GMG Executive and Leadership Team

October, 2026

Leadership Overview

GMG has 7 executives leading key functions including corporate strategy, financial oversight, sports retail, and health and beauty operations.

Driven by a commitment to diversified market growth, GMG delivers comprehensive consumer solutions across sports, healthcare, and lifestyle sectors while maintaining a strong operational presence throughout the Middle East.

Leadership Roles at GMG

  • Deputy Chairman and Chief Executive Officer - Mohammed Baker
  • PA To the Deputy Chairman and Chief Executive Officer - Catherine Hain
  • Group Chief Financial Officer - Tanisha Govindarajan
  • President-Sports - Imad El Ghazal
  • President, Health & Beauty - Marko Dakovic
  • President - Carl Masterman
  • President of Beauty Division - Hamda Baker
  • Mohammed Baker - Deputy Chairman and Chief Executive Officer

    Mohammed Baker, the Deputy Chairman and Chief Executive Officer at GMG, directs the overarching strategic vision for the conglomerate. Overseeing diverse business units ranging from sports retail to healthcare, the Deputy Chairman and Chief Executive Officer ensures alignment with long-term expansion goals across the Middle East and international markets. This leadership role involves constant evaluation of market trends to optimize the portfolio of brands under the corporate umbrella. By fostering innovation within the organization, Mohammed Baker drives sustainable growth and operational excellence. The Deputy Chairman and Chief Executive Officer maintains rigorous standards for performance, ensuring that every division contributes to the broader mission of enhancing consumer experiences. Through decisive management, Baker secures the competitive positioning of the firm in a rapidly evolving global landscape, ultimately delivering value to stakeholders while scaling the reach of the enterprise.
    Mohammed Baker

    Catherine Hain - PA To the Deputy Chairman and Chief Executive Officer

    Catherine Hain, the PA To the Deputy Chairman and Chief Executive Officer at GMG, manages the complex administrative requirements of the executive office. Coordinating high-level communications and scheduling, the PA To the Deputy Chairman and Chief Executive Officer facilitates efficient decision-making processes for the leadership team. This role involves bridging the gap between various departments and the executive suite to ensure seamless information flow. By prioritizing critical tasks and managing stakeholder interactions, Catherine Hain supports the strategic objectives of the organization. The PA To the Deputy Chairman and Chief Executive Officer maintains organizational focus by streamlining daily operations and administrative workflows. Through meticulous attention to detail, Hain enables the executive leadership to concentrate on core business growth and regional market expansion, ensuring that the corporate agenda remains on track and effectively executed across all business units.
    Catherine Hain

    Tanisha Govindarajan - Group Chief Financial Officer

    Tanisha Govindarajan, the Group Chief Financial Officer at GMG, directs the financial strategy and fiscal health of the entire conglomerate. Overseeing capital allocation, budgeting, and financial reporting, the Group Chief Financial Officer ensures that resources align with the strategic priorities of the sports, healthcare, and lifestyle divisions. This leadership role involves managing complex financial risks and identifying opportunities for investment to support regional growth. By implementing robust financial controls, Tanisha Govindarajan maintains the integrity of the corporate balance sheet. The Group Chief Financial Officer collaborates with other C-suite leaders to evaluate the profitability of new market entries and operational expansions. Through precise financial planning, Govindarajan drives the long-term sustainability of the firm, ensuring that the organization remains agile and well-capitalized to navigate the competitive dynamics of the Middle Eastern market and beyond.

    Imad El Ghazal - President-Sports

    Imad El Ghazal, the President-Sports at GMG, directs the growth and operational performance of the extensive sports retail portfolio. Overseeing regional distribution networks and brand partnerships, the President-Sports ensures that the company maintains a dominant market position in the athletic and lifestyle sectors. This leadership role involves optimizing supply chain logistics and enhancing the customer experience across all retail channels. By driving innovation in product selection and store operations, Imad El Ghazal supports the broader mission of promoting active living. The President-Sports collaborates with global brands to secure exclusive market access, ensuring that the firm remains the preferred partner for international sports labels. Through strategic management of the sports division, El Ghazal delivers consistent revenue growth and strengthens the brand presence of the organization throughout the Middle East and surrounding territories.

    Marko Dakovic - President, Health & Beauty

    Marko Dakovic, the President, Health & Beauty at GMG, directs the strategic development and market penetration of the health and beauty business units. Overseeing product portfolio management and consumer engagement strategies, the President, Health & Beauty ensures that the company meets the evolving demands of the wellness sector. This leadership role involves identifying high-growth opportunities and expanding the footprint of specialized retail concepts. By leveraging market insights, Marko Dakovic drives the operational success of the division, ensuring that health and beauty offerings remain competitive and relevant. The President, Health & Beauty coordinates with internal teams to refine brand positioning and enhance service delivery. Through focused execution, Dakovic supports the overall corporate objective of diversifying the consumer experience, ultimately contributing to the firm's reputation as a leader in the regional health and beauty market.
    Marko Dakovic

    Carl Masterman - President

    Carl Masterman, the President at GMG, directs the operational scaling and internal efficiency of the conglomerate. Overseeing cross-functional initiatives and organizational development, the President ensures that the various business units operate with maximum synergy. This leadership role involves implementing best practices across the company to improve productivity and streamline workflows. By fostering a culture of operational excellence, Carl Masterman supports the strategic goals of the firm in the properties and living sectors. The President collaborates with other executives to align departmental outputs with the overarching corporate mission. Through rigorous performance management, Masterman drives the continuous improvement of internal processes, ensuring that the organization remains agile and capable of adapting to market shifts. By optimizing the operational framework, the President secures the long-term stability and growth of the enterprise across its diverse portfolio.
    Carl Masterman

    Hamda Baker - President of Beauty Division

    Hamda Baker, the President of Beauty Division at GMG, directs the creative and commercial strategy for the beauty segment. Overseeing brand curation and retail expansion, the President of Beauty Division ensures that the company captures significant market share in the premium beauty space. This leadership role involves managing relationships with luxury partners and developing unique consumer experiences that differentiate the brand. By analyzing consumer behavior and market trends, Hamda Baker drives the growth of the beauty portfolio. The President of Beauty Division collaborates with marketing and operations teams to execute high-impact campaigns that resonate with the target audience. Through strategic oversight, Baker enhances the visibility and profitability of the beauty business, ensuring that the division remains a key contributor to the overall success and diversification of the organization within the regional market.

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    Frequently Asked Questions Regarding GMG Top Executives and Leadership Team

    Who leads GMG?
    GMG is led by Mohammed Baker (Deputy Chairman and Chief Executive Officer), along with executives such as Catherine Hain (PA To the Deputy Chairman and Chief Executive Officer) and Tanisha Govindarajan (Group Chief Financial Officer).
    Who is part of GMG’s executive team?
    The executive team of GMG includes leaders such as Mohammed Baker (Deputy Chairman and Chief Executive Officer), Catherine Hain (PA To the Deputy Chairman and Chief Executive Officer), Tanisha Govindarajan (Group Chief Financial Officer) and other senior executives.
    How many executives does GMG have?
    GMG has 7 executives leading key business areas.
    What roles are included in GMG’s leadership team?
    The leadership team of GMG includes roles such as Deputy Chairman and Chief Executive Officer, PA To the Deputy Chairman and Chief Executive Officer, Group Chief Financial Officer, President-Sports, President, Health & Beauty.