Discovery Land Company Executive and Leadership Team

November, 2026

Leadership Overview

Discovery Land Company has 10 executives leading key functions including strategy, financial oversight, operational management, marketing, information technology, and regional development.

Focused on creating world-class residential club communities, Discovery Land Company delivers unparalleled lifestyle experiences by integrating natural landscapes with luxury amenities across a diverse international portfolio.

Leadership Roles at Discovery Land Company

  • Chief Executive Officer - Lessia Jarboe
  • Chief Financial Officer - Jim Gilbraith
  • Chief Financial Officer, Summit Club - Fran Tran
  • Chief Financial Officer, Project - Scott Root
  • Chief Financial Officer, Family Office - Cheryl Moore
  • Chief Financial Officer, Project - Richard Fricke
  • Chief Operating Officer - Casper Schonfeldt
  • Regional Chief Operating Officer (Mexico) - Angel Sainz
  • Chief Marketing Officer - Whitney Kean
  • Chief Information Officer - Trey Smith
  • Lessia Jarboe - Chief Executive Officer

    Lessia Jarboe, the Chief Executive Officer at Discovery Land Company, directs the overarching strategic vision for the firm's global portfolio of private residential club communities. Jarboe manages the expansion of luxury resort assets while ensuring that every development maintains the high standards of excellence synonymous with the brand. By aligning corporate objectives with the unique cultural and environmental characteristics of each location, the Chief Executive Officer fosters sustainable growth across North American and international markets. This leadership role involves constant collaboration with the Board to refine long-term investment strategies and operational priorities. Through rigorous oversight of high-level initiatives, Lessia Jarboe drives the company toward continued market leadership. Ultimately, the Chief Executive Officer secures the firm's reputation for delivering inspired, family-oriented lifestyle experiences in the most sought-after destinations worldwide.

    Jim Gilbraith - Chief Financial Officer

    Jim Gilbraith, the Chief Financial Officer at Discovery Land Company, manages the fiscal health and capital allocation strategies for the entire organization. Gilbraith oversees complex financial modeling, budgeting, and reporting processes that support the development of private residential club communities. By monitoring liquidity and investment performance across the global portfolio, the Chief Financial Officer ensures that capital deployment aligns with the firm's long-term growth targets. This role requires close coordination with project teams to optimize the financial viability of new resort acquisitions and ongoing operations. Through disciplined fiscal management, Jim Gilbraith mitigates risk while maximizing returns on high-value real estate assets. Ultimately, the Chief Financial Officer provides the necessary economic foundation to sustain the company's commitment to innovation and excellence in the luxury hospitality sector.

    Fran Tran - Chief Financial Officer, Summit Club

    Fran Tran, the Chief Financial Officer, Summit Club at Discovery Land Company, manages the specific financial planning and budgetary requirements for the Summit Club property in Las Vegas. Tran oversees revenue management, cost control, and capital expenditure tracking to ensure the financial health of this high-profile development. By analyzing performance metrics and providing actionable insights to the property leadership, the Chief Financial Officer, Summit Club supports the delivery of premium amenities and services. This role involves coordinating with the broader corporate finance team to ensure alignment with the firm's overall fiscal strategy. Through precise financial oversight, Fran Tran optimizes the profitability and operational efficiency of the Summit Club. Ultimately, the Chief Financial Officer, Summit Club provides the economic stability necessary to maintain the property's status as a premier destination within the company's extensive portfolio.
    Fran Tran

    Scott Root - Chief Financial Officer, Project

    Scott Root, the Chief Financial Officer, Project at Discovery Land Company, directs the financial strategy for specific large-scale development projects within the firm's portfolio. Root manages project-level budgeting, cash flow forecasting, and investment analysis to ensure that new communities meet profitability benchmarks. By overseeing the financial lifecycle of these developments, the Chief Financial Officer, Project ensures that resources are allocated efficiently to support construction and operational milestones. This role involves working closely with project managers and corporate finance to mitigate financial risks and capitalize on development opportunities. Through rigorous fiscal discipline, Scott Root supports the successful launch and ongoing viability of new residential club communities. Ultimately, the Chief Financial Officer, Project provides the financial clarity required to execute the company's ambitious expansion plans and maintain its commitment to excellence in luxury real estate.
    Scott Root

    Cheryl Moore - Chief Financial Officer, Family Office

    Cheryl Moore, the Chief Financial Officer, Family Office at Discovery Land Company, manages the financial affairs and wealth management strategies associated with the firm's private family office operations. Moore oversees complex asset management, tax planning, and investment reporting to ensure the long-term preservation and growth of capital. By providing strategic financial guidance, the Chief Financial Officer, Family Office supports the broader objectives of the organization and its stakeholders. This role involves coordinating with external advisors and internal leadership to maintain fiscal transparency and compliance. Through meticulous management of family office assets, Cheryl Moore ensures that financial resources are aligned with the company's mission and values. Ultimately, the Chief Financial Officer, Family Office provides the necessary financial stewardship to support the firm's ongoing commitment to creating world-class residential club communities and resorts.

