Newell Brands Executive and Leadership Team

August, 2026

Leadership Overview

Newell Brands has 6 executives leading key functions including marketing, financial planning, human resources, digital optimization, investor relations, and outdoor product strategy.

Focused on delivering high-quality consumer goods, Newell Brands maintains a commitment to operational excellence and brand innovation across its diverse global portfolio of household and commercial products.

Leadership Roles at Newell Brands

  • Learning & Development Segment Chief Financial Officer - Abby Crawford
  • President, Outdoor and Recreation - Nicolas Duran
  • Chief Marketing Officer - Nick Hammitt
  • Chief Human Resources Officer - Tracy Platt
  • Senior VP, Investor Relations & Chief Communications Officer - Joanne Freiberger
  • Manager, Conversion Rate Optimization - Stacey Wolf-Vigh
  • Abby Crawford - Learning & Development Segment Chief Financial Officer

    Abby Crawford, the Learning & Development Segment Chief Financial Officer at Newell Brands, manages fiscal health for internal training and organizational growth initiatives. Crawford architects financial frameworks that support the development of human capital across the global enterprise. By overseeing budget allocation for professional development programs, the Learning & Development Segment Chief Financial Officer ensures that investment in talent aligns with long-term corporate objectives. This role requires rigorous financial modeling to measure the impact of training on operational efficiency and employee productivity. Abby Crawford collaborates with executive leadership to secure funding for strategic learning platforms that enhance workforce capabilities. Through precise financial oversight, the Learning & Development Segment Chief Financial Officer mitigates risk while promoting a culture of continuous improvement. Crawford drives fiscal discipline, ensuring that every dollar spent on development yields measurable improvements in organizational performance.

    Nicolas Duran - President, Outdoor and Recreation

    Nicolas Duran, the President, Outdoor and Recreation at Newell Brands, directs the strategic growth and operational success of the Coleman brand and related outdoor equipment. Duran architects product innovation cycles that cater to the evolving needs of outdoor enthusiasts across global markets. By overseeing supply chain logistics and manufacturing for the recreation segment, the President, Outdoor and Recreation ensures that high-quality gear reaches retail partners efficiently. This leadership role involves identifying expansion opportunities in emerging markets to increase market share. Nicolas Duran collaborates with design teams to integrate sustainable materials into product lines, reflecting modern consumer values. Through rigorous operational oversight, the President, Outdoor and Recreation maintains profitability while navigating the complexities of global distribution. Duran drives the development of new product categories, ensuring the outdoor portfolio remains a cornerstone of the company's success. By focusing on performance and reliability, the President, Outdoor and Recreation secures the brand's leadership in the outdoor industry.
    Nicolas Duran

    Nick Hammitt - Chief Marketing Officer

    Nick Hammitt, the Chief Marketing Officer at Newell Brands, directs global brand strategy for iconic names like Sharpie and Rubbermaid. Hammitt architects comprehensive marketing campaigns that drive consumer engagement across retail and e-commerce channels in North America and international markets. By analyzing market trends, the Chief Marketing Officer ensures product positioning remains competitive within the crowded consumer goods landscape. This leadership role involves close collaboration with product development teams to align brand messaging with evolving consumer preferences. Nick Hammitt optimizes advertising spend to maximize return on investment while strengthening brand equity. Through data-driven insights, the Chief Marketing Officer fosters long-term loyalty among diverse customer segments. Hammitt maintains a sharp focus on digital transformation, ensuring that marketing initiatives effectively reach modern audiences across all global regions.
    Nick Hammitt

    Tracy Platt - Chief Human Resources Officer

    Tracy Platt, the Chief Human Resources Officer at Newell Brands, directs global talent acquisition, retention, and organizational culture initiatives. Platt architects comprehensive human capital strategies that support the diverse needs of a global consumer goods conglomerate. By overseeing workforce planning, the Chief Human Resources Officer ensures that the company attracts top-tier talent capable of driving innovation across all product categories. This leadership role involves designing compensation structures and performance management systems that incentivize excellence. Tracy Platt collaborates with the Board to align human resource policies with corporate governance standards. Through the implementation of inclusive workplace practices, the Chief Human Resources Officer fosters an environment conducive to high performance. Platt manages complex labor relations across international markets, ensuring compliance and operational stability. By prioritizing employee engagement, the Chief Human Resources Officer secures the human foundation necessary for sustained business growth.

    Joanne Freiberger - Senior VP, Investor Relations & Chief Communications Officer

    Joanne Freiberger, the Senior VP, Investor Relations & Chief Communications Officer at Newell Brands, directs the company's financial narrative and public reputation. Freiberger architects communication strategies that maintain transparency with shareholders and the broader financial community. By overseeing investor outreach, the Senior VP, Investor Relations & Chief Communications Officer ensures that market analysts and stakeholders understand the company's strategic direction and financial performance. This leadership role involves managing corporate messaging during earnings cycles and major business transitions. Joanne Freiberger collaborates with the executive team to craft consistent narratives that reflect the company's market position. Through proactive engagement with the media and investment firms, the Senior VP, Investor Relations & Chief Communications Officer builds trust and credibility. Freiberger manages the flow of information to ensure alignment with regulatory requirements. By effectively communicating the value proposition, the Senior VP, Investor Relations & Chief Communications Officer supports the company's long-term financial stability.

    Stacey Wolf-Vigh - Manager, Conversion Rate Optimization

    Stacey Wolf-Vigh, the Manager, Conversion Rate Optimization at Newell Brands, directs digital performance initiatives to maximize e-commerce revenue. Wolf-Vigh architects testing protocols that refine the user experience across digital storefronts for brands like FoodSaver and Crock-Pot. By analyzing customer behavior data, the Manager, Conversion Rate Optimization identifies friction points in the online purchasing journey. This role involves implementing A/B testing and personalization strategies to increase conversion rates across North American and global digital platforms. Stacey Wolf-Vigh collaborates with marketing and IT teams to deploy high-performing web interfaces that drive sales growth. Through continuous monitoring of digital metrics, the Manager, Conversion Rate Optimization ensures that online channels remain efficient and profitable. Wolf-Vigh executes strategic adjustments to site architecture, directly impacting the company's digital footprint. By optimizing the path to purchase, the Manager, Conversion Rate Optimization significantly enhances the overall effectiveness of the company's e-commerce distribution networks.

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    Frequently Asked Questions Regarding Newell Brands Top Executives and Leadership Team

    Who leads Newell Brands?
    Newell Brands is led by Abby Crawford (Learning & Development Segment Chief Financial Officer), along with executives such as Nicolas Duran (President, Outdoor and Recreation) and Nick Hammitt (Chief Marketing Officer).
    Who is part of Newell Brands’s executive team?
    The executive team of Newell Brands includes leaders such as Abby Crawford (Learning & Development Segment Chief Financial Officer), Nicolas Duran (President, Outdoor and Recreation), Nick Hammitt (Chief Marketing Officer) and other senior executives.
    How many executives does Newell Brands have?
    Newell Brands has 6 executives leading key business areas.
    What roles are included in Newell Brands’s leadership team?
    The leadership team of Newell Brands includes roles such as Learning & Development Segment Chief Financial Officer, President, Outdoor and Recreation, Chief Marketing Officer, Chief Human Resources Officer, Senior VP, Investor Relations & Chief Communications Officer.