FreshPoint Executive and Leadership Team

October, 2026

Leadership Overview

FreshPoint has 10 executives leading key functions including strategy, financial oversight, regional operations, and distribution management.

Committed to excellence in the food service industry, FreshPoint delivers high-quality produce through a vast logistics network while maintaining a focus on efficiency and customer integrity across global markets.

Leadership Roles at FreshPoint

  • Chief Executive Officer - Ali Haider
  • Chief Financial Officer, Area Bix Produce & Rfd (Chicago) - Jordan Smith
  • President - George Gummow
  • President - Verne Lusby
  • President, Region Freshpoint Southern California (Denver) - Preston Fletcher
  • Regional President - Christopher Doering
  • Region President - Nicholas Costanzo
  • President - Steve Buer
  • President, Tier II - Adam Brantley
  • Region President - Northeast Region - Karl Brunner
  • Ali Haider - Chief Executive Officer

    Ali Haider, the Chief Executive Officer at FreshPoint, directs the overarching corporate strategy for the largest produce distributor in North America. Haider manages the integration of complex logistics networks to ensure consistent delivery standards for food service professionals. By aligning the executive team with long-term growth objectives, the Chief Executive Officer drives operational excellence across international markets in Europe and the Asia Pacific. Ali Haider monitors market trends in the grocery retail sector to maintain a competitive advantage. This leadership role involves constant collaboration with the Board to optimize supply chain efficiency and service quality. Through rigorous oversight of corporate resources, Haider ensures that the organization remains a trusted partner for chefs and food service providers. Ultimately, the Chief Executive Officer secures the financial health and market position of the company through disciplined execution of strategic initiatives.

    Jordan Smith - Chief Financial Officer, Area Bix Produce & Rfd (Chicago)

    Jordan Smith, the Chief Financial Officer, Area Bix Produce & Rfd (Chicago) at FreshPoint, manages fiscal planning and capital allocation for specialized regional operations. Smith oversees the financial health of the Chicago-based distribution units, ensuring that budgetary constraints align with the broader corporate mission of high-quality produce delivery. By analyzing cost structures within the logistics network, the Chief Financial Officer, Area Bix Produce & Rfd (Chicago) identifies opportunities for margin improvement and operational efficiency. Jordan Smith coordinates with regional leadership to mitigate financial risks associated with interstate deliveries and inventory management. This role requires precise reporting to the executive team regarding revenue performance and investment returns. Through meticulous financial modeling, Smith supports the expansion of service capabilities for food service professionals. Ultimately, the Chief Financial Officer, Area Bix Produce & Rfd (Chicago) maintains the fiscal integrity necessary for sustained growth.

    George Gummow - President

    George Gummow, the President at FreshPoint, directs the operational execution of produce distribution across key North American markets. Gummow manages the daily performance of the logistics fleet, ensuring that drivers and trucks meet the rigorous delivery schedules required by food service professionals. By fostering a culture of efficiency and service excellence, the President drives the company's commitment to quality in the grocery retail sector. George Gummow collaborates with other executive leaders to streamline supply chain processes and enhance customer satisfaction. This leadership role involves overseeing large-scale distribution centers to maintain product freshness and integrity. Through strategic resource management, Gummow supports the company's goal of providing innovative solutions to chefs and food service clients. Ultimately, the President ensures that operational workflows remain aligned with the high standards expected of the largest produce distributor in the region.

    Verne Lusby - President

    Verne Lusby, the President at FreshPoint, oversees the strategic development of specialized produce distribution channels. Lusby manages the integration of new technology into the logistics network to improve delivery speed and accuracy for food service clients. By focusing on the expansion of service offerings, the President drives growth within the competitive grocery retail landscape. Verne Lusby coordinates with regional teams to ensure that the company's commitment to quality remains consistent across all delivery locations. This leadership role involves evaluating market opportunities and adjusting operational tactics to meet the evolving needs of chefs and food service professionals. Through proactive management of distribution assets, Lusby enhances the overall efficiency of the supply chain. Ultimately, the President secures the company's reputation as a reliable partner by maintaining strict adherence to quality standards and operational excellence.
    Verne Lusby

    Preston Fletcher - President, Region Freshpoint Southern California (Denver)

    Preston Fletcher, the President, Region Freshpoint Southern California (Denver) at FreshPoint, directs regional distribution strategies for the Southern California market. Fletcher manages the local logistics infrastructure, ensuring that produce reaches food service professionals with maximum freshness and efficiency. By overseeing the Denver-based administrative functions, the President, Region Freshpoint Southern California (Denver) aligns regional performance with the broader corporate goals of the organization. Preston Fletcher monitors local market dynamics to tailor service solutions for chefs and grocery retail partners. This leadership role involves managing regional teams to optimize delivery routes and reduce operational costs. Through consistent focus on customer service, Fletcher strengthens the company's market presence in the region. Ultimately, the President, Region Freshpoint Southern California (Denver) ensures that the company's commitment to quality and integrity remains the cornerstone of all regional operations.
    Preston Fletcher

