Discovery Land Company Executive and Leadership Team

October, 2026

Leadership Overview

Discovery Land Company has 10 executives leading key functions including corporate strategy, marketing, operations, financial management, and information technology.

Committed to creating world-class residential club communities, Discovery Land Company delivers unparalleled lifestyle experiences by integrating natural landscapes with luxury amenities across a global portfolio of private resorts.

Leadership Roles at Discovery Land Company

  • Chief Executive Officer - Lessia Jarboe
  • Chief Financial Officer - Jim Gilbraith
  • Chief Financial Officer, Project - Scott Root
  • Chief Financial Officer, Summit Club - Fran Tran
  • Chief Financial Officer, Family Office - Cheryl Moore
  • Chief Financial Officer, Project - Richard Fricke
  • Chief Operating Officer - Casper Schonfeldt
  • Regional Chief Operating Officer (Mexico) - Angel Sainz
  • Chief Marketing Officer - Whitney Kean
  • Chief Information Officer - Trey Smith
  • Lessia Jarboe - Chief Executive Officer

    Lessia Jarboe, the Chief Executive Officer at Discovery Land Company, directs the overarching vision and strategic growth of the firm. Overseeing the development of private residential club communities, the Chief Executive Officer ensures that every project maintains the high standards of excellence associated with the brand. Jarboe coordinates with the board to align long-term expansion goals with the unique cultural and natural characteristics of each location. By fostering a culture of innovation, the Chief Executive Officer drives the company toward new market opportunities across North America and beyond. This leadership role involves managing complex stakeholder relationships and ensuring the financial health of the entire portfolio. Lessia Jarboe maintains a focus on delivering family-oriented lifestyle experiences that define the company's reputation in the luxury real estate sector.

    Jim Gilbraith - Chief Financial Officer

    Jim Gilbraith, the Chief Financial Officer at Discovery Land Company, directs the financial strategy and capital allocation for the entire organization. Overseeing fiscal planning, the Chief Financial Officer ensures that the company maintains the necessary liquidity to support the development of high-end residential club communities. Gilbraith manages the financial reporting processes and works with the executive team to evaluate the economic viability of new property acquisitions. By implementing rigorous financial controls, the Chief Financial Officer safeguards the long-term stability of the firm's global portfolio. This role involves navigating complex tax and regulatory environments across multiple jurisdictions to optimize investment returns. Jim Gilbraith drives the financial health of the company by aligning capital resources with the strategic goals of the business and its commitment to luxury real estate development.

    Scott Root - Chief Financial Officer, Project

    Scott Root, the Chief Financial Officer, Project at Discovery Land Company, manages the financial lifecycle of specific development initiatives within the firm. Overseeing the budgeting and cost management for new residential club communities, the Chief Financial Officer, Project ensures that each construction phase remains within fiscal parameters. Root coordinates with project managers to track expenditures and optimize resource allocation for individual sites. By providing detailed financial analysis, the Chief Financial Officer, Project supports the successful delivery of high-end amenities and infrastructure. This role involves mitigating financial risks associated with large-scale real estate development and ensuring that project milestones align with the company's overall investment strategy. Scott Root drives the financial success of individual projects, contributing to the broader growth and reputation of the company in the luxury market.
    Scott Root

    Fran Tran - Chief Financial Officer, Summit Club

    Fran Tran, the Chief Financial Officer, Summit Club at Discovery Land Company, manages the financial operations specifically for the Summit Club property in Nevada. Overseeing the revenue streams and expense management for this location, the Chief Financial Officer, Summit Club ensures that the financial performance aligns with the company's broader goals. Tran monitors the fiscal health of the club's amenities and residential services to maintain profitability. By providing accurate financial reporting and analysis, the Chief Financial Officer, Summit Club supports the strategic decision-making process for this high-profile asset. This role involves managing the financial aspects of member services and operational costs to ensure a premium experience. Fran Tran drives the financial stability of the Summit Club, contributing to the overall success of the company's diverse portfolio of private residential communities.
    Fran Tran

    Cheryl Moore - Chief Financial Officer, Family Office

    Cheryl Moore, the Chief Financial Officer, Family Office at Discovery Land Company, directs the financial management and wealth planning services for the firm's family office operations. Overseeing the investment portfolios and asset management strategies, the Chief Financial Officer, Family Office ensures that the financial interests of the stakeholders remain protected and aligned with long-term objectives. Moore coordinates with the executive team to manage capital flows and tax planning for the organization. By providing comprehensive financial oversight, the Chief Financial Officer, Family Office supports the stability and growth of the company's private residential club business. This role involves managing complex financial structures and ensuring compliance with regulatory requirements. Cheryl Moore drives the financial integrity of the family office, providing the necessary support for the company's continued expansion and commitment to excellence.

