Gupy Executive and Leadership Team

October, 2026

Leadership Overview

Gupy has 10 executives leading key functions including strategy, operations, finance, technology, and human resources.

Focused on revolutionizing recruitment through advanced digital solutions, Gupy drives the transformation of selection processes across Brazil. This leadership team prioritizes technological innovation and operational excellence to reshape the regional HR landscape.

Leadership Roles at Gupy

  • Cofundadora E Chief Executive Officer Da Gupy - Mariana Dias
  • Assistente Executivo De Chief Executive Officer E Chief Operating Officer - Marina Guzman
  • Chief Financial Officer - Eduardo Pacheco
  • Chief Financial Officer & Chief Operating Officer - André Gouvinhas
  • Chief Operating Officer - Kellerson Kurtz
  • President - Juliano Medeiros
  • Chief Technology Officer - Turah Xavier
  • Chief of Staff - Natália Turrioni
  • Chief Marketing Officer & Chief People Officer & Co-Founder - Guilherme Dias
  • Chief Human Resources Officer & Chief HR Officer, Olx - Christiane Berlinck
  • Mariana Dias - Cofundadora E Chief Executive Officer Da Gupy

    Mariana Dias, the Cofundadora E Chief Executive Officer Da Gupy at Gupy, directs the overarching corporate strategy and long-term vision for the organization. By aligning product development with the evolving needs of the Brazilian HR market, Dias ensures the company maintains a competitive edge in recruitment technology. The Chief Executive Officer oversees high-level partnerships and investor relations, fostering growth across the entire enterprise. Mariana Dias actively shapes the organizational culture, promoting a mission-driven environment that prioritizes efficiency and innovation in selection processes. Through constant evaluation of market trends, the Chief Executive Officer identifies new opportunities for expansion and service enhancement. This leadership role demands rigorous focus on scaling operations while maintaining the core values that define the brand. Ultimately, Dias secures the company's position as a leader in the HR software sector by driving sustainable performance and strategic alignment.

    Marina Guzman - Assistente Executivo De Chief Executive Officer E Chief Operating Officer

    Marina Guzman, the Assistente Executivo De Chief Executive Officer E Chief Operating Officer at Gupy, manages the complex administrative workflows that support the highest levels of executive decision-making. By coordinating communication between the Chief Executive Officer and the Chief Operating Officer, Guzman ensures seamless operational execution across all departments. The Assistente Executivo De Chief Executive Officer E Chief Operating Officer facilitates critical meetings, tracks strategic initiatives, and optimizes the daily schedules of senior leadership to maximize productivity. Marina Guzman maintains rigorous oversight of internal processes, allowing the executive team to focus on scaling the company's recruitment platform. This role involves synthesizing data from various business units to provide actionable insights for the leadership team. Through meticulous organization and proactive problem-solving, Guzman supports the efficient functioning of the entire executive suite, directly contributing to the stability and growth of the organization.

    Eduardo Pacheco - Chief Financial Officer

    Eduardo Pacheco, the Chief Financial Officer at Gupy, directs all fiscal planning, budgeting, and financial reporting activities for the organization. By overseeing capital allocation and revenue management, Pacheco ensures the company maintains the financial health necessary to support rapid growth in the Brazilian HR software market. The Chief Financial Officer monitors key performance indicators to provide the board with accurate insights into operational efficiency and profitability. Eduardo Pacheco manages relationships with financial stakeholders and ensures compliance with all regulatory requirements. This leadership role involves analyzing market data to forecast future financial needs and identifying cost-saving opportunities across the business. By implementing robust financial controls, the Chief Financial Officer safeguards the company's assets while enabling strategic investments in technology and talent. Ultimately, Pacheco drives the long-term financial sustainability of the firm through disciplined fiscal management and strategic foresight.

    André Gouvinhas - Chief Financial Officer & Chief Operating Officer

    André Gouvinhas, the Chief Financial Officer & Chief Operating Officer at Gupy, directs the integration of financial planning with operational execution to drive business performance. By overseeing the company's fiscal health and managing the efficiency of internal processes, Gouvinhas ensures that resources are allocated effectively to support growth. The Chief Financial Officer & Chief Operating Officer monitors operational metrics and financial reports to identify opportunities for cost optimization and revenue expansion. André Gouvinhas collaborates with the executive team to develop strategies that balance financial stability with the need for rapid innovation in the recruitment sector. This role involves managing complex business operations and ensuring that all financial activities support the company's long-term objectives. By maintaining rigorous oversight of both finance and operations, the executive drives sustainable growth and operational excellence. Ultimately, Gouvinhas secures the company's competitive position through disciplined management and strategic resource allocation.
    André Gouvinhas

    Kellerson Kurtz - Chief Operating Officer

    Kellerson Kurtz, the Chief Operating Officer at Gupy, manages the day-to-day operational workflows and service delivery mechanisms that define the company's market presence. By optimizing internal processes and streamlining cross-departmental collaboration, Kurtz ensures the organization meets its performance targets consistently. The Chief Operating Officer oversees the implementation of operational strategies that enhance client satisfaction and service quality across the Brazilian landscape. Kellerson Kurtz monitors operational metrics to identify bottlenecks and drives continuous improvement initiatives that increase overall efficiency. This leadership role involves coordinating with the technology and sales teams to ensure that product delivery aligns with customer expectations. By fostering a culture of operational excellence, the Chief Operating Officer supports the company's mission to revolutionize recruitment. Ultimately, Kurtz secures the operational foundation required for the firm to scale effectively while maintaining high standards of service delivery.
    Kellerson Kurtz