    Christopher Doering - Regional President

    Christopher Doering, the Regional President at FreshPoint, manages the operational performance of distribution networks across designated territories. Doering oversees the coordination of fleet operations and warehouse management to ensure timely delivery of fresh produce to food service professionals. By driving regional initiatives, the Regional President supports the company's mission of providing high-quality products with efficiency and integrity. Christopher Doering collaborates with other regional leaders to share best practices and improve supply chain reliability. This leadership role involves analyzing regional market trends to identify growth opportunities within the grocery retail sector. Through effective management of local resources, Doering ensures that the company maintains its status as a trusted partner for chefs. Ultimately, the Regional President secures operational stability and service excellence by maintaining rigorous standards across all assigned distribution facilities.

    Nicholas Costanzo - Region President

    Nicholas Costanzo, the Region President at FreshPoint, directs the strategic operations of produce distribution within specific geographic territories. Costanzo manages the deployment of logistics assets to ensure that food service professionals receive high-quality products on schedule. By overseeing regional sales and distribution teams, the Region President drives the company's commitment to customer service and operational efficiency. Nicholas Costanzo monitors regional performance metrics to ensure alignment with the overall corporate strategy. This leadership role involves fostering relationships with local food service clients and grocery retail partners to expand market share. Through proactive management of supply chain challenges, Costanzo maintains the integrity of the distribution process. Ultimately, the Region President ensures that the company's reputation for quality and reliability is upheld through consistent performance and dedicated service across the assigned region.

    Steve Buer - President

    Steve Buer, the President at FreshPoint, manages the strategic direction of large-scale produce distribution operations. Buer oversees the implementation of efficiency programs across the logistics network to support the company's goal of providing superior service to food service professionals. By driving innovation in supply chain management, the President ensures that the company remains a leader in the grocery retail sector. Steve Buer coordinates with executive leadership to align operational capabilities with market demands. This leadership role involves managing complex distribution challenges to maintain product quality and delivery integrity. Through a focus on continuous improvement, Buer enhances the company's ability to serve chefs and food service clients effectively. Ultimately, the President secures the company's competitive position by fostering a culture of excellence and maintaining high standards of operational performance.
    Steve Buer

    Adam Brantley - President, Tier II

    Adam Brantley, the President, Tier II at FreshPoint, directs the operational management of secondary distribution tiers to ensure comprehensive market coverage. Brantley oversees the logistics and supply chain processes for these specific segments, ensuring that produce quality meets the high standards required by food service professionals. By driving efficiency in Tier II operations, the President, Tier II supports the company's broader mission of providing reliable service across North America. Adam Brantley collaborates with other regional leaders to optimize inventory management and delivery schedules. This leadership role involves monitoring performance data to identify areas for operational improvement and cost reduction. Through strategic oversight of these distribution tiers, Brantley ensures that the company maintains its commitment to integrity and service excellence. Ultimately, the President, Tier II secures the company's operational reach by maintaining consistent performance standards.

    Karl Brunner - Region President - Northeast Region

    Karl Brunner, the Region President - Northeast Region at FreshPoint, manages the distribution operations across the Northeast territory. Brunner oversees the logistics network and fleet management to ensure that food service professionals receive fresh produce with maximum efficiency. By driving regional growth strategies, the Region President - Northeast Region supports the company's commitment to quality and customer service in the grocery retail sector. Karl Brunner coordinates with local teams to address the unique demands of the Northeast market and maintain high service standards. This leadership role involves managing regional resources to optimize delivery routes and enhance supply chain reliability. Through proactive engagement with chefs and food service clients, Brunner strengthens the company's market position. Ultimately, the Region President - Northeast Region ensures that the company's reputation for integrity and excellence is maintained through consistent operational performance.

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    Frequently Asked Questions Regarding FreshPoint Top Executives and Leadership Team

    Who leads FreshPoint?
    FreshPoint is led by Ali Haider (Chief Executive Officer), along with executives such as Jordan Smith (Chief Financial Officer, Area Bix Produce & Rfd (Chicago)) and George Gummow (President).
    Who is part of FreshPoint’s executive team?
    The executive team of FreshPoint includes leaders such as Ali Haider (Chief Executive Officer), Jordan Smith (Chief Financial Officer, Area Bix Produce & Rfd (Chicago)), George Gummow (President) and other senior executives.
    How many executives does FreshPoint have?
    FreshPoint has 10 executives leading key business areas.
    What roles are included in FreshPoint’s leadership team?
    The leadership team of FreshPoint includes roles such as Chief Executive Officer, Chief Financial Officer, Area Bix Produce & Rfd (Chicago), President, President, President, Region Freshpoint Southern California (Denver).