Crunch Executive and Leadership Team

Mark Federico, the Chief Executive Officer (Fitness Holdings North America, LLC) at Crunch, directs the strategic vision and operational execution for the North American fitness holdings. Federico oversees the expansion and performance of Crunch's extensive network of gyms, ensuring alignment with the company's global mission of providing accessible fitness solutions. This leadership role involves driving growth initiatives, optimizing member experiences, and fostering a culture of innovation across all North American operations. Federico's strategic direction ensures the continued success and market leadership of Crunch within the competitive fitness industry. The Chief Executive Officer (Fitness Holdings North America, LLC) role demands a comprehensive understanding of market dynamics and operational efficiencies to maintain Crunch's position as a premier fitness provider. Federico's focus remains on enhancing operational scalability and delivering exceptional value to members across the region.

Ryan Rastelli, the Owner & Chief Executive Officer (Urban Fitness Group) at Crunch, directs the strategic vision and operational management for Urban Fitness Group's fitness ventures. Rastelli oversees the expansion and performance of the group's fitness facilities, ensuring alignment with overarching business objectives and market demands. This leadership role involves driving growth initiatives, optimizing operational efficiencies, and fostering a culture of excellence within the managed entities. The Owner & Chief Executive Officer (Urban Fitness Group)'s focus remains on enhancing service delivery and member satisfaction across all locations. Ryan Rastelli's strategic direction ensures the continued success and market leadership of Urban Fitness Group within the competitive fitness landscape, contributing to Crunch's broader global presence. Rastelli drives operational excellence and strategic growth for the group.

Selena Afeaki, the Chief Executive Officer (Australia) at Crunch, leads the strategic development and operational management for Crunch's Australian market. Afeaki directs the expansion and performance of fitness facilities across Australia, ensuring alignment with global brand standards and local market needs. This executive role involves driving growth initiatives, optimizing member experiences, and fostering a strong brand presence within the Australian fitness industry. The Chief Executive Officer (Australia)'s focus is on adapting Crunch's accessible fitness model to resonate with the Australian consumer base, overseeing all aspects of operations, marketing, and member services. Selena Afeaki's leadership ensures Crunch's continued success and market penetration in Australia, contributing to the company's worldwide reach. Afeaki drives strategic growth and operational excellence in the Australian market.

Tony Scrimale, the Chief Executive Officer (CR Fitness Holdings) at Crunch, directs the strategic vision and operational oversight for CR Fitness Holdings. Scrimale manages the performance and expansion of fitness facilities under the CR Fitness Holdings umbrella, ensuring alignment with Crunch's core mission and industry best practices. This leadership position involves driving operational efficiencies, enhancing member engagement, and cultivating a robust market presence within the regions served by CR Fitness Holdings. The Chief Executive Officer (CR Fitness Holdings)'s responsibilities include spearheading growth strategies, optimizing resource allocation, and ensuring a consistent delivery of high-quality fitness services. Tony Scrimale's expertise is crucial for maintaining CR Fitness Holdings' competitive edge and contributing to Crunch's overall global success. Scrimale drives strategic initiatives and operational excellence for CR Fitness Holdings.

Daniel Gallagher, the Chief Financial Officer at Crunch, manages all financial aspects of the global fitness organization. Gallagher directs financial planning, budgeting, and reporting, ensuring fiscal responsibility and strategic resource allocation across worldwide operations. This executive oversees investment strategies, capital management, and risk assessment, safeguarding the company's financial health and supporting sustainable growth. The Chief Financial Officer's responsibilities extend to optimizing financial performance and driving profitability through efficient management of Crunch's extensive membership program and global locations. Gallagher's financial acumen is critical in navigating the complexities of the hospitality and fitness sectors, ensuring robust financial frameworks that support expansion and operational excellence. Gallagher's leadership ensures financial stability and supports strategic initiatives aimed at enhancing member value and market presence.

