Leadership Overview
Empire Marketing Strategies has 10 executives leading key functions including retail operations, regional sales management, and corporate leadership.
Focused on optimizing retail performance within the Kroger ecosystem, Empire Marketing Strategies delivers advanced shopper insights and AI-powered merchandising solutions to drive sustainable brand growth and market share expansion.
Focused on optimizing retail performance within the Kroger ecosystem, Empire Marketing Strategies delivers advanced shopper insights and AI-powered merchandising solutions to drive sustainable brand growth and market share expansion.
Leadership Roles at Empire Marketing Strategies
Len Marek - Chief Operating Officer
Len Marek, the Chief Operating Officer at Empire Marketing Strategies, directs all internal retail operations and technology integration. Overseeing the deployment of AI-powered shelf monitoring tools, the Chief Operating Officer ensures that all client brands maintain optimal product availability across the Kroger network. This leadership role involves streamlining merchandising workflows to improve efficiency and data accuracy for retail partners. By managing the technical infrastructure, Len Marek directly impacts the scalability of the company's service offerings. Marek coordinates with regional teams to standardize performance tracking protocols, ensuring consistent execution across diverse product categories. Through rigorous oversight of operational processes, the Chief Operating Officer secures the company's position as a premier partner for brands seeking to maximize their presence within the competitive retail landscape, ultimately driving higher conversion rates and improved shelf-level visibility for every client.
John Chiesa - Division President, Fry's
John Chiesa, the Division President, Fry's at Empire Marketing Strategies, manages all retail strategy and sales initiatives within the Fry's division. Overseeing the execution of merchandising programs, the Division President, Fry's ensures that client brands achieve maximum market penetration through targeted shopper insights. This leadership role involves fostering direct relationships with regional stakeholders to facilitate seamless product placement and promotional success. By analyzing local market trends, John Chiesa directly impacts the effectiveness of retail campaigns and the overall growth of client portfolios. Chiesa coordinates with cross-functional teams to align brand objectives with specific regional requirements, ensuring that every strategy supports long-term revenue goals. Through consistent monitoring of sales performance, the Division President, Fry's maintains high standards of service delivery, providing brands with the necessary tools to navigate the complexities of the retail environment and secure a dominant position within the regional marketplace.
Scott Slansky - Division President
Scott Slansky, the Division President at Empire Marketing Strategies, leads strategic merchandising initiatives focused on national retail category expansion. Overseeing the development of comprehensive sales plans, the Division President ensures that client brands leverage data-driven insights to capture greater market share. This leadership role involves architecting high-impact retail strategies that align with broader corporate objectives for growth and efficiency. By optimizing category management practices, Scott Slansky directly impacts the success of product launches and ongoing shelf performance. Slansky collaborates with internal analysts to refine shopper engagement tactics, ensuring that every initiative delivers measurable value to retail partners. Through the application of advanced performance tracking, the Division President maintains a sharp focus on achieving superior results, providing the necessary guidance to navigate evolving retail dynamics and ensuring that client brands remain competitive and highly visible within the broader Kroger ecosystem.
Gregory Lennon - Division President (Atlanta)
Gregory Lennon, the Division President (Atlanta) at Empire Marketing Strategies, directs all retail sales and merchandising operations across the Atlanta market. Overseeing the implementation of localized retail strategies, the Division President (Atlanta) ensures that client brands effectively reach target demographics through precise shelf execution. This leadership role involves managing regional partnerships to facilitate consistent product availability and promotional alignment. By utilizing real-time performance data, Gregory Lennon directly impacts the efficiency of retail operations and the overall success of client initiatives in the region. Lennon coordinates with corporate leadership to integrate national strategies with local market nuances, ensuring that every campaign resonates with regional shoppers. Through diligent oversight of merchandising teams, the Division President (Atlanta) secures strong brand positioning, providing the necessary support to drive sales growth and maintain a competitive edge within the high-volume retail environment of the Atlanta area.
Kenneth Fritsch - Division President
Kenneth Fritsch, the Division President at Empire Marketing Strategies, manages large-scale retail merchandising programs and strategic sales partnerships. Overseeing the execution of complex category management initiatives, the Division President ensures that client brands achieve optimal shelf presence and performance metrics. This leadership role involves driving innovation in retail strategy to address shifting consumer behaviors and market demands. By analyzing performance data, Kenneth Fritsch directly impacts the strategic direction of client portfolios, ensuring alignment with long-term growth objectives. Fritsch collaborates with cross-functional teams to refine merchandising tactics, providing the necessary expertise to navigate the intricacies of the retail landscape. Through the implementation of robust sales processes, the Division President maintains high standards of service, ensuring that every client receives tailored support to maximize their market share and achieve consistent, sustainable results within the competitive retail sector.
