GB Executive and Leadership Team

August, 2026

Leadership Overview

GB has 9 executives leading key functions including strategy, operations, finance, human resources, and manufacturing.

Focused on regional automotive excellence, GB drives sustainable growth through diversified services and vocational empowerment across the Middle East and Africa.

Leadership Roles at GB

  • Chief Executive Officer Office Manager - Samaa Tawfik
  • Group Chief Financial Officer - Abbas Sayed
  • Chief Operating Officer - Fady Kamel
  • Chief Operating Officer - Passenger Cars - Ibrahim Naguib
  • Chief Operating Officer- Passenger Cars - Saad Habib
  • Group Chief Operating Officer - Karim Gaddas
  • President, Vise Prima Manufacturing - Magdy Bouls
  • Chief Human Resources Officer - George Sedky
  • Chief Information Officer & Manager, Office - Hala Arian
  • Samaa Tawfik - Chief Executive Officer Office Manager

    Samaa Tawfik, the Chief Executive Officer Office Manager at GB, coordinates high-level strategic initiatives and administrative workflows. Managing the executive agenda, the Chief Executive Officer Office Manager ensures seamless communication between the leadership team and various business units. Samaa Tawfik optimizes internal processes to support the broader corporate mission of regional automotive expansion. By facilitating cross-departmental collaboration, the Chief Executive Officer Office Manager maintains operational efficiency across the Middle East and Africa. This role requires constant monitoring of organizational goals to align daily activities with long-term growth targets. Through rigorous oversight of executive communications, the Chief Executive Officer Office Manager enables the leadership team to focus on core business objectives. The position demands precision in managing complex schedules and sensitive information, ultimately contributing to the stability and professional reputation of the organization within the competitive automotive landscape.

    Abbas Sayed - Group Chief Financial Officer

    Abbas Sayed, the Group Chief Financial Officer at GB, directs the financial strategy and capital allocation for the entire organization. Overseeing fiscal planning, risk management, and investment analysis, the Group Chief Financial Officer ensures the long-term financial health of the company. Abbas Sayed manages the financial solutions provided through GB Capital, aligning investment activities with the broader corporate goals. By maintaining rigorous financial controls, the Group Chief Financial Officer supports the expansion of operations across the Middle East and Africa. This leadership role involves frequent interaction with the Board to report on financial performance and strategic growth opportunities. Through the optimization of capital structures, the Group Chief Financial Officer secures the resources necessary for ongoing innovation and market development. The position requires constant vigilance regarding economic trends and regulatory requirements to ensure compliance and fiscal stability in all regional markets.

    Fady Kamel - Chief Operating Officer

    Fady Kamel, the Chief Operating Officer at GB, directs the overarching operational framework across all business segments. Overseeing the integration of vehicle manufacturing and logistics services, the Chief Operating Officer ensures that internal systems support the company's regional market presence. Fady Kamel manages the complex supply chain requirements necessary to maintain the competitive edge of the organization. By streamlining cross-functional workflows, the Chief Operating Officer drives efficiency and productivity throughout the Middle East and Africa. This leadership role involves constant evaluation of operational performance metrics to identify areas for improvement. Through the implementation of robust management protocols, the Chief Operating Officer secures the operational integrity of the firm. The position requires deep engagement with various department heads to ensure that all business activities remain aligned with the strategic vision of the company, fostering sustainable growth and operational excellence.

    Ibrahim Naguib - Chief Operating Officer - Passenger Cars

    Ibrahim Naguib, the Chief Operating Officer - Passenger Cars at GB, manages the entire lifecycle of the passenger vehicle division. Overseeing sales, distribution, and customer service, the Chief Operating Officer - Passenger Cars ensures that the product portfolio meets the evolving demands of the regional market. Ibrahim Naguib drives the expansion of the passenger car segment by optimizing dealership networks and enhancing client engagement strategies. By focusing on market penetration across the Middle East and Africa, the Chief Operating Officer - Passenger Cars strengthens the brand position within the automotive sector. This role involves close coordination with manufacturing teams to ensure product availability and quality standards. Through the application of data-driven insights, the Chief Operating Officer - Passenger Cars refines sales tactics to maximize revenue. The position demands a deep understanding of consumer behavior and competitive dynamics to maintain the company's status as a regional powerhouse.
    Ibrahim Naguib

    Saad Habib - Chief Operating Officer- Passenger Cars

    Saad Habib, the Chief Operating Officer- Passenger Cars at GB, focuses on the internal scaling and supply chain logistics for the passenger vehicle division. Overseeing the movement of inventory and the efficiency of distribution channels, the Chief Operating Officer- Passenger Cars ensures that the supply chain meets the demands of the regional market. Saad Habib drives improvements in logistics services to reduce lead times and enhance customer satisfaction. By streamlining the operational processes within the passenger car segment, the Chief Operating Officer- Passenger Cars supports the company's growth across the Middle East and Africa. This role involves close collaboration with manufacturing and sales teams to ensure operational alignment. Through the implementation of lean management practices, the Chief Operating Officer- Passenger Cars maximizes resource utilization. The position requires a focus on logistical precision and operational agility to maintain the company's competitive advantage in the automotive sector.

