Leadership Overview
Easton Archery has 4 executives leading key functions including strategy, finance, and operations.
Driven by a commitment to excellence, Easton Archery retails sporting and recreational goods, impacting the market through innovative product development and a strong customer focus.
Driven by a commitment to excellence, Easton Archery retails sporting and recreational goods, impacting the market through innovative product development and a strong customer focus.
Leadership Roles at Easton Archery
Gregory Easton - Chief Executive Officer
Gregory Easton, the Chief Executive Officer at Easton Archery, directs the overarching corporate strategy and long-term vision. Easton guides the company's expansion into new markets and ensures alignment with industry trends in sporting and recreational goods. This leadership role involves fostering innovation across all departments, from product design to customer engagement. Gregory Easton drives the company's financial health and operational efficiency, ensuring sustainable growth and market leadership. The Chief Executive Officer's responsibilities include cultivating strategic partnerships and overseeing major business development initiatives that solidify Easton Archery's position as a premier retailer.
Shelly Weathers - Chief Financial Officer
Shelly Weathers, the Chief Financial Officer at Easton Archery, manages all financial operations and fiscal planning. Weathers oversees budgeting, forecasting, and financial reporting, ensuring the company's fiscal integrity and profitability. This critical role involves analyzing market trends to identify investment opportunities and mitigate financial risks. Shelly Weathers directs the treasury functions, managing cash flow and capital allocation to support strategic objectives. The Chief Financial Officer's oversight extends to optimizing financial performance and driving cost-efficiency measures across the organization, directly contributing to Easton Archery's sustained success in the sporting goods sector.
Mark Pezzoni - President
Mark Pezzoni, the President at Easton Archery, spearheads operational execution and market strategy implementation. Pezzoni oversees the day-to-day business activities, ensuring seamless integration between product development, sales, and customer service. This leadership position involves driving initiatives that enhance operational efficiency and product quality within the sporting and recreational goods retail sector. Mark Pezzoni champions the company's commitment to delivering high-performance products to consumers. The President's focus includes expanding distribution channels and strengthening brand presence across key domestic and international markets, directly impacting Easton Archery's competitive edge.

Aaron Lucky - President
Aaron Lucky, the President at Easton Archery, directs strategic growth initiatives and market penetration efforts. Lucky focuses on expanding the company's retail footprint and enhancing customer engagement through innovative sales strategies. This executive role involves overseeing the development and execution of business plans designed to increase market share in the sporting and recreational goods industry. Aaron Lucky drives cross-functional collaboration to ensure product innovation aligns with market demands. The President's responsibilities include forging key partnerships and optimizing supply chain logistics to support Easton Archery's operational excellence and sustained revenue growth.