Falabella Executive and Leadership Team

June, 2026

Leadership Overview

Falabella has 6 executives leading key functions including strategy, technology, finance, operations, and digital commerce.

Driven by a commitment to customer-centricity, Falabella integrates retail and financial services to deliver comprehensive solutions across South America, shaping the region's consumer landscape.

Leadership Roles at Falabella

  • Chief Executive Officer - Augusto Coello
  • Chief Financial Officer, Falabella Retail Chile - Joaquin de la Maza
  • Chief Financial Officer, Corporativo - Marcelo Elicegui
  • General Manager & Chief Operating Officer, Fazil App - Fernando Sebo
  • Chief Technology Officer, Architecture & Core Platforms - German Capdevila
  • Chief Technology Officer & Chief Information Officer, Digital Commerce & , Falabella Retail - Ariel Schabas
  • Augusto Coello - Chief Executive Officer

    Augusto Coello, the Chief Executive Officer at Falabella, directs the overarching corporate strategy and operational execution for the multinational retail conglomerate. Coello guides the integration of diverse retail formats, including department stores, home improvement centers, and supermarkets, ensuring a cohesive customer experience. Overseeing the company's expansion throughout South America, Coello focuses on leveraging Falabella's established market presence and its significant e-commerce platform. The Chief Executive Officer's leadership ensures alignment across all business units, from fashion and electronics to home goods and consumer products. Augusto Coello drives the strategic vision for the company's financial services arm, encompassing banking and insurance, to create a robust, integrated ecosystem that enhances customer value and market competitiveness across the region. This executive role is pivotal in maintaining Falabella's position as a leading retail destination.

    Joaquin de la Maza - Chief Financial Officer, Falabella Retail Chile

    Joaquin de la Maza, the Chief Financial Officer, Falabella Retail Chile at Falabella, manages the financial health and strategic fiscal planning for the company's extensive retail operations within Chile. De la Maza oversees budgeting, forecasting, and financial reporting for department stores, home improvement centers, and supermarkets across the country. This executive role involves optimizing financial performance, driving profitability, and ensuring efficient resource allocation within the Chilean market. Joaquin de la Maza collaborates closely with operational leaders to implement cost-control measures and identify revenue-enhancement opportunities. The Chief Financial Officer, Falabella Retail Chile plays a critical part in supporting the growth and sustainability of Falabella's core retail business in its home market, ensuring financial stability and contributing to strategic decision-making for market leadership.

    Marcelo Elicegui - Chief Financial Officer, Corporativo

    Marcelo Elicegui, the Chief Financial Officer, Corporativo at Falabella, holds responsibility for the overall financial strategy and corporate finance functions of the multinational retail conglomerate. Elicegui oversees group-level financial planning, capital allocation, investor relations, and corporate treasury operations across South America. This executive role involves managing the financial implications of Falabella's diverse business units, including department stores, home improvement centers, supermarkets, and financial services. Marcelo Elicegui drives financial discipline and strategic investment decisions to support long-term growth and profitability. The Chief Financial Officer, Corporativo ensures robust financial governance and compliance, safeguarding the company's assets and optimizing its capital structure. Elicegui's leadership is essential for maintaining Falabella's financial strength and supporting its integrated retail and financial services ecosystem.

    Fernando Sebo - General Manager & Chief Operating Officer, Fazil App

    Fernando Sebo, the General Manager & Chief Operating Officer, Fazil App at Falabella, directs the operational strategy and day-to-day management of the Fazil App, a key component of Falabella's digital commerce ecosystem. Sebo oversees the app's development, user experience, and service delivery, ensuring it effectively serves customers across South America. This leadership position involves optimizing the app's functionality to support a wide range of consumer products and services, including fashion, electronics, and home goods. Fernando Sebo drives operational efficiency and growth for the Fazil App, focusing on enhancing customer engagement and transaction volume. The General Manager & Chief Operating Officer, Fazil App ensures seamless integration with Falabella's broader retail and financial services offerings, contributing significantly to the company's digital transformation and market competitiveness.

    German Capdevila - Chief Technology Officer, Architecture & Core Platforms

    German Capdevila, the Chief Technology Officer, Architecture & Core Platforms at Falabella, architects the foundational technology infrastructure that supports the company's extensive retail operations. Capdevila oversees the development and maintenance of core platforms, ensuring scalability, reliability, and security across the South American market. This leadership role involves defining the technology roadmap for critical systems, including those powering department stores, home improvement centers, and supermarkets. German Capdevila drives innovation in architectural design, enabling seamless integration of new technologies and services. The Chief Technology Officer, Architecture & Core Platforms ensures that the underlying technology stack robustly supports Falabella's integrated retail and financial services ecosystem. By optimizing core platforms, Capdevila directly contributes to the efficiency and effectiveness of the company's digital commerce initiatives and overall operational performance.
    German Capdevila

    Ariel Schabas - Chief Technology Officer & Chief Information Officer, Digital Commerce & , Falabella Retail

    Ariel Schabas, the Chief Technology Officer & Chief Information Officer, Digital Commerce & Falabella Retail at Falabella, spearheads the technology strategy and information systems for the company's digital commerce initiatives and its core retail operations. Schabas oversees the development and implementation of advanced technological solutions that enhance the online shopping experience and support the diverse portfolio of department stores, supermarkets, and home improvement centers. This executive role is crucial for driving innovation in e-commerce platforms, ensuring robust data management, and integrating digital capabilities with physical retail touchpoints across South America. Ariel Schabas directs the IT infrastructure supporting Falabella's integrated retail and financial services ecosystem, focusing on security, scalability, and performance. The Chief Technology Officer & Chief Information Officer, Digital Commerce & Falabella Retail ensures that technology effectively underpins the company's market leadership and customer engagement strategies.

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    Frequently Asked Questions Regarding Falabella Top Executives and Leadership Team

    Who leads Falabella?
    Falabella is led by Augusto Coello (Chief Executive Officer), along with executives such as Joaquin de la Maza (Chief Financial Officer, Falabella Retail Chile) and Marcelo Elicegui (Chief Financial Officer, Corporativo).
    Who is part of Falabella’s executive team?
    The executive team of Falabella includes leaders such as Augusto Coello (Chief Executive Officer), Joaquin de la Maza (Chief Financial Officer, Falabella Retail Chile), Marcelo Elicegui (Chief Financial Officer, Corporativo) and other senior executives.
    How many executives does Falabella have?
    Falabella has 6 executives leading key business areas.
    What roles are included in Falabella’s leadership team?
    The leadership team of Falabella includes roles such as Chief Executive Officer, Chief Financial Officer, Falabella Retail Chile, Chief Financial Officer, Corporativo, General Manager & Chief Operating Officer, Fazil App, Chief Technology Officer, Architecture & Core Platforms.