EAT Executive and Leadership Team

September, 2026

Leadership Overview

EAT has 5 executives leading key functions including strategy, office administration, digital operations, business founding, and marketing.

Focused on delivering high-quality sandwiches and salads, EAT maintains a commitment to culinary excellence while driving sustainable growth across the competitive hospitality landscape in the United Kingdom.

Leadership Roles at EAT

  • Chief Executive Officer - Ølaf Schweinsteiger
  • Chief Executive Officer Office - William Eyebe
  • Chief Executive Officer De CLIC-EAT - William Manga
  • Fondateur and Chief Executive Officer - Borel Tuayo
  • Chief Marketing Officer - Firsan Arifin
  • Ølaf Schweinsteiger - Chief Executive Officer

    Ølaf Schweinsteiger, the Chief Executive Officer at EAT, directs the overarching corporate strategy and operational vision for the restaurant chain. Schweinsteiger manages the expansion of the sandwich and salad product lines across the United Kingdom, ensuring consistent quality standards. By overseeing the executive leadership team, the Chief Executive Officer aligns departmental goals with long-term profitability targets. This role involves constant interaction with the Board to refine market positioning and enhance customer satisfaction metrics. Through rigorous analysis of food service trends, Ølaf Schweinsteiger optimizes supply chain efficiency and menu innovation. The Chief Executive Officer maintains a focus on scaling operations while preserving the brand identity established in 1996. By fostering a culture of operational excellence, the Chief Executive Officer drives the company toward sustained market leadership in the fast-casual dining sector, ensuring that every location meets the high expectations of the diverse customer base.

    William Eyebe - Chief Executive Officer Office

    William Eyebe, the Chief Executive Officer Office at EAT, manages the administrative infrastructure and internal communications that support the executive leadership team. Eyebe coordinates the flow of information between the Chief Executive Officer and various department heads to ensure seamless operational execution. By streamlining internal processes, the Chief Executive Officer Office enhances organizational agility and decision-making speed. This role involves monitoring key performance indicators across all restaurant locations to identify areas for process improvement. William Eyebe facilitates cross-functional collaboration, ensuring that the strategic directives from the executive suite translate into actionable tasks for the staff. Through meticulous oversight of corporate governance and administrative workflows, the Chief Executive Officer Office maintains the structural integrity of the organization. By optimizing resource allocation and internal reporting systems, the Chief Executive Officer Office supports the broader mission of delivering premium food products to the market while maintaining high operational standards.

    William Manga - Chief Executive Officer De CLIC-EAT

    William Manga, the Chief Executive Officer De CLIC-EAT at EAT, architects the digital transformation and online ordering strategy for the restaurant brand. Manga oversees the integration of technology into the customer experience, specifically focusing on the CLIC-EAT platform to drive digital sales growth. By managing the technical roadmap, the Chief Executive Officer De CLIC-EAT ensures that the digital interface remains intuitive and efficient for all users. This role involves collaborating with the marketing and operations teams to synchronize digital promotions with in-store inventory availability. William Manga monitors user engagement data to refine the digital ordering process and increase customer retention rates. Through the implementation of scalable software solutions, the Chief Executive Officer De CLIC-EAT expands the reach of the brand into new digital markets. By prioritizing technological innovation, the Chief Executive Officer De CLIC-EAT secures a competitive advantage in the modern food service industry, ensuring that the digital infrastructure supports the company's long-term growth objectives.

    Borel Tuayo - Fondateur and Chief Executive Officer

    Borel Tuayo, the Fondateur and Chief Executive Officer at EAT, provides the foundational vision and strategic guidance that defines the company's market presence. Tuayo oversees the preservation of the core brand values while identifying new opportunities for expansion within the hospitality sector. By mentoring the leadership team, the Fondateur and Chief Executive Officer ensures that the original commitment to high-quality sandwiches and salads remains central to the business model. This role involves high-level networking and stakeholder management to secure the company's reputation in the United Kingdom. Borel Tuayo evaluates long-term investment opportunities and guides the company through complex market shifts. Through the application of deep industry knowledge, the Fondateur and Chief Executive Officer maintains the competitive edge of the brand. By balancing tradition with modern innovation, the Fondateur and Chief Executive Officer drives the company toward continued success, ensuring that the legacy of the organization remains robust and relevant in an evolving culinary landscape.

    Firsan Arifin - Chief Marketing Officer

    Firsan Arifin, the Chief Marketing Officer at EAT, directs all brand development, advertising campaigns, and customer acquisition strategies. Arifin oversees the promotion of the sandwich and salad menu to ensure maximum visibility across the United Kingdom market. By analyzing consumer behavior and market trends, the Chief Marketing Officer crafts targeted messaging that resonates with the core demographic. This role involves managing the marketing budget and evaluating the return on investment for various promotional channels. Firsan Arifin collaborates with the digital and operations teams to ensure that marketing initiatives align with product availability and service capacity. Through the development of creative brand narratives, the Chief Marketing Officer strengthens the market position of the company. By leveraging data-driven insights, the Chief Marketing Officer optimizes the customer journey and enhances brand loyalty. Ultimately, the Chief Marketing Officer drives revenue growth by effectively communicating the value proposition of the brand to a wide and diverse audience.

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    Frequently Asked Questions Regarding EAT Top Executives and Leadership Team

    Who leads EAT?
    EAT is led by Ølaf Schweinsteiger (Chief Executive Officer), along with executives such as William Eyebe (Chief Executive Officer Office) and William Manga (Chief Executive Officer De CLIC-EAT).
    Who is part of EAT’s executive team?
    The executive team of EAT includes leaders such as Ølaf Schweinsteiger (Chief Executive Officer), William Eyebe (Chief Executive Officer Office), William Manga (Chief Executive Officer De CLIC-EAT) and other senior executives.
    How many executives does EAT have?
    EAT has 5 executives leading key business areas.
    What roles are included in EAT’s leadership team?
    The leadership team of EAT includes roles such as Chief Executive Officer, Chief Executive Officer Office, Chief Executive Officer De CLIC-EAT, Fondateur and Chief Executive Officer, Chief Marketing Officer.