy and affordable clothing for men, women, teenagers, and children, impacting the global retail landscape.

Leadership Roles at H&M

  • Chief Executive Officer - Juliana Davis
  • Chairman and CEO - Simeon Epoto
  • Founder & Chief Executive Officer - Hamid Muftic
  • Chief Financial Officer - Roberto Juvens
  • President - Jeff Malizia
  • President - Sabah Sabah
  • President - Mastapha Haliche
  • Chief Marketing Officer - Vikas Gupta
  • Chief Technology Officer - Henry Sweeney
  • Chief of Staff (Operations & Personnel) - Joseph Little
  • Juliana Davis - Chief Executive Officer

    Juliana Davis, the Chief Executive Officer at H&M, directs the company's overall strategic vision and operational execution. Davis oversees all departments, ensuring alignment with H&M's mission to deliver fast-fashion clothing for men, women, teenagers, and children. This leadership role involves driving market expansion and maintaining the company's competitive edge in the global retail sector. Davis's strategic decisions impact product development, supply chain efficiency, and brand positioning. By focusing on innovation and customer engagement, Juliana Davis ensures H&M remains a leader in the fast-fashion industry, adapting to evolving consumer trends and market demands. The Chief Executive Officer's purview extends to fostering a culture of performance and accountability across the organization.

    Simeon Epoto - Chairman and CEO

    Simeon Epoto, the Chairman and CEO at H&M, guides the overarching corporate strategy and governance. Epoto's dual role encompasses both the strategic direction of the company and its executive leadership, ensuring robust operational frameworks are in place. This position involves significant oversight of financial performance, market penetration, and long-term growth initiatives for H&M's fast-fashion offerings. Epoto's leadership is critical in navigating the complexities of the international retail market, influencing key decisions regarding product lines, sustainability efforts, and global expansion. The Chairman and CEO's responsibilities include fostering strong relationships with stakeholders and the board, driving shareholder value, and upholding the company's commitment to delivering accessible fashion. Simeon Epoto's influence shapes the company's trajectory in the competitive apparel industry.

    Hamid Muftic - Founder & Chief Executive Officer

    Hamid Muftic, the Founder & Chief Executive Officer at H&M, established the company's foundational principles and continues to shape its strategic direction. Muftic's role involves setting the vision for H&M's fast-fashion model, focusing on delivering trendy apparel for men, women, teenagers, and children. This leadership position requires extensive oversight of all business operations, from design and sourcing to marketing and retail distribution. Muftic's entrepreneurial spirit drives innovation within the company, ensuring H&M remains agile and responsive to global fashion trends. The Founder & Chief Executive Officer's responsibilities include nurturing the company culture and guiding its expansion into new markets. Hamid Muftic's enduring impact is evident in H&M's sustained presence and influence in the international clothing retail sector.

    Roberto Juvens - Chief Financial Officer

    Roberto Juvens, the Chief Financial Officer at H&M, directs all financial operations and fiscal strategy. Juvens manages budgeting, forecasting, and financial reporting, ensuring the company's fiscal health and profitability. This role is crucial for H&M's fast-fashion business model, requiring meticulous cost management and investment planning to support rapid inventory turnover and global expansion. Roberto Juvens oversees capital allocation, risk management, and investor relations, providing critical financial insights to guide executive decisions. The Chief Financial Officer's responsibilities include optimizing financial performance across all H&M's retail channels and ensuring compliance with international financial regulations. Juvens's expertise is vital for sustaining growth and financial stability in the dynamic apparel market.

    Jeff Malizia - President

    Jeff Malizia, the President at H&M, directs significant operational segments and strategic growth initiatives. Malizia's leadership focuses on driving performance across key business units, ensuring the effective implementation of H&M's fast-fashion strategy. This role involves overseeing market operations, product assortment, and customer engagement strategies to enhance brand presence and sales. Jeff Malizia works to optimize supply chain logistics and retail execution, ensuring H&M's ability to respond swiftly to fashion trends. The President's responsibilities include fostering strong regional management, driving profitability, and identifying new opportunities for expansion within the global apparel market. Malizia's strategic direction contributes to H&M's sustained success and market leadership.

