EAT Executive and Leadership Team

June, 2026

Leadership Overview

EAT has 7 executives leading key functions including strategy, operations, and marketing.

Dedicated to culinary excellence, EAT drives innovation in the hospitality sector, serving distinctive sandwiches and salads to a global clientele.

Leadership Roles at EAT

  • Chief Executive Officer - Skander Ben Sassi
  • Fondateur and Chief Executive Officer - Borel Tuayo
  • Founder & Chief Executive Officer - Noor Abedin
  • Founder & Chief Executive Officer - Eduardo Tchipungo
  • Founder & Chief Executive Officer - Omar Tabbaa
  • Chief Operating Officer - Soulayma Arfaoui
  • Chief Marketing Officer - Firsan Arifin
  • Skander Ben Sassi - Chief Executive Officer

    Skander Ben Sassi, the Chief Executive Officer at EAT, directs the company's overarching strategic vision and operational execution. Overseeing all business units, Skander Ben Sassi ensures alignment with EAT's mission to provide exceptional food experiences. This leadership role involves driving growth initiatives and maintaining high standards in service and product quality across all locations. By focusing on market trends and customer feedback, Skander Ben Sassi strengthens EAT's position in the competitive hospitality landscape. The Chief Executive Officer's responsibilities extend to fostering a culture of innovation and efficiency within the organization, ensuring sustainable development and profitability. Skander Ben Sassi's strategic guidance is pivotal in navigating the complexities of the food service industry, from supply chain management to customer engagement.

    Borel Tuayo - Fondateur and Chief Executive Officer

    Borel Tuayo, the Fondateur and Chief Executive Officer at EAT, establishes the foundational principles and long-term direction for the restaurant. Guiding the company's strategic expansion, Borel Tuayo ensures that EAT's core values of quality and customer satisfaction remain paramount. This executive position involves cultivating key partnerships and overseeing the development of new market opportunities. By championing the unique culinary offerings, including specialized sandwiches and salads, Borel Tuayo reinforces EAT's brand identity. The Fondateur and Chief Executive Officer's influence extends to shaping the company culture and driving operational excellence. Borel Tuayo's commitment to innovation in food service positions EAT for continued success in the United Kingdom and beyond. The strategic oversight provided by Borel Tuayo is critical for maintaining EAT's competitive edge.

    Noor Abedin - Founder & Chief Executive Officer

    Noor Abedin, the Founder & Chief Executive Officer at EAT, spearheads the company's strategic initiatives and overall business development. Overseeing the core operations of the food restaurant, Noor Abedin ensures the consistent delivery of high-quality sandwiches and salads. This leadership capacity involves driving innovation in menu development and enhancing the customer dining experience. By fostering strong relationships with suppliers and stakeholders, Noor Abedin maintains the integrity of EAT's supply chain. The Founder & Chief Executive Officer's role is crucial in guiding the company's growth trajectory and market penetration. Noor Abedin's vision for EAT emphasizes operational efficiency and culinary excellence, solidifying its reputation in the hospitality sector. Strategic decisions made by Noor Abedin are fundamental to EAT's sustained success and market leadership.

    Eduardo Tchipungo - Founder & Chief Executive Officer

    Eduardo Tchipungo, the Founder & Chief Executive Officer at EAT, defines the strategic direction and operational framework for the restaurant. Leading the executive team, Eduardo Tchipungo ensures EAT's commitment to serving exceptional food, particularly its signature sandwiches and salads, is upheld across all operations. This executive function includes driving market expansion and enhancing brand visibility within the hospitality industry. By cultivating a culture of excellence, Eduardo Tchipungo promotes innovation in service delivery and product development. The Founder & Chief Executive Officer's responsibilities encompass financial oversight and strategic resource allocation to support EAT's growth objectives. Eduardo Tchipungo's leadership is instrumental in maintaining EAT's competitive advantage and customer loyalty. The strategic planning executed by Eduardo Tchipungo guides the company's long-term vision.

    Omar Tabbaa - Founder & Chief Executive Officer

    Omar Tabbaa, the Founder & Chief Executive Officer at EAT, architects the company's strategic roadmap and operational standards. Overseeing the entire business, Omar Tabbaa ensures EAT consistently delivers its specialized sandwiches and salads with unparalleled quality. This leadership position involves driving innovation in culinary arts and enhancing the overall customer experience. By managing key stakeholder relationships and fostering strategic alliances, Omar Tabbaa strengthens EAT's market presence. The Founder & Chief Executive Officer's mandate includes guiding the company's financial health and operational efficiency. Omar Tabbaa's dedication to excellence in the hospitality sector positions EAT for sustained growth and industry recognition. The strategic vision of Omar Tabbaa is central to EAT's ongoing success.

    Soulayma Arfaoui - Chief Operating Officer

    Soulayma Arfaoui, the Chief Operating Officer at EAT, manages the day-to-day operations of the food restaurant, ensuring seamless service delivery. Overseeing all functional departments, Soulayma Arfaoui implements strategies to enhance operational efficiency and maintain the high standards of EAT's culinary offerings, including its renowned sandwiches and salads. This executive role involves optimizing resource allocation and streamlining processes to support company-wide objectives. By focusing on staff training and development, Soulayma Arfaoui cultivates a high-performing team dedicated to customer satisfaction. The Chief Operating Officer's responsibilities extend to ensuring compliance with health and safety regulations across all EAT locations. Soulayma Arfaoui's operational expertise is critical in driving consistent quality and supporting the company's growth initiatives within the hospitality industry.

    Firsan Arifin - Chief Marketing Officer

    Firsan Arifin, the Chief Marketing Officer at EAT, develops and executes comprehensive marketing strategies to enhance brand visibility and customer engagement. Overseeing all marketing initiatives, Firsan Arifin drives campaigns that highlight EAT's unique offerings, such as its specialized sandwiches and salads, to attract and retain a broad customer base. This executive position involves analyzing market trends and consumer behavior to identify new growth opportunities. By managing the company's brand identity and communication channels, Firsan Arifin ensures a consistent and compelling brand message. The Chief Marketing Officer's responsibilities include overseeing digital marketing efforts, public relations, and promotional activities. Firsan Arifin's strategic marketing leadership is vital for expanding EAT's market reach and reinforcing its position as a leading food restaurant.

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    Frequently Asked Questions Regarding EAT Top Executives and Leadership Team

    Who leads EAT?
    EAT is led by Skander Ben Sassi (Chief Executive Officer), along with executives such as Borel Tuayo (Fondateur and Chief Executive Officer) and Noor Abedin (Founder & Chief Executive Officer).
    Who is part of EAT’s executive team?
    The executive team of EAT includes leaders such as Skander Ben Sassi (Chief Executive Officer), Borel Tuayo (Fondateur and Chief Executive Officer), Noor Abedin (Founder & Chief Executive Officer) and other senior executives.
    How many executives does EAT have?
    EAT has 7 executives leading key business areas.
    What roles are included in EAT’s leadership team?
    The leadership team of EAT includes roles such as Chief Executive Officer, Fondateur and Chief Executive Officer, Founder & Chief Executive Officer, Founder & Chief Executive Officer, Founder & Chief Executive Officer.