GB Executive and Leadership Team

September, 2026

Leadership Overview

GB has 9 executives leading key functions including administrative strategy, financial oversight, operational management, information technology, and human resources.

Committed to regional automotive excellence, GB drives sustainable growth through diversified manufacturing, financial services, and vocational training initiatives across the Middle East and Africa.

Leadership Roles at GB

  • Chief Executive Officer Office Manager - Samaa Tawfik
  • Group Chief Financial Officer - Abbas Sayed
  • Group Chief Operating Officer - Karim Gaddas
  • Chief Operating Officer - Passenger Cars - Ibrahim Naguib
  • Chief Operating Officer- Passenger Cars - Saad Habib
  • President, Vise Prima Manufacturing - Magdy Bouls
  • Chief Information Officer & Manager, Office - Hala Arian
  • Chief Information Officer, Office & Manager - Hala Gad
  • Chief Human Resources Officer - George Sedky
  • Samaa Tawfik - Chief Executive Officer Office Manager

    Samaa Tawfik, the Chief Executive Officer Office Manager at GB, coordinates high-level administrative workflows to ensure seamless executive operations. Samaa Tawfik manages complex scheduling requirements and facilitates communication between the leadership team and external stakeholders. By optimizing internal processes, the Chief Executive Officer Office Manager supports the strategic objectives of the organization. This role involves monitoring project timelines and ensuring that executive priorities align with the broader mission of the company. Through meticulous attention to detail, the Office Manager maintains operational efficiency across the corporate headquarters. The position requires constant collaboration with department heads to streamline decision-making protocols. By fostering a productive environment, the Chief Executive Officer Office Manager enables the leadership team to focus on long-term growth and market expansion. This administrative function remains vital for maintaining the organizational structure necessary to support the diverse business units within the regional automotive landscape.

    Abbas Sayed - Group Chief Financial Officer

    Abbas Sayed, the Group Chief Financial Officer at GB, directs the fiscal strategy and capital allocation for the entire organization. Abbas Sayed oversees financial reporting, risk management, and investment planning to ensure long-term stability. By managing the financial health of the company, the Group Chief Financial Officer supports the expansion of automotive manufacturing and logistics services. This leadership role involves coordinating with the Board to optimize capital structures and drive profitability across all business units. Through rigorous analysis of market trends, the Group Chief Financial Officer identifies opportunities for growth within the Middle East and Africa. The position requires constant monitoring of cash flow and investment performance to maintain a competitive edge. By implementing robust financial controls, Sayed ensures transparency and accountability. This strategic oversight remains essential for sustaining the diverse portfolio of services and investments that define the current market position of the organization.

    Karim Gaddas - Group Chief Operating Officer

    Karim Gaddas, the Group Chief Operating Officer at GB, manages the daily operational activities across the diverse business segments of the company. Karim Gaddas architects scalable processes to improve efficiency in vehicle manufacturing and logistics services. By aligning operational goals with the corporate mission, the Group Chief Operating Officer ensures that all departments function in harmony. This leadership role involves supervising cross-functional teams to enhance productivity and service delivery. Through the implementation of lean methodologies, the Group Chief Operating Officer drives continuous improvement across regional operations. Gaddas monitors performance metrics to identify bottlenecks and implement corrective actions. By fostering a culture of operational excellence, the Group Chief Operating Officer supports the company's commitment to providing high-quality automotive solutions. This role remains critical for maintaining the competitive advantage of the organization while expanding its footprint throughout the Middle East and Africa.

    Ibrahim Naguib - Chief Operating Officer - Passenger Cars

    Ibrahim Naguib, the Chief Operating Officer - Passenger Cars at GB, directs the sales, distribution, and market strategy for the passenger vehicle division. Ibrahim Naguib oversees the lifecycle of automotive products, from manufacturing coordination to final delivery. By managing dealer networks and customer relationships, the Chief Operating Officer - Passenger Cars ensures that the company maintains a strong market presence. This leadership role involves analyzing consumer demand to optimize inventory levels and product offerings. Through the execution of regional sales strategies, the Chief Operating Officer - Passenger Cars drives revenue growth and brand loyalty. Naguib collaborates with the logistics team to ensure timely distribution across the Middle East and Africa. By focusing on customer satisfaction and service quality, the position supports the overall mission of the organization. This operational focus remains vital for sustaining the leadership position of the company in the competitive passenger car market.
    Ibrahim Naguib

    Saad Habib - Chief Operating Officer- Passenger Cars

    Saad Habib, the Chief Operating Officer- Passenger Cars at GB, manages the supply chain and manufacturing output for the passenger vehicle segment. Saad Habib oversees the production schedules and quality control standards to ensure that all vehicles meet regional requirements. By coordinating with manufacturing partners, the Chief Operating Officer- Passenger Cars optimizes the production process to reduce lead times. This leadership role involves analyzing manufacturing costs and implementing strategies to improve operational margins. Through the supervision of technical teams, the Chief Operating Officer- Passenger Cars ensures that the company delivers high-quality products to the market. Habib monitors production efficiency to identify opportunities for innovation and process improvement. By aligning manufacturing capabilities with market demand, the position supports the growth of the automotive division. This operational focus remains critical for maintaining the manufacturing excellence and market competitiveness of the organization.