    Karim Gaddas - Group Chief Operating Officer

    Karim Gaddas, the Group Chief Operating Officer at GB, directs the strategic execution of the company's diverse business portfolio. Overseeing the venture capital investments through GB Ventures and the broader corporate operations, the Group Chief Operating Officer ensures that all business units contribute to the overall mission. Karim Gaddas manages the synergy between different divisions to drive regional growth across the Middle East and Africa. By evaluating new investment opportunities and operational efficiencies, the Group Chief Operating Officer supports the long-term strategic goals of the organization. This leadership role involves working with the Board to refine the corporate strategy and ensure market impact. Through the application of rigorous operational standards, the Group Chief Operating Officer maintains the company's status as a regional powerhouse. The position requires a broad perspective on the automotive and investment landscape to guide the company toward sustained success.

    Magdy Bouls - President, Vise Prima Manufacturing

    Magdy Bouls, the President, Vise Prima Manufacturing at GB, directs the manufacturing operations and production quality standards. Overseeing the assembly lines and technical processes, the President, Vise Prima Manufacturing ensures that all vehicles meet the rigorous quality requirements of the regional market. Magdy Bouls drives innovation in manufacturing techniques to enhance productivity and reduce waste. By focusing on the technical capabilities of the production facilities, the President, Vise Prima Manufacturing supports the company's commitment to automotive excellence across the Middle East and Africa. This role involves close coordination with the engineering and supply chain teams to ensure seamless production cycles. Through the implementation of advanced manufacturing technologies, the President, Vise Prima Manufacturing secures the company's position as a leader in vehicle production. The position requires a deep understanding of industrial processes and a commitment to maintaining the highest standards of quality and safety in all manufacturing activities.

    George Sedky - Chief Human Resources Officer

    George Sedky, the Chief Human Resources Officer at GB, architects the talent management and organizational development strategies. Overseeing recruitment, training, and employee engagement, the Chief Human Resources Officer ensures that the workforce remains aligned with the company's commitment to vocational education and social mobility. George Sedky drives initiatives that promote gender equality and professional growth across the Middle East and Africa. By implementing comprehensive training programs through the GB Academy, the Chief Human Resources Officer fosters a culture of continuous learning and excellence. This role involves collaborating with other C-suite leaders to ensure that human capital strategies support the overall business objectives. Through the development of robust performance management systems, the Chief Human Resources Officer enhances organizational productivity and employee retention. The position requires a deep commitment to empowering communities and facilitating access to professional independence for all staff members.

    Hala Arian - Chief Information Officer & Manager, Office

    Hala Arian, the Chief Information Officer & Manager, Office at GB, directs the digital transformation and information technology infrastructure. Overseeing the implementation of advanced software solutions, the Chief Information Officer & Manager, Office ensures that data systems support the diverse needs of the automotive and financial services divisions. Hala Arian manages the integration of technology across regional operations in the Middle East and Africa to improve service delivery. By optimizing digital workflows, the Chief Information Officer & Manager, Office enhances operational transparency and decision-making capabilities. This role involves coordinating with department heads to align IT investments with strategic business outcomes. Through the maintenance of secure and scalable technology platforms, the Chief Information Officer & Manager, Office protects the company's digital assets. The position requires constant innovation to keep pace with technological advancements in the automotive industry, ensuring that the organization remains at the forefront of digital efficiency.

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    Frequently Asked Questions Regarding GB Top Executives and Leadership Team

    Who leads GB?
    GB is led by Samaa Tawfik (Chief Executive Officer Office Manager), along with executives such as Abbas Sayed (Group Chief Financial Officer) and Fady Kamel (Chief Operating Officer).
    Who is part of GB’s executive team?
    The executive team of GB includes leaders such as Samaa Tawfik (Chief Executive Officer Office Manager), Abbas Sayed (Group Chief Financial Officer), Fady Kamel (Chief Operating Officer) and other senior executives.
    How many executives does GB have?
    GB has 9 executives leading key business areas.
    What roles are included in GB’s leadership team?
    The leadership team of GB includes roles such as Chief Executive Officer Office Manager, Group Chief Financial Officer, Chief Operating Officer, Chief Operating Officer - Passenger Cars, Chief Operating Officer- Passenger Cars.