Leadership Overview
Newell Brands has 5 executives leading key functions including marketing, financial oversight, digital optimization, legal administration, and investor communications.
Focused on enhancing everyday consumer experiences, Newell Brands delivers a diverse portfolio of household, commercial, and lifestyle products while maintaining a commitment to operational excellence and global market growth.
Focused on enhancing everyday consumer experiences, Newell Brands delivers a diverse portfolio of household, commercial, and lifestyle products while maintaining a commitment to operational excellence and global market growth.
Leadership Roles at Newell Brands
Abby Crawford - Learning & Development Segment Chief Financial Officer
Abby Crawford, the Learning & Development Segment Chief Financial Officer at Newell Brands, manages financial planning and fiscal health for the educational products division. Overseeing budgetary allocations, the Learning & Development Segment Chief Financial Officer ensures resource efficiency across manufacturing and distribution channels. This leadership role involves monitoring financial performance metrics to support the development of high-quality educational tools and supplies. By optimizing cost structures, Abby Crawford directly impacts the profitability of the segment. The Learning & Development Segment Chief Financial Officer collaborates with operational leads to align financial goals with the company's broader mission of supporting learning and organization. Through rigorous financial analysis, the Learning & Development Segment Chief Financial Officer mitigates risks and identifies opportunities for investment in new product lines. Ultimately, Crawford secures the financial stability necessary for the division to maintain a leading position in the educational goods market.
Nick Hammitt - Chief Marketing Officer
Nick Hammitt, the Chief Marketing Officer at Newell Brands, directs global brand strategy across the entire consumer goods portfolio. Overseeing multi-channel marketing initiatives, the Chief Marketing Officer ensures consistent brand messaging for household, outdoor, and lifestyle products. This leadership role involves analyzing consumer behavior to drive market penetration and brand loyalty in competitive retail environments. By aligning marketing campaigns with e-commerce trends, Nick Hammitt optimizes customer engagement and supports revenue growth. The Chief Marketing Officer collaborates with product development teams to ensure marketing efforts reflect the quality and utility of the company's diverse offerings. Through strategic oversight of global advertising spend, the Chief Marketing Officer maintains a strong market presence. Ultimately, Hammitt secures long-term brand equity by adapting to evolving consumer needs and expanding the reach of the company's well-known brands across international markets.

Joanne Freiberger - Senior VP, Investor Relations & Chief Communications Officer
Joanne Freiberger, the Senior VP, Investor Relations & Chief Communications Officer at Newell Brands, directs the company's financial messaging and public relations strategy. Overseeing communications with shareholders and the investment community, the Senior VP, Investor Relations & Chief Communications Officer ensures transparency regarding the company's market performance and strategic direction. This leadership role involves articulating the value proposition of the diverse portfolio of household and lifestyle brands to external stakeholders. By managing corporate reputation, Joanne Freiberger directly impacts investor confidence and market valuation. The Senior VP, Investor Relations & Chief Communications Officer collaborates with the executive team to align public messaging with long-term growth objectives. Through the development of comprehensive communication plans, the Senior VP, Investor Relations & Chief Communications Officer maintains strong relationships with analysts and media outlets. Ultimately, Freiberger secures the trust of the investment community by clearly communicating the company's commitment to sustainable growth.
Stacey Wolf-Vigh - Manager, Conversion Rate Optimization
Stacey Wolf-Vigh, the Manager, Conversion Rate Optimization at Newell Brands, architects digital strategies to enhance e-commerce performance across the company's vast product portfolio. Overseeing website analytics and user experience testing, the Manager, Conversion Rate Optimization ensures seamless digital interactions for consumers purchasing household, food storage, and home fragrance items. This leadership role involves identifying friction points in the online shopping journey to increase sales efficiency. By implementing data-driven improvements, Stacey Wolf-Vigh directly impacts digital revenue growth and customer satisfaction. The Manager, Conversion Rate Optimization collaborates with marketing and IT teams to integrate conversion-focused design elements into all digital platforms. Through continuous testing and refinement of online interfaces, the Manager, Conversion Rate Optimization drives higher engagement rates. Ultimately, Wolf-Vigh secures a competitive advantage in the digital marketplace by optimizing the path to purchase for millions of global consumers.
Bradford Turner - Chief Legal & Administrative Officer
Bradford Turner, the Chief Legal & Administrative Officer at Newell Brands, directs corporate governance and legal compliance across all global operations. Overseeing regulatory adherence, the Chief Legal & Administrative Officer ensures the company maintains high standards in manufacturing, distribution, and marketing practices. This leadership role involves managing complex legal frameworks related to intellectual property, commercial contracts, and international trade. By providing strategic legal counsel, Bradford Turner supports the company's expansion into new regions and e-commerce channels. The Chief Legal & Administrative Officer collaborates with the Board and executive leadership to mitigate operational risks and ensure ethical business conduct. Through the oversight of administrative functions, the Chief Legal & Administrative Officer streamlines internal processes to support organizational efficiency. Ultimately, Turner secures the legal foundation required for the company to innovate and deliver essential consumer goods to households worldwide.
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