EAT Executive and Leadership Team

July, 2026

Leadership Overview

EAT has 5 executives leading key functions including strategy, operations, and marketing.

Driven by a passion for culinary excellence, EAT is dedicated to serving delicious sandwiches and salads, shaping the London food scene with quality and innovation.

Leadership Roles at EAT

  • Chief Executive Officer - Jammi Roscoe
  • Founder & Chief Executive Officer - Eduardo Tchipungo
  • Chief Operating Officer - Soulayma Arfaoui
  • Chief Operating Officer & Partner - Alberto Navarro
  • Chief Marketing Officer - Firsan Arifin
  • Jammi Roscoe - Chief Executive Officer

    Jammi Roscoe, the Chief Executive Officer at EAT, directs the company's overall strategic vision and operational execution. This leadership role involves guiding EAT's expansion within the competitive London food market, ensuring alignment with the company's founding principles of quality and customer satisfaction. Roscoe oversees all departmental functions, driving initiatives that enhance the dining experience and solidify EAT's market position. The Chief Executive Officer's responsibilities include fostering a culture of excellence and innovation across all facets of the restaurant's operations, from menu development to service standards. Jammi Roscoe's strategic direction ensures the sustained growth and profitability of EAT, adapting to evolving consumer preferences while maintaining the core identity of the brand.

    Eduardo Tchipungo - Founder & Chief Executive Officer

    Eduardo Tchipungo, the Founder & Chief Executive Officer at EAT, established the company's foundation in 1996, shaping its initial trajectory and core mission. This executive role continues to drive the overarching strategy and long-term vision for EAT, focusing on its identity as a premier food restaurant specializing in sandwiches and salads. Tchipungo's leadership ensures the brand's commitment to quality ingredients and exceptional customer service remains paramount. Overseeing key strategic partnerships and market positioning, Eduardo Tchipungo guides the company's evolution within the United Kingdom's dynamic hospitality sector. The Founder & Chief Executive Officer's influence extends to maintaining the unique culture and operational excellence that define EAT's success.

    Soulayma Arfaoui - Chief Operating Officer

    Soulayma Arfaoui, the Chief Operating Officer at EAT, manages the day-to-day operational efficiency and service delivery across all restaurant locations. This critical role focuses on optimizing workflows, ensuring consistent quality in food preparation and presentation, and maintaining high standards of customer service. Arfaoui oversees supply chain management, inventory control, and staff training programs, directly impacting the restaurant's profitability and customer satisfaction. The Chief Operating Officer's responsibilities include implementing operational strategies that align with EAT's growth objectives and brand promise. Soulayma Arfaoui drives initiatives to enhance operational scalability and maintain the integrity of EAT's offerings in the competitive London market.

    Alberto Navarro - Chief Operating Officer & Partner

    Alberto Navarro, the Chief Operating Officer & Partner at EAT, directs operational strategies with a focus on enhancing the overall dining experience and ensuring seamless execution of services. This leadership position involves overseeing the integration of new operational efficiencies and maintaining the high standards of EAT's food offerings, particularly its signature sandwiches and salads. Navarro's responsibilities extend to managing key partnerships and contributing to the strategic development of the company's presence in the United Kingdom. The Chief Operating Officer & Partner's role is crucial in driving operational excellence and fostering a culture of continuous improvement. Alberto Navarro's dual focus on operations and partnership ensures EAT's sustained success and market competitiveness.

    Firsan Arifin - Chief Marketing Officer

    Firsan Arifin, the Chief Marketing Officer at EAT, develops and executes comprehensive marketing strategies to enhance brand visibility and customer engagement. This executive role focuses on identifying market trends, understanding consumer preferences for sandwiches and salads, and crafting campaigns that resonate with the target audience in London and beyond. Arifin oversees all promotional activities, digital marketing efforts, and public relations initiatives designed to drive traffic and build customer loyalty. The Chief Marketing Officer's responsibilities include managing the marketing budget, analyzing campaign performance, and ensuring consistent brand messaging across all channels. Firsan Arifin's strategic marketing leadership is pivotal in expanding EAT's market reach and reinforcing its reputation for quality.

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    Frequently Asked Questions Regarding EAT Top Executives and Leadership Team

    Who leads EAT?
    EAT is led by Jammi Roscoe (Chief Executive Officer), along with executives such as Eduardo Tchipungo (Founder & Chief Executive Officer) and Soulayma Arfaoui (Chief Operating Officer).
    Who is part of EAT’s executive team?
    The executive team of EAT includes leaders such as Jammi Roscoe (Chief Executive Officer), Eduardo Tchipungo (Founder & Chief Executive Officer), Soulayma Arfaoui (Chief Operating Officer) and other senior executives.
    How many executives does EAT have?
    EAT has 5 executives leading key business areas.
    What roles are included in EAT’s leadership team?
    The leadership team of EAT includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, Chief Operating Officer, Chief Operating Officer & Partner, Chief Marketing Officer.