TBC Executive and Leadership Team

September, 2026

Leadership Overview

TBC has 10 executives leading key functions including strategy, technology, finance, operations, information systems, revenue, marketing, and regional management.

Focused on delivering premium aesthetic services to the local community, TBC maintains a commitment to quality products and professional expertise to ensure every client receives a rejuvenating experience.

Leadership Roles at TBC

  • President & Chief Executive Officer - Don Byrd
  • Chief Financial Officer - Maxwell Robinson
  • Chief Operating Officer - Melih Aslan
  • President - Dieter Gable
  • President - Jason Tete
  • President - Kenneth Kenneth
  • Chief Technology Officer - Christopher Young
  • Chief Information Officer, Tbc Corporation - Bill Gearhart
  • Chief Revenue Officer, TBC Wholesale - Bill Schafer
  • Chief Marketing Officer, Wholesale - Rachel Tibor
  • Don Byrd - President & Chief Executive Officer

    Don Byrd, the President & Chief Executive Officer at TBC, directs the overarching strategic vision for the salon. Overseeing the alignment of aesthetic service standards with client expectations, the President & Chief Executive Officer ensures the business maintains a premier market position. This leadership role involves constant evaluation of service quality and professional development for the entire salon team. By fostering a culture of excellence, Don Byrd guarantees that every visitor experiences high-level care and personalized attention. The President & Chief Executive Officer also manages relationships with key stakeholders to support long-term growth and operational stability. Through rigorous oversight of service delivery, the executive maintains the reputation of the salon as a leader in the beauty industry. Ultimately, the President & Chief Executive Officer drives the mission of providing comprehensive beauty solutions to the local community.
    Don Byrd

    Maxwell Robinson - Chief Financial Officer

    Maxwell Robinson, the Chief Financial Officer at TBC, manages the fiscal health and budgetary planning for the salon. Overseeing revenue streams from hair, nail, and skincare services, the Chief Financial Officer ensures the financial sustainability of the business. This role involves analyzing operational costs and optimizing resource allocation to maximize profitability. By maintaining strict financial controls, Maxwell Robinson supports the salon's ability to invest in high-quality products and professional training. The Chief Financial Officer works closely with the executive team to forecast growth and assess the financial impact of new service offerings. Through diligent reporting and audit processes, the executive provides the transparency required for sound decision-making. Ultimately, the Chief Financial Officer secures the economic foundation that allows the salon to continue providing exceptional aesthetic results to the local community.

    Melih Aslan - Chief Operating Officer

    Melih Aslan, the Chief Operating Officer at TBC, directs the daily operational workflows within the salon. Overseeing the coordination of hair stylists, nail technicians, and skincare specialists, the Chief Operating Officer ensures that every client receives personalized attention. This role involves managing facility maintenance and supply chain logistics to guarantee that the salon environment remains welcoming and fully equipped. By streamlining service delivery processes, Melih Aslan enhances the efficiency of the salon's aesthetic offerings. The Chief Operating Officer collaborates with the leadership team to implement best practices that elevate the standard of care provided to the community. Through constant evaluation of operational metrics, the executive identifies areas for improvement in service speed and quality. Ultimately, the Chief Operating Officer maintains the high operational standards that define the salon's reputation for excellence.

    Dieter Gable - President

    Dieter Gable, the President at TBC, directs the strategic initiatives for the salon's specialized service lines. Overseeing the development of advanced hair styling and coloring techniques, the President ensures that the salon remains at the forefront of aesthetic trends. This role involves mentoring the professional staff to maintain high standards of service delivery. By fostering partnerships with industry experts, Dieter Gable brings innovative treatments to the local community. The President works with the executive team to align service offerings with the evolving beauty goals of the clientele. Through the management of specialized service departments, the executive ensures that every client receives expert guidance and exceptional results. Ultimately, the President drives the salon's reputation for quality by focusing on the continuous improvement of its core aesthetic services and the professional growth of its team.
    Dieter Gable

    Jason Tete - President

    Jason Tete, the President at TBC, directs the expansion of the salon's nail care and skincare service divisions. Overseeing the implementation of new treatment protocols, the President ensures that the salon provides a comprehensive and rejuvenating experience for every visitor. This role involves managing the procurement of high-quality skincare products and ensuring that all nail care services meet rigorous safety and aesthetic standards. By focusing on the client experience, Jason Tete drives the growth of these specific service areas within the local market. The President collaborates with other leaders to integrate these services into the broader salon offering. Through the oversight of specialized technicians, the executive maintains the high level of professional expertise that defines the salon. Ultimately, the President contributes to the salon's success by ensuring that nail and skincare services consistently deliver exceptional results to the community.

