Newell Brands Executive and Leadership Team

July, 2026

Leadership Overview

Newell Brands has 5 executives leading key functions including marketing, finance, investor relations, conversion rate optimization, and outdoor recreation.

Driven by a commitment to innovation, Newell Brands designs, manufactures, and distributes a diverse portfolio of products across multiple categories, impacting consumer lives globally through its well-known brands and extensive market reach.

Leadership Roles at Newell Brands

  • Learning & Development Segment Chief Financial Officer - Abby Crawford
  • President, Outdoor and Recreation - Nicolas Duran
  • Chief Marketing Officer - Nicholas Hammitt
  • Senior VP, Investor Relations & Chief Communications Officer - Joanne Freiberger
  • Manager, Conversion Rate Optimization - Stacey Wolf-Vigh
  • Abby Crawford - Learning & Development Segment Chief Financial Officer

    Abby Crawford, the Learning & Development Segment Chief Financial Officer at Newell Brands, manages the financial operations and strategic fiscal planning for the company's learning and development segment. Crawford is responsible for overseeing budgeting, forecasting, and financial reporting, ensuring fiscal discipline and profitability within this specific business unit. This critical role involves analyzing financial performance, identifying cost-saving opportunities, and advising leadership on investment strategies to support growth initiatives. By maintaining robust financial controls and providing actionable insights, Abby Crawford supports the segment's ability to develop and deliver effective learning programs. The Chief Financial Officer's expertise is vital for optimizing resource allocation and driving financial efficiency, directly impacting the segment's contribution to Newell Brands' overall financial health and strategic objectives. Crawford's financial acumen guides resource deployment for talent development and operational improvements.

    Nicolas Duran - President, Outdoor and Recreation

    Nicolas Duran, the President, Outdoor and Recreation at Newell Brands, leads the strategic direction and operational execution for the company's outdoor and recreation segment. Duran oversees the management of key brands within this division, including Coleman and ExOfficio, driving product innovation and market expansion. This executive role involves developing and implementing growth strategies to capture market share in the outdoor equipment and apparel sectors. By fostering cross-functional collaboration, Nicolas Duran ensures that product development, marketing, and sales efforts are aligned with consumer demands and industry trends. The President's leadership is instrumental in enhancing the competitive positioning of the outdoor and recreation portfolio, contributing significantly to Newell Brands' overall revenue and profitability. Duran's focus on operational excellence and market penetration strengthens the segment's performance.
    Nicolas Duran

    Nicholas Hammitt - Chief Marketing Officer

    Nicholas Hammitt, the Chief Marketing Officer at Newell Brands, directs global marketing strategies and brand development across the company's diverse portfolio. Hammitt oversees the execution of integrated marketing campaigns designed to enhance brand visibility and consumer engagement for iconic brands such as Sharpie, Rubbermaid, and Coleman. This leadership role involves driving market penetration and consumer loyalty through innovative digital and traditional advertising initiatives. By analyzing market trends and consumer behavior, Hammitt ensures brand messaging resonates with target audiences, thereby supporting Newell Brands' objective of delivering desirable consumer products. The Chief Marketing Officer's efforts directly contribute to revenue growth and market share expansion by strengthening the perceived value and appeal of each brand within its respective category. Hammitt's strategic direction ensures cohesive brand positioning across all consumer touchpoints, reinforcing Newell Brands' market leadership.
    Nicholas Hammitt

    Joanne Freiberger - Senior VP, Investor Relations & Chief Communications Officer

    Joanne Freiberger, the Senior VP, Investor Relations & Chief Communications Officer at Newell Brands, directs the company's engagement with the financial community and manages corporate communications strategies. Freiberger is tasked with building and maintaining strong relationships with investors, analysts, and stakeholders, ensuring transparent and accurate dissemination of financial and strategic information. This dual role encompasses developing compelling narratives around Newell Brands' performance, growth prospects, and market position. By crafting clear and consistent messaging, Joanne Freiberger enhances the company's reputation and supports its valuation in the capital markets. The Chief Communications Officer's oversight extends to internal and external communications, ensuring alignment with corporate objectives and brand integrity. Freiberger's strategic communication efforts are crucial for fostering investor confidence and supporting the company's long-term financial success and public perception.

    Stacey Wolf-Vigh - Manager, Conversion Rate Optimization

    Stacey Wolf-Vigh, the Manager, Conversion Rate Optimization at Newell Brands, spearheads initiatives to enhance website performance and maximize customer conversion across e-commerce platforms. Wolf-Vigh directs the analysis of user behavior, A/B testing, and data-driven experimentation to identify opportunities for improving the online customer journey. This role is pivotal in optimizing digital sales funnels, ensuring that marketing efforts translate into tangible revenue gains for Newell Brands' diverse product lines. By refining website design, user experience, and call-to-action strategies, Stacey Wolf-Vigh directly impacts online sales efficiency and customer acquisition costs. The Manager's focus on data analytics and continuous improvement ensures that digital channels effectively support the company's broader sales and marketing objectives, driving measurable growth in online revenue streams.

    Explore Leadership Teams in Holding Companies & Conglomerates

    Frequently Asked Questions Regarding Newell Brands Top Executives and Leadership Team

    Who leads Newell Brands?
    Newell Brands is led by Abby Crawford (Learning & Development Segment Chief Financial Officer), along with executives such as Nicolas Duran (President, Outdoor and Recreation) and Nicholas Hammitt (Chief Marketing Officer).
    Who is part of Newell Brands’s executive team?
    The executive team of Newell Brands includes leaders such as Abby Crawford (Learning & Development Segment Chief Financial Officer), Nicolas Duran (President, Outdoor and Recreation), Nicholas Hammitt (Chief Marketing Officer) and other senior executives.
    How many executives does Newell Brands have?
    Newell Brands has 5 executives leading key business areas.
    What roles are included in Newell Brands’s leadership team?
    The leadership team of Newell Brands includes roles such as Learning & Development Segment Chief Financial Officer, President, Outdoor and Recreation, Chief Marketing Officer, Senior VP, Investor Relations & Chief Communications Officer, Manager, Conversion Rate Optimization.