Equinox Executive and Leadership Team

June, 2026

Leadership Overview

Equinox has 10 executives leading key functions including strategy, operations, finance, human resources, technology, and commercial development.

Driven by a commitment to holistic well-being, Equinox provides a premium fitness environment. The company's leadership philosophy centers on delivering exceptional member experiences through personalized services and innovative wellness solutions, solidifying its market position in high-end fitness.

Leadership Roles at Equinox

  • Chief Executive Officer - S. Belur
  • Principal Chief Executive Officer - Lynnette Cabrera
  • Chief Financial Officer - Michael Celentano
  • Chief Operating Officer - Scott Rosen
  • Senior Vice President Commercial Lead and Chief of Staff To the President - Parinda Muley
  • President & Publisher & Author - Janet Bennett
  • Chief Human Resources Officer - Gretchen Pursel
  • Vice President, Chief of Staff - Stephanie Musso
  • Executive Vice President & Chief Technology Officer - Eswar Veluri
  • Chief People Officer - Gretchen Koback Pursel
  • S. Belur - Chief Executive Officer

    S. Belur, the Chief Executive Officer at Equinox, directs the overarching corporate strategy and operational execution. Belur guides the company's expansion initiatives, ensuring alignment with the premium fitness experience Equinox provides. This leadership involves optimizing service delivery across all club locations and digital platforms, enhancing member engagement and retention. The focus remains on driving sustainable growth and maintaining Equinox's status as a leader in luxury wellness. S. Belur oversees the integration of new wellness amenities and signature classes, directly impacting the brand's market differentiation and competitive edge. Strategic decisions under Belur's purview ensure the company's financial health and operational efficiency, supporting the core mission of personal training and exclusive facility access.

    Lynnette Cabrera - Principal Chief Executive Officer

    Lynnette Cabrera, the Principal Chief Executive Officer at Equinox, spearheads the strategic vision and long-term development of the organization. Cabrera's role involves setting the direction for Equinox's market positioning and innovation in the luxury fitness sector. This includes fostering a culture of excellence that permeates the personal training, signature classes, and wellness amenities offered. Lynnette Cabrera ensures that the company's operational framework supports its commitment to providing exclusive facilities for performance and recovery. The leadership drives initiatives aimed at expanding Equinox's community-driven approach to fitness, catering to health-conscious individuals seeking a high-end environment. Cabrera's influence extends to shaping the digital platform and corporate membership strategies, broadening the company's reach and impact.

    Michael Celentano - Chief Financial Officer

    Michael Celentano, the Chief Financial Officer at Equinox, directs all financial planning, management, and reporting activities. Celentano oversees the company's fiscal health, ensuring robust financial strategies that support Equinox's growth and operational objectives. This includes managing budgets, analyzing financial performance, and securing capital for expansion and investment in premium fitness experiences. Michael Celentano's role is critical in evaluating the financial viability of new service offerings, such as signature classes and wellness amenities, and optimizing resource allocation for exclusive facilities. The CFO guides financial decision-making to maintain Equinox's competitive edge and profitability within the high-end fitness market. Celentano ensures compliance with financial regulations and drives initiatives for enhanced revenue streams and cost efficiencies.

    Scott Rosen - Chief Operating Officer

    Scott Rosen, the Chief Operating Officer at Equinox, manages the day-to-day operations across all fitness clubs and service lines. Rosen ensures the seamless delivery of Equinox's luxurious fitness experience, encompassing personal training, signature classes, and wellness amenities. This involves optimizing operational efficiency and maintaining the high standards of exclusive facilities designed for performance and recovery. Scott Rosen oversees the implementation of strategies that enhance member satisfaction and operational excellence, directly supporting the company's community-driven approach. The COO's responsibilities include managing club operations, staff performance, and resource allocation to uphold Equinox's market leadership. Rosen's focus is on refining operational processes to support the diverse clientele seeking physical and mental rejuvenation.

    Parinda Muley - Senior Vice President Commercial Lead and Chief of Staff To the President

    Parinda Muley, the Senior Vice President Commercial Lead and Chief of Staff To the President at Equinox, drives commercial strategy and provides critical operational support. Muley collaborates closely with executive leadership to advance key business objectives, focusing on revenue generation and market expansion. This role involves overseeing commercial initiatives that enhance the delivery of Equinox's luxurious fitness experience, including personal training and signature classes. Parinda Muley ensures strategic alignment across departments, facilitating the effective execution of company-wide programs and policies. The position requires a deep understanding of the fitness industry and Equinox's unique value proposition. Muley's responsibilities include supporting the President in managing relationships with key stakeholders and driving operational improvements within the commercial functions.

