TBC Executive and Leadership Team

Don Byrd, the President & Chief Executive Officer at TBC, directs the overarching strategic vision for the entire mobility solutions portfolio. Overseeing the integration of automotive replacement tires, wholesale distribution, and fleet services, the President & Chief Executive Officer ensures alignment across all business units. This leadership role involves driving North American initiatives while expanding international distribution operations to capture greater market share. By optimizing the automotive value chain, Don Byrd directly impacts the company's long-term growth and operational efficiency. Byrd maintains constant communication with the Board to refine corporate objectives and secure financial stability. Through rigorous oversight of franchising and maintenance brands, the President & Chief Executive Officer fosters a culture of performance and innovation. Ultimately, Byrd secures the competitive position of the organization within the global automotive landscape.

Maxwell Robinson, the Chief Financial Officer at TBC, manages the fiscal health and capital allocation strategies for the entire mobility solutions enterprise. Overseeing financial planning, reporting, and risk management, the Chief Financial Officer ensures the sustainability of wholesale distribution and automotive maintenance operations. This leadership role involves optimizing the balance sheet to support expansion across North American and international markets. By implementing rigorous cost-control measures, Maxwell Robinson directly impacts the profitability of the company's diverse portfolio of brands. Robinson works closely with the executive team to evaluate investment opportunities in fleet solutions and supply chain infrastructure. Through precise financial modeling and transparent reporting, the Chief Financial Officer provides the necessary insights for strategic decision-making. Ultimately, Robinson secures the financial foundation required to sustain long-term growth and market leadership.

J. Gravatt, the President (TBC Purchasing & Distribution Division) at TBC, manages the procurement strategies and logistics networks essential to the company's wholesale operations. Overseeing the sourcing of automotive replacement tires, the President (TBC Purchasing & Distribution Division) ensures a consistent supply chain for all distribution centers. This leadership role involves negotiating vendor partnerships and optimizing inventory management to meet fluctuating market demand. By streamlining distribution logistics, J. Gravatt directly impacts the operational efficiency of the entire automotive value chain. Gravatt coordinates with the executive team to align purchasing volumes with sales forecasts and regional growth targets. Through the implementation of lean supply chain practices, the President (TBC Purchasing & Distribution Division) reduces overhead and improves service speed. Ultimately, Gravatt secures the availability of critical products to support the company's extensive network of retail and commercial partners.

Jason Tete, the President at TBC, directs the operational performance and strategic growth of the company's retail franchising and automotive maintenance business units. Overseeing the expansion of the Big O Tires brand, the President ensures consistent service quality and operational standards across the franchise network. This leadership role involves driving performance improvements in service centers to enhance the customer experience. By optimizing operational workflows, Jason Tete directly impacts the profitability and market reach of the retail division. Tete collaborates with other executives to integrate retail services with the broader supply chain and wholesale distribution capabilities. Through the implementation of standardized training and operational protocols, the President fosters a culture of excellence within the franchise system. Ultimately, Tete drives the growth of the retail footprint to solidify the company's position as a leader in automotive maintenance.

Kenneth Kenneth, the President at TBC, oversees the strategic development and execution of specialized fleet solutions and commercial service offerings. Directing the expansion of fleet-focused initiatives, the President ensures that the company meets the complex maintenance and tire requirements of large-scale commercial clients. This leadership role involves tailoring service models to improve fleet uptime and operational efficiency for business partners. By managing key commercial relationships, Kenneth Kenneth directly impacts the revenue growth of the fleet services division. Kenneth works with the executive team to align commercial service offerings with the company's broader supply chain and distribution capabilities. Through the development of customized maintenance programs, the President enhances the value proposition for commercial customers across diverse regional markets. Ultimately, Kenneth drives the expansion of the fleet solutions portfolio to capture significant market share in the commercial automotive sector.

Christopher Young, the Chief Technology Officer at TBC, architects the digital infrastructure supporting automotive replacement tire distribution and fleet management services. Overseeing the modernization of technical platforms, the Chief Technology Officer ensures seamless connectivity across the supply chain. This leadership role involves implementing advanced software solutions to enhance wholesale distribution efficiency and consumer-facing digital tools. By leveraging data analytics, Christopher Young directly impacts the company's ability to scale operations across diverse regional markets. Young collaborates with executive leadership to align technological investments with the broader corporate mission of mobility excellence. Through the deployment of robust, secure systems, the Chief Technology Officer mitigates operational risks while accelerating service delivery. Ultimately, Young drives the digital transformation necessary to maintain a competitive edge in the rapidly evolving automotive maintenance industry.

Bill Gearhart, the Chief Information Officer, Tbc Corporation at TBC, governs the enterprise-wide data architecture and information security protocols. Overseeing the integration of complex supply chain systems, the Chief Information Officer, Tbc Corporation ensures high availability for wholesale distribution and retail franchising networks. This leadership role involves streamlining information flow to improve operational responsiveness across the automotive value chain. By standardizing IT governance, Bill Gearhart directly impacts the efficiency of fleet solutions and maintenance services. Gearhart coordinates with other C-suite leaders to align information technology roadmaps with the company's overarching growth objectives. Through the implementation of scalable cloud solutions and robust cybersecurity frameworks, the Chief Information Officer, Tbc Corporation protects critical business assets. Ultimately, Gearhart drives the technological agility required to support the company's expansive operational footprint.

Rachel Tibor, the Chief Marketing Officer, Wholesale at TBC, directs the brand positioning and market engagement strategies for the wholesale distribution division. Overseeing the promotion of TBC Brands and National Tire Wholesale, the Chief Marketing Officer, Wholesale ensures consistent messaging across commercial and consumer channels. This leadership role involves developing targeted campaigns to increase market penetration in the automotive replacement tire sector. By analyzing consumer trends and competitive dynamics, Rachel Tibor directly impacts the growth of the wholesale business unit. Tibor collaborates with sales leadership to align marketing initiatives with regional distribution capabilities. Through the execution of data-driven outreach programs, the Chief Marketing Officer, Wholesale strengthens the company's reputation for reliability and service excellence. Ultimately, Tibor drives brand loyalty and revenue expansion across the entire wholesale ecosystem.