FirstService Residential Executive and Leadership Team

David Diestel, the Chief Executive Officer at FirstService Residential, directs the overarching strategic vision for the entire North American portfolio. Overseeing the expansion of property management services, the Chief Executive Officer ensures that all regional operations maintain the highest standards of resident satisfaction and community value. This leadership role involves constant collaboration with the Board to drive long-term growth and operational efficiency across diverse residential sectors. By championing a service-first philosophy, David Diestel cultivates a culture of excellence that permeates every level of the organization. The Chief Executive Officer monitors market trends to identify new opportunities for innovation in amenity activation and technology integration. Through rigorous oversight of corporate performance, the Chief Executive Officer secures the company's position as the premier partner for homeowners associations and developers. Ultimately, Diestel maintains the financial stability and reputation of the firm while scaling operations to meet the evolving needs of modern residential communities.

Mike Natale, the Chief Financial Officer at FirstService Residential, manages the fiscal health and capital allocation strategies for the organization. Overseeing financial reporting and risk mitigation, the Chief Financial Officer ensures that all community associations receive accurate budgeting and transparent accounting services. This leadership role involves coordinating with FirstService Financial to provide specialized funding solutions that protect and enhance property values. By optimizing internal financial processes, Mike Natale supports the company's broader mission of delivering sustainable value to boards and developers. The Chief Financial Officer analyzes complex economic data to guide investment decisions and operational resource distribution across the United States and Canada. Through precise management of corporate assets, the Chief Financial Officer strengthens the firm's market position and ensures compliance with all regulatory standards. Ultimately, Natale drives the financial discipline necessary to support the company's expansive growth and commitment to service excellence in the residential property management sector.

Amy Sanchez, the President, High Rise at FirstService Residential, leads the specialized management operations for luxury vertical communities and multi-family developments. Overseeing the unique operational requirements of high-density residential assets, the President, High Rise ensures that these properties receive tailored lifestyle programming and premium amenity management. This leadership role involves partnering with developers and boards to optimize the value and resident experience within complex urban environments. By implementing advanced technology solutions, Amy Sanchez streamlines building operations and enhances the daily lives of residents. The President, High Rise coordinates with regional teams to maintain high standards of service and safety across the portfolio. Through strategic focus on the specific needs of high-rise living, the President, High Rise drives operational efficiency and financial performance for these high-value assets. Ultimately, Sanchez secures the company's leadership in the high-rise sector by delivering consistent, high-touch service that meets the expectations of sophisticated urban residents.

Arthur Dubin, the President at FirstService Residential, manages regional operations and service delivery for a significant portion of the company's residential portfolio. Overseeing the execution of property management services, the President ensures that local teams adhere to the company's service-first philosophy and operational standards. This leadership role involves working directly with community boards to address specific needs and enhance property values through proactive management. By fostering strong relationships with clients, Arthur Dubin drives resident satisfaction and long-term contract retention. The President monitors regional performance metrics to identify areas for improvement and operational scaling. Through collaboration with corporate leadership, the President aligns local activities with the broader organizational mission of providing comprehensive management solutions. Ultimately, Dubin maintains the operational integrity of the assigned region, ensuring that every community receives the high-quality support and professional expertise expected from the industry leader in residential property management.

Keith Werny, the President, CityLine Division at FirstService Residential, directs the management and lifestyle programming for urban-focused residential communities. Overseeing the specific operational challenges of city-based properties, the President, CityLine Division ensures that residents benefit from tailored amenity activation and 24/7 customer care. This leadership role involves developing strategies that address the unique density and lifestyle requirements of urban homeowners associations and multi-family developments. By leveraging the company's professional scale, Keith Werny optimizes the financial health and operational efficiency of these communities. The President, CityLine Division collaborates with developers to integrate service solutions that enhance property value and resident experience. Through a focus on innovation and service excellence, the President, CityLine Division strengthens the company's presence in key urban markets. Ultimately, Werny delivers specialized management expertise that simplifies the complexities of city living while maintaining the high standards of the broader organization.

