FirstService Residential Executive and Leadership Team

David Diestel, the Chief Executive Officer at FirstService Residential, directs the overarching strategic vision for the entire North American portfolio. Overseeing the integration of property management services across diverse community types, the Chief Executive Officer ensures alignment between corporate objectives and the daily operational needs of 8,000 managed associations. This leadership role involves driving growth through the expansion of service-first initiatives and the optimization of financial health for client communities. By fostering a culture of hospitality and operational efficiency, David Diestel maintains the company's position as the industry leader in residential management. The Chief Executive Officer collaborates closely with the Board to mitigate risk and enhance property values, ensuring that every community receives tailored technology solutions and professional support. Through this comprehensive approach, the Chief Executive Officer secures long-term stability and consistent value delivery for developers, boards, and residents throughout the United States and Canada.

Mike Natale, the Chief Financial Officer at FirstService Residential, manages the fiscal health and financial reporting structures for the organization. Overseeing the integration of FirstService Financial programs, the Chief Financial Officer ensures that associations receive robust support for capital projects and reserve funding. This leadership role involves analyzing market trends to optimize revenue streams and protect the financial interests of managed communities across North America. By implementing rigorous financial controls and reporting standards, Mike Natale supports the company's commitment to transparency and long-term asset protection. The Chief Financial Officer coordinates with regional leadership to ensure that budgetary goals align with the broader corporate mission of enhancing property values. Through the application of sophisticated financial modeling and risk management strategies, the Chief Financial Officer drives operational efficiency, providing the necessary capital resources to sustain high-quality lifestyle programming and amenity activation for residents in diverse residential developments.

Stephanie Parker, the President, Florida Conda HOA (South) at FirstService Residential, manages the operational delivery of property management services within the southern Florida market. Overseeing a diverse portfolio of condominiums and homeowners associations, the President, Florida Conda HOA (South) ensures that communities receive consistent, high-quality support tailored to the unique needs of the region. This leadership role involves coordinating with local boards to enhance property values and implement effective amenity activation strategies. By focusing on the specific challenges of the Florida market, Stephanie Parker drives operational excellence and resident satisfaction. The President, Florida Conda HOA (South) collaborates with corporate leadership to integrate technology solutions and financial programs that protect community assets. Through the application of deep regional expertise, the President, Florida Conda HOA (South) ensures that the company's service-first philosophy remains the standard for residential living in the region, fostering long-term partnerships with developers and community associations.

Robert Smith, the President, Region (South) at FirstService Residential, directs the strategic operations and service delivery across the southern United States. Overseeing the management of master-planned communities and multi-family properties, the President, Region (South) ensures that regional teams maintain the highest standards of hospitality and operational efficiency. This leadership role involves expanding the company's footprint through the acquisition of new management contracts and the strengthening of existing client relationships. By leveraging market-leading programs, Robert Smith drives the financial health and lifestyle quality of communities within the southern territory. The President, Region (South) collaborates with the executive team to implement corporate initiatives that simplify property management for boards and owners. Through the execution of localized growth strategies and the optimization of regional resources, the President, Region (South) ensures that the company delivers consistent, value-added services that meet the complex demands of the southern residential market.

Broc Coen, the President at FirstService Residential, manages the operational performance and strategic growth of specific business units within the North American portfolio. Overseeing the implementation of standardized management processes, the President ensures that communities receive consistent, high-quality service delivery. This leadership role involves driving efficiency through the adoption of advanced technology solutions and the optimization of community operations. By focusing on the operational success of assigned portfolios, Broc Coen supports the company's mission to enhance resident lifestyles and protect community assets. The President collaborates with regional and corporate leadership to align service delivery with the broader organizational goals of financial health and risk mitigation. Through the application of rigorous management standards and a commitment to service excellence, the President ensures that the company remains the leading provider of residential property management services, consistently delivering value to boards, owners, and residents across the assigned operational scope.

