Flywheel Executive and Leadership Team

September, 2026

Leadership Overview

Flywheel has 7 executives leading key functions including strategy, revenue, finance, operations, technology, human resources, and legal affairs.

Focused on optimizing brand performance, Flywheel empowers manufacturers to master complex Amazon ecosystems through integrated supply chain, sales, and marketing strategies that drive measurable market growth.

Leadership Roles at Flywheel

  • Chief Executive Officer - Elizabeth Fisher
  • Chief Financial Officer - Thomas Dawson
  • Chief Revenue Officer - Benjamin Woodruff
  • Chief of Staff - Alden Napier
  • Chief Technology Officer - Roger Dickey
  • Chief People Officer - Tamara Rambus
  • Chief Legal Officer, Flywheel Commerce Network - Greg Blair
  • Elizabeth Fisher - Chief Executive Officer

    Elizabeth Fisher, the Chief Executive Officer at Flywheel, directs the overarching corporate strategy and long-term vision for the organization. By aligning internal resources with the evolving demands of the Amazon marketplace, the Chief Executive Officer ensures that manufacturers maintain a competitive edge in global retail environments. Elizabeth Fisher architects high-level partnerships and drives the expansion of service offerings to address complex supply chain and brand challenges. This leadership role involves constant collaboration with the Board to secure sustainable growth and market dominance. Through rigorous oversight of operational performance, the Chief Executive Officer maintains the integrity of the company mission. By fostering a culture of innovation and data-driven decision-making, the Chief Executive Officer positions the firm as a leader in digital commerce solutions. Ultimately, the Chief Executive Officer secures the future trajectory of the business by anticipating shifts in the e-commerce landscape and adapting the organizational structure accordingly.

    Thomas Dawson - Chief Financial Officer

    Thomas Dawson, the Chief Financial Officer at Flywheel, governs the financial health and fiscal planning of the organization. Managing capital allocation and budgetary discipline, the Chief Financial Officer ensures that resources support the strategic goals of the company. Thomas Dawson architects financial models that provide transparency into the profitability of various service lines within the Amazon ecosystem. This leadership role involves close coordination with the executive team to evaluate investment opportunities and mitigate financial risks. By overseeing accounting, reporting, and financial planning, the Chief Financial Officer maintains the stability required for long-term expansion. Thomas Dawson drives the development of financial systems that scale alongside the business, ensuring accurate tracking of performance metrics. Through rigorous analysis of market trends and internal data, the Chief Financial Officer provides the insights necessary for informed decision-making. Ultimately, the Chief Financial Officer secures the fiscal foundation that allows the company to innovate and lead in the competitive digital marketing sector.

    Benjamin Woodruff - Chief Revenue Officer

    Benjamin Woodruff, the Chief Revenue Officer at Flywheel, manages all global sales initiatives and revenue-generating activities across the enterprise. Overseeing the alignment of sales teams with client needs, the Chief Revenue Officer ensures that manufacturers receive maximum value from Amazon platform investments. Benjamin Woodruff drives the acquisition of new accounts and optimizes existing client relationships to bolster recurring revenue streams. This leadership role requires deep integration with marketing and product departments to refine the value proposition for diverse manufacturing partners. By implementing scalable sales processes, the Chief Revenue Officer accelerates market penetration across North American and international territories. The Chief Revenue Officer monitors key performance indicators to ensure that revenue targets remain consistent with corporate objectives. Through strategic planning and execution, the Chief Revenue Officer maintains a robust pipeline of opportunities, ensuring that the company remains the premier choice for brands seeking sophisticated digital commerce expertise.

