Fantastic Sams Executive and Leadership Team

July, 2026

Leadership Overview

Fantastic Sams has 5 executives leading key functions including strategy, operations, and franchise development.

Driven by a commitment to accessible hair care, Fantastic Sams empowers franchisees to deliver quality services nationwide, fostering a strong brand presence in the consumer services sector.

Leadership Roles at Fantastic Sams

  • Chief Executive Officer - Cyndi McFarland
  • President - Cheryl White
  • President - Steven Faler
  • President & Owner - David Romine
  • President - Nancie Cross
  • Cyndi McFarland - Chief Executive Officer

    Cyndi McFarland, the Chief Executive Officer at Fantastic Sams, directs the overarching corporate strategy and long-term vision for the hair salon franchise. McFarland guides the executive team in expanding the network of full-service salons across the United States, ensuring alignment with the company's mission to provide accessible hair care services. This leadership role involves fostering innovation in service offerings and operational efficiency to maintain a competitive edge in the consumer services market. McFarland's strategic direction supports franchisee success by optimizing business models and enhancing brand value. The Chief Executive Officer's focus remains on driving sustainable growth and solidifying Fantastic Sams' position as a leading hair care provider for men, women, and children. This executive ensures the company's operational framework supports consistent service delivery and brand integrity across all franchise locations.

    Cheryl White - President

    Cheryl White, the President at Fantastic Sams, oversees the daily operations and strategic execution of the company's franchise model. White directs initiatives aimed at enhancing the support provided to franchisees, ensuring they have the resources necessary for success in offering haircuts, coloring, and styling services. This leadership position involves close collaboration with various departments to drive operational excellence and maintain brand standards across the United States. White's responsibilities include optimizing service delivery processes and fostering a positive environment for both franchisees and customers. The President's efforts focus on strengthening the company's market presence and ensuring consistent quality in hair care services. Cheryl White's leadership ensures the effective implementation of corporate directives, contributing directly to the franchise's expansion and sustained market relevance.

    Steven Faler - President

    Steven Faler, the President at Fantastic Sams, drives the strategic development and expansion of the franchise network, focusing on market penetration and franchisee recruitment. Faler directs efforts to identify new growth opportunities and enhance the value proposition for potential and existing franchise owners across the United States. This role involves cultivating strong relationships with franchisees, ensuring their operational success and adherence to brand standards for hair care services. Steven Faler's leadership emphasizes operational efficiency and the implementation of best practices in salon management. The President's strategic vision supports the company's mission to provide accessible, high-quality hair care for men, women, and children. Faler's focus on scalable growth models ensures the continued success and reach of Fantastic Sams.
    Steven Faler

    David Romine - President & Owner

    David Romine, the President & Owner at Fantastic Sams, holds direct responsibility for the strategic direction and operational oversight of specific franchise territories within the United States. Romine focuses on maximizing the profitability and market share of owned and operated locations, ensuring the delivery of comprehensive hair care services including haircuts, coloring, and styling. This leadership position involves managing local market dynamics and implementing effective business strategies to support franchisee success. David Romine's ownership perspective drives a commitment to operational excellence and customer satisfaction. The President & Owner's role is critical in maintaining brand consistency and fostering a strong local presence for Fantastic Sams. Romine's leadership ensures the effective execution of business plans and the sustained growth of the franchise.

    Nancie Cross - President

    Nancie Cross, the President at Fantastic Sams, spearheads initiatives focused on enhancing the customer experience and operational standards across the franchise network in the United States. Cross directs strategies to ensure consistent delivery of high-quality hair care services, including haircuts, coloring, and styling, meeting the needs of men, women, and children. This leadership role involves fostering strong communication channels with franchisees to implement best practices and drive service excellence. Nancie Cross's focus on operational efficiency and brand integrity supports the company's mission of providing accessible salon services. The President's efforts are crucial in maintaining customer loyalty and expanding the brand's reach. Cross's leadership ensures the effective implementation of service protocols and contributes to the overall success of Fantastic Sams.

    Explore Leadership Teams in Spa and Salon Management

    Frequently Asked Questions Regarding Fantastic Sams Top Executives and Leadership Team

    Who leads Fantastic Sams?
    Fantastic Sams is led by Cyndi McFarland (Chief Executive Officer), along with executives such as Cheryl White (President) and Steven Faler (President).
    Who is part of Fantastic Sams’s executive team?
    The executive team of Fantastic Sams includes leaders such as Cyndi McFarland (Chief Executive Officer), Cheryl White (President), Steven Faler (President) and other senior executives.
    How many executives does Fantastic Sams have?
    Fantastic Sams has 5 executives leading key business areas.
    What roles are included in Fantastic Sams’s leadership team?
    The leadership team of Fantastic Sams includes roles such as Chief Executive Officer, President, President, President & Owner, President.