    Sabah Sabah - President

    Sabah Sabah, the President at H&M, leads critical aspects of the company's global operations and strategic development. Sabah's focus is on enhancing H&M's market position through innovative retail strategies and operational excellence. This role is integral to the fast-fashion model, ensuring efficient product flow from design to customer and maintaining high standards of quality and accessibility. Sabah Sabah oversees key business functions, driving initiatives that support revenue growth and market penetration across diverse geographical regions. The President's responsibilities include fostering cross-functional collaboration, managing stakeholder relationships, and championing initiatives that align with H&M's long-term vision. Sabah's leadership is instrumental in navigating the complexities of the international fashion retail environment.

    Mastapha Haliche - President

    Mastapha Haliche, the President at H&M, drives strategic initiatives and operational performance across major business segments. Haliche's leadership is centered on advancing H&M's fast-fashion agenda, ensuring the company remains at the forefront of global apparel trends and consumer preferences. This position involves overseeing critical functions such as supply chain management, product development, and retail expansion, all aimed at maximizing market reach and profitability. Mastapha Haliche is dedicated to optimizing operational efficiencies and fostering innovation within the organization to meet the dynamic demands of the fashion industry. The President's role includes guiding strategic partnerships and ensuring H&M's commitment to sustainability and ethical practices. Haliche's influence strengthens H&M's competitive standing in the international market.

    Vikas Gupta - Chief Marketing Officer

    Vikas Gupta, the Chief Marketing Officer at H&M, leads all marketing initiatives and brand strategy. Gupta is responsible for developing and executing campaigns that resonate with H&M's target audience of men, women, teenagers, and children, driving brand awareness and customer acquisition. This role is pivotal for H&M's fast-fashion positioning, requiring a deep understanding of consumer trends and effective communication across diverse media platforms. Vikas Gupta oversees market research, digital marketing, public relations, and brand partnerships, ensuring a cohesive and impactful brand message. The Chief Marketing Officer's efforts directly contribute to sales growth and market share by enhancing customer loyalty and engagement with H&M's product offerings. Gupta's strategic vision amplifies H&M's presence in the global fashion retail landscape.

    Henry Sweeney - Chief Technology Officer

    Henry Sweeney, the Chief Technology Officer at H&M, spearheads the company's technology strategy and digital transformation. Sweeney oversees the development and implementation of IT infrastructure, e-commerce platforms, and data analytics capabilities that support H&M's global operations and fast-fashion model. This position is critical for enhancing customer experience, optimizing supply chain logistics, and driving operational efficiency through technological innovation. Henry Sweeney's responsibilities include managing cybersecurity, exploring emerging technologies, and ensuring seamless integration of digital tools across all business functions. The Chief Technology Officer's leadership ensures H&M remains competitive by leveraging technology to adapt to market changes and meet evolving consumer demands in the retail sector. Sweeney's focus is on building scalable and secure technological foundations.

    Joseph Little - Chief of Staff (Operations & Personnel)

    Joseph Little, the Chief of Staff (Operations & Personnel) at H&M, provides strategic support and operational oversight across key business functions. Little's role involves coordinating initiatives related to operational efficiency and human resources, ensuring seamless execution of company policies and objectives. This position is vital for H&M's fast-fashion operations, focusing on optimizing workflows and managing personnel development to support rapid production and distribution cycles. Joseph Little collaborates closely with executive leadership to drive strategic projects, enhance internal communication, and foster a productive work environment. The Chief of Staff's responsibilities include streamlining operations, managing cross-departmental projects, and ensuring alignment of personnel strategies with overall business goals. Little's contributions are essential for maintaining H&M's operational agility and workforce effectiveness.

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    Frequently Asked Questions Regarding H&M Top Executives and Leadership Team

    Who leads H&M?
    H&M is led by Juliana Davis (Chief Executive Officer), along with executives such as Simeon Epoto (Chairman and CEO) and Hamid Muftic (Founder & Chief Executive Officer).
    Who is part of H&M’s executive team?
    The executive team of H&M includes leaders such as Juliana Davis (Chief Executive Officer), Simeon Epoto (Chairman and CEO), Hamid Muftic (Founder & Chief Executive Officer) and other senior executives.
    How many executives does H&M have?
    H&M has 10 executives leading key business areas.
    What roles are included in H&M’s leadership team?
    The leadership team of H&M includes roles such as Chief Executive Officer, Chairman and CEO, Founder & Chief Executive Officer, Chief Financial Officer, President.