Goodstart Early Learning Executive and Leadership Team

November, 2026

Leadership Overview

Goodstart Early Learning has 4 executives leading key functions including strategy, operations, technology, and service delivery.

Focused on delivering high-quality educational outcomes, Goodstart Early Learning prioritizes accessible childcare and reinvests all profits into enhancing learning environments for children across Australia.

Leadership Roles at Goodstart Early Learning

  • Executive Director & Chief Executive Officer - Ros Baxter
  • Chief Operating Officer - Paula Mayson
  • Chief Information Officer - Geoff Feakes
  • Managing Director - Amy Wojniusz
  • Ros Baxter - Executive Director & Chief Executive Officer

    Ros Baxter, the Executive Director & Chief Executive Officer at Goodstart Early Learning, directs the overarching strategic vision for the organization. Overseeing the national network of over 650 centres, the Executive Director & Chief Executive Officer ensures alignment between educational standards and the not-for-profit mission. This leadership role involves managing complex stakeholder relationships and driving long-term sustainability across the Australian childcare sector. By prioritizing reinvestment into early learning programs, Ros Baxter directly influences the quality of care provided to children from birth to school age. The Executive Director & Chief Executive Officer maintains rigorous oversight of organizational performance, ensuring that every centre meets safety and developmental benchmarks. Through consistent focus on accessibility and excellence, the executive secures the future of early childhood education while fostering a culture of continuous improvement and community engagement across the entire national footprint.

    Paula Mayson - Chief Operating Officer

    Paula Mayson, the Chief Operating Officer at Goodstart Early Learning, manages the daily execution of services across the extensive national centre network. Overseeing the implementation of safety protocols and educational frameworks, the Chief Operating Officer ensures that every location maintains the highest standards of care. This leadership role involves coordinating regional teams to optimize staffing, facility maintenance, and resource distribution. Paula Mayson drives operational efficiency by refining processes that support the delivery of kindergarten and preschool programs. By monitoring performance metrics, the Chief Operating Officer identifies opportunities for service enhancement and ensures consistent quality across all Australian operations. The executive collaborates with other leaders to align operational activities with the broader mission of reinvesting profits into child development. Through meticulous oversight of centre-level operations, the Chief Operating Officer guarantees that families receive reliable, high-quality childcare services in every community served.
    Paula Mayson

    Geoff Feakes - Chief Information Officer

    Geoff Feakes, the Chief Information Officer at Goodstart Early Learning, architects the digital infrastructure supporting the national childcare network. Overseeing the integration of technology across 650 centres, the Chief Information Officer ensures secure data management and efficient communication systems for staff and families. This leadership role involves implementing innovative software solutions that streamline administrative tasks, allowing educators to focus entirely on child development. Geoff Feakes drives the digital transformation strategy, enhancing the accessibility of early learning resources through robust platforms. By modernizing internal systems, the Chief Information Officer supports the organization's commitment to operational excellence and safety. The executive manages complex IT projects that facilitate seamless connectivity across regional operations. Through strategic technology investments, the Chief Information Officer empowers the entire organization to deliver superior educational outcomes while maintaining the highest standards of data privacy and operational reliability.
    Geoff Feakes

    Amy Wojniusz - Managing Director

    Amy Wojniusz, the Managing Director at Goodstart Early Learning, executes high-level operational strategies to expand the reach of early learning services. Managing Director responsibilities include optimizing the delivery of kindergarten and preschool programs to ensure families across Australia receive consistent, high-quality support. By analyzing market trends and service demand, the Managing Director shapes the growth trajectory of the organization. Amy Wojniusz collaborates with regional leadership to maintain operational excellence within the 650-centre network. This role requires balancing financial efficiency with the core mission of providing safe, inclusive environments for all children. Through strategic planning and resource allocation, the Managing Director strengthens the competitive position of the organization. The executive drives initiatives that enhance the educational experience, ensuring that every centre remains a pillar of the local community while meeting the evolving needs of families nationwide.

    Frequently Asked Questions Regarding Goodstart Early Learning Top Executives and Leadership Team

    Who leads Goodstart Early Learning?
    Goodstart Early Learning is led by Ros Baxter (Executive Director & Chief Executive Officer), along with executives such as Paula Mayson (Chief Operating Officer) and Geoff Feakes (Chief Information Officer).
    Who is part of Goodstart Early Learning’s executive team?
    The executive team of Goodstart Early Learning includes leaders such as Ros Baxter (Executive Director & Chief Executive Officer), Paula Mayson (Chief Operating Officer), Geoff Feakes (Chief Information Officer) and other senior executives.
    How many executives does Goodstart Early Learning have?
    Goodstart Early Learning has 4 executives leading key business areas.
    What roles are included in Goodstart Early Learning’s leadership team?
    The leadership team of Goodstart Early Learning includes roles such as Executive Director & Chief Executive Officer, Chief Operating Officer, Chief Information Officer, Managing Director.