Flywheel Executive and Leadership Team

July, 2026

Leadership Overview

Flywheel has 7 executives leading key functions including strategy, operations, technology, revenue, finance, people, and legal.

Driven by a commitment to empowering manufacturers, Flywheel provides critical insights and strategic guidance to navigate the complexities of the Amazon platform, optimizing brand presence and sales performance.

Leadership Roles at Flywheel

  • Chief Executive Officer - Elizabeth Fisher
  • Chief Financial Officer - Thomas Dawson
  • Chief of Staff - Alden Napier
  • Chief Technology Officer - Roger Dickey
  • Chief Revenue Officer - Benjamin Woodruff
  • Chief People Officer - Tamara Rambus
  • Chief Legal Officer, Flywheel Commerce Network - Gregory Blair
  • Elizabeth Fisher - Chief Executive Officer

    Elizabeth Fisher, the Chief Executive Officer at Flywheel, directs the overarching corporate strategy and vision. Fisher guides the executive team in executing initiatives that enhance Flywheel's market position and service offerings for manufacturers on the Amazon platform. This leadership involves fostering innovation and ensuring the company's operational framework aligns with evolving e-commerce landscapes. Fisher's strategic direction ensures Flywheel consistently delivers actionable insights for brand, supply chain, and sales optimization. The Chief Executive Officer's focus remains on driving sustainable growth and expanding the company's impact within the digital commerce sector. Elizabeth Fisher's leadership ensures the company's mission to demystify Amazon for manufacturers is consistently advanced through strategic planning and execution.

    Thomas Dawson - Chief Financial Officer

    Thomas Dawson, the Chief Financial Officer at Flywheel, manages the company's financial operations, including budgeting, forecasting, and financial planning. Dawson ensures fiscal responsibility and strategic allocation of resources to support Flywheel's growth objectives and operational needs. This role involves overseeing financial reporting, managing investor relations, and implementing financial controls to safeguard company assets. Thomas Dawson's financial acumen is vital for guiding the company's long-term economic strategy and ensuring profitability. The Chief Financial Officer's oversight provides the financial framework necessary for Flywheel to effectively serve manufacturers and expand its market reach on the Amazon platform.

    Alden Napier - Chief of Staff

    Alden Napier, the Chief of Staff at Flywheel, provides direct operational support to the Chief Executive Officer and coordinates key strategic projects across departments. Napier ensures seamless execution of company-wide initiatives, bridging communication between leadership and various functional teams. This role involves managing critical workflows, optimizing internal processes, and facilitating the implementation of new strategies designed to enhance Flywheel's service delivery. Alden Napier's responsibilities include driving cross-functional alignment and ensuring that operational objectives directly support the company's mission of helping manufacturers succeed on Amazon. The Chief of Staff's efforts are crucial for maintaining organizational efficiency and accelerating the company's response to market demands.

    Roger Dickey - Chief Technology Officer

    Roger Dickey, the Chief Technology Officer at Flywheel, architects and oversees the development of the company's technological infrastructure and data analytics platforms. Dickey drives innovation in how Flywheel leverages technology to provide manufacturers with deep insights into Amazon's platform dynamics. This leadership role involves ensuring the robustness, scalability, and security of all technical solutions that support brand, supply chain, and sales disciplines. Roger Dickey's expertise is critical in translating complex data into actionable intelligence for clients. The Chief Technology Officer's vision guides the evolution of Flywheel's proprietary tools, enhancing their capacity to deliver competitive advantages for manufacturers navigating the e-commerce landscape.

    Benjamin Woodruff - Chief Revenue Officer

    Benjamin Woodruff, the Chief Revenue Officer at Flywheel, directs all revenue-generating activities and sales strategies across the organization. Woodruff spearheads efforts to expand Flywheel's client base among manufacturers seeking to optimize their presence on the Amazon platform. This involves cultivating strong client relationships and ensuring the sales team effectively communicates the value of Flywheel's brand, supply chain, and sales discipline expertise. Benjamin Woodruff's leadership focuses on driving consistent revenue growth and market penetration. The Chief Revenue Officer's strategic initiatives are designed to maximize client acquisition and retention, directly contributing to Flywheel's overall business expansion and market impact.

    Tamara Rambus - Chief People Officer

    Tamara Rambus, the Chief People Officer at Flywheel, leads all human resources functions, focusing on talent acquisition, employee development, and fostering a positive organizational culture. Rambus designs and implements strategies to attract, retain, and engage top talent essential for Flywheel's mission of guiding manufacturers on Amazon. This leadership role emphasizes building a high-performing team capable of delivering expert advice on brand, supply chain, and sales disciplines. Tamara Rambus's commitment to employee well-being and professional growth ensures Flywheel remains an employer of choice. The Chief People Officer's initiatives are integral to supporting the company's operational excellence and sustained success.
    Gregory Blair, the Chief Legal Officer, Flywheel Commerce Network at Flywheel, provides comprehensive legal counsel and oversees all legal affairs for the company and its commerce network initiatives. Blair ensures compliance with all relevant regulations and manages risk across Flywheel's operations, particularly concerning manufacturer partnerships and platform interactions on Amazon. This critical role involves advising on contractual matters, intellectual property, and corporate governance to protect Flywheel's interests. Gregory Blair's expertise is essential for navigating the complex legal landscape of e-commerce. The Chief Legal Officer's strategic guidance supports Flywheel's ability to operate with integrity and provide secure, reliable services to its clients.

    Explore Leadership Teams in Advertising Networks

    Frequently Asked Questions Regarding Flywheel Top Executives and Leadership Team

    Who leads Flywheel?
    Flywheel is led by Elizabeth Fisher (Chief Executive Officer), along with executives such as Thomas Dawson (Chief Financial Officer) and Alden Napier (Chief of Staff).
    Who is part of Flywheel’s executive team?
    The executive team of Flywheel includes leaders such as Elizabeth Fisher (Chief Executive Officer), Thomas Dawson (Chief Financial Officer), Alden Napier (Chief of Staff) and other senior executives.
    How many executives does Flywheel have?
    Flywheel has 7 executives leading key business areas.
    What roles are included in Flywheel’s leadership team?
    The leadership team of Flywheel includes roles such as Chief Executive Officer, Chief Financial Officer, Chief of Staff, Chief Technology Officer, Chief Revenue Officer.