Fresh Executive and Leadership Team

Anthony Le, the Chief Executive Officer at Fresh, directs the company's overall strategic vision and operational execution. Overseeing all departments, Anthony Le ensures alignment with Fresh's mission to manufacture and retail superior cosmetics and beauty items. This leadership role involves navigating market dynamics and identifying opportunities for expansion within the competitive beauty industry. By fostering a culture of innovation, Anthony Le drives the development of new product lines and enhances customer engagement strategies. The Chief Executive Officer's focus remains on sustainable growth and maintaining Fresh's position as a leader in the cosmetics sector, ensuring operational efficiency across all global markets.

April Bledsoe, the Founder & Chief Executive Officer at Fresh, establishes the foundational principles and long-term direction for the company. As the primary architect of Fresh's strategy, April Bledsoe guides the organization in its manufacturing and retailing of cosmetics and beauty items. This executive leadership involves cultivating strategic partnerships and ensuring the brand's core values resonate with consumers worldwide. The Founder & Chief Executive Officer's responsibilities extend to overseeing product innovation pipelines and market penetration initiatives. By championing Fresh's commitment to quality, April Bledsoe ensures the company consistently delivers exceptional beauty products, solidifying its reputation and driving sustained market impact.

Ebbie Ashabi, the Chief Executive Officer & President at Fresh, spearheads the company's strategic initiatives and corporate governance. This dual role involves directing both the overarching business strategy and the day-to-day operational management of Fresh's cosmetics and beauty item manufacturing and retail divisions. Ebbie Ashabi ensures seamless integration between product development, marketing, and sales efforts to maximize market reach and profitability. The Chief Executive Officer & President's leadership focuses on driving operational excellence and fostering a dynamic corporate culture. By overseeing key strategic decisions, Ebbie Ashabi reinforces Fresh's commitment to delivering innovative beauty solutions and maintaining a strong competitive edge globally.

McCall Russell, the Founder & Chief Executive Officer at Fresh, defines the company's strategic trajectory and core operational philosophy. This leadership position involves guiding Fresh's expansion in the manufacturing and retailing of cosmetics and beauty items, ensuring adherence to the highest quality standards. McCall Russell oversees the integration of innovative technologies and sustainable practices across all business functions. The Founder & Chief Executive Officer's mandate includes fostering strong relationships with stakeholders and driving market leadership through strategic foresight. By championing the company's vision, McCall Russell ensures Fresh continues to deliver exceptional value and product excellence to a global customer base.

Niv Cohen, the Chief Executive Officer & Founder at Fresh, sets the strategic direction and cultivates the innovative spirit of the organization. This executive leadership role is central to Fresh's mission of manufacturing and retailing high-quality cosmetics and beauty items. Niv Cohen oversees the strategic planning process, ensuring that all initiatives align with the company's long-term growth objectives and market positioning. The Chief Executive Officer & Founder's responsibilities include driving product development, enhancing brand visibility, and optimizing operational efficiency across all global markets. By championing a forward-thinking approach, Niv Cohen ensures Fresh remains at the forefront of the beauty industry.

Michael Cochrane, the Chief Executive Officer & Founder & Creator & Designer at Fresh, shapes the company's product vision and strategic market approach. This multifaceted role involves leading Fresh's endeavors in the manufacturing and retailing of cosmetics and beauty items, with a strong emphasis on innovative design and creation. Michael Cochrane oversees the entire product lifecycle, from conceptualization and design to market launch and consumer engagement. The Chief Executive Officer & Founder & Creator & Designer's leadership ensures that Fresh's offerings consistently meet evolving consumer demands and industry standards. By integrating creative direction with business strategy, Michael Cochrane drives the company's unique brand identity and market differentiation.

Kemirembe Sharon, the Chief Financial Officer at Fresh, directs the company's financial strategy and fiscal management. This critical role involves overseeing all financial operations, including budgeting, forecasting, and financial reporting, ensuring the fiscal health of Fresh's cosmetics and beauty item manufacturing and retail businesses. Kemirembe Sharon manages investment strategies and capital allocation to support growth initiatives and maintain profitability across global markets. The Chief Financial Officer's expertise is vital in navigating complex financial landscapes and ensuring compliance with regulatory requirements. By providing strategic financial insights, Kemirembe Sharon enables informed decision-making and drives sustainable economic performance for Fresh.

Steven Van Gorder, the President at Fresh, oversees the operational execution and strategic implementation of the company's business objectives. This leadership role is integral to managing Fresh's manufacturing and retailing of cosmetics and beauty items, ensuring efficiency and quality across all functions. Steven Van Gorder directs cross-functional teams to achieve key performance indicators and drive market growth. The President's responsibilities include fostering a collaborative work environment and ensuring seamless coordination between departments. By focusing on operational excellence, Steven Van Gorder supports Fresh's mission to deliver superior beauty products and maintain a leading position in the industry.

Michelle Girasole, the Founder & President at Fresh, establishes the company's strategic vision and operational framework. This executive leadership position guides Fresh in its manufacturing and retailing of cosmetics and beauty items, ensuring alignment with core brand values and market demands. Michelle Girasole oversees the strategic planning process, focusing on sustainable growth and innovation within the beauty sector. The Founder & President's responsibilities include fostering key stakeholder relationships and driving operational excellence across all global markets. By championing Fresh's commitment to quality and customer satisfaction, Michelle Girasole ensures the company's continued success and market leadership.

Jade Watson, the Chief Marketing Officer at Fresh, leads the strategic development and execution of all marketing initiatives. This executive position is responsible for enhancing Fresh's brand presence and driving market penetration for its cosmetics and beauty items across diverse global regions. Jade Watson oversees market research, brand positioning, and integrated marketing campaigns designed to connect with target audiences and stimulate consumer demand. The Chief Marketing Officer's focus includes leveraging digital platforms and innovative promotional strategies to expand market share. By championing customer-centric marketing, Jade Watson ensures Fresh maintains a strong competitive advantage and fosters lasting brand loyalty.