Fantastic Sams Executive and Leadership Team

June, 2026

Leadership Overview

Fantastic Sams has 4 executives leading key functions including strategy, operations, and franchise development.

Driven by a commitment to accessible hair care, Fantastic Sams operates a nationwide network of full-service salons, delivering essential grooming services to communities across the United States through a robust franchise model.

Leadership Roles at Fantastic Sams

  • Chief Executive Officer - Cyndi McFarland
  • President & Owner - David Romine
  • President - Cheryl White
  • President - Nancie Cross
  • Cyndi McFarland - Chief Executive Officer

    Cyndi McFarland, the Chief Executive Officer at Fantastic Sams, directs the overarching corporate strategy and long-term vision for the hair salon franchise. McFarland guides the executive team in expanding the company's national footprint and enhancing service offerings across its network of full-service salons. This leadership role involves optimizing operational efficiencies and ensuring brand consistency throughout the United States. By focusing on market trends and franchise partner success, Cyndi McFarland drives the company's growth and maintains its position in the consumer services sector. The Chief Executive Officer's responsibilities include fostering innovation in hair care services and strengthening the franchise model to support continued expansion and client satisfaction.

    David Romine - President & Owner

    David Romine, the President & Owner at Fantastic Sams, oversees the strategic direction and financial health of the franchise network. Romine manages key relationships with franchise owners, ensuring alignment with corporate objectives and brand standards across all United States locations. This executive position involves driving revenue growth and operational excellence within the consumer services industry. By championing the franchise model, David Romine supports salon owners in delivering high-quality haircuts, coloring, and styling services to men, women, and children. The President & Owner's focus remains on expanding market reach and solidifying Fantastic Sams' reputation for accessible and professional hair care.

    Cheryl White - President

    Cheryl White, the President at Fantastic Sams, spearheads initiatives focused on operational scaling and service delivery across the national salon network. White directs the implementation of best practices for haircuts, coloring, and styling, ensuring a consistent client experience throughout the United States. This leadership position involves collaborating with franchise partners to enhance salon performance and customer satisfaction. By focusing on the core service offerings, Cheryl White drives efficiency and quality within the consumer services sector. The President's role is critical in maintaining brand integrity and supporting the growth of individual salon franchises.

    Nancie Cross - President

    Nancie Cross, the President at Fantastic Sams, leads efforts to strengthen franchise development and market penetration across the United States. Cross focuses on expanding the network of full-service hair salons, attracting new franchise partners, and supporting existing ones in delivering exceptional hair care services. This executive role involves strategic planning for market growth and ensuring compliance with brand standards. By cultivating strong relationships with franchise owners, Nancie Cross drives the company's expansion within the consumer services industry. The President's objective is to enhance the overall value proposition of the Fantastic Sams franchise model for both owners and clients seeking haircuts, styling, and coloring.

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    Frequently Asked Questions Regarding Fantastic Sams Top Executives and Leadership Team

    Who leads Fantastic Sams?
    Fantastic Sams is led by Cyndi McFarland (Chief Executive Officer), along with executives such as David Romine (President & Owner) and Cheryl White (President).
    Who is part of Fantastic Sams’s executive team?
    The executive team of Fantastic Sams includes leaders such as Cyndi McFarland (Chief Executive Officer), David Romine (President & Owner), Cheryl White (President) and other senior executives.
    How many executives does Fantastic Sams have?
    Fantastic Sams has 4 executives leading key business areas.
    What roles are included in Fantastic Sams’s leadership team?
    The leadership team of Fantastic Sams includes roles such as Chief Executive Officer, President & Owner, President, President.