Andrew Lester, the President at FirstService Residential, directs the development and execution of operational strategies for key residential segments. Overseeing the management of complex community types, the President ensures that teams deliver tailored lifestyle programming and amenity activation that meet the specific needs of residents. This leadership role involves fostering innovation in property management to enhance community value and resident satisfaction. By analyzing operational data and market trends, Andrew Lester drives continuous improvement in service delivery and financial performance. The President collaborates with other C-suite leaders to integrate FirstService Energy and financial programs into the community management model. Through the execution of strategic initiatives, the President ensures that the company maintains its market-leading position by providing comprehensive, technology-driven solutions that simplify the management of residential associations and mixed-use developments across the North American landscape.

Keith Werny, the President, CityLine Division at FirstService Residential, manages the specialized property management services for urban and mixed-use developments. Overseeing the unique operational requirements of high-density environments, the President, CityLine Division ensures that residents receive premium, hospitality-minded service. This leadership role involves coordinating with developers and commercial stakeholders to optimize the financial and operational health of urban properties. By implementing customized technology solutions and lifestyle programming, Keith Werny drives the value and appeal of CityLine communities. The President, CityLine Division collaborates with corporate teams to ensure that urban management strategies align with the company's broader mission of enhancing residential living. Through the application of specialized expertise in urban property management, the President, CityLine Division ensures that the company delivers superior results in complex, high-traffic environments, maintaining the highest standards of service and asset protection for clients and residents.

Amy Sanchez, the President, High Rise at FirstService Residential, directs the management and operational strategy for the company's high-rise portfolio. Overseeing the complex needs of vertical communities, the President, High Rise ensures that residents benefit from sophisticated amenity activation and 24/7 customer care. This leadership role involves managing the unique financial and operational challenges associated with high-rise developments, including capital project planning and building maintenance. By focusing on the specific requirements of luxury and multi-family high-rise properties, Amy Sanchez drives resident satisfaction and property value enhancement. The President, High Rise collaborates with regional teams to implement standardized service protocols that reflect the company's commitment to excellence. Through the execution of tailored management solutions, the President, High Rise ensures that the company remains the premier choice for high-rise associations, delivering consistent, high-quality service that simplifies the complexities of vertical living for boards and owners.

Isadora Badi, the Chief Marketing Officer at FirstService Residential, architects the brand identity and communication strategies that define the company's market presence. Overseeing the development of digital engagement tools and resident-facing platforms, the Chief Marketing Officer ensures that the service-first philosophy resonates with boards, owners, and developers. This leadership role involves crafting targeted campaigns that highlight the value of professional property management and the benefits of the company's hospitality-minded approach. By analyzing consumer behavior and market demand, Isadora Badi drives brand awareness and client acquisition across the North American landscape. The Chief Marketing Officer collaborates with regional teams to tailor messaging to specific community needs, from high-rise condominiums to master-planned developments. Through the execution of data-driven marketing initiatives, the Chief Marketing Officer strengthens the company's reputation, ensuring that the organization remains the preferred partner for residential communities seeking to enhance resident lifestyles and optimize community operations.

Lupe Mujica, the Chief People Officer at FirstService Residential, directs the human capital strategy and talent development initiatives for the entire organization. Overseeing the recruitment, training, and retention of hospitality-minded teams, the Chief People Officer ensures that every community receives high-quality, professional support. This leadership role involves cultivating a workplace culture that prioritizes service excellence and employee engagement across the North American footprint. By implementing comprehensive training programs, Lupe Mujica equips staff with the skills necessary to deliver 24/7 customer care and tailored lifestyle programming. The Chief People Officer collaborates with regional leaders to align workforce capabilities with the evolving needs of residential associations and mixed-use developments. Through the development of robust talent pipelines and performance management systems, the Chief People Officer drives organizational growth and operational consistency. This focus on human capital ensures that the company maintains its competitive advantage by consistently delivering superior service to residents and boards.