Flywheel Executive and Leadership Team

June, 2026

Leadership Overview

Flywheel has 7 executives leading key functions including strategy, revenue, finance, technology, operations, human resources, and legal.

Driven by a commitment to empowering brands, Flywheel provides critical insights and strategic guidance for manufacturers navigating the complexities of the Amazon marketplace, optimizing brand presence and sales performance.

Leadership Roles at Flywheel

  • Chief Executive Officer - Elizabeth Fisher
  • Chief Financial Officer - Thomas Dawson
  • Chief Revenue Officer - Benjamin Woodruff
  • Chief Technology Officer - Roger Dickey
  • Chief of Staff - Alden Napier
  • Chief People Officer - Tamara Rambus
  • Chief Legal Officer, Flywheel Commerce Network - Gregory Blair
  • Elizabeth Fisher - Chief Executive Officer

    Elizabeth Fisher, the Chief Executive Officer at Flywheel, directs the overarching corporate strategy and vision. Fisher guides the company's approach to helping manufacturers master brand, supply chain, and sales disciplines on the Amazon platform. This leadership involves setting strategic priorities and ensuring operational alignment across all departments to deliver maximum value to clients. Fisher's oversight extends to fostering innovation and maintaining Flywheel's position as a leader in e-commerce analytics and consulting. The Chief Executive Officer ensures that the company's services directly address the evolving challenges faced by manufacturers in the digital retail landscape. Elizabeth Fisher's strategic direction is crucial for driving growth and enhancing the company's market impact.

    Thomas Dawson - Chief Financial Officer

    Thomas Dawson, the Chief Financial Officer at Flywheel, oversees all financial planning, reporting, and fiscal management. Dawson ensures the financial health and stability of the organization, managing budgets, investments, and capital allocation. This critical role involves providing financial insights to support strategic decision-making and drive profitable growth. The Chief Financial Officer is responsible for optimizing financial operations, managing risk, and ensuring compliance with all relevant financial regulations. Thomas Dawson's expertise is essential for maintaining investor confidence and supporting Flywheel's long-term sustainability. This executive directs the financial strategy to support the company's expansion and operational efficiency.

    Benjamin Woodruff - Chief Revenue Officer

    Benjamin Woodruff, the Chief Revenue Officer at Flywheel, spearheads all revenue generation initiatives and sales operations. Woodruff manages the global sales teams, focusing on expanding market penetration and driving client acquisition within the manufacturing sector. This role involves developing and executing strategic sales plans that align with Flywheel's mission to optimize manufacturer performance on Amazon. The Chief Revenue Officer ensures robust pipeline management and cultivates strong client relationships, translating market needs into actionable sales strategies. Benjamin Woodruff's leadership is vital for achieving ambitious revenue targets and solidifying Flywheel's commercial success. This executive drives the expansion of services and client engagement across key geographic markets.

    Roger Dickey - Chief Technology Officer

    Roger Dickey, the Chief Technology Officer at Flywheel, leads all technology strategy, development, and infrastructure. Dickey is responsible for architecting and implementing the technological solutions that power Flywheel's analytics and client services, ensuring scalability and security. This position involves driving innovation in data processing and platform development to provide manufacturers with cutting-edge insights into Amazon's ecosystem. The Chief Technology Officer ensures that Flywheel's technology stack remains robust and adaptable to evolving market demands and client needs. Roger Dickey's technical vision is fundamental to delivering advanced capabilities and maintaining a competitive technological edge. This executive directs the evolution of the company's digital assets and data management systems.

    Alden Napier - Chief of Staff

    Alden Napier, the Chief of Staff at Flywheel, manages strategic initiatives and operational efficiency across the organization. Napier supports the executive leadership team by driving cross-functional projects, optimizing internal processes, and ensuring seamless execution of company-wide objectives. This role involves facilitating communication between departments and acting as a key liaison for strategic planning and implementation. The Chief of Staff plays a pivotal part in translating the company's vision into tangible operational outcomes, ensuring alignment with Flywheel's mission to empower manufacturers on Amazon. Alden Napier's focus on operational excellence enhances the company's ability to deliver integrated solutions. This executive coordinates key projects and drives internal alignment.

    Tamara Rambus - Chief People Officer

    Tamara Rambus, the Chief People Officer at Flywheel, directs all human resources functions and talent management strategies. Rambus is responsible for cultivating a high-performance culture, overseeing recruitment, employee development, and retention initiatives. This leadership position ensures that Flywheel attracts and retains top talent essential for delivering expert services to manufacturers navigating the Amazon platform. The Chief People Officer champions employee engagement and fosters an inclusive work environment that supports the company's growth and innovation. Tamara Rambus's strategic approach to people operations is fundamental to Flywheel's success. This executive drives the development of talent acquisition and employee experience programs.
    Gregory Blair, the Chief Legal Officer, Flywheel Commerce Network at Flywheel, provides comprehensive legal counsel and oversees all legal affairs. Blair ensures regulatory compliance and manages legal risks associated with Flywheel's operations and client services, particularly concerning the Amazon marketplace. This role involves advising on contracts, intellectual property, and corporate governance to safeguard the company's interests and those of the Flywheel Commerce Network. The Chief Legal Officer, Flywheel Commerce Network plays a crucial part in structuring partnerships and ensuring the integrity of legal frameworks supporting client success. Gregory Blair's legal expertise is vital for navigating complex legal landscapes and maintaining operational integrity. This executive directs legal strategy and risk mitigation for the company and its network.

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    Frequently Asked Questions Regarding Flywheel Top Executives and Leadership Team

    Who leads Flywheel?
    Flywheel is led by Elizabeth Fisher (Chief Executive Officer), along with executives such as Thomas Dawson (Chief Financial Officer) and Benjamin Woodruff (Chief Revenue Officer).
    Who is part of Flywheel’s executive team?
    The executive team of Flywheel includes leaders such as Elizabeth Fisher (Chief Executive Officer), Thomas Dawson (Chief Financial Officer), Benjamin Woodruff (Chief Revenue Officer) and other senior executives.
    How many executives does Flywheel have?
    Flywheel has 7 executives leading key business areas.
    What roles are included in Flywheel’s leadership team?
    The leadership team of Flywheel includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Revenue Officer, Chief Technology Officer, Chief of Staff.