Sandro Zuliani, the President - Crossbridge at FirstService Residential, leads the specialized management services provided through the Crossbridge division. Overseeing the operational delivery for these specific residential assets, the President - Crossbridge ensures that all communities receive high-quality management and lifestyle support. This leadership role involves managing client relationships and driving the implementation of the company's service-first philosophy within the division. By focusing on the unique needs of these communities, Sandro Zuliani optimizes property values and resident satisfaction. The President - Crossbridge coordinates with corporate resources to provide technology solutions and financial programs that benefit the managed associations. Through strategic oversight of divisional performance, the President - Crossbridge ensures that all operations align with the company's broader goals for growth and service excellence. Ultimately, Zuliani maintains the reputation of the division by delivering consistent, professional management that simplifies the complexities of property ownership for boards and residents.

Trent Harrison, the President at FirstService Residential, oversees the strategic management and operational success of a key regional portfolio. Directing the daily activities of property management teams, the President ensures that all communities receive the full benefit of the company's service-first philosophy and professional resources. This leadership role involves engaging with community boards to develop long-term strategies for property improvement and financial health. By optimizing operational workflows, Trent Harrison enhances the resident experience and ensures that all properties meet the highest standards of maintenance and service. The President collaborates with other regional leaders to share best practices and drive consistency across the organization. Through a focus on client satisfaction and operational efficiency, the President supports the company's mission to be the leading residential property management provider. Ultimately, Harrison drives the growth and stability of the assigned region by delivering reliable, high-quality management solutions that meet the diverse needs of homeowners associations.

Dan Wurtzel, the President at FirstService Residential, manages the operational execution and strategic direction for a significant segment of the company's residential portfolio. Overseeing the delivery of comprehensive management services, the President ensures that all communities benefit from the firm's professional scale and service-first philosophy. This leadership role involves working closely with boards and developers to implement customized solutions that enhance property values and resident lifestyles. By driving operational excellence, Dan Wurtzel ensures that all managed properties maintain high standards of service and financial health. The President coordinates with corporate teams to integrate technology solutions and lifestyle programming that meet the specific needs of diverse communities. Through a focus on client relationships and operational efficiency, the President supports the company's broader mission of simplifying property management. Ultimately, Wurtzel secures the company's market position by delivering consistent, high-quality management that addresses the evolving challenges of residential communities across the region.

Isadora Badi, the Chief Marketing Officer at FirstService Residential, architects the brand strategy and communication frameworks that define the company's market presence. Overseeing digital engagement and corporate messaging, the Chief Marketing Officer ensures that the value proposition of the firm resonates with developers, boards, and residents alike. This leadership role involves developing targeted campaigns that highlight the company's unique expertise in lifestyle programming and amenity activation. By aligning marketing initiatives with the organization's service-first philosophy, Isadora Badi drives brand loyalty and supports business development efforts across North America. The Chief Marketing Officer collaborates with regional teams to tailor communications that address the specific needs of diverse residential communities. Through data-driven insights, the Chief Marketing Officer optimizes outreach strategies to increase market share and reinforce the company's reputation as an industry leader. Ultimately, Badi elevates the brand identity while fostering strong connections between the organization and the communities served.

Lupe Mujica, the Chief People Officer at FirstService Residential, directs the human capital strategy and organizational development initiatives. Overseeing talent acquisition, employee engagement, and professional training, the Chief People Officer ensures that the workforce possesses the skills necessary to deliver hospitality-minded service. This leadership role involves fostering an inclusive culture that aligns with the company's core values and service-first philosophy. By implementing robust performance management systems, Lupe Mujica supports the growth and retention of high-performing teams across all regional offices. The Chief People Officer collaborates with other C-suite leaders to ensure that staffing levels and organizational structures support the company's operational goals. Through the development of comprehensive training programs, the Chief People Officer empowers employees to enhance resident lifestyles and improve community satisfaction. Ultimately, Mujica builds the internal capacity required to maintain the company's status as the leading residential property management provider in North America.