Fabutan Executive and Leadership Team

Marissa Atwell, the Chief Executive Officer at Fabutan, directs the overarching corporate strategy and long-term vision for the brand. Atwell manages the expansion of Sunshine tanning and Red Light therapy services across the national footprint. By aligning internal resources with market demands, the Chief Executive Officer ensures that all 130 locations maintain consistent service standards. Marissa Atwell drives the development of new beauty and wellness initiatives, focusing on increasing market share within the competitive Canadian lifestyle sector. This leadership role involves constant collaboration with the board to refine the company's value proposition. Through rigorous oversight of brand positioning, the Chief Executive Officer secures the company's status as a leader in the tanning industry. Atwell prioritizes operational excellence to support the company's mission of providing a fun, relaxed atmosphere for every client seeking a healthy glow.

Heather Blake, the Acting Chief Executive Officer at Fabutan, manages the immediate execution of corporate policies and day-to-day business continuity. Blake oversees the integration of Spray Tanning and Eyelash Extensions into the broader service portfolio to maximize revenue streams. The Acting Chief Executive Officer monitors regional performance metrics to ensure that all studios meet strict quality benchmarks. Heather Blake coordinates with department heads to streamline administrative processes and improve the overall client experience. This role requires balancing short-term operational needs with the company's long-term growth objectives. By fostering a culture of exceptional customer service, the Acting Chief Executive Officer strengthens the brand's reputation across the Canadian market. Blake maintains focus on optimizing equipment utilization and staff training programs to ensure that every studio delivers the high-quality results expected by the company's diverse clientele.

Mat Rockey, the President & Chief Executive Officer at Fabutan, architects the strategic framework for national operations and brand development. Rockey leads the implementation of innovative wellness technologies, including advanced Red Light therapy equipment, to maintain a competitive edge. The President & Chief Executive Officer evaluates market trends to identify new opportunities for service diversification and geographic expansion. Mat Rockey manages high-level partnerships and vendor relationships that support the company's extensive network of studios. This leadership position involves driving financial performance through efficient resource allocation and targeted promotional campaigns. By championing a customer-centric approach, the President & Chief Executive Officer ensures that the brand remains a top choice for beauty and wellness enthusiasts. Rockey oversees the alignment of corporate goals with the daily operations of all locations, ensuring that the company continues to provide a premium, relaxing experience for every visitor.

Mikaila Etheredge, the Chief Operations Officer at Fabutan, manages the complex logistics of running over 130 locations across Canada. Etheredge oversees the supply chain for tanning products and ensures that all studio equipment meets rigorous safety and performance standards. The Chief Operations Officer implements standardized operational procedures to guarantee a consistent client experience in every studio. Mikaila Etheredge drives efficiency by monitoring labor costs and optimizing staff scheduling to match peak demand periods. This role involves coordinating with regional managers to address site-specific challenges and maintain high service quality. By focusing on operational scalability, the Chief Operations Officer supports the company's growth objectives and ensures that the brand's wellness services remain accessible. Etheredge maintains a constant focus on facility maintenance and equipment upgrades, ensuring that the company's infrastructure supports the delivery of exceptional tanning and beauty results for all clients.