Crunch Executive and Leadership Team

Chequan Lewis, the Chief Executive Officer at Crunch, directs the overarching corporate strategy and operational framework for the global fitness enterprise. Overseeing all major business units, Lewis ensures alignment with the company's mission to provide accessible fitness solutions worldwide. This leadership role involves driving expansion initiatives and optimizing member engagement across all locations. By fostering innovation in fitness programming and member services, Chequan Lewis directly impacts the company's market leadership and sustained growth. Ultimately, Lewis secures the long-term vision and financial health of the organization through strategic decision-making and effective resource allocation.

Mark Federico, the Chief Executive Officer (Fitness Holdings North America, LLC) at Crunch, leads the strategic direction and operational oversight for the North American fitness holdings subsidiary. Federico directs the management of multiple fitness brands and facilities within the region, ensuring alignment with overall corporate objectives. This executive role involves driving market penetration, optimizing financial performance, and fostering strategic partnerships across North America. By implementing robust operational frameworks and identifying key growth opportunities, Mark Federico directly enhances the company's footprint and revenue generation in the North American market. Federico's leadership is instrumental in expanding Crunch's influence and market share across the continent.

Ryan Rastelli, the Chief Executive Officer & Owner at Crunch, provides ultimate executive leadership and strategic ownership for the company's global operations. Rastelli drives the core vision and long-term strategic planning, ensuring the company remains at the forefront of the fitness industry. This pivotal role involves making critical decisions that shape the company's direction, market positioning, and financial health. By championing innovation and maintaining a strong focus on member value, Ryan Rastelli directly influences the company's sustained success and expansion. Rastelli's comprehensive leadership and ownership perspective are fundamental to Crunch's ongoing development and market dominance.

Kurt Schnaubelt, the Chief Financial Officer at Crunch, manages all financial operations and fiscal strategy for the global fitness chain. Schnaubelt oversees budgeting, forecasting, and financial reporting, ensuring fiscal responsibility and profitability across all divisions. This critical role involves analyzing market trends and economic conditions to inform investment decisions and manage financial risks. By optimizing capital allocation and driving cost-efficiency measures, Kurt Schnaubelt directly supports the company's expansion and operational excellence. Schnaubelt's financial acumen is essential for maintaining the company's strong market position and achieving its long-term financial objectives.

Ashton Harrell, the Chief Operating Officer at Crunch, oversees the day-to-day operational execution and service delivery across the company's extensive network of fitness facilities. Harrell directs the implementation of operational standards and best practices, ensuring a consistent and high-quality member experience globally. This leadership position involves managing regional operations, optimizing facility performance, and driving efficiency in service provision. By streamlining operational processes and enhancing staff training programs, Ashton Harrell directly contributes to the company's reputation for excellence and member satisfaction. Harrell's focus on operational integrity is key to supporting Crunch's continued expansion and market penetration.

Jennifer Renfroe, the President & Chief Operating Officer (Fit Fusion) at Crunch, directs the strategic vision and operational management for the Fit Fusion division. Renfroe oversees the integration of Fit Fusion's offerings within the broader Crunch ecosystem, ensuring seamless delivery of specialized fitness content and experiences. This leadership role involves driving innovation in digital fitness platforms and expanding the reach of Fit Fusion's unique programming. By optimizing operational workflows and enhancing content development, Jennifer Renfroe directly contributes to the growth and success of the Fit Fusion brand. Renfroe's dual focus on executive leadership and operational oversight is critical for advancing Crunch's digital fitness initiatives.

Kendall Lanese, the Chief Marketing Officer at Crunch, spearheads all marketing strategies and brand initiatives designed to enhance market presence and member acquisition. Lanese directs the development and execution of integrated marketing campaigns across digital and traditional channels, focusing on driving brand awareness and engagement. This role involves analyzing consumer behavior and market dynamics to identify growth opportunities and refine messaging. By cultivating a strong brand identity and executing targeted promotional activities, Kendall Lanese directly fuels membership growth and strengthens the company's competitive edge. Lanese's strategic marketing leadership is vital for expanding Crunch's reach and reinforcing its position as a leading fitness provider.

Brooke Chavez, the Chief Marketing Officer (Austin) at Crunch, leads localized marketing efforts and regional brand development within the Austin market. Chavez directs the execution of targeted campaigns that resonate with the local demographic, aiming to increase membership and facility utilization in the Austin area. This position focuses on adapting national marketing strategies to suit regional nuances and consumer preferences. By fostering community engagement and implementing data-driven marketing tactics, Brooke Chavez directly enhances Crunch's brand visibility and market share in Austin. Chavez's specialized regional marketing expertise is crucial for driving localized success and supporting the company's broader growth objectives.

Diana Valencia-Neidl, the Chief Marketing Officer (Crunch Fitness Clifton) at Crunch, directs localized marketing initiatives and brand promotion for the Clifton facility. Valencia-Neidl oversees the development and execution of targeted campaigns aimed at increasing membership and community engagement within the Clifton area. This role focuses on adapting corporate marketing strategies to meet the specific needs and preferences of the local market. By implementing effective promotional activities and fostering local partnerships, Diana Valencia-Neidl directly boosts the visibility and membership base of Crunch Fitness Clifton. Valencia-Neidl's expertise in regional marketing is key to driving localized growth and reinforcing the brand's presence in the Clifton community.

Alexis Bianco, the Chief of Staff at Crunch, provides strategic support and operational coordination across key executive functions. Bianco facilitates the execution of strategic initiatives, manages cross-departmental projects, and ensures efficient communication flow between leadership and operational teams. This role involves streamlining processes, optimizing resource allocation, and driving key organizational priorities forward. By enhancing operational efficiency and supporting strategic decision-making, Alexis Bianco directly contributes to the company's overall effectiveness and agility. Bianco's role is critical in ensuring that executive directives are translated into actionable plans and successfully implemented across the organization.