Wildberries Executive and Leadership Team

Tatyana Bakalchuk, the Founder & Chief Executive Officer at Wildberries, directs the overarching corporate strategy and long-term vision for the largest online retailer in Russia. Overseeing the expansion of 37,000 brands across diverse product categories, the Founder & Chief Executive Officer ensures operational scalability to handle 750,000 daily orders. This leadership role involves constant coordination with the board to maintain market dominance and drive sustainable growth. By fostering a culture of innovation, Tatyana Bakalchuk secures the company's position as a leader in the competitive e-commerce landscape. The Founder & Chief Executive Officer manages the integration of new product lines while maintaining high service standards for the massive workforce. Through strategic oversight of the entire retail ecosystem, the Founder & Chief Executive Officer guarantees that the business model remains agile and responsive to shifting consumer demands across the vast regional footprint.

Alexander Rodionov, the Chief Technology Officer at Wildberries, architects the core digital infrastructure supporting the massive daily transaction volume of the retail platform. Managing the backend systems that process 750,000 orders, the Chief Technology Officer ensures high availability and security for the entire online marketplace. This role involves leading engineering teams to optimize website performance and mobile application responsiveness for millions of users. By implementing advanced data analytics, Alexander Rodionov drives improvements in supply chain visibility and inventory management. The Chief Technology Officer collaborates with other executive leaders to integrate new technological solutions that enhance the customer shopping experience. Through the continuous development of scalable software architectures, the Chief Technology Officer maintains the technical backbone of the company. This leadership position focuses on modernizing legacy systems to support the rapid growth of the retail business across diverse geographic markets.

Alexey Medoshin, the Deputy Chief Technology Officer at Wildberries, supports the technical vision by overseeing the implementation of specialized software solutions and platform enhancements. Focusing on the stability of the order processing engine, the Deputy Chief Technology Officer ensures that the retail platform maintains peak performance during high-traffic periods. This role involves managing the deployment of new features that improve user interface functionality and checkout efficiency. By coordinating with engineering departments, Alexey Medoshin drives the adoption of cloud-native technologies to increase system resilience. The Deputy Chief Technology Officer works closely with the broader technology leadership to align technical roadmaps with the company's retail objectives. Through rigorous testing and quality assurance protocols, the Deputy Chief Technology Officer mitigates operational risks within the digital environment. This leadership function remains critical for sustaining the high-volume transaction capabilities required by the expansive product catalog.

Dmitry Zamotkin, the Chief Technology Officer, Geo Services at Wildberries, manages the location-based intelligence and logistics mapping systems that power the company's vast delivery network. Overseeing the integration of geospatial data, the Chief Technology Officer, Geo Services optimizes route planning for the extensive fleet of delivery vehicles. This role involves developing advanced algorithms that improve the accuracy of delivery estimates for customers across diverse regions. By leveraging location analytics, Dmitry Zamotkin enhances the efficiency of the fulfillment center network and last-mile logistics operations. The Chief Technology Officer, Geo Services collaborates with the logistics team to reduce transit times and operational costs. Through the deployment of sophisticated mapping tools, the Chief Technology Officer, Geo Services ensures that the retail platform provides reliable service regardless of geographic complexity. This leadership role directly impacts the speed and reliability of the entire supply chain infrastructure.

Andrey Reviashko, the Chief Technology Officer & Chief People Officer, Wildberries at Wildberries, bridges the gap between technical innovation and human capital development. Managing the intersection of workforce productivity and digital tool adoption, the Chief Technology Officer & Chief People Officer, Wildberries ensures that the 48,000 employees possess the necessary resources to succeed. This role involves overseeing the implementation of internal HR software and performance management systems that drive organizational efficiency. By aligning technical training programs with the company's retail goals, Andrey Reviashko fosters a culture of continuous improvement. The Chief Technology Officer & Chief People Officer, Wildberries works with the executive team to streamline recruitment processes and talent retention strategies. Through the integration of data-driven people analytics, the Chief Technology Officer & Chief People Officer, Wildberries optimizes the organizational structure to support rapid business scaling. This leadership position ensures that the workforce remains agile and technologically proficient.

Artem Loginov, the Group Chief People Officer, Ridetech at Wildberries, leads the human resources strategy for the specialized transportation and logistics division. Overseeing the recruitment and development of personnel within the Ridetech unit, the Group Chief People Officer, Ridetech ensures that the workforce meets the high demands of the company's delivery operations. This role involves designing compensation structures and employee engagement programs that reduce turnover in high-pressure logistics roles. By implementing standardized training protocols, Artem Loginov improves the operational consistency of the delivery fleet. The Group Chief People Officer, Ridetech collaborates with the broader leadership team to align labor strategies with the company's overall retail growth objectives. Through the management of performance metrics, the Group Chief People Officer, Ridetech drives accountability and excellence across the transportation division. This leadership function remains essential for maintaining the logistical capacity required to support the massive daily order volume.

Polina Presich, the Chief People Officer, B2c Fintech at Wildberries, directs the talent strategy for the financial services division, focusing on building a team capable of managing consumer-facing payment solutions. Overseeing the acquisition of specialized financial talent, the Chief People Officer, B2c Fintech ensures that the organization maintains the expertise required for secure and efficient transaction processing. This role involves developing internal culture initiatives that promote innovation within the fintech sector. By aligning human capital strategies with the company's financial product roadmap, Polina Presich supports the expansion of payment services for the retail platform. The Chief People Officer, B2c Fintech works with other department heads to integrate financial technology expertise into the broader retail ecosystem. Through the implementation of professional development programs, the Chief People Officer, B2c Fintech ensures that the team remains at the forefront of digital payment trends. This leadership role drives the growth of the company's financial service offerings.

Viacheslav Nikonov, the Chief People Officer, Wb Ads at Wildberries, manages the human capital strategy for the advertising division, which connects 37,000 brands with the company's massive customer base. Overseeing the recruitment of marketing and advertising professionals, the Chief People Officer, Wb Ads ensures that the team possesses the skills to drive high-impact promotional campaigns. This role involves designing incentive structures that align the advertising team's performance with the company's revenue targets. By fostering a collaborative environment, Viacheslav Nikonov encourages the development of creative solutions that enhance brand visibility on the retail platform. The Chief People Officer, Wb Ads collaborates with the sales and technology teams to optimize the advertising ecosystem. Through the implementation of talent management systems, the Chief People Officer, Wb Ads ensures that the advertising division remains a key driver of the company's overall profitability. This leadership position focuses on scaling the advertising workforce to meet the needs of the growing brand portfolio.