Florida Farm Bureau Executive and Leadership Team

William Courtney, the President & Chief Executive Officer at Florida Farm Bureau, directs the overarching strategic vision for the organization. Courtney manages high-level advocacy efforts to protect domestic food production and natural resources. By engaging with state and national policymakers, the President & Chief Executive Officer ensures the interests of farm families remain at the forefront of legislative agendas. This leadership role involves coordinating with the Board to allocate resources for educational programs and membership benefits. William Courtney maintains a focus on long-term sustainability for the agricultural community. Through consistent communication with regional stakeholders, the President & Chief Executive Officer drives initiatives that support farmers and ranchers during economic shifts. By fostering partnerships across the industry, Courtney strengthens the organizational impact on agricultural policy. This executive leadership ensures the continued growth and stability of the organization while addressing the evolving needs of the membership base.

Bradford Liza, the Chief Financial Officer at Florida Farm Bureau, manages the fiscal health and budgetary integrity of the organization. Liza oversees all financial reporting, investment strategies, and resource allocation to support advocacy and educational programs. By monitoring economic trends, the Chief Financial Officer ensures the organization maintains the capital necessary for disaster relief efforts and member services. This role requires close collaboration with the executive team to align financial planning with the mission of protecting natural resources. Bradford Liza implements rigorous internal controls to safeguard assets and optimize operational efficiency. Through careful analysis of revenue streams and membership growth, the Chief Financial Officer provides the data-driven insights required for strategic decision-making. Liza maintains transparency in all fiscal operations, ensuring the organization remains accountable to the farm families represented. This financial leadership supports the broader goal of sustaining a resilient agricultural sector across the state.

Cody Lyon, the Chief Operating Officer at Florida Farm Bureau, directs the daily execution of organizational programs and internal workflows. Lyon oversees the implementation of membership benefits, educational workshops, and community outreach initiatives. By streamlining operational processes, the Chief Operating Officer ensures that resources reach farmers and ranchers efficiently. This role involves managing cross-functional teams to deliver high-quality support services and networking opportunities. Cody Lyon coordinates with regional leaders to ensure consistent service delivery across diverse agricultural landscapes. Through the optimization of internal systems, the Chief Operating Officer enhances the capacity for disaster relief and advocacy support. Lyon maintains a focus on operational excellence to drive member engagement and satisfaction. By aligning daily activities with the core mission of the organization, the Chief Operating Officer ensures that all programs contribute to the long-term success of the agricultural community. This leadership role remains vital for maintaining organizational agility.

Kelsey Waters-David, the President, Young Farmers and Ranchers Leadership Group at Florida Farm Bureau, directs the engagement and development of the next generation of agricultural leaders. Waters-David oversees programs designed to provide networking, professional growth, and advocacy training for young individuals in the industry. By fostering a collaborative environment, the President, Young Farmers and Ranchers Leadership Group ensures that emerging voices contribute to the broader mission of protecting domestic food production. This role involves organizing educational events and community initiatives that highlight the importance of sustainable farming practices. Kelsey Waters-David coordinates with the executive team to integrate youth perspectives into organizational strategy. Through active mentorship and outreach, the President, Young Farmers and Ranchers Leadership Group strengthens the pipeline of future advocates. Waters-David drives initiatives that connect young producers with resources, ensuring the long-term viability of the agricultural sector through innovation and dedicated leadership.

Charley Loop, the President at Florida Farm Bureau, directs regional advocacy efforts and represents the interests of local farm families. Loop oversees the coordination of grassroots initiatives that address specific agricultural challenges within the state. By facilitating communication between local members and the broader organization, the President ensures that regional concerns inform national policy positions. This role involves leading community programs and disaster relief efforts that provide immediate support to producers. Charley Loop collaborates with other executive leaders to align regional activities with the overarching mission of protecting natural resources. Through consistent engagement with the agricultural community, the President builds strong networks that enhance the effectiveness of advocacy campaigns. Loop drives the implementation of educational programs tailored to the needs of local farmers. This leadership role remains essential for maintaining the connection between the organization and the individuals who sustain the agricultural economy.

Johnny Hoblick, the President at Florida Farm Bureau, directs high-level policy initiatives and represents the organization in national agricultural forums. Hoblick oversees the development of strategies that protect the economic interests of farm families and promote sustainable land management. By engaging with industry stakeholders, the President ensures that the organization remains a powerful voice for domestic food production. This role involves providing guidance on legislative priorities and disaster response protocols. Johnny Hoblick collaborates with the Board to ensure that all advocacy efforts align with the long-term goals of the membership. Through strategic outreach, the President strengthens the influence of the organization in shaping agricultural policy. Hoblick drives the expansion of educational resources that empower farmers to navigate complex market environments. This leadership role focuses on securing the future of the agricultural sector by fostering unity and promoting the vital contributions of farmers and ranchers.

Jeb Smith, the President at Florida Farm Bureau, directs the implementation of strategic partnerships and membership growth initiatives. Smith oversees the expansion of networking opportunities that connect farmers with essential resources and industry experts. By focusing on the development of educational programs, the President ensures that members possess the tools required for modern agricultural success. This role involves coordinating with regional leaders to address specific challenges related to natural resource management and production efficiency. Jeb Smith collaborates with the executive team to refine advocacy strategies that protect the interests of the agricultural community. Through active participation in industry events, the President promotes the value of membership and the importance of collective action. Smith drives initiatives that enhance the visibility of the organization and its impact on the state economy. This leadership role remains dedicated to supporting the resilience and prosperity of farm families through proactive engagement.