Wildberries Executive and Leadership Team

October, 2026

Leadership Overview

Wildberries has 5 executives leading key functions including brand strategy, technology infrastructure, geo-spatial services, human capital, and advertising operations.

Driven by a commitment to massive scale and consumer accessibility, Wildberries delivers a diverse marketplace of 37,000 brands while processing 750,000 daily orders to maintain market dominance.

Leadership Roles at Wildberries

  • Chief Executive Officer, Brands - Maria Vasilyeva
  • Chief Technology Officer - Evgeniy Fedorov
  • Chief Technology Officer, Geo Services - Dmitry Zamotkin
  • Chief Technology Officer & Chief People Officer, Wildberries - Andrey Reviashko
  • Chief People Officer, Wb Ads - Viacheslav Nikonov
  • Maria Vasilyeva - Chief Executive Officer, Brands

    Maria Vasilyeva, the Chief Executive Officer, Brands at Wildberries, directs the strategic expansion of the company's massive retail portfolio. Overseeing the integration of 37,000 distinct brands, the Chief Executive Officer, Brands ensures that the marketplace maintains high standards for clothing, electronics, and household goods. This leadership role involves constant negotiation with global suppliers to optimize inventory variety and pricing competitiveness. By analyzing consumer purchasing patterns across the vast Russian market, Maria Vasilyeva identifies emerging trends to capture additional market share. The Chief Executive Officer, Brands collaborates with logistics teams to ensure that brand-specific requirements meet the high-volume demands of 750,000 daily orders. Through rigorous oversight of vendor relationships and product quality, Vasilyeva secures the long-term viability of the retail ecosystem. This executive focus remains centered on scaling the brand footprint while maintaining operational efficiency across all product categories.

    Evgeniy Fedorov - Chief Technology Officer

    Evgeniy Fedorov, the Chief Technology Officer at Wildberries, architects the core digital infrastructure supporting the largest online retail platform in the region. Managing the complex backend systems required to process 750,000 orders daily, the Chief Technology Officer ensures maximum uptime and system reliability for millions of users. This role involves overseeing the development of scalable software solutions that handle massive traffic spikes during peak shopping seasons. By implementing advanced data processing frameworks, Evgeniy Fedorov optimizes the customer experience from initial search to final checkout. The Chief Technology Officer coordinates with engineering teams to integrate new features that support the company's diverse product catalog, ranging from cosmetics to electronics. Through continuous innovation in server architecture and database management, Fedorov maintains the technical backbone of the enterprise. Ultimately, Fedorov drives the digital transformation necessary to sustain rapid growth in a competitive e-commerce landscape.

    Dmitry Zamotkin - Chief Technology Officer, Geo Services

    Dmitry Zamotkin, the Chief Technology Officer, Geo Services at Wildberries, directs the development of location-based technologies that power the company's expansive logistics network. Overseeing the mapping and routing algorithms, the Chief Technology Officer, Geo Services ensures that the delivery of 750,000 daily orders remains efficient across diverse geographic regions. This leadership role involves building sophisticated tools that track inventory movement and optimize last-mile delivery performance. By leveraging spatial data, Dmitry Zamotkin enhances the precision of the supply chain, reducing transit times for customers throughout the country. The Chief Technology Officer, Geo Services collaborates with operations teams to refine the distribution network, ensuring that the vast array of household products and children's goods reaches consumers reliably. Through the application of advanced geo-spatial analytics, Zamotkin improves the overall agility of the retail platform. Ultimately, Zamotkin secures the operational excellence required to support the company's massive scale.
    Dmitry Zamotkin

    Andrey Reviashko - Chief Technology Officer & Chief People Officer, Wildberries

    Andrey Reviashko, the Chief Technology Officer & Chief People Officer, Wildberries at Wildberries, manages the dual responsibility of technical innovation and human capital development. Overseeing a workforce of 48,000 employees, the Chief Technology Officer & Chief People Officer, Wildberries implements organizational structures that foster high performance and technical proficiency. This role involves aligning the company's internal culture with the rapid pace of the e-commerce industry. By deploying advanced HR management systems, Andrey Reviashko streamlines recruitment and training processes to support the company's massive operational needs. The Chief Technology Officer & Chief People Officer, Wildberries also directs the integration of new digital tools that improve employee productivity and cross-departmental communication. Through the strategic management of talent and technology, Reviashko ensures that the organization remains agile and capable of handling 750,000 daily orders. Ultimately, Reviashko drives the cultural and technical evolution of the entire enterprise.

    Viacheslav Nikonov - Chief People Officer, Wb Ads

    Viacheslav Nikonov, the Chief People Officer, Wb Ads at Wildberries, leads the talent acquisition and organizational development strategies for the advertising division. Overseeing the recruitment of specialized marketing and data professionals, the Chief People Officer, Wb Ads ensures that the team possesses the expertise to drive revenue through targeted advertising campaigns. This leadership role involves designing performance-based incentive structures that align with the company's broader retail goals. By fostering a culture of innovation within the advertising unit, Viacheslav Nikonov enables the team to effectively promote the 37,000 brands available on the platform. The Chief People Officer, Wb Ads collaborates with other C-suite leaders to ensure that advertising initiatives support the high-volume processing of 750,000 daily orders. Through the strategic development of human capital, Nikonov enhances the effectiveness of the company's marketing reach. Ultimately, Nikonov secures the talent necessary to maintain the company's competitive edge in digital advertising.

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    Frequently Asked Questions Regarding Wildberries Top Executives and Leadership Team

    Who leads Wildberries?
    Wildberries is led by Maria Vasilyeva (Chief Executive Officer, Brands), along with executives such as Evgeniy Fedorov (Chief Technology Officer) and Dmitry Zamotkin (Chief Technology Officer, Geo Services).
    Who is part of Wildberries’s executive team?
    The executive team of Wildberries includes leaders such as Maria Vasilyeva (Chief Executive Officer, Brands), Evgeniy Fedorov (Chief Technology Officer), Dmitry Zamotkin (Chief Technology Officer, Geo Services) and other senior executives.
    How many executives does Wildberries have?
    Wildberries has 5 executives leading key business areas.
    What roles are included in Wildberries’s leadership team?
    The leadership team of Wildberries includes roles such as Chief Executive Officer, Brands, Chief Technology Officer, Chief Technology Officer, Geo Services, Chief Technology Officer & Chief People Officer, Wildberries, Chief People Officer, Wb Ads.