Dee Zee Executive and Leadership Team

July, 2026

Leadership Overview

Dee Zee has 5 executives leading key functions including strategy, finance, operations, marketing, and supply chain.

Driven by a commitment to quality, Dee Zee manufactures essential truck accessories, shaping the aftermarket automotive industry with durable and functional products since 1977.

Leadership Roles at Dee Zee

  • Chief Executive Officer - Ronald Shivers
  • Chief Financial Officer - William McDermott
  • Chief Operating Officer - Andrew Minor
  • Chief Operating Officer & Senior VP - Michael Moyer
  • Chief Marketing Officer - Giana Johnson
  • Ronald Shivers - Chief Executive Officer

    Ronald Shivers, the Chief Executive Officer at Dee Zee, directs the company's overall strategic vision and operational execution. Shivers guides the enterprise in its mission to manufacture high-quality truck accessories, including toolboxes, running boards, and bed mats, for the automotive aftermarket. This leadership role involves aligning departmental objectives with long-term growth targets and ensuring the brand's continued prominence in the truck accessory market. Ronald Shivers oversees the integration of new product lines and the optimization of manufacturing processes to meet evolving customer demands. The Chief Executive Officer's purview extends to fostering innovation and maintaining Dee Zee's reputation for durability and functionality, directly impacting market share and financial performance across North America. Shivers ensures robust stakeholder engagement and drives the company's expansion initiatives.
    Ronald Shivers

    William McDermott - Chief Financial Officer

    William McDermott, the Chief Financial Officer at Dee Zee, manages all fiscal operations and financial planning. McDermott oversees budgeting, forecasting, and financial reporting, ensuring the company's fiscal health and stability. This critical position involves managing capital allocation, optimizing investment strategies, and securing funding to support Dee Zee's manufacturing and product development initiatives. The Chief Financial Officer analyzes market trends and economic conditions to inform strategic financial decisions, safeguarding the company's assets and maximizing profitability. William McDermott's responsibilities include developing financial models to assess the viability of new product launches and market expansions, particularly within the United States automotive aftermarket. McDermott ensures compliance with all financial regulations and drives efficiency across all financial departments.

    Andrew Minor - Chief Operating Officer

    Andrew Minor, the Chief Operating Officer at Dee Zee, directs the company's day-to-day operational activities and manufacturing processes. Minor oversees the production of truck toolboxes, running boards, and other essential truck accessories, ensuring efficiency and quality control across all lines. This leadership function involves optimizing supply chain logistics, managing inventory levels, and implementing lean manufacturing principles to enhance productivity. The Chief Operating Officer's scope includes driving operational improvements that directly support Dee Zee's market position in the automotive aftermarket. Andrew Minor focuses on streamlining workflows and enhancing the scalability of production to meet increasing demand across the United States. Minor ensures seamless coordination between procurement, manufacturing, and distribution channels.
    Andrew Minor

    Michael Moyer - Chief Operating Officer & Senior VP

    Michael Moyer, the Chief Operating Officer & Senior VP at Dee Zee, manages critical aspects of the company's operational framework and strategic growth. Moyer oversees the expansion of manufacturing capabilities and the optimization of production lines for truck bed accessories and racks, ensuring high standards of quality and output. This senior leadership position involves driving operational efficiencies and implementing innovative solutions to enhance Dee Zee's competitive edge in the automotive aftermarket. The Chief Operating Officer & Senior VP's responsibilities extend to managing key supplier relationships and ensuring the robust supply chain necessary for product availability across the United States. Michael Moyer focuses on scaling operations to meet market demand and supporting the company's long-term vision for product diversification and market penetration. Moyer ensures operational alignment with corporate financial goals.

    Giana Johnson - Chief Marketing Officer

    Giana Johnson, the Chief Marketing Officer at Dee Zee, leads all marketing and brand strategy initiatives. Johnson oversees the development and execution of campaigns designed to enhance brand awareness and drive sales of truck accessories, including nerf bars, bed mats, and bull bars. This role involves analyzing market research, identifying consumer trends, and positioning Dee Zee effectively within the competitive automotive aftermarket. The Chief Marketing Officer directs digital marketing efforts, public relations, and product promotion strategies to connect with truck owners and enthusiasts across North America. Giana Johnson's focus is on communicating the value and durability of Dee Zee's product portfolio, ensuring the brand resonates with its target audience. Johnson collaborates with sales and product development teams to align marketing efforts with business objectives.

    Explore Leadership Teams in Automobile Parts Stores

    Frequently Asked Questions Regarding Dee Zee Top Executives and Leadership Team

    Who leads Dee Zee?
    Dee Zee is led by Ronald Shivers (Chief Executive Officer), along with executives such as William McDermott (Chief Financial Officer) and Andrew Minor (Chief Operating Officer).
    Who is part of Dee Zee’s executive team?
    The executive team of Dee Zee includes leaders such as Ronald Shivers (Chief Executive Officer), William McDermott (Chief Financial Officer), Andrew Minor (Chief Operating Officer) and other senior executives.
    How many executives does Dee Zee have?
    Dee Zee has 5 executives leading key business areas.
    What roles are included in Dee Zee’s leadership team?
    The leadership team of Dee Zee includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief Operating Officer & Senior VP, Chief Marketing Officer.