Florida Cancer Specialists Executive and Leadership Team

August, 2026

Leadership Overview

Florida Cancer Specialists has 5 executives leading key functions including executive administration, financial management, clinical operations, information technology, and medical leadership.

Committed to advancing oncology care, Florida Cancer Specialists delivers comprehensive diagnostic imaging, pathology, and clinical trial services to improve patient outcomes across the region.

Leadership Roles at Florida Cancer Specialists

  • Administrator To Chief Executive Officer - Heather Lash
  • Chief Financial Officer - Denice Hooper
  • Chief Operating Officer - Samantha Watkins
  • President & Managing Physician - Lucio Gordan
  • Chief Information Officer & Senior Vice President - Tina Potts
  • Heather Lash - Administrator To Chief Executive Officer

    Heather Lash, the Administrator To Chief Executive Officer at Florida Cancer Specialists, manages high-level strategic communications and operational workflows for the executive office. By coordinating complex scheduling and internal reporting, the Administrator To Chief Executive Officer ensures the executive team maintains focus on long-term oncology program goals. Lash facilitates seamless collaboration between clinical departments and administrative leadership to streamline decision-making processes. This role requires constant monitoring of organizational performance metrics to support the broader mission of providing world-class cancer care. Through meticulous oversight of daily executive functions, the Administrator To Chief Executive Officer optimizes resource allocation across the entire network. Heather Lash maintains rigorous standards for professional communication and project management, directly impacting the efficiency of the executive suite. By bridging the gap between clinical needs and administrative strategy, the Administrator To Chief Executive Officer fosters a cohesive environment that supports the delivery of advanced diagnostic and treatment services throughout the Florida market.

    Denice Hooper - Chief Financial Officer

    Denice Hooper, the Chief Financial Officer at Florida Cancer Specialists, directs all fiscal planning, revenue cycle management, and capital investment strategies for the organization. Overseeing the financial health of the oncology program, the Chief Financial Officer ensures sustainable growth while maintaining high standards for patient care services. Hooper manages complex budgeting processes and financial reporting to support the expansion of diagnostic imaging and pathology lab capabilities. This leadership role involves analyzing market trends to secure the financial stability of the network across the region. By optimizing billing operations and cost-efficiency, Denice Hooper directly impacts the ability of the organization to invest in cutting-edge clinical trials. The Chief Financial Officer collaborates with the board to align fiscal objectives with the overarching mission of providing accessible cancer treatment. Through disciplined financial oversight, Hooper secures the necessary resources to maintain state-of-the-art facilities and support the nursing staff in delivering exceptional care to patients.

    Samantha Watkins - Chief Operating Officer

    Samantha Watkins, the Chief Operating Officer at Florida Cancer Specialists, manages the daily clinical operations, nursing services, and facility management across the entire network. By architecting efficient workflows for diagnostic imaging and pathology labs, the Chief Operating Officer ensures that patient care remains the primary focus of every department. Watkins oversees the integration of clinical trials into standard practice, driving operational excellence throughout the organization. This role requires constant coordination with regional managers to maintain consistent service quality across all locations. Samantha Watkins monitors performance indicators to identify opportunities for process improvement and capacity expansion. By streamlining the delivery of oncology services, the Chief Operating Officer supports the growth of the organization while maintaining high safety standards. Watkins drives the implementation of operational policies that enhance the patient experience and support the nursing staff. Through strategic management of clinical resources, the Chief Operating Officer ensures that the organization remains a leader in cancer care delivery.
    Samantha Watkins

    Lucio Gordan - President & Managing Physician

    Lucio Gordan, the President & Managing Physician at Florida Cancer Specialists, leads the clinical strategy, medical research initiatives, and physician recruitment efforts. By overseeing the oncology program and clinical trials, the President & Managing Physician ensures that patients receive the most advanced treatment options available. Gordan fosters a culture of medical excellence, guiding the physician team in delivering high-quality care across all diagnostic and therapeutic services. This role involves collaborating with the executive team to align medical priorities with the long-term growth objectives of the organization. Lucio Gordan represents the medical staff in strategic planning sessions, ensuring that clinical needs remain central to all business decisions. By promoting evidence-based practices, the President & Managing Physician drives the reputation of the organization as a premier provider of cancer care. Gordan manages the professional development of the medical team, ensuring that the organization attracts and retains top-tier oncology talent to serve the diverse needs of the patient population.
    Lucio Gordan

    Tina Potts - Chief Information Officer & Senior Vice President

    Tina Potts, the Chief Information Officer & Senior Vice President at Florida Cancer Specialists, directs the digital transformation, cybersecurity, and health information technology infrastructure. Overseeing the integration of electronic health records and diagnostic imaging data, the Chief Information Officer & Senior Vice President ensures seamless information flow between clinical teams and pathology labs. Potts architects scalable technology solutions that support the complex requirements of oncology research and patient care. This leadership role involves managing large-scale IT projects to enhance data security and operational efficiency across the entire network. By leveraging advanced analytics, Tina Potts provides the executive team with actionable insights to drive strategic decision-making. The Chief Information Officer & Senior Vice President maintains robust systems that protect sensitive patient information while enabling rapid access to critical clinical data. Through continuous innovation in the digital space, Potts ensures that the organization remains at the forefront of technology-enabled cancer treatment and research.
    Tina Potts

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    Frequently Asked Questions Regarding Florida Cancer Specialists Top Executives and Leadership Team

    Who leads Florida Cancer Specialists?
    Florida Cancer Specialists is led by Heather Lash (Administrator To Chief Executive Officer), along with executives such as Denice Hooper (Chief Financial Officer) and Samantha Watkins (Chief Operating Officer).
    Who is part of Florida Cancer Specialists’s executive team?
    The executive team of Florida Cancer Specialists includes leaders such as Heather Lash (Administrator To Chief Executive Officer), Denice Hooper (Chief Financial Officer), Samantha Watkins (Chief Operating Officer) and other senior executives.
    How many executives does Florida Cancer Specialists have?
    Florida Cancer Specialists has 5 executives leading key business areas.
    What roles are included in Florida Cancer Specialists’s leadership team?
    The leadership team of Florida Cancer Specialists includes roles such as Administrator To Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President & Managing Physician, Chief Information Officer & Senior Vice President.