Leadership Overview
EasyCare has 6 executives leading key functions including revenue generation, operational coordination, technology development, financial management, and dealership business leadership.
Focused on elevating the automotive ownership experience, EasyCare empowers nationwide dealers through innovative F&I benefits, specialized training, and advanced technology to ensure long-term success for every partner.
Focused on elevating the automotive ownership experience, EasyCare empowers nationwide dealers through innovative F&I benefits, specialized training, and advanced technology to ensure long-term success for every partner.
Leadership Roles at EasyCare
John Marks - Chief Financial Officer
John Marks, the Chief Financial Officer at EasyCare, manages the fiscal health and long-term financial planning of the organization. Overseeing capital allocation, budgeting, and financial reporting, the Chief Financial Officer ensures that the company maintains the resources required to support its extensive network of dealers and agents. This leadership role involves analyzing market risks and identifying opportunities for investment in new service products and training initiatives. By maintaining rigorous financial discipline, John Marks supports the broader growth objectives of APCO Holdings and ensures the stability of the brand. The Chief Financial Officer works closely with the executive team to evaluate the economic impact of strategic decisions and optimize profitability across all business lines. Through precise financial oversight and transparent reporting, Marks provides the foundation for the company to continue delivering industry-leading benefits to franchised dealers throughout the country.
Garrett Ford - President
Garrett Ford, the President at EasyCare, leads the strategic vision and operational execution for the company's core service product portfolio. Focusing on the expansion of F&I benefits, the President directs the development of training programs that empower dealership employees to create passionate customer relationships. This leadership role involves cultivating high-level relationships with major automotive groups to ensure the brand remains the preferred choice for franchised dealers. By driving initiatives that enhance the ownership experience, Garrett Ford strengthens the market presence of the organization within the competitive automotive landscape. The President collaborates with the executive team to align product innovation with the evolving needs of the dealership market. Through a commitment to excellence and service, Ford ensures that the company consistently meets the high standards required to maintain its status as a MotorTrend Recommended Best Buy provider.
Courtney Hoffman - President
Courtney Hoffman, the President at EasyCare, oversees the strategic integration of service products and the optimization of the dealer-facing business model. Concentrating on the operational efficiency of the internal salesforce and agent network, the President ensures that every dealership partner receives tailored consulting and support. This leadership role involves refining the service delivery framework to maximize the value provided to over 8.5 million customers. By championing initiatives that improve the dealership ownership experience, Courtney Hoffman drives the company's mission to foster passionate employees and customers. The President works in tandem with other executives to ensure that the brand's offerings remain at the forefront of the industry. Through a focus on operational excellence and market-specific strategies, Hoffman secures the company's position as a vital partner for franchised dealers seeking to enhance their overall business performance and customer satisfaction.
Mark Cortez - Chief Revenue Officer
Mark Cortez, the Chief Revenue Officer at EasyCare, directs all national sales strategies and revenue growth initiatives. Overseeing the internal salesforce and independent agent networks, the Chief Revenue Officer ensures consistent delivery of F&I benefits to automotive dealerships across the United States. This leadership role involves architecting high-impact consulting programs that help dealers optimize customer touchpoints and increase profitability. By aligning sales operations with the broader mission of APCO Holdings, Mark Cortez drives market expansion and strengthens the competitive position of the brand. The Chief Revenue Officer maintains close collaboration with the executive team to refine product offerings and service delivery models. Through rigorous analysis of market trends and dealer needs, Cortez secures sustainable revenue streams while fostering long-term partnerships that define the company's reputation as a MotorTrend Recommended Best Buy provider.
Rico Carroccio - Chief of Staff
Rico Carroccio, the Chief of Staff at EasyCare, coordinates cross-functional operations and streamlines executive decision-making processes. Managing the internal alignment of strategic priorities, the Chief of Staff ensures that all departments execute initiatives in harmony with the overarching corporate mission. This role involves facilitating communication between the leadership team and various business units to maintain operational efficiency across the nationwide dealer network. By optimizing internal workflows and resource allocation, Rico Carroccio supports the company's commitment to delivering an outstanding ownership experience for millions of customers. The Chief of Staff monitors key performance indicators to track progress on organizational goals and provides actionable insights to the executive board. Through meticulous oversight of daily operations, Carroccio enables the organization to scale effectively while maintaining the high service standards expected by franchised dealer partners.
Kumar Kathinokkula - Chief Technology Officer
Kumar Kathinokkula, the Chief Technology Officer at EasyCare, architects the digital infrastructure and software solutions that support dealership operations. Overseeing the development of proprietary F&I technology platforms, the Chief Technology Officer ensures that dealer partners possess the tools necessary to deliver seamless customer experiences. This leadership role involves integrating advanced data analytics and service products into the existing dealership ecosystem to drive efficiency and growth. By modernizing the technological landscape, Kumar Kathinokkula enables the company to maintain its status as a leader in the automotive benefits sector. The Chief Technology Officer collaborates with product teams to innovate new digital offerings that address evolving market demands. Through the implementation of scalable cloud solutions and robust security protocols, Kathinokkula protects the integrity of dealer data while enhancing the overall value proposition provided to millions of automotive customers nationwide.
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