Leadership Overview
Empire Marketing Strategies has 10 executives leading key functions including retail strategy, sales operations, merchandising, and shopper insights.
Focused on driving growth within the Kroger ecosystem, Empire Marketing Strategies delivers advanced retail solutions through AI-powered shelf monitoring and real-time performance tracking to maximize brand market share.
Focused on driving growth within the Kroger ecosystem, Empire Marketing Strategies delivers advanced retail solutions through AI-powered shelf monitoring and real-time performance tracking to maximize brand market share.
Leadership Roles at Empire Marketing Strategies
Eric Veltri - Division President
Eric Veltri, the Division President at Empire Marketing Strategies, directs regional retail operations to ensure optimal product availability across Kroger store networks. Veltri manages the deployment of AI-powered shelf monitoring tools, which provide critical data for maintaining inventory standards. By overseeing the execution of merchandising programs, the Division President aligns brand objectives with specific category requirements. This leadership role involves constant collaboration with retail specialists to refine shelf-level performance and drive sales growth. Eric Veltri maintains a focus on operational efficiency, ensuring that every client receives actionable insights regarding shopper behavior. Through the implementation of real-time tracking systems, the Division President mitigates stock-out risks and enhances overall brand visibility. Veltri supports the broader corporate mission by fostering strong relationships with regional retail stakeholders, ultimately securing a competitive advantage for all represented brands within the complex Kroger landscape.
Todd Jackson - President
Todd Jackson, the President at Empire Marketing Strategies, architects the overarching corporate strategy for retail expansion and client success. Jackson oversees the integration of shopper insights into actionable sales plans, ensuring that brands maintain a dominant market position. By directing the development of innovative technology solutions, the President enables real-time performance tracking across diverse product categories. This leadership role requires constant engagement with the Board to align long-term growth targets with current market demands. Todd Jackson drives the company's commitment to excellence by refining merchandising tactics that directly impact consumer purchasing decisions. Through the management of high-level partnerships, the President ensures that all retail strategies remain synchronized with evolving industry trends. Jackson maintains a focus on scalability, allowing the organization to support an increasing number of brands while upholding the high standards of service expected within the Kroger ecosystem.
Jennifer Wickline - President
Jennifer Wickline, the President at Empire Marketing Strategies, leads the strategic development of merchandising initiatives designed to elevate brand presence within Kroger. Wickline manages the cross-functional teams responsible for translating shopper data into effective retail execution plans. By overseeing the implementation of advanced analytics, the President ensures that every merchandising decision rests on a foundation of precise market intelligence. This leadership role involves coordinating with internal specialists to optimize shelf placement and promotional effectiveness. Jennifer Wickline drives revenue growth by identifying new opportunities for brand engagement at the point of sale. Through the application of sophisticated retail insights, the President enhances the overall shopping experience, which directly contributes to increased market share for clients. Wickline maintains a rigorous focus on performance metrics, ensuring that all merchandising strategies deliver measurable results and align with the broader goals of the organization.
Jeff Davis - President
Jeff Davis, the President at Empire Marketing Strategies, oversees the strategic alignment of sales operations with the specific requirements of the Kroger retail environment. Davis directs the efforts of retail specialists to ensure that every brand receives dedicated support and optimized shelf presence. By managing the deployment of real-time performance tracking tools, the President provides clients with the visibility needed to make informed business decisions. This leadership role involves fostering a culture of accountability and excellence across all sales departments. Jeff Davis drives the company's mission by implementing data-driven strategies that improve product availability and consumer accessibility. Through the continuous refinement of sales processes, the President ensures that the organization remains a trusted partner within the retail ecosystem. Davis maintains a focus on long-term sustainability, ensuring that all sales initiatives contribute to the consistent growth and market dominance of the brands represented by the firm.
Scott Slansky - Division President
Scott Slansky, the Division President at Empire Marketing Strategies, manages the execution of retail strategies across key geographic territories to ensure consistent brand performance. Slansky oversees the daily operations of retail teams, focusing on the precise implementation of merchandising plans within Kroger stores. By directing the use of AI-powered monitoring technology, the Division President ensures that shelf conditions meet the highest standards of availability and presentation. This leadership role involves coordinating with regional managers to address specific market challenges and capitalize on emerging opportunities. Scott Slansky drives operational excellence by streamlining communication between the field teams and corporate headquarters. Through the application of deep retail expertise, the Division President enhances the effectiveness of promotional campaigns and shelf-level activities. Slansky maintains a focus on delivering superior results for clients, ensuring that all regional initiatives support the overarching goal of maximizing market share within the Kroger network.