    Juliano Medeiros - President

    Juliano Medeiros, the President at Gupy, directs the overall business strategy and oversees the execution of the company's mission to transform selection processes. By leading the executive team and coordinating across all departments, Medeiros ensures that the organization remains focused on its core objectives and market impact. The President monitors the competitive landscape and identifies strategic opportunities for growth and expansion within the Brazilian market. Juliano Medeiros fosters strong relationships with key stakeholders and partners, driving the company's influence in the HR technology sector. This leadership role involves setting the tone for the corporate culture and ensuring that all business activities align with the company's values. By providing clear direction and support to the leadership team, the President enables the firm to achieve its performance targets. Ultimately, Medeiros drives the long-term success and market leadership of the organization through decisive and visionary management.
    Juliano Medeiros

    Turah Xavier - Chief Technology Officer

    Turah Xavier, the Chief Technology Officer at Gupy, architects the scalable software infrastructure that powers the company's recruitment platform. By leading the engineering and development teams, Xavier ensures the continuous improvement of algorithms and user interfaces designed to transform selection processes. The Chief Technology Officer oversees the integration of new features and maintains the security and reliability of the digital ecosystem. Turah Xavier collaborates with other C-suite leaders to align technical roadmaps with the broader business objectives of the organization. This role involves managing the technical debt, fostering innovation in machine learning, and ensuring the platform meets the high-volume demands of the Brazilian market. By prioritizing performance and scalability, the Chief Technology Officer enables the company to deliver superior value to clients. Ultimately, Xavier drives the technological evolution of the firm, ensuring the software remains at the forefront of HR innovation.

    Natália Turrioni - Chief of Staff

    Natália Turrioni, the Chief of Staff at Gupy, orchestrates the execution of strategic priorities by bridging the gap between executive vision and operational reality. By managing high-impact projects and facilitating communication across the leadership team, Turrioni ensures that all departments remain aligned with the company's core mission. The Chief of Staff monitors the progress of key initiatives, providing the executive team with the necessary data to make informed decisions. Natália Turrioni leads cross-functional efforts to improve organizational agility and internal processes. This role involves identifying potential risks to strategic goals and implementing mitigation strategies to keep the business on track. By serving as a central point of coordination, the Chief of Staff enables the leadership team to focus on long-term growth and market expansion. Ultimately, Turrioni drives organizational cohesion and ensures the successful delivery of critical business objectives.

    Guilherme Dias - Chief Marketing Officer & Chief People Officer & Co-Founder

    Guilherme Dias, the Chief Marketing Officer & Chief People Officer & Co-Founder at Gupy, directs the brand strategy and talent management initiatives that define the company's identity. By overseeing marketing campaigns that expand market reach and implementing HR policies that attract top talent, Dias ensures the organization remains a leader in the recruitment space. The Chief Marketing Officer & Chief People Officer & Co-Founder manages the internal culture, fostering an environment that supports innovation and employee development. Guilherme Dias aligns the company's external messaging with its internal values to build a strong, cohesive brand. This leadership role involves analyzing market trends to refine marketing strategies and developing programs that enhance employee engagement and retention. By integrating marketing and people operations, the executive drives both brand growth and organizational health. Ultimately, Dias secures the company's reputation as a premier employer and a trusted partner in the HR industry.

    Christiane Berlinck - Chief Human Resources Officer & Chief HR Officer, Olx

    Christiane Berlinck, the Chief Human Resources Officer & Chief HR Officer, Olx at Gupy, directs the human capital strategy and organizational development programs. By overseeing talent acquisition, performance management, and employee relations, Berlinck ensures the company maintains a high-performing workforce capable of achieving its ambitious goals. The Chief Human Resources Officer & Chief HR Officer, Olx manages the implementation of HR technologies that align with the company's digital-first approach to recruitment. Christiane Berlinck collaborates with the leadership team to foster an inclusive culture that supports diversity and professional growth. This role involves designing compensation and benefits structures that attract and retain top-tier talent in the competitive Brazilian market. By prioritizing employee well-being and development, the executive drives organizational productivity and engagement. Ultimately, Berlinck secures the human foundation necessary for the firm to continue its mission of transforming selection processes through innovative HR practices.

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    Frequently Asked Questions Regarding Gupy Top Executives and Leadership Team

    Who leads Gupy?
    Gupy is led by Mariana Dias (Cofundadora E Chief Executive Officer Da Gupy), along with executives such as Marina Guzman (Assistente Executivo De Chief Executive Officer E Chief Operating Officer) and Eduardo Pacheco (Chief Financial Officer).
    Who is part of Gupy’s executive team?
    The executive team of Gupy includes leaders such as Mariana Dias (Cofundadora E Chief Executive Officer Da Gupy), Marina Guzman (Assistente Executivo De Chief Executive Officer E Chief Operating Officer), Eduardo Pacheco (Chief Financial Officer) and other senior executives.
    How many executives does Gupy have?
    Gupy has 10 executives leading key business areas.
    What roles are included in Gupy’s leadership team?
    The leadership team of Gupy includes roles such as Cofundadora E Chief Executive Officer Da Gupy, Assistente Executivo De Chief Executive Officer E Chief Operating Officer, Chief Financial Officer, Chief Financial Officer & Chief Operating Officer, Chief Operating Officer.