    Alden Napier - Chief of Staff

    Alden Napier, the Chief of Staff at Flywheel, coordinates cross-functional initiatives and streamlines executive operations to enhance organizational efficiency. Overseeing the execution of strategic projects, the Chief of Staff ensures that departmental efforts remain synchronized with the broader corporate mission. Alden Napier facilitates communication between the C-suite and various business units, removing bottlenecks that impede progress. This leadership role involves managing high-priority tasks that require immediate attention and cross-departmental collaboration. By optimizing internal workflows, the Chief of Staff drives productivity and ensures that the leadership team focuses on critical growth drivers. Alden Napier monitors the progress of key initiatives, providing the necessary support to ensure successful outcomes. Through the management of complex projects, the Chief of Staff maintains the operational rhythm of the company. Ultimately, the Chief of Staff acts as a central hub for organizational alignment, ensuring that every team contributes effectively to the success of the manufacturing clients.

    Roger Dickey - Chief Technology Officer

    Roger Dickey, the Chief Technology Officer at Flywheel, leads the development of proprietary software and data infrastructure that powers the company service offerings. Architecting scalable cloud solutions, the Chief Technology Officer ensures that the platform provides manufacturers with actionable insights into Amazon sales and supply chain performance. Roger Dickey drives the integration of advanced analytics and machine learning to automate complex marketing tasks. This leadership role involves managing engineering teams and setting the technical roadmap to keep the company at the forefront of e-commerce technology. By overseeing the security and reliability of the digital infrastructure, the Chief Technology Officer protects the data integrity of all clients. Roger Dickey collaborates with other executives to align technical capabilities with the evolving needs of the market. Through continuous innovation, the Chief Technology Officer ensures that the technology stack remains a competitive advantage. Ultimately, the Chief Technology Officer delivers the tools that enable brands to thrive in the digital economy.

    Tamara Rambus - Chief People Officer

    Tamara Rambus, the Chief People Officer at Flywheel, directs the human capital strategy and organizational development initiatives. Overseeing talent acquisition, employee engagement, and professional growth programs, the Chief People Officer ensures that the company attracts and retains top-tier experts in digital commerce. Tamara Rambus architects a workplace culture that fosters collaboration, innovation, and high performance. This leadership role involves aligning workforce capabilities with the strategic objectives of the business. By implementing robust performance management systems, the Chief People Officer drives accountability and professional excellence across all departments. Tamara Rambus manages the evolution of the company structure to support rapid growth and changing market demands. Through the development of inclusive policies and training programs, the Chief People Officer ensures that the workforce remains motivated and equipped to serve manufacturing clients. Ultimately, the Chief People Officer builds the human foundation that enables the company to deliver superior results in the competitive marketing industry.
    Greg Blair, the Chief Legal Officer, Flywheel Commerce Network at Flywheel, manages all legal affairs, regulatory compliance, and risk management strategies. Overseeing the protection of intellectual property and the negotiation of complex commercial contracts, the Chief Legal Officer, Flywheel Commerce Network ensures that the company operates within the legal frameworks of global e-commerce. Greg Blair architects policies that mitigate liability while supporting the aggressive growth objectives of the business. This leadership role involves providing counsel to the executive team on matters of corporate governance and market expansion. By monitoring changes in digital commerce regulations, the Chief Legal Officer, Flywheel Commerce Network ensures that the company remains compliant across all operating regions. Greg Blair drives the resolution of legal challenges, protecting the reputation and assets of the firm. Through proactive legal strategy, the Chief Legal Officer, Flywheel Commerce Network provides the security necessary for the company to innovate and expand its influence within the Amazon ecosystem.

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    Frequently Asked Questions Regarding Flywheel Top Executives and Leadership Team

    Who leads Flywheel?
    Flywheel is led by Elizabeth Fisher (Chief Executive Officer), along with executives such as Thomas Dawson (Chief Financial Officer) and Benjamin Woodruff (Chief Revenue Officer).
    Who is part of Flywheel’s executive team?
    The executive team of Flywheel includes leaders such as Elizabeth Fisher (Chief Executive Officer), Thomas Dawson (Chief Financial Officer), Benjamin Woodruff (Chief Revenue Officer) and other senior executives.
    How many executives does Flywheel have?
    Flywheel has 7 executives leading key business areas.
    What roles are included in Flywheel’s leadership team?
    The leadership team of Flywheel includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Revenue Officer, Chief of Staff, Chief Technology Officer.