FC Barcelona Executive and Leadership Team

Charaf Cha Raf, the Chief Executive Officer at FC Barcelona, directs the overarching strategic vision for the club. Overseeing the integration of professional football operations with global commercial expansion, the Chief Executive Officer ensures the organization remains competitive within La Liga. This leadership role involves managing high-level stakeholder relationships and driving revenue growth across international markets. By aligning the academy system with modern financial objectives, Cha Raf secures the long-term sustainability of the club. The Chief Executive Officer also coordinates with the board to implement policies that enhance the brand presence of the organization. Through rigorous oversight of administrative functions, Charaf Cha Raf maintains the operational integrity required for elite sports management. This position demands constant focus on market trends and the optimization of internal resources to support the primary mission of achieving consistent success on the pitch.

Dan Cortes, the Chief Operating Officer at FC Barcelona, manages the daily logistical requirements of the club. Overseeing stadium operations and facility maintenance, the Chief Operating Officer ensures the highest standards for match-day experiences. This leadership role involves coordinating complex supply chains and vendor partnerships to support the infrastructure of the organization. By streamlining internal processes, Cortes improves the efficiency of administrative workflows. The Chief Operating Officer also monitors the operational budget to ensure fiscal responsibility across all departments. Through the implementation of sustainable facility management practices, Dan Cortes drives the modernization of the club assets. This position requires constant attention to detail to maintain the world-class environment expected by fans and players alike. By optimizing resource allocation, Cortes supports the broader strategic goals of the club, ensuring that every operational aspect aligns with the mission of maintaining a premier status in global football.

Awalif I, the President Director at FC Barcelona, governs the regional expansion initiatives within the Asian market. Overseeing strategic partnerships and local brand development, the President Director ensures the club maintains a strong presence in emerging football territories. This leadership role involves cultivating relationships with regional sponsors to drive revenue growth. By aligning local activities with the core values of the organization, I strengthens the global fan base. The President Director also coordinates with the central office to ensure consistency in brand messaging across diverse cultural landscapes. Through the execution of targeted marketing campaigns, Awalif I expands the reach of the club. This position requires a deep understanding of regional market dynamics to effectively promote the professional football identity of the organization. By fostering local engagement, I contributes to the long-term international growth strategy, ensuring the club remains a dominant force in the global sports industry.

Theo Wardhana, the President Director at FC Barcelona, manages the development of youth talent programs in international regions. Overseeing the scouting networks and training methodologies, the President Director ensures the consistent identification of elite prospects. This leadership role involves establishing partnerships with local academies to integrate global talent into the system of the club. By standardizing training protocols, Wardhana maintains the high technical standards associated with the organization. The President Director also monitors the progress of youth players to ensure alignment with the long-term sporting objectives of the club. Through the implementation of rigorous evaluation metrics, Theo Wardhana drives the success of the international academy pipeline. This position requires constant collaboration with coaching staff to refine player development strategies. By fostering a culture of excellence, Wardhana secures the future of the club, ensuring a steady flow of talent to the professional ranks.

Yayan Septian, the President Director at FC Barcelona, directs the commercial licensing and merchandising operations. Overseeing the global distribution of club products, the President Director ensures the brand remains visible in retail markets worldwide. This leadership role involves negotiating licensing agreements to maximize revenue from official merchandise. By analyzing consumer behavior, Septian optimizes the product portfolio to meet the demands of the global fan base. The President Director also collaborates with marketing teams to launch seasonal collections that reflect the history of the club. Through the management of retail partnerships, Yayan Septian drives the commercial success of the organization. This position requires constant monitoring of market trends to maintain the relevance of the brand. By ensuring the quality and availability of merchandise, Septian strengthens the connection between the club and its supporters, contributing to the overall financial health of the organization.

Kepet Wiradi, the President Director at FC Barcelona, oversees the corporate social responsibility programs and community outreach. Managing the charitable foundations of the club, the President Director ensures the organization makes a positive impact on society. This leadership role involves coordinating with local community leaders to implement educational and sports-based initiatives. By promoting the values of the club, Wiradi enhances the reputation of the organization as a socially conscious entity. The President Director also monitors the effectiveness of community programs to ensure they align with the mission of the club. Through the development of strategic partnerships with non-profit organizations, Kepet Wiradi drives the social impact agenda. This position requires a commitment to inclusivity and community engagement to foster a loyal fan base. By leading these initiatives, Wiradi ensures the club remains a pillar of support and inspiration within the global community.

Luis Carlos, the President at FC Barcelona, provides the ultimate leadership and governance for the entire organization. Overseeing the board of directors and the executive team, the President ensures the club adheres to its historical mission and values. This leadership role involves representing the club in high-level negotiations with governing bodies and international sports organizations. By setting the long-term strategic direction, Carlos maintains the competitive standing of the club in La Liga. The President also fosters a culture of excellence and accountability across all departments. Through the management of major institutional relationships, Luis Carlos drives the growth and stability of the organization. This position requires a deep understanding of the heritage of the club and the ability to navigate the complexities of professional football. By providing steady guidance, Carlos ensures the club continues to thrive as a global leader in the sports industry.

Nashiruddin Wachid, the President Director at FC Barcelona, manages the media rights and broadcasting partnerships. Overseeing the distribution of match content, the President Director ensures the club reaches the widest possible audience. This leadership role involves negotiating contracts with international broadcasters to maximize the value of media assets. By leveraging digital platforms, Wachid enhances the viewing experience for fans globally. The President Director also collaborates with the production team to create high-quality content that showcases the history of the club. Through the strategic management of broadcasting rights, Nashiruddin Wachid drives the revenue streams of the organization. This position requires constant adaptation to the evolving media landscape to maintain the visibility of the club. By ensuring the effective delivery of content, Wachid strengthens the global brand presence, contributing to the overall success and popularity of the organization in the professional football market.

Ahmet Keskin, the Chief Information Officer at FC Barcelona, architects the digital infrastructure supporting the club. Overseeing data analytics and fan engagement platforms, the Chief Information Officer ensures the seamless delivery of digital content to a global audience. This leadership role involves modernizing the technological framework to improve scouting efficiency and player performance tracking. By implementing advanced cybersecurity measures, Keskin protects the proprietary data of the organization. The Chief Information Officer also collaborates with commercial departments to leverage fan data for personalized marketing initiatives. Through the deployment of scalable cloud solutions, Ahmet Keskin drives the digital transformation of the club. This position requires constant innovation to maintain a competitive edge in the sports technology landscape. By optimizing internal communication systems, Keskin facilitates efficient collaboration across all departments, ensuring the club remains at the forefront of digital excellence in professional football.

ZuLema MoRales, the Presidenta at FC Barcelona, leads the initiatives focused on women in sports and gender equality within the organization. Overseeing the development of the women's football division, the Presidenta ensures the club provides equal opportunities for professional growth. This leadership role involves advocating for increased investment in female athletes and coaching staff. By promoting the achievements of the women's team, MoRales elevates the profile of the club in the global sports arena. The Presidenta also collaborates with commercial partners to secure sponsorships specifically for the women's division. Through the implementation of inclusive policies, ZuLema MoRales drives the cultural transformation of the organization. This position requires a dedication to equality and the ability to challenge traditional norms in professional football. By championing these efforts, MoRales ensures the club remains a progressive leader, setting a standard for diversity and excellence in the sports industry.