Kathy Kreger - President
Kathy Kreger, the President at Empire Marketing Strategies, oversees the entire corporate strategy and the delivery of retail solutions across all divisions. Directing the company's long-term vision, the President ensures that all merchandising and sales initiatives align with the core mission of enhancing brand performance within the Kroger ecosystem. This leadership role involves managing high-level relationships with key retail partners and guiding the executive team toward achieving aggressive growth targets. By fostering a culture of innovation and data-driven decision-making, Kathy Kreger directly impacts the company's ability to provide cutting-edge shopper insights and technology solutions. Kreger coordinates with division leaders to ensure operational excellence and consistent service quality across the organization. Through strategic oversight of all business functions, the President secures the company's market position, driving sustainable value for clients and maintaining the firm's reputation as a leader in retail marketing strategies.
Bob Halpin - President
Bob Halpin, the President at Empire Marketing Strategies, leads the development of enterprise-wide retail strategies and client service frameworks. Overseeing the integration of advanced merchandising technologies, the President ensures that the company delivers superior value through real-time performance tracking and actionable shopper insights. This leadership role involves architecting strategic partnerships that expand the firm's influence and service capabilities within the retail sector. By optimizing internal processes, Bob Halpin directly impacts the efficiency and effectiveness of client-facing teams. Halpin collaborates with the Board and executive leadership to define the company's growth trajectory and market expansion efforts. Through the application of deep industry expertise, the President maintains a focus on delivering measurable results, ensuring that every client brand benefits from sophisticated retail strategies that drive market share and long-term success within the competitive landscape.
Jeff Davis - President
Jeff Davis, the President at Empire Marketing Strategies, manages the strategic alignment of retail merchandising services with evolving market trends. Overseeing the execution of comprehensive sales programs, the President ensures that client brands leverage data-driven insights to optimize shelf performance and consumer engagement. This leadership role involves driving the adoption of innovative technology solutions to enhance operational transparency and retail execution. By analyzing market dynamics, Jeff Davis directly impacts the success of client initiatives and the overall growth of the company's service portfolio. Davis coordinates with regional leadership to ensure that strategic goals are met with precision and consistency. Through the implementation of rigorous performance standards, the President secures the company's competitive advantage, providing the necessary guidance to navigate complex retail environments and ensuring that every client achieves maximum visibility and sales impact.
Richard Fullerton - Division President
Richard Fullerton, the Division President at Empire Marketing Strategies, directs regional retail sales and merchandising operations focused on category growth. Overseeing the implementation of strategic merchandising plans, the Division President ensures that client brands maintain a strong presence and achieve performance targets within their respective categories. This leadership role involves managing regional teams to execute high-impact retail strategies that align with corporate objectives. By utilizing performance tracking tools, Richard Fullerton directly impacts the efficiency of retail operations and the success of promotional campaigns. Fullerton collaborates with internal stakeholders to refine shopper engagement tactics, ensuring that every initiative delivers tangible value to retail partners. Through consistent monitoring of market trends, the Division President maintains a focus on achieving superior results, providing the necessary support to drive sales growth and ensure that client brands remain competitive and highly visible within the retail landscape.
Pamela Nocerino - Division President
Pamela Nocerino, the Division President at Empire Marketing Strategies, leads regional merchandising initiatives and sales strategy development. Overseeing the execution of retail programs, the Division President ensures that client brands effectively navigate the complexities of the retail environment to capture market share. This leadership role involves fostering strong relationships with regional stakeholders to facilitate seamless product placement and promotional success. By analyzing shopper insights, Pamela Nocerino directly impacts the effectiveness of retail campaigns and the overall growth of client portfolios. Nocerino coordinates with cross-functional teams to align brand objectives with regional requirements, ensuring that every strategy supports long-term revenue goals. Through consistent monitoring of sales performance, the Division President maintains high standards of service delivery, providing brands with the necessary tools to secure a dominant position within the regional marketplace and achieve sustainable growth through data-backed retail execution.
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