    Janet Bennett - President & Publisher & Author

    Janet Bennett, the President & Publisher & Author at Equinox, leads strategic initiatives and content development for the organization. Bennett oversees the creation and dissemination of materials that enhance the Equinox brand and its luxurious fitness offerings. This role involves driving editorial direction and managing publishing operations to support personal training, signature classes, and wellness content. Janet Bennett ensures that all published content aligns with Equinox's commitment to providing a premium fitness experience and fostering a community-driven approach. The President's responsibilities include shaping the narrative around Equinox's exclusive facilities and its impact on member performance and recovery. Bennett's expertise contributes significantly to Equinox's market presence and its ability to connect with a health-conscious clientele.
    Janet Bennett

    Gretchen Pursel - Chief Human Resources Officer

    Gretchen Pursel, the Chief Human Resources Officer at Equinox, leads all human capital strategies and initiatives. Pursel is responsible for cultivating a high-performance culture that supports Equinox's commitment to exceptional personal training and wellness services. This involves talent acquisition, employee development, and ensuring a positive work environment across all club locations. Gretchen Pursel oversees the implementation of HR policies that align with the company's community-driven approach and its focus on providing a luxurious fitness experience. The CHRO's role is vital in attracting and retaining top talent, including instructors and trainers, who deliver signature classes and specialized wellness amenities. Pursel ensures that HR functions effectively support the operational needs of exclusive facilities and the overall member experience.

    Stephanie Musso - Vice President, Chief of Staff

    Stephanie Musso, the Vice President, Chief of Staff at Equinox, provides strategic support and operational coordination across executive functions. Musso facilitates the execution of key initiatives, ensuring alignment with Equinox's mission to deliver a premium fitness experience. This role involves managing cross-functional projects, optimizing communication channels, and driving operational efficiency. Stephanie Musso supports the executive team in strategic planning and decision-making processes, contributing to the company's growth and market leadership. The position requires a comprehensive understanding of Equinox's operations, from personal training and signature classes to wellness amenities and exclusive facilities. Musso plays a crucial part in translating strategic goals into actionable plans, enhancing the overall effectiveness of the leadership team.

    Eswar Veluri - Executive Vice President & Chief Technology Officer

    Eswar Veluri, the Executive Vice President & Chief Technology Officer at Equinox, leads the company's technology strategy and digital transformation efforts. Veluri oversees the development and implementation of innovative technological solutions that enhance the Equinox fitness experience, including its digital platform and operational systems. This involves managing IT infrastructure, cybersecurity, and data analytics to support personal training, signature classes, and wellness amenities. Eswar Veluri ensures that technology investments align with Equinox's business objectives, driving efficiency and member engagement. The CTO's vision guides the integration of cutting-edge technology within exclusive facilities and across all service touchpoints. Veluri's leadership is pivotal in maintaining Equinox's competitive advantage through technological advancement and robust digital capabilities.

    Gretchen Koback Pursel - Chief People Officer

    Gretchen Koback Pursel, the Chief People Officer at Equinox, directs all aspects of human capital management and organizational development. Koback Pursel is dedicated to fostering a supportive and high-achieving work environment that reflects Equinox's commitment to excellence in personal training and wellness. This includes shaping talent acquisition strategies, implementing comprehensive employee development programs, and championing a strong company culture. Gretchen Koback Pursel oversees initiatives designed to enhance employee engagement and retention, ensuring that Equinox attracts and retains top professionals in the fitness industry. The CPO's focus is on building a robust team capable of delivering signature classes and exceptional service within exclusive facilities. Koback Pursel's leadership ensures that people strategies align with the company's overall mission and operational goals.
    Gretchen Koback Pursel

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    Frequently Asked Questions Regarding Equinox Top Executives and Leadership Team

    Who leads Equinox?
    Equinox is led by S. Belur (Chief Executive Officer), along with executives such as Lynnette Cabrera (Principal Chief Executive Officer) and Michael Celentano (Chief Financial Officer).
    Who is part of Equinox’s executive team?
    The executive team of Equinox includes leaders such as S. Belur (Chief Executive Officer), Lynnette Cabrera (Principal Chief Executive Officer), Michael Celentano (Chief Financial Officer) and other senior executives.
    How many executives does Equinox have?
    Equinox has 10 executives leading key business areas.
    What roles are included in Equinox’s leadership team?
    The leadership team of Equinox includes roles such as Chief Executive Officer, Principal Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Senior Vice President Commercial Lead and Chief of Staff To the President.