H&M Executive and Leadership Team

October, 2026

Leadership Overview

H&M has 4 executives leading key functions including strategy, brand marketing, financial operations, and global retail management.

Driven by a commitment to accessible fast-fashion, H&M delivers sustainable style to consumers across the globe while maintaining a focus on rapid inventory turnover and inclusive design for diverse demographics.

Leadership Roles at H&M

  • Chief Executive Officer - Ami Kingston
  • Chief Financial Officer - Roberto Juvens
  • President - Sabah Sabah
  • Chief Marketing Officer - Vikas Gupta
  • Ami Kingston - Chief Executive Officer

    Ami Kingston, the Chief Executive Officer at H&M, directs the overarching corporate strategy for the multinational clothing enterprise. Kingston oversees the expansion of fast-fashion initiatives across international markets, ensuring alignment between design output and consumer demand. By coordinating with the Board, the Chief Executive Officer maintains focus on long-term profitability and operational efficiency within the retail sector. This leadership role involves navigating complex supply chain logistics to optimize product availability for men, women, and children. Ami Kingston drives the company toward sustainable growth targets while managing the competitive landscape of global apparel retail. Through rigorous oversight of organizational performance, the Chief Executive Officer secures the market position of the brand. Kingston fosters a culture of innovation, ensuring that the business model remains agile in response to shifting fashion trends and evolving consumer preferences across diverse geographic regions.

    Roberto Juvens - Chief Financial Officer

    Roberto Juvens, the Chief Financial Officer at H&M, directs the financial planning, reporting, and capital allocation strategies for the multinational clothing company. Juvens oversees the fiscal health of the organization, ensuring that investments in inventory and retail infrastructure support the broader business model. The Chief Financial Officer manages risk assessment and compliance across all operating regions, providing the necessary financial transparency for stakeholders. By optimizing cost structures, Roberto Juvens drives operational efficiency and supports the company's ability to offer competitive pricing on fast-fashion products. This leadership role involves collaborating with the executive team to evaluate new market opportunities and capital expenditures. Juvens monitors global economic trends to mitigate financial volatility, ensuring the stability of the company's balance sheet. Through precise financial management, the Chief Financial Officer enables the business to scale effectively while maintaining profitability across diverse international markets.

    Sabah Sabah - President

    Sabah Sabah, the President at H&M, executes the operational vision for the company's global retail footprint. Sabah oversees the day-to-day management of store operations and distribution networks, ensuring that the fast-fashion supply chain functions with maximum speed and reliability. The President coordinates with regional leadership to drive sales performance and customer service excellence across all retail locations. By streamlining internal processes, Sabah Sabah enhances the efficiency of the product lifecycle from design to store shelf. This leadership role involves managing the operational integration of new collections and ensuring that retail teams meet corporate performance standards. Sabah drives the implementation of operational improvements that support the company's mission of providing accessible fashion to a global customer base. Through consistent oversight of retail operations, the President ensures that the company maintains its competitive edge in the fast-paced apparel industry while delivering high-quality service to consumers.

    Vikas Gupta - Chief Marketing Officer

    Vikas Gupta, the Chief Marketing Officer at H&M, architects the global brand identity and consumer engagement strategies for the fast-fashion giant. Gupta manages multi-channel advertising campaigns that target teenagers and adults, driving brand awareness across digital and physical retail platforms. The Chief Marketing Officer coordinates with regional teams to tailor promotional messaging to specific market nuances, ensuring consistent brand resonance. By analyzing consumer data, Vikas Gupta optimizes marketing spend to maximize return on investment and customer acquisition. This leadership role involves overseeing creative direction and public relations to maintain the company's status as a leader in affordable fashion. Gupta drives the integration of social media trends into the broader marketing mix, enhancing the connection between the brand and the target audience. Through strategic brand positioning, the Chief Marketing Officer ensures that the company remains at the forefront of the competitive retail landscape.

    Frequently Asked Questions Regarding H&M Top Executives and Leadership Team

    Who leads H&M?
    H&M is led by Ami Kingston (Chief Executive Officer), along with executives such as Roberto Juvens (Chief Financial Officer) and Sabah Sabah (President).
    Who is part of H&M’s executive team?
    The executive team of H&M includes leaders such as Ami Kingston (Chief Executive Officer), Roberto Juvens (Chief Financial Officer), Sabah Sabah (President) and other senior executives.
    How many executives does H&M have?
    H&M has 4 executives leading key business areas.
    What roles are included in H&M’s leadership team?
    The leadership team of H&M includes roles such as Chief Executive Officer, Chief Financial Officer, President, Chief Marketing Officer.