Bob Halpin - President
Bob Halpin, the President at Empire Marketing Strategies, leads the development of comprehensive retail solutions that bridge the gap between brands and the Kroger shopping experience. Halpin oversees the integration of shopper insights into the company's core service offerings, ensuring that every strategy addresses the needs of the modern consumer. By directing the adoption of innovative technology, the President enables the firm to provide unparalleled visibility into product performance. This leadership role involves collaborating with other executives to refine the company's value proposition and expand its influence within the industry. Bob Halpin drives growth by fostering a collaborative environment where data-driven insights inform every aspect of retail strategy. Through the management of key client relationships, the President ensures that the organization remains at the forefront of retail innovation. Halpin maintains a focus on delivering consistent value, ensuring that all strategies contribute to the long-term success of the brands served.
Richard Fullerton - Division President
Richard Fullerton, the Division President at Empire Marketing Strategies, directs the implementation of retail merchandising programs across designated market areas. Fullerton oversees the performance of retail specialists, ensuring that every store visit results in improved product availability and shelf compliance. By managing the utilization of real-time tracking systems, the Division President provides clients with accurate data regarding their market position. This leadership role involves analyzing regional trends to adjust merchandising tactics and optimize promotional impact. Richard Fullerton drives the company's commitment to operational excellence by ensuring that all field activities align with the broader strategic goals of the organization. Through the application of deep industry knowledge, the Division President enhances the effectiveness of shelf-level execution. Fullerton maintains a focus on achieving measurable growth for clients, ensuring that all regional operations contribute to the overall success of the brands within the Kroger ecosystem.
Kenneth Fritsch - Division President
Kenneth Fritsch, the Division President at Empire Marketing Strategies, manages the strategic deployment of retail resources to maximize brand impact within Kroger stores. Fritsch oversees the execution of complex merchandising projects, ensuring that all product displays meet the highest standards of quality and visibility. By directing the use of AI-powered shelf monitoring, the Division President provides clients with the insights necessary to maintain optimal inventory levels. This leadership role involves coordinating with internal teams to refine retail processes and improve overall efficiency. Kenneth Fritsch drives the company's mission by fostering strong relationships with store-level stakeholders and ensuring that all brand objectives are met. Through the application of advanced retail analytics, the Division President enhances the effectiveness of promotional activities and shelf management. Fritsch maintains a focus on delivering superior results, ensuring that all regional operations support the long-term growth and market share goals of the clients.
Kathy Kreger - President
Kathy Kreger, the President at Empire Marketing Strategies, leads the strategic planning and execution of retail initiatives that drive brand growth within Kroger. Kreger oversees the development of shopper insights programs, ensuring that clients receive actionable data to inform their market strategies. By directing the integration of technology solutions, the President enables the firm to provide real-time visibility into retail performance. This leadership role involves collaborating with the executive team to set the company's strategic direction and ensure alignment with industry standards. Kathy Kreger drives the organization's success by fostering a culture of innovation and excellence in all retail operations. Through the management of key partnerships, the President ensures that the company remains a trusted advisor to brands looking to enhance their market presence. Kreger maintains a focus on delivering measurable value, ensuring that all strategies contribute to the consistent improvement of brand performance and consumer engagement.
Jim Harris - Division President
Jim Harris, the Division President at Empire Marketing Strategies, directs the regional retail operations to ensure that all merchandising programs are executed with precision. Harris oversees the performance of field teams, focusing on maintaining high standards of product availability and shelf presentation within Kroger stores. By managing the implementation of real-time performance tracking, the Division President provides clients with the data needed to optimize their retail presence. This leadership role involves analyzing regional market dynamics to refine merchandising tactics and improve promotional effectiveness. Jim Harris drives the company's mission by ensuring that all regional activities align with the broader strategic goals of the organization. Through the application of deep retail expertise, the Division President enhances the impact of shelf-level execution. Harris maintains a focus on delivering superior results for clients, ensuring that all regional operations contribute to the overall success and market share growth of the brands served.
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