    Kenneth Kenneth - President

    Kenneth Kenneth, the President at TBC, directs the regional outreach and community engagement efforts for the salon. Overseeing the salon's presence in the local area, the President ensures that the business remains deeply connected to the needs of the community. This role involves managing local partnerships and organizing events that showcase the salon's aesthetic services. By building strong relationships with local residents, Kenneth Kenneth drives client retention and brand loyalty. The President works with the leadership team to ensure that the salon's services are tailored to the individual beauty goals of the local population. Through the execution of community-focused initiatives, the executive strengthens the salon's position as a premier beauty destination. Ultimately, the President supports the salon's mission by fostering a welcoming atmosphere and ensuring that the business remains a vital part of the local community's aesthetic life.

    Christopher Young - Chief Technology Officer

    Christopher Young, the Chief Technology Officer at TBC, architects the digital infrastructure supporting salon operations. Managing the integration of booking systems and client management software, the Chief Technology Officer ensures seamless digital interactions for all patrons. This role involves optimizing the technical environment to enhance the efficiency of hair styling, coloring, and skincare service scheduling. By implementing robust data security measures, Christopher Young protects sensitive client information while maintaining high system availability. The Chief Technology Officer collaborates with other leadership members to align technological investments with the broader business goals of the salon. Through continuous monitoring of digital performance, the executive identifies opportunities for innovation that improve the overall client experience. Ultimately, the Chief Technology Officer maintains the technological backbone necessary for delivering consistent and high-quality aesthetic services across all salon departments.

    Bill Gearhart - Chief Information Officer, Tbc Corporation

    Bill Gearhart, the Chief Information Officer, Tbc Corporation at TBC, manages the information systems and data architecture for the organization. Overseeing the flow of information between service departments, the Chief Information Officer, Tbc Corporation ensures that client beauty goals are accurately tracked and accessible to the professional team. This role involves maintaining the integrity of the salon's digital records and communication channels. By leveraging data analytics, Bill Gearhart provides insights that help the salon tailor its aesthetic services to individual client needs. The Chief Information Officer, Tbc Corporation works with other executives to ensure that information systems support the overall mission of providing a rejuvenating experience. Through the management of complex data environments, the executive facilitates smooth operations and informed decision-making. Ultimately, the Chief Information Officer, Tbc Corporation supports the salon's commitment to professional expertise through robust information management.

    Bill Schafer - Chief Revenue Officer, TBC Wholesale

    Bill Schafer, the Chief Revenue Officer, TBC Wholesale at TBC, directs the revenue generation strategies for the wholesale division. Overseeing the expansion of product distribution and market reach, the Chief Revenue Officer, TBC Wholesale ensures that the salon's high-quality products are available to a broader audience. This role involves identifying new market opportunities and managing relationships with wholesale partners. By optimizing pricing strategies and sales channels, Bill Schafer drives the financial growth of the wholesale arm. The Chief Revenue Officer, TBC Wholesale collaborates with the marketing and operations teams to ensure that product availability aligns with the salon's service standards. Through the execution of targeted sales initiatives, the executive strengthens the brand's presence in the beauty market. Ultimately, the Chief Revenue Officer, TBC Wholesale contributes to the overall success of the organization by scaling the reach of its professional beauty solutions.
    Bill Schafer

    Rachel Tibor - Chief Marketing Officer, Wholesale

    Rachel Tibor, the Chief Marketing Officer, Wholesale at TBC, directs the brand positioning and promotional activities for the wholesale division. Overseeing the development of marketing campaigns, the Chief Marketing Officer, Wholesale ensures that the salon's commitment to quality and expertise is communicated effectively to the market. This role involves managing digital presence and public relations to enhance brand visibility. By analyzing consumer trends, Rachel Tibor crafts strategies that attract new clients and partners to the salon's ecosystem. The Chief Marketing Officer, Wholesale collaborates with the leadership team to ensure that all promotional efforts reflect the salon's core mission of providing comprehensive aesthetic services. Through the execution of creative marketing initiatives, the executive drives brand awareness and loyalty. Ultimately, the Chief Marketing Officer, Wholesale strengthens the market impact of the organization by highlighting the unique value of its professional beauty offerings.
    Rachel Tibor

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    Frequently Asked Questions Regarding TBC Top Executives and Leadership Team

    Who leads TBC?
    TBC is led by Don Byrd (President & Chief Executive Officer), along with executives such as Maxwell Robinson (Chief Financial Officer) and Melih Aslan (Chief Operating Officer).
    Who is part of TBC’s executive team?
    The executive team of TBC includes leaders such as Don Byrd (President & Chief Executive Officer), Maxwell Robinson (Chief Financial Officer), Melih Aslan (Chief Operating Officer) and other senior executives.
    How many executives does TBC have?
    TBC has 10 executives leading key business areas.
    What roles are included in TBC’s leadership team?
    The leadership team of TBC includes roles such as President & Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President, President.