    Richard Fricke - Chief Financial Officer, Project

    Richard Fricke, the Chief Financial Officer, Project at Discovery Land Company, manages the financial planning and execution for specific development projects within the firm's portfolio. Overseeing the capital requirements and budget tracking for these initiatives, the Chief Financial Officer, Project ensures that development goals are met with fiscal discipline. Fricke coordinates with the development teams to analyze project costs and optimize the use of resources. By providing financial oversight for individual sites, the Chief Financial Officer, Project supports the company's ability to deliver world-class residential club communities. This role involves assessing the financial feasibility of new construction and ensuring that project timelines align with the company's strategic vision. Richard Fricke drives the financial performance of key projects, ensuring that each development contributes to the overall success and reputation of the organization.

    Casper Schonfeldt - Chief Operating Officer

    Casper Schonfeldt, the Chief Operating Officer at Discovery Land Company, manages the daily execution of operations across the firm's diverse portfolio of residential club communities. Overseeing the functional efficiency of resorts, the Chief Operating Officer ensures that service standards remain consistent with the company's commitment to excellence. Schonfeldt coordinates with site managers to integrate natural and cultural elements into the operational framework of each property. By streamlining internal processes, the Chief Operating Officer supports the seamless delivery of luxury amenities and member experiences. This leadership role involves monitoring performance metrics to ensure operational scalability across domestic and international markets. Casper Schonfeldt drives the implementation of best practices that uphold the reputation of the company as a premier developer and operator of private residential communities.
    Casper Schonfeldt

    Angel Sainz - Regional Chief Operating Officer (Mexico)

    Angel Sainz, the Regional Chief Operating Officer (Mexico) at Discovery Land Company, directs the operational activities for the firm's properties located in Mexico. Overseeing the management of resorts such as El Dorado and Chileno Bay, the Regional Chief Operating Officer (Mexico) ensures that service delivery meets the company's high standards. Sainz coordinates with local teams to integrate the cultural and natural characteristics of the region into the guest experience. By managing regional logistics and staff performance, the Regional Chief Operating Officer (Mexico) maintains the operational excellence required for these premier destinations. This role involves navigating local market dynamics to ensure that the company's properties remain competitive and profitable. Angel Sainz drives the success of the Mexican portfolio by fostering a commitment to quality and luxury in every aspect of operations.

    Whitney Kean - Chief Marketing Officer

    Whitney Kean, the Chief Marketing Officer at Discovery Land Company, architects the brand identity and global outreach strategies for the firm. Managing the promotion of private residential club communities, the Chief Marketing Officer ensures that the unique value proposition of each resort reaches the target demographic. Kean oversees the creation of inspired marketing campaigns that highlight the unparalleled amenities and natural beauty of properties ranging from the Bahamas to Hawaii. By analyzing market trends and consumer behavior, the Chief Marketing Officer optimizes brand positioning to maintain a competitive edge in the luxury real estate market. This role requires close collaboration with regional teams to ensure consistent messaging across all international locations. Whitney Kean drives engagement through high-touch experiences that resonate with the family-oriented lifestyle central to the company mission.

    Trey Smith - Chief Information Officer

    Trey Smith, the Chief Information Officer at Discovery Land Company, architects the digital infrastructure and technology roadmap for the firm. Overseeing the integration of advanced systems, the Chief Information Officer ensures that data security and operational connectivity support the luxury experience provided at each residential club community. Smith manages the deployment of technology solutions that enhance member services and streamline internal communications across global locations. By modernizing the digital landscape, the Chief Information Officer enables the company to leverage data-driven insights for better decision-making. This role involves collaborating with other C-suite leaders to ensure that technological investments align with the broader business objectives of the organization. Trey Smith drives the digital transformation of the company, ensuring that all systems remain robust and scalable to meet the evolving needs of the business.

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    Frequently Asked Questions Regarding Discovery Land Company Top Executives and Leadership Team

    Who leads Discovery Land Company?
    Discovery Land Company is led by Lessia Jarboe (Chief Executive Officer), along with executives such as Jim Gilbraith (Chief Financial Officer) and Scott Root (Chief Financial Officer, Project).
    Who is part of Discovery Land Company’s executive team?
    The executive team of Discovery Land Company includes leaders such as Lessia Jarboe (Chief Executive Officer), Jim Gilbraith (Chief Financial Officer), Scott Root (Chief Financial Officer, Project) and other senior executives.
    How many executives does Discovery Land Company have?
    Discovery Land Company has 10 executives leading key business areas.
    What roles are included in Discovery Land Company’s leadership team?
    The leadership team of Discovery Land Company includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Financial Officer, Project, Chief Financial Officer, Summit Club, Chief Financial Officer, Family Office.