    Richard Fricke - Chief Financial Officer, Project

    Richard Fricke, the Chief Financial Officer, Project at Discovery Land Company, directs the financial planning and economic analysis for key development initiatives across the firm's portfolio. Fricke manages the financial feasibility studies, funding structures, and cost management for new resort projects. By monitoring project expenditures and ensuring adherence to budgetary constraints, the Chief Financial Officer, Project maintains the financial integrity of each development. This role involves collaborating with development teams to optimize project returns and ensure that capital is utilized effectively. Through strategic financial oversight, Richard Fricke supports the successful execution of complex real estate projects that define the company's brand. Ultimately, the Chief Financial Officer, Project provides the essential financial framework that allows the firm to continue delivering unparalleled lifestyle experiences in diverse and challenging environments.

    Casper Schonfeldt - Chief Operating Officer

    Casper Schonfeldt, the Chief Operating Officer at Discovery Land Company, directs the daily operational execution across the firm's diverse collection of private residential club communities. Schonfeldt manages the integration of world-class amenities and service standards that define the guest experience at each resort. By streamlining internal processes and coordinating between regional teams, the Chief Operating Officer ensures that every property reflects the company's core mission of excellence. This leadership role involves overseeing the logistical complexities of maintaining high-end infrastructure and hospitality services on a global scale. Through proactive management of operational workflows, Casper Schonfeldt drives efficiency and consistency across the entire portfolio. Ultimately, the Chief Operating Officer maintains the operational integrity required to deliver the unique, family-oriented lifestyle experiences that distinguish the brand in the competitive luxury real estate market.
    Casper Schonfeldt

    Angel Sainz - Regional Chief Operating Officer (Mexico)

    Angel Sainz, the Regional Chief Operating Officer (Mexico) at Discovery Land Company, directs all operational activities for the firm's high-profile properties in the Los Cabos region. Sainz manages the day-to-day performance of luxury resorts, ensuring that service standards and amenity offerings meet the company's rigorous expectations. By overseeing local teams and coordinating with corporate leadership, the Regional Chief Operating Officer (Mexico) ensures that each development respects the natural and cultural characteristics of the surrounding land. This role involves navigating complex regional logistics and maintaining the high-end infrastructure required for world-class residential club communities. Through diligent oversight of regional operations, Angel Sainz drives guest satisfaction and operational excellence in the Mexican market. Ultimately, the Regional Chief Operating Officer (Mexico) secures the success of the firm's international portfolio by maintaining the highest levels of quality and service.

    Whitney Kean - Chief Marketing Officer

    Whitney Kean, the Chief Marketing Officer at Discovery Land Company, architects the brand identity and communication strategies for the firm's exclusive residential club communities. Kean manages global outreach initiatives that highlight the unique cultural and natural attributes of each resort location. By developing targeted campaigns that resonate with a discerning, family-oriented clientele, the Chief Marketing Officer drives demand and strengthens the company's market position. This role involves close collaboration with sales and development teams to ensure consistent messaging across all digital and physical touchpoints. Through innovative brand positioning and strategic partnerships, Whitney Kean expands the reach of the company's luxury offerings. Ultimately, the Chief Marketing Officer cultivates the brand's prestige, ensuring that the firm remains the premier choice for individuals seeking unparalleled lifestyle experiences in world-renowned destinations.

    Trey Smith - Chief Information Officer

    Trey Smith, the Chief Information Officer at Discovery Land Company, directs the technological infrastructure and digital transformation initiatives that support the firm's global operations. Smith manages the implementation of secure, scalable systems that enhance connectivity and service delivery across all private residential club communities. By overseeing the integration of advanced data management and communication platforms, the Chief Information Officer ensures that the company maintains a competitive edge in the luxury real estate sector. This role involves collaborating with executive leadership to align technology investments with broader business goals, such as improving operational efficiency and guest engagement. Through the deployment of robust IT solutions, Trey Smith safeguards the firm's digital assets and supports seamless property management. Ultimately, the Chief Information Officer provides the technical foundation necessary for the company to deliver consistent, high-quality experiences to members worldwide.

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    Frequently Asked Questions Regarding Discovery Land Company Top Executives and Leadership Team

    Who leads Discovery Land Company?
    Discovery Land Company is led by Lessia Jarboe (Chief Executive Officer), along with executives such as Jim Gilbraith (Chief Financial Officer) and Fran Tran (Chief Financial Officer, Summit Club).
    Who is part of Discovery Land Company’s executive team?
    The executive team of Discovery Land Company includes leaders such as Lessia Jarboe (Chief Executive Officer), Jim Gilbraith (Chief Financial Officer), Fran Tran (Chief Financial Officer, Summit Club) and other senior executives.
    How many executives does Discovery Land Company have?
    Discovery Land Company has 10 executives leading key business areas.
    What roles are included in Discovery Land Company’s leadership team?
    The leadership team of Discovery Land Company includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Financial Officer, Summit Club, Chief Financial Officer, Project, Chief Financial Officer, Family Office.