Advantage Solutions Executive and Leadership Team

Christopher Growe, the Chief Financial Officer at Advantage Solutions, directs all fiscal planning and capital allocation strategies. Managing the financial health of the organization, the Chief Financial Officer oversees rigorous budgeting processes and long-term investment planning to support global retail service expansion. This leadership role involves maintaining transparent reporting standards while collaborating with the Board to ensure sustainable revenue growth across diverse consumer goods sectors. By analyzing market trends and proprietary data, Christopher Growe optimizes cost structures and improves operational efficiency throughout the retail value chain. The Chief Financial Officer also monitors North American market performance to identify new opportunities for capital deployment. Through precise financial oversight, Growe secures the necessary resources for technological innovation and service scaling, ultimately strengthening the competitive position of the company within the highly dynamic consumer packaged goods industry.

Dean General, the Chief Operating Officer at Advantage Solutions, manages the execution of omnichannel sales and merchandising strategies across the enterprise. Overseeing the integration of retail logistics and brand-building initiatives, the Chief Operating Officer ensures seamless service delivery for thousands of consumer goods manufacturers. This leadership role involves coordinating cross-functional teams to optimize product placement and enhance shopper engagement in retail environments throughout North America. By leveraging proprietary analytics, Dean General drives operational excellence and improves the effectiveness of retail media campaigns. The Chief Operating Officer also aligns internal processes with evolving market demands to maximize sales results for retail partners. Through consistent focus on service quality and process optimization, General maintains high standards of performance across all retail touchpoints, ensuring that the company delivers measurable value and sustained growth for every client brand.

George Johnson, the Chief Operating Officer, Demonstration Services & Workforce Operations at Advantage Solutions, directs the deployment of experiential marketing and large-scale workforce management initiatives. Overseeing the execution of in-store demonstrations and promotional events, the Chief Operating Officer, Demonstration Services & Workforce Operations ensures that brand messaging reaches consumers effectively across diverse retail locations. This leadership role involves managing complex labor logistics and optimizing the performance of thousands of field personnel throughout North America. By integrating technology-driven insights into workforce scheduling, George Johnson improves the efficiency and impact of experiential marketing campaigns. The Chief Operating Officer, Demonstration Services & Workforce Operations also collaborates with retail partners to tailor service delivery to specific market needs. Through strategic oversight of field operations, Johnson drives increased shopper engagement and supports the growth of consumer goods brands by delivering high-quality, consistent in-store experiences.

Debra Derleth, the Executive Assistant To Chief Human Resources Officer at Advantage Solutions, coordinates critical administrative functions and strategic communication for the human resources department. Supporting the development of talent management programs, the Executive Assistant To Chief Human Resources Officer facilitates organizational alignment and internal policy implementation across the North American workforce. This leadership role involves managing complex scheduling, preparing executive briefings, and ensuring the efficient flow of information between the human resources leadership and other corporate departments. By streamlining operational workflows, Debra Derleth enables the human resources team to focus on building a high-performance culture and attracting top industry talent. The Executive Assistant To Chief Human Resources Officer also assists in tracking key performance indicators related to employee engagement and retention. Through meticulous attention to detail, Derleth supports the overall mission of fostering a productive and inclusive environment for all company personnel.

Bryce Robinson, the Chief Legal Officer & Corporate Secretary at Advantage Solutions, manages all legal affairs, corporate governance, and regulatory compliance initiatives. Overseeing the protection of intellectual property and the mitigation of enterprise risk, the Chief Legal Officer & Corporate Secretary ensures that all business operations adhere to legal standards across North American markets. This leadership role involves providing strategic counsel to the Board and executive team regarding mergers, acquisitions, and complex commercial contracts. By maintaining rigorous governance protocols, Bryce Robinson supports the integrity of the company and facilitates smooth interactions with retail partners and manufacturers. The Chief Legal Officer & Corporate Secretary also monitors legislative developments that impact the retail and consumer goods services industry. Through proactive legal management, Robinson safeguards the company's reputation and provides a stable foundation for long-term growth, ensuring that all corporate activities align with ethical and legal requirements.