    Magdy Bouls - President, Vise Prima Manufacturing

    Magdy Bouls, the President, Vise Prima Manufacturing at GB, directs the industrial manufacturing operations and production facilities. Magdy Bouls oversees the assembly lines and technical processes required to produce high-quality automotive components. By managing the manufacturing division, the President, Vise Prima Manufacturing ensures that production targets are met with precision and efficiency. This leadership role involves coordinating with engineering teams to implement advanced manufacturing technologies. Through the optimization of factory floor operations, the President, Vise Prima Manufacturing drives productivity and reduces waste. Bouls monitors quality assurance protocols to maintain the reputation of the company in the regional market. By aligning manufacturing output with the strategic needs of the automotive business, the position supports the overall growth of the organization. This role remains critical for maintaining the industrial capabilities and manufacturing excellence that define the company's market position.

    Hala Arian - Chief Information Officer & Manager, Office

    Hala Arian, the Chief Information Officer & Manager, Office at GB, directs the digital transformation and information technology infrastructure of the company. Hala Arian oversees the integration of advanced software solutions to support automotive manufacturing and financial services. By managing the technological landscape, the Chief Information Officer & Manager, Office ensures data security and operational connectivity across all regional offices. This leadership role involves collaborating with other executives to implement innovative tools that enhance productivity. Through the modernization of IT systems, the Chief Information Officer & Manager, Office supports the strategic goals of the organization. Arian monitors emerging technologies to maintain a competitive edge in the automotive industry. By streamlining office management processes, the position ensures that administrative functions remain efficient and responsive. This dual focus on technology and office operations remains essential for supporting the growth and digital maturity of the company.

    Hala Gad - Chief Information Officer, Office & Manager

    Hala Gad, the Chief Information Officer, Office & Manager at GB, architects the data management frameworks and internal communication systems. Hala Gad oversees the implementation of enterprise resource planning tools to support the diverse business units. By managing the information technology architecture, the Chief Information Officer, Office & Manager ensures that all departments have access to reliable data. This leadership role involves coordinating with the office management team to optimize physical and digital workspaces. Through the deployment of secure network solutions, the Chief Information Officer, Office & Manager supports the operational continuity of the company. Gad monitors system performance to ensure that all technological assets align with the strategic objectives of the organization. By fostering a culture of digital literacy, the position enables employees to leverage technology for improved performance. This role remains essential for maintaining the operational efficiency and technological resilience of the company.

    George Sedky - Chief Human Resources Officer

    George Sedky, the Chief Human Resources Officer at GB, directs the talent acquisition, employee development, and organizational culture initiatives. George Sedky oversees the implementation of training programs through the company academy to enhance vocational skills across the workforce. By managing human capital, the Chief Human Resources Officer ensures that the organization attracts and retains top talent in the automotive industry. This leadership role involves developing compensation structures and performance management systems that align with corporate goals. Through the promotion of gender equality and community empowerment, the Chief Human Resources Officer supports the social mission of the company. Sedky collaborates with department heads to foster an inclusive and productive work environment. By prioritizing employee well-being and professional growth, the position ensures that the workforce remains capable of meeting the evolving needs of the business. This role remains essential for sustaining the organizational culture and long-term success of the company.

    Explore Leadership Teams in Automobile Dealers

    Frequently Asked Questions Regarding GB Top Executives and Leadership Team

    Who leads GB?
    GB is led by Samaa Tawfik (Chief Executive Officer Office Manager), along with executives such as Abbas Sayed (Group Chief Financial Officer) and Karim Gaddas (Group Chief Operating Officer).
    Who is part of GB’s executive team?
    The executive team of GB includes leaders such as Samaa Tawfik (Chief Executive Officer Office Manager), Abbas Sayed (Group Chief Financial Officer), Karim Gaddas (Group Chief Operating Officer) and other senior executives.
    How many executives does GB have?
    GB has 9 executives leading key business areas.
    What roles are included in GB’s leadership team?
    The leadership team of GB includes roles such as Chief Executive Officer Office Manager, Group Chief Financial Officer, Group Chief Operating Officer, Chief Operating Officer - Passenger Cars, Chief Operating Officer- Passenger Cars.