Florida Farm Bureau Executive and Leadership Team

July, 2026

Leadership Overview

Florida Farm Bureau has 5 executives leading key functions including strategy, finance, and regional operations.

Driven by a commitment to agricultural prosperity, Florida Farm Bureau champions the interests of farm families, safeguarding domestic food production and natural resources through robust advocacy and essential support systems.

Leadership Roles at Florida Farm Bureau

  • President & Chief Executive Officer - William Courtney
  • Chief Financial Officer - Bradford Liza
  • President - Jeb Smith
  • President - Brian Walden
  • President - Johnny Hoblick
  • William Courtney - President & Chief Executive Officer

    William Courtney, the President & Chief Executive Officer at Florida Farm Bureau, directs the organization's overarching strategy and operational execution. Courtney guides the advocacy efforts that represent farm families at local, state, and national levels, ensuring the protection of domestic food production and natural resources. This leadership role involves fostering strong relationships with agricultural stakeholders and government officials to advance the interests of Florida's farmers and ranchers. Courtney oversees the provision of critical support and resources, including membership benefits, educational programs, and networking opportunities, all designed to strengthen the agricultural community. The Chief Executive Officer's focus extends to community programs, scholarships, and disaster relief initiatives, underscoring a deep commitment to the well-being and sustainability of agriculture. William Courtney drives the organization's mission to support and advance the agricultural sector through strategic leadership and dedicated advocacy.

    Bradford Liza - Chief Financial Officer

    Bradford Liza, the Chief Financial Officer at Florida Farm Bureau, manages the organization's financial health and strategic fiscal planning. Liza oversees all financial operations, including budgeting, accounting, and financial reporting, ensuring fiscal responsibility across all initiatives. This role is critical in allocating resources effectively to support advocacy, membership benefits, educational programs, and community outreach efforts. The Chief Financial Officer analyzes financial data to inform strategic decisions, optimize operational efficiency, and ensure the long-term sustainability of the organization's programs. Bradford Liza's expertise is vital for maintaining the financial integrity required to provide disaster relief and scholarships to the agricultural community. Liza's stewardship of financial resources directly supports Florida Farm Bureau's mission to protect domestic food production and natural resources by enabling robust program delivery.

    Jeb Smith - President

    Jeb Smith, the President at Florida Farm Bureau, spearheads regional advocacy and operational initiatives within specific territories. Smith focuses on strengthening the organization's presence and impact at the local level, directly engaging with farm families to understand and address their unique challenges. This leadership position involves fostering community programs and ensuring that membership benefits are effectively delivered to support agricultural producers. Jeb Smith plays a crucial part in promoting the organization's mission to protect domestic food production and natural resources by championing local agricultural interests. The President's responsibilities include facilitating networking opportunities and supporting educational programs that empower individuals in the agricultural sector. Smith's dedication to the farming community ensures that Florida Farm Bureau remains a vital resource for ranchers and farmers across the region.

    Brian Walden - President

    Brian Walden, the President at Florida Farm Bureau, drives strategic engagement and resource allocation for key agricultural sectors. Walden oversees initiatives aimed at protecting domestic food production and natural resources, ensuring that farm families receive comprehensive support. This executive role involves cultivating partnerships and enhancing the delivery of membership benefits and educational programs designed for agricultural professionals. Brian Walden's leadership is instrumental in coordinating disaster relief efforts and scholarship programs that bolster the resilience of the farming community. The President's focus on advocacy at various levels ensures that the concerns of farmers and ranchers are effectively represented. Walden's commitment to advancing the agricultural industry supports the organization's core mission through targeted operational leadership.

    Johnny Hoblick - President

    Johnny Hoblick, the President at Florida Farm Bureau, leads efforts to enhance agricultural sustainability and community support. Hoblick directs programs focused on providing essential resources and networking opportunities for farmers and ranchers, reinforcing the organization's commitment to its members. This executive position involves championing initiatives that protect domestic food production and natural resources, aligning with the core advocacy mission. Johnny Hoblick's oversight extends to community programs and scholarships, fostering growth and development within the agricultural sector. The President's role is critical in ensuring that farm families have access to the support systems necessary for thriving operations. Hoblick's dedication to the agricultural community strengthens Florida Farm Bureau's capacity to serve and advocate effectively for its constituents.

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    Frequently Asked Questions Regarding Florida Farm Bureau Top Executives and Leadership Team

    Who leads Florida Farm Bureau?
    Florida Farm Bureau is led by William Courtney (President & Chief Executive Officer), along with executives such as Bradford Liza (Chief Financial Officer) and Jeb Smith (President).
    Who is part of Florida Farm Bureau’s executive team?
    The executive team of Florida Farm Bureau includes leaders such as William Courtney (President & Chief Executive Officer), Bradford Liza (Chief Financial Officer), Jeb Smith (President) and other senior executives.
    How many executives does Florida Farm Bureau have?
    Florida Farm Bureau has 5 executives leading key business areas.
    What roles are included in Florida Farm Bureau’s leadership team?
    The leadership team of Florida Farm Bureau includes roles such as President & Chief Executive Officer, Chief Financial Officer, President, President, President.