Flywheel Executive and Leadership Team

November, 2026

Leadership Overview

Flywheel has 7 executives leading key functions including strategy, operations, technology, revenue, finance, human resources, and legal.

Focused on optimizing brand performance across the Amazon ecosystem, Flywheel empowers manufacturers to master complex supply chain, sales, and marketing disciplines for sustainable market growth.

Leadership Roles at Flywheel

  • Chief Executive Officer - Alik Galeev
  • Chief Financial Officer - Thomas Dawson
  • Chief of Staff - Lingyu Lin
  • Chief Technology Officer - Roger Dickey
  • Chief Revenue Officer - Benjamin Woodruff
  • Chief People Officer - Tamara Rambus
  • Chief Legal Officer, Flywheel Commerce Network - Greg Blair
  • Alik Galeev - Chief Executive Officer

    Alik Galeev, the Chief Executive Officer at Flywheel, directs the overarching corporate strategy and long-term vision for the organization. Galeev manages the alignment of internal resources to ensure manufacturers successfully navigate the complexities of the Amazon platform. By overseeing high-level partnerships and market expansion, the Chief Executive Officer drives the company toward sustained competitive advantage. Alik Galeev maintains a focus on integrating brand, supply chain, and sales disciplines into a unified service model. This leadership role involves constant evaluation of market trends to refine the value proposition for global clients. Through rigorous oversight of executive performance, the Chief Executive Officer ensures that all departments contribute to the primary mission of maximizing client profitability. Galeev fosters a culture of innovation, pushing the organization to adapt rapidly to the evolving digital retail landscape while maintaining operational excellence across all North American and international markets.

    Thomas Dawson - Chief Financial Officer

    Thomas Dawson, the Chief Financial Officer at Flywheel, manages the financial health and fiscal planning of the organization. Dawson oversees the budgeting, forecasting, and capital allocation processes that support the company's growth in the competitive digital marketing sector. By analyzing financial performance metrics, the Chief Financial Officer ensures that resources are directed toward the most impactful areas of brand and supply chain service delivery. Thomas Dawson maintains rigorous oversight of financial reporting and compliance, providing the transparency necessary for strategic decision-making. This leadership role involves collaborating with the executive team to evaluate investment opportunities and assess the financial viability of new service offerings. Through the implementation of efficient financial controls, the Chief Financial Officer supports the company's ability to scale operations globally. Dawson secures the financial foundation of the business, enabling the organization to invest in the technology and talent required to maintain market leadership.

    Lingyu Lin - Chief of Staff

    Lingyu Lin, the Chief of Staff at Flywheel, coordinates cross-functional initiatives and streamlines communication between the executive leadership team and operational departments. Lin facilitates the execution of strategic projects that bridge the gap between brand management and supply chain logistics on the Amazon platform. By managing the internal cadence of the organization, the Chief of Staff ensures that corporate objectives remain clear and actionable for all teams. Lingyu Lin monitors the progress of key business milestones, providing the necessary oversight to keep complex projects on schedule. This role involves synthesizing data from various business units to support informed decision-making at the highest levels. Through the optimization of internal workflows, the Chief of Staff enhances organizational efficiency and supports the scaling of services for manufacturers. Lin maintains a focus on operational consistency, ensuring that the company delivers high-quality results across all client engagements.

    Roger Dickey - Chief Technology Officer

    Roger Dickey, the Chief Technology Officer at Flywheel, architects the proprietary software infrastructure that enables manufacturers to analyze and optimize Amazon performance. Dickey oversees the development of data-driven tools that simplify complex supply chain and sales metrics for clients. By leading the engineering teams, the Chief Technology Officer ensures that the platform remains scalable and responsive to the rapid changes within the digital retail environment. Roger Dickey manages the integration of advanced analytics to provide actionable insights into brand positioning and inventory management. This leadership role involves constant collaboration with product teams to refine the user experience and technical capabilities of the service suite. Through the implementation of robust security protocols and high-performance computing, the Chief Technology Officer protects client data while driving technological innovation. Dickey secures the company's position as a leader in retail technology by continuously upgrading the underlying systems that power client success.

    Benjamin Woodruff - Chief Revenue Officer

    Benjamin Woodruff, the Chief Revenue Officer at Flywheel, directs all global sales initiatives and revenue-generating activities for the organization. Woodruff oversees the expansion of the client base by demonstrating the tangible value of integrated brand and supply chain management on the Amazon platform. By aligning sales strategies with market demand, the Chief Revenue Officer ensures consistent growth and long-term financial stability. Benjamin Woodruff manages the relationships with major manufacturers, tailoring service packages to meet specific industry needs and competitive challenges. This leadership role involves coordinating with marketing and product teams to refine the go-to-market approach and capture new market share. Through the optimization of the sales funnel and client retention programs, the Chief Revenue Officer drives the company's financial performance. Woodruff maintains a focus on delivering measurable results, ensuring that every client engagement translates into improved sales outcomes and enhanced brand visibility.

    Tamara Rambus - Chief People Officer

    Tamara Rambus, the Chief People Officer at Flywheel, directs the human capital strategy and organizational development initiatives. Rambus oversees talent acquisition, employee engagement, and professional development programs designed to attract and retain top-tier experts in digital retail and supply chain management. By fostering a high-performance culture, the Chief People Officer ensures that the workforce remains aligned with the company's mission to help manufacturers succeed on the Amazon platform. Tamara Rambus manages the implementation of performance management systems that reward excellence and drive individual growth. This leadership role involves creating inclusive policies that support a diverse and collaborative work environment across all regional operations. Through the continuous improvement of internal training and leadership development, the Chief People Officer builds the organizational capacity needed to handle complex client demands. Rambus maintains a focus on employee well-being and organizational health, ensuring that the company remains a preferred destination for industry talent.
    Greg Blair, the Chief Legal Officer, Flywheel Commerce Network at Flywheel, directs all legal affairs, regulatory compliance, and risk management strategies. Blair oversees the protection of intellectual property and ensures that all service agreements align with the complex legal requirements of the Amazon marketplace. By managing contractual relationships with manufacturers and partners, the Chief Legal Officer mitigates operational risks and safeguards the company's interests. Greg Blair provides critical guidance on data privacy and digital commerce regulations, ensuring that all business practices meet global standards. This leadership role involves collaborating with the executive team to navigate the legal complexities of international expansion and platform-specific policies. Through the proactive management of legal challenges, the Chief Legal Officer supports the company's ability to innovate and grow without compromising compliance. Blair maintains a focus on legal excellence, ensuring that the organization operates with integrity and resilience in the fast-paced digital retail environment.

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    Frequently Asked Questions Regarding Flywheel Top Executives and Leadership Team

    Who leads Flywheel?
    Flywheel is led by Alik Galeev (Chief Executive Officer), along with executives such as Thomas Dawson (Chief Financial Officer) and Lingyu Lin (Chief of Staff).
    Who is part of Flywheel’s executive team?
    The executive team of Flywheel includes leaders such as Alik Galeev (Chief Executive Officer), Thomas Dawson (Chief Financial Officer), Lingyu Lin (Chief of Staff) and other senior executives.
    How many executives does Flywheel have?
    Flywheel has 7 executives leading key business areas.
    What roles are included in Flywheel’s leadership team?
    The leadership team of Flywheel includes roles such as Chief Executive Officer, Chief Financial Officer, Chief of Staff, Chief Technology Officer, Chief Revenue Officer.