Fresh Executive and Leadership Team

Dominick Travis, the Chief Executive Officer at Fresh, directs the overarching corporate strategy and operational execution for the company's manufacturing and retailing of cosmetics and beauty items. Travis ensures alignment across all departments, driving initiatives that enhance product development and market penetration. Overseeing global expansion efforts, Dominick Travis focuses on identifying new market opportunities and strengthening Fresh's position in the competitive beauty industry. This leadership role involves fostering a culture of innovation and excellence, critical for maintaining Fresh's reputation for quality and trendsetting products. Travis's strategic guidance is pivotal in navigating market dynamics and achieving sustained financial performance, directly impacting the company's long-term success and brand equity.

Michael Cochrane, the Chief Executive Officer & Founder & Creator & Designer at Fresh, architects the foundational vision and creative direction for all cosmetic and beauty product lines. Cochrane's role encompasses conceptualizing new product designs and ensuring their seamless transition from ideation to market-ready items. Overseeing the entire creative process, Michael Cochrane guarantees that Fresh's offerings consistently reflect cutting-edge trends and consumer desires. This multifaceted position involves a deep understanding of design principles and market aesthetics, driving the company's unique brand identity. Cochrane's influence extends to shaping the company's innovative spirit, ensuring Fresh remains a leader in cosmetic manufacturing and design. The founder's direct involvement in creation solidifies the brand's authentic connection with its customer base.

April Bledsoe, the Founder & Chief Executive Officer at Fresh, establishes the core mission and strategic imperatives that guide the company's operations in cosmetics and beauty item manufacturing and retailing. Bledsoe's leadership focuses on cultivating a robust corporate culture and ensuring ethical business practices across all functions. Overseeing key strategic partnerships, April Bledsoe drives initiatives that expand Fresh's market reach and enhance its brand value. This executive position involves a comprehensive understanding of the beauty industry's landscape, enabling informed decisions regarding product portfolio expansion and market positioning. Bledsoe's commitment to quality and innovation underpins Fresh's sustained growth and industry recognition. The founder's vision remains central to the company's ongoing success.

Ebbie Ashabi, the Chief Executive Officer & President at Fresh, directs the comprehensive operational framework and strategic growth initiatives for the company's cosmetics and beauty product manufacturing and retail sectors. Ashabi's responsibilities include optimizing supply chain logistics, enhancing production efficiency, and ensuring product quality meets stringent standards. Overseeing cross-functional teams, Ebbie Ashabi drives market expansion strategies and strengthens Fresh's competitive edge. This executive role demands a keen understanding of global market dynamics and consumer preferences within the beauty industry. Ashabi's leadership ensures seamless integration of manufacturing processes with retail distribution, directly contributing to Fresh's revenue targets and market leadership. The President's focus on operational excellence is key to sustained profitability.

McCall Russell, the Founder & Chief Executive Officer at Fresh, sets the strategic direction and cultivates the core values that define the company's approach to cosmetics and beauty item manufacturing and retailing. Russell's leadership emphasizes a commitment to product innovation and customer satisfaction, ensuring Fresh remains at the forefront of the beauty industry. Overseeing the development of new product lines, McCall Russell guides the creative and technical teams to deliver exceptional quality and market appeal. This executive position involves fostering strong relationships with suppliers and retail partners, crucial for maintaining a robust distribution network. Russell's vision for Fresh centers on sustainable growth and expanding the brand's global footprint. The founder's dedication to excellence permeates all aspects of the business.

Stella Ross, the Chief Financial Officer at Fresh, manages the company's financial health, overseeing all fiscal planning, budgeting, and reporting for the manufacturing and retailing of cosmetics and beauty items. Ross directs investment strategies and financial risk management, ensuring the company's long-term economic stability and profitability. Overseeing the finance department, Stella Ross ensures compliance with all financial regulations and optimizes resource allocation across various operational units. This critical role involves analyzing market trends to inform financial projections and capital expenditure decisions. Ross's expertise is vital in guiding Fresh's financial strategy, supporting expansion initiatives and maintaining a strong balance sheet. The CFO's meticulous oversight is fundamental to Fresh's sustained success.

Esteban Neira, the Chief Operating Officer at Fresh, directs the day-to-day operational activities, focusing on optimizing the manufacturing processes and retail distribution of cosmetics and beauty items. Neira oversees supply chain management, ensuring efficient procurement of raw materials and timely delivery of finished goods. Overseeing production facilities, Esteban Neira implements strategies to enhance operational efficiency and maintain the highest product quality standards. This role is pivotal in streamlining workflows and managing resources effectively to meet market demand. Neira's leadership ensures that Fresh's operational infrastructure supports its strategic growth objectives and maintains a competitive edge in the beauty industry. The COO's focus on execution drives operational excellence.

Scott Akin, the President at Fresh, collaborates with executive leadership to drive strategic initiatives and operational excellence across the company's cosmetics and beauty item manufacturing and retail divisions. Akin focuses on enhancing business development opportunities and strengthening key stakeholder relationships. Overseeing specific growth sectors, Scott Akin ensures that Fresh's expansion plans are effectively implemented and aligned with market opportunities. This executive position involves a deep understanding of industry trends and competitive landscapes, guiding strategic decision-making. Akin's leadership contributes significantly to Fresh's market presence and overall business performance. The President's role is integral to achieving corporate objectives.

Chuck Miga, the President at Fresh, directs key strategic operations and fosters business growth within the cosmetics and beauty item manufacturing and retail sectors. Miga focuses on enhancing operational efficiency and expanding market penetration through innovative strategies. Overseeing critical business units, Chuck Miga ensures alignment with Fresh's overarching mission and financial targets. This executive role involves cultivating strong partnerships and driving performance across various departments. Miga's leadership is instrumental in navigating market complexities and capitalizing on emerging opportunities. The President's commitment to excellence supports Fresh's sustained success and industry leadership. Miga's strategic oversight is crucial for continued development.

Jade Watson, the Chief Marketing Officer at Fresh, spearheads all marketing and brand development initiatives for the company's cosmetics and beauty product lines. Watson directs the creation and execution of comprehensive marketing campaigns designed to enhance brand visibility and drive consumer engagement. Overseeing market research and consumer insights, Jade Watson ensures Fresh's product offerings align with evolving market demands and preferences. This executive position involves managing advertising, public relations, and digital marketing strategies to expand market share. Watson's focus on innovative branding and customer acquisition is crucial for Fresh's competitive positioning. The CMO's strategic vision fuels brand loyalty and revenue growth.