Coldwell Banker Commercial Executive and Leadership Team

October, 2026

Leadership Overview

Coldwell Banker Commercial has 4 executives leading key functions including operations, strategic leadership, and brokerage management.

Focused on delivering comprehensive commercial real estate solutions, Coldwell Banker Commercial maintains a commitment to excellence in land property transactions and market development across the United States.

Leadership Roles at Coldwell Banker Commercial

  • Chief Operating Officer - Marco Otero
  • President - Thomas Fritz
  • President - Cole McNew
  • President & Principal & Broker - Scott Schmitt
  • Marco Otero - Chief Operating Officer

    Marco Otero, the Chief Operating Officer at Coldwell Banker Commercial, directs all internal business processes and operational workflows. Managing the daily execution of real estate services, the Chief Operating Officer ensures that all regional offices maintain high standards of efficiency. Marco Otero optimizes resource allocation to support the acquisition and sale of diverse land properties. By streamlining communication between departments, the Chief Operating Officer facilitates seamless transactions for clients across the United States. This leadership role involves monitoring performance metrics to drive sustainable growth and operational excellence. Through the implementation of advanced management systems, the Chief Operating Officer enhances the overall productivity of the organization. Otero maintains a focus on scaling internal capabilities to meet the evolving demands of the commercial real estate market. Ultimately, the Chief Operating Officer secures the operational foundation necessary for long-term success.

    Thomas Fritz - President

    Thomas Fritz, the President at Coldwell Banker Commercial, defines the overarching corporate strategy and market positioning. Overseeing the expansion of commercial real estate services, the President drives initiatives that strengthen the brand presence across North American markets. Thomas Fritz collaborates with the board to align business objectives with current industry trends in land property development. This leadership role requires constant evaluation of market opportunities to ensure competitive advantage. By fostering relationships with key stakeholders, the President secures vital partnerships that support organizational growth. Fritz monitors the financial health of the company while ensuring that all strategic goals remain consistent with the mission of providing high-quality real estate solutions. Through rigorous oversight of corporate policy, the President maintains the integrity and reputation of the firm. Ultimately, the President guides the company toward achieving its long-term vision for market leadership.
    Thomas Fritz

    Cole McNew - President

    Cole McNew, the President at Coldwell Banker Commercial, manages the execution of high-level commercial real estate projects and client acquisition strategies. Focusing on the development of specialized land property portfolios, the President identifies emerging market segments to capture new revenue streams. Cole McNew coordinates with regional teams to ensure that service delivery meets the specific needs of commercial investors. This leadership role involves analyzing complex market data to inform investment decisions and risk management protocols. By driving innovation in property marketing, the President enhances the visibility of assets within the national portfolio. McNew maintains a rigorous standard for client engagement, ensuring that every transaction reflects the professional values of the organization. Through the oversight of project lifecycles, the President ensures that all commercial ventures align with the broader corporate strategy. Ultimately, the President delivers consistent value to stakeholders through disciplined market analysis.

    Scott Schmitt - President & Principal & Broker

    Scott Schmitt, the President & Principal & Broker at Coldwell Banker Commercial, oversees the regulatory compliance and brokerage operations for all land property transactions. Managing the licensing and legal standards for the firm, the President & Principal & Broker ensures that every deal adheres to strict industry regulations. Scott Schmitt directs the brokerage team in executing complex sales and leasing agreements across diverse geographic regions. This leadership role involves mentoring agents to improve negotiation outcomes and client satisfaction. By maintaining deep expertise in local real estate laws, the President & Principal & Broker mitigates risk during high-stakes property acquisitions. Schmitt monitors the performance of the brokerage division to ensure alignment with corporate revenue targets. Through the application of technical knowledge, the President & Principal & Broker facilitates smooth closings for institutional and private clients. Ultimately, the President & Principal & Broker upholds the highest standards of professional practice.

    Explore Leadership Teams in Real Estate

    Frequently Asked Questions Regarding Coldwell Banker Commercial Top Executives and Leadership Team

    Who leads Coldwell Banker Commercial?
    Coldwell Banker Commercial is led by Marco Otero (Chief Operating Officer), along with executives such as Thomas Fritz (President) and Cole McNew (President).
    Who is part of Coldwell Banker Commercial’s executive team?
    The executive team of Coldwell Banker Commercial includes leaders such as Marco Otero (Chief Operating Officer), Thomas Fritz (President), Cole McNew (President) and other senior executives.
    How many executives does Coldwell Banker Commercial have?
    Coldwell Banker Commercial has 4 executives leading key business areas.
    What roles are included in Coldwell Banker Commercial’s leadership team?
    The leadership team of Coldwell Banker Commercial includes roles such as Chief Operating Officer, President, President, President & Principal & Broker.