GMG Executive and Leadership Team

July, 2026

Leadership Overview

GMG has 6 executives leading key functions including finance, strategy, health & beauty, sports, and education.

Driven by a commitment to excellence, GMG operates as a dynamic marketing division, shaping diverse sectors from sports and consumer goods to healthcare and education, underscoring a philosophy of integrated growth and market leadership.

Leadership Roles at GMG

  • Group Chief Financial Officer - Tanisha Govindarajan
  • President - Carl Masterman
  • President, Health & Beauty - Marko Dakovic
  • President - Sports - Imad Ghazal
  • President of Beauty Division - Hamda Baker
  • Executive Board Member and President of Education - Amira Baker
  • Tanisha Govindarajan - Group Chief Financial Officer

    Tanisha Govindarajan, the Group Chief Financial Officer at GMG, directs all financial operations and strategic fiscal planning. Overseeing treasury, accounting, and financial reporting, Govindarajan ensures robust financial health across the conglomerate's diverse business units. This leadership role involves managing capital allocation, optimizing investment strategies, and maintaining strong relationships with financial institutions. By implementing rigorous financial controls and driving efficiency, Tanisha Govindarajan directly supports GMG's expansion initiatives in the United Arab Emirates and beyond. The Group Chief Financial Officer's strategic insights are crucial for navigating market complexities and securing sustainable profitability for the organization.

    Carl Masterman - President

    Carl Masterman, the President at GMG, architects the overarching corporate strategy and drives business development across all divisions. Masterman's leadership focuses on identifying new market opportunities and fostering synergistic growth within the conglomerate's varied sectors, including sports, consumer goods, and healthcare. This executive position involves guiding strategic partnerships and ensuring operational alignment with the company's long-term vision. By championing innovation and market penetration, Carl Masterman enhances GMG's competitive edge in the Dubai market and international arenas. The President's mandate includes overseeing major strategic initiatives and ensuring the cohesive execution of the company's ambitious growth plans.
    Carl Masterman

    Marko Dakovic - President, Health & Beauty

    Marko Dakovic, the President, Health & Beauty at GMG, spearheads the strategic direction and operational execution for the Health & Beauty divisions. Dakovic's responsibilities encompass expanding market share, driving product innovation, and enhancing customer engagement within these key sectors. This leadership role involves managing brand portfolios, optimizing retail strategies, and ensuring seamless integration of new health and beauty offerings. By cultivating strong relationships with suppliers and stakeholders, Marko Dakovic strengthens GMG's presence in the competitive health and beauty landscape. The President, Health & Beauty's focus on market trends and consumer needs ensures sustained growth and brand loyalty.
    Marko Dakovic

    Imad Ghazal - President - Sports

    Imad Ghazal, the President - Sports at GMG, directs the strategic vision and operational management of the company's sports division. Ghazal's leadership focuses on expanding the sports retail footprint, enhancing brand partnerships, and driving performance across all sports-related ventures. This executive role involves overseeing product sourcing, supply chain logistics, and the development of innovative retail experiences. By fostering a culture of athletic excellence and consumer engagement, Imad Ghazal solidifies GMG's position as a leader in the sports market. The President - Sports's strategic initiatives are critical for capturing market opportunities and achieving revenue targets within the dynamic sports industry.

    Hamda Baker - President of Beauty Division

    Hamda Baker, the President of Beauty Division at GMG, leads the strategic growth and operational excellence of the beauty sector. Baker's mandate includes developing and executing comprehensive strategies for brand development, market expansion, and customer acquisition within the beauty segment. This executive position involves managing key relationships with beauty brands, optimizing distribution channels, and ensuring a premium customer experience. By staying attuned to evolving beauty trends and consumer preferences, Hamda Baker drives innovation and market penetration. The President of Beauty Division's expertise is vital for enhancing GMG's portfolio and achieving sustained profitability in the competitive beauty market.

    Amira Baker - Executive Board Member and President of Education

    Amira Baker, the Executive Board Member and President of Education at GMG, guides the strategic development and operational oversight of the education division. Baker's responsibilities include shaping educational initiatives, fostering strategic alliances with academic institutions, and ensuring the delivery of high-quality educational programs. This critical role involves setting the vision for educational growth, managing resources effectively, and driving innovation in learning solutions. By championing advancements in educational technology and pedagogy, Amira Baker strengthens GMG's commitment to the education sector. The Executive Board Member and President of Education's strategic leadership is instrumental in expanding the division's reach and impact.

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    Frequently Asked Questions Regarding GMG Top Executives and Leadership Team

    Who leads GMG?
    GMG is led by Tanisha Govindarajan (Group Chief Financial Officer), along with executives such as Carl Masterman (President) and Marko Dakovic (President, Health & Beauty).
    Who is part of GMG’s executive team?
    The executive team of GMG includes leaders such as Tanisha Govindarajan (Group Chief Financial Officer), Carl Masterman (President), Marko Dakovic (President, Health & Beauty) and other senior executives.
    How many executives does GMG have?
    GMG has 6 executives leading key business areas.
    What roles are included in GMG’s leadership team?
    The leadership team of GMG includes roles such as Group Chief Financial Officer, President, President, Health & Beauty, President - Sports, President of Beauty Division.