FreshPoint Executive and Leadership Team

Ali Haider, the Chief Executive Officer at FreshPoint, directs the company's overarching strategy and operational execution. Haider guides FreshPoint's position as North America's largest exclusively owned produce distributor, founded in 1865. This leadership role involves overseeing the substantial logistics network, including numerous trucks and drivers essential for interstate deliveries across multiple locations. Haider ensures the company maintains its strong commitment to customer service, offering innovative solutions specifically for the grocery retail sector. The focus remains on delivering products with integrity, efficiency, and an unwavering dedication to quality. Ali Haider drives the company's vision to be a trusted business partner in the food distribution industry, maintaining its international presence across North America, Europe, and Asia Pacific regions.

Jordan Smith, the Chief Financial Officer, Area Bix Produce & Rfd (Chicago) at FreshPoint, manages financial operations and strategic fiscal planning for the Chicago area and specific produce divisions. Smith oversees the financial health of these key operational segments, ensuring alignment with FreshPoint's broader business objectives. This involves rigorous budget management, financial forecasting, and the analysis of market trends impacting produce distribution. Jordan Smith's responsibilities extend to optimizing financial performance within the grocery retail sector, supporting the company's commitment to customer service and innovative solutions. The role demands meticulous attention to detail in managing the financial aspects of interstate deliveries and the logistics network. Smith ensures financial integrity and efficiency in all transactions, reinforcing FreshPoint's reputation as a trusted business partner.

Leslee Deleissigues, the Chief Financial Officer & Regional VP, Finance at FreshPoint, directs financial strategy and oversight for key regions, enhancing the company's fiscal strength. Deleissigues manages financial operations, ensuring robust fiscal discipline across multiple locations and supporting the company's extensive logistics network. This leadership position involves detailed financial analysis, resource allocation, and driving efficiency in the distribution of high-quality fresh produce. Leslee Deleissigues plays a critical part in maintaining FreshPoint's commitment to customer service and its innovative solutions within the grocery retail sector. The focus is on delivering financial integrity and supporting operational efficiency, reinforcing FreshPoint's status as a trusted business partner. Deleissigues's financial acumen supports the company's international presence across North America, Europe, and Asia Pacific.

George Gummow, the President at FreshPoint, leads significant operational segments, driving growth and market penetration for the company. Gummow oversees key business units, ensuring the effective distribution of high-quality fresh produce to chefs and food service professionals. This role involves managing aspects of the substantial logistics network, including interstate deliveries, and upholding FreshPoint's commitment to customer service. George Gummow focuses on implementing innovative solutions within the grocery retail sector, reinforcing the company's market position. The leadership ensures products are delivered with integrity and efficiency, solidifying FreshPoint's reputation as a trusted business partner. Gummow's strategic direction supports the company's international presence and operational excellence across diverse regions.

Gregory Musselwhite, the President, Region, Florida (North) at FreshPoint, directs all operational activities and strategic initiatives within the North Florida region. Musselwhite ensures the efficient distribution of high-quality fresh produce to food service professionals and chefs throughout the designated area. This leadership role involves optimizing the regional logistics network, including truck and driver management for timely interstate deliveries. Gregory Musselwhite champions FreshPoint's commitment to exceptional customer service and the implementation of innovative solutions tailored for the grocery retail sector within Florida. The focus is on maintaining product integrity and operational efficiency, reinforcing FreshPoint's standing as a reliable business partner in the region. Musselwhite's leadership drives regional growth and market share.

Verne Lusby, the President at FreshPoint, spearheads critical business operations and strategic development across designated market segments. Lusby oversees the delivery of premium fresh produce, ensuring adherence to the highest standards of quality for chefs and food service professionals. This executive manages key aspects of the company's extensive logistics network, facilitating efficient interstate deliveries and maintaining operational continuity. Verne Lusby is dedicated to upholding FreshPoint's core values of integrity and customer service, driving the adoption of innovative solutions within the grocery retail landscape. The emphasis is on operational excellence and reinforcing the company's role as a trusted partner. Lusby's leadership contributes significantly to FreshPoint's market presence and overall success.

Lucian LaBarba, the President at FreshPoint, leads significant operational divisions, driving strategic growth and market expansion. LaBarba oversees the seamless distribution of high-quality fresh produce, ensuring it reaches chefs and food service professionals with optimal freshness and efficiency. This role involves managing critical components of the company's substantial logistics network, including the coordination of interstate deliveries. Lucian LaBarba reinforces FreshPoint's unwavering commitment to customer service and the development of innovative solutions for the grocery retail sector. The focus remains on delivering products with integrity, efficiency, and a dedication to quality, solidifying FreshPoint's reputation as a premier business partner. LaBarba's leadership enhances regional performance and market penetration.

Karl Brunner, the Region President - Northeast Region at FreshPoint, directs all operational functions and strategic growth within the Northeast territory. Brunner ensures the consistent delivery of high-quality fresh produce to food service professionals and chefs across this vital region. This leadership position involves the meticulous management of the regional logistics network, including truck deployment and driver coordination for efficient interstate deliveries. Karl Brunner champions FreshPoint's dedication to superior customer service and the implementation of cutting-edge solutions tailored for the grocery retail market in the Northeast. The objective is to maintain product integrity and operational efficiency, reinforcing FreshPoint's status as a dependable business partner. Brunner's strategic oversight drives regional market share and operational excellence.

Clay Wachter, the Region President at FreshPoint, leads comprehensive operational strategies and business development initiatives for a specific geographic area. Wachter oversees the distribution of premium fresh produce, ensuring it meets the exacting standards required by chefs and food service professionals. This executive manages key elements of the company's extensive logistics network, facilitating timely and efficient interstate deliveries. Clay Wachter is committed to upholding FreshPoint's core principles of integrity and exceptional customer service, driving the integration of innovative solutions within the grocery retail sector. The primary focus is on operational efficiency and reinforcing the company's role as a trusted and reliable business partner. Wachter's leadership enhances regional performance and market competitiveness.

Cole Brantley, the President, Tier II at FreshPoint, manages specific operational segments and strategic priorities within a designated tier of the business. Brantley oversees the distribution of high-quality fresh produce, ensuring it reaches chefs and food service professionals with consistent quality and reliability. This role involves coordinating aspects of the company's substantial logistics network, supporting efficient interstate deliveries. Cole Brantley reinforces FreshPoint's commitment to customer service and the development of innovative solutions tailored for the grocery retail sector. The emphasis is on delivering products with integrity and efficiency, solidifying FreshPoint's reputation as a valued business partner. Brantley's leadership contributes to the operational success and market reach of the company.