Jennifer Renfroe, the President & Chief Operating Officer (Fit Fusion) at Crunch, oversees the strategic direction and day-to-day operations for Fit Fusion. Renfroe directs operational execution, ensuring the delivery of high-quality fitness experiences and managing the integration of Fit Fusion's offerings within the broader Crunch ecosystem. This role involves optimizing operational workflows, enhancing service delivery, and driving efficiency across all Fit Fusion activities. The President & Chief Operating Officer (Fit Fusion)'s responsibilities include leading teams, managing resources, and ensuring that Fit Fusion's strategic objectives align with the company's mission of providing accessible fitness solutions. Jennifer Renfroe's leadership is critical in maintaining operational excellence and fostering growth for Fit Fusion, contributing to Crunch's overall market impact. Renfroe ensures seamless operations and strategic alignment for Fit Fusion.

Kendall Lanese, the Chief Marketing Officer at Crunch, architects the global brand strategy and marketing initiatives for the fitness giant. Lanese directs all aspects of brand development, advertising, digital marketing, and public relations, aiming to enhance Crunch's market presence and member engagement worldwide. This role involves identifying new market opportunities, developing innovative campaigns, and ensuring consistent brand messaging across all platforms and locations. The Chief Marketing Officer's strategic oversight is crucial for attracting new members and retaining existing ones by highlighting Crunch's unique value proposition of accessible fitness. Lanese's leadership drives the company's growth by connecting with diverse consumer segments and reinforcing Crunch's reputation for providing effective workout equipment, diverse fitness classes, and personalized training. Kendall Lanese ensures the brand resonates with a global audience seeking health and wellness solutions.

Alexis Bianco, the Chief of Staff at Crunch, provides strategic support and operational coordination across the executive leadership team. Bianco facilitates the execution of key initiatives, manages cross-functional projects, and ensures seamless communication between departments and leadership. This role involves optimizing organizational efficiency, streamlining processes, and driving strategic priorities forward to support Crunch's global expansion and operational goals. The Chief of Staff's responsibilities include preparing executive communications, managing special projects, and ensuring alignment with the company's overarching mission of providing accessible fitness. Alexis Bianco's role is pivotal in enhancing operational effectiveness and supporting the strategic objectives of the fitness gym, ensuring that resources are effectively deployed to meet member needs and market demands worldwide. Bianco drives operational synergy and strategic alignment across the organization.

Ryan Bennett, the Chief Revenue Officer at Crunch, spearheads revenue generation and growth strategies across all business segments. Bennett directs sales operations, membership acquisition, and retention programs, focusing on maximizing revenue streams from the company's global network of fitness gyms. This executive oversees the development and implementation of pricing strategies, partnership initiatives, and sales channel optimization to drive top-line growth. The Chief Revenue Officer's mandate includes expanding market share and increasing revenue per member by enhancing the value proposition of Crunch's workout equipment, fitness classes, and training services. Ryan Bennett's leadership ensures that all revenue-generating activities are aligned with the company's mission of providing accessible fitness solutions worldwide. Bennett drives financial performance by optimizing sales funnels and expanding market reach.

Diana Valencia-Neidl, the Chief Marketing Officer (Crunch Fitness Clifton) at Crunch, leads localized marketing efforts and brand engagement for the Clifton region. Valencia-Neidl develops and executes targeted marketing campaigns to drive membership growth and enhance community presence for the Crunch Fitness Clifton facility. This role involves understanding local market dynamics, implementing effective promotional strategies, and ensuring the brand message resonates with the Clifton demographic. The Chief Marketing Officer (Crunch Fitness Clifton)'s focus is on increasing brand awareness, driving foot traffic, and fostering member loyalty within the specific geographic area. Diana Valencia-Neidl's efforts contribute directly to the success of the Clifton location by connecting with potential members and highlighting the facility's offerings, including workout equipment, fitness classes, and training programs. Valencia-Neidl ensures localized marketing success for the Crunch Fitness Clifton branch.