Crunch Executive and Leadership Team

Selena Afeaki, the Chief Executive Officer (Australia) at Crunch, leads all strategic and operational initiatives across the Australian market. Afeaki directs the expansion of Crunch's fitness offerings and membership base throughout Australia, adapting global strategies to local market conditions. This executive role involves overseeing regional management, driving sales performance, and ensuring operational excellence across all Australian locations. By fostering strong local partnerships and understanding consumer needs, Selena Afeaki enhances Crunch's brand presence and market share in Australia. The Chief Executive Officer's leadership is fundamental to achieving sustained growth and profitability within the Australian territory.

Ryan Rastelli, the Owner & Chief Executive Officer (Urban Fitness Group) at Crunch, spearheads the strategic vision and operational management for the Urban Fitness Group subsidiary. Rastelli drives the growth and development of Urban Fitness Group's portfolio, focusing on expanding its reach and enhancing its service offerings within the fitness sector. This ownership role involves making critical decisions regarding investment, market strategy, and operational scaling to maximize profitability and market impact. By cultivating a strong brand identity and ensuring high standards of service, Ryan Rastelli solidifies Urban Fitness Group's position in the competitive landscape. The Owner & Chief Executive Officer's comprehensive oversight is key to the subsidiary's success.

Mark Federico, the Chief Executive Officer (Fitness Holdings North America, LLC) at Crunch, directs the overall strategy and operational execution for Fitness Holdings North America. Federico oversees the expansion and management of fitness facilities within the North American region, ensuring alignment with corporate objectives and market demands. This executive position involves leading teams, optimizing operational efficiency, and driving revenue growth across all managed entities. By implementing innovative business practices and fostering strong market relationships, Mark Federico enhances the company's presence and performance in North America. The Chief Executive Officer's leadership is vital for achieving strategic goals and sustained success in the region.

Daniel Gallagher, the Chief Financial Officer at Crunch, manages all financial operations, including budgeting, forecasting, and financial reporting. Gallagher oversees the fiscal health of the organization, ensuring robust financial controls and strategic resource allocation across global locations. This critical role involves advising executive leadership on financial implications of business decisions and identifying opportunities for cost optimization and revenue enhancement. By maintaining strong relationships with financial institutions and investors, Daniel Gallagher secures the capital necessary for expansion and operational improvements. The Chief Financial Officer's diligence is paramount to Crunch's long-term financial stability and strategic growth initiatives.

Jennifer Renfroe, the President & Chief Operating Officer (Fit Fusion) at Crunch, oversees the strategic direction and day-to-day operations of the Fit Fusion division. Renfroe drives the expansion and enhancement of Fit Fusion's digital fitness content and platform, ensuring a high-quality member experience. This leadership position involves managing operational teams, optimizing service delivery, and aligning Fit Fusion's offerings with broader company goals. By focusing on innovation and member value, Jennifer Renfroe strengthens Fit Fusion's market position and contributes to overall company growth. The President & Chief Operating Officer's oversight is crucial for the success and evolution of the Fit Fusion brand.

Ryan Bennett, the Chief Revenue Officer at Crunch, directs all revenue-generating activities and sales strategies across the global network. Bennett oversees the expansion of membership programs and the optimization of revenue streams from personal training and ancillary services. This leadership position involves aligning sales teams with corporate objectives to drive consistent growth and market penetration. By analyzing market trends and member engagement data, Bennett ensures that sales initiatives directly support the company's expansion goals. Ultimately, Bennett secures sustainable financial performance through effective revenue management and strategic sales planning.

Kendall Lanese, the Chief Marketing Officer at Crunch, architects and executes comprehensive marketing strategies that enhance brand visibility and member acquisition. Lanese directs the development of campaigns across digital and traditional channels, focusing on communicating the unique value proposition of Crunch's fitness offerings. This role involves overseeing market research, brand positioning, and public relations to foster strong community engagement. By leveraging data analytics, Kendall Lanese ensures marketing investments yield measurable returns and contribute to sustained membership growth. The Chief Marketing Officer's efforts are critical in maintaining Crunch's competitive edge and expanding its global footprint.

Alexis Stuts, the Chief of Staff at Crunch, provides strategic support to the executive leadership team, facilitating operational efficiency and cross-functional alignment. Stuts manages key initiatives, drives project execution, and ensures seamless communication between departments and leadership. This position involves streamlining processes, optimizing resource deployment, and enhancing overall organizational effectiveness. By acting as a central point of coordination, Alexis Stuts supports the implementation of strategic priorities and fosters a culture of accountability. The Chief of Staff's role is vital in translating high-level objectives into actionable plans that advance Crunch's mission.

Diana Valencia-Neidl, the Chief Marketing Officer (Crunch Fitness Clifton) at Crunch, directs localized marketing efforts to drive membership and engagement within the Clifton region. Valencia-Neidl develops and implements targeted campaigns that resonate with the local community, focusing on promoting fitness classes, equipment, and membership benefits. This role involves analyzing regional market dynamics and member feedback to refine marketing strategies. By fostering strong community ties and executing effective promotional activities, Diana Valencia-Neidl ensures the Clifton location achieves its growth and operational targets. The Chief Marketing Officer's focus is on maximizing brand presence and member satisfaction within the specific geographic area.

Brooke Chavez, the Chief Marketing Officer (Austin) at Crunch, leads targeted marketing initiatives to boost brand awareness and membership within the Austin market. Chavez develops and executes localized campaigns that highlight Crunch's unique fitness programs and community atmosphere, aiming to attract and retain members. This role requires a deep understanding of the Austin consumer base and competitive landscape to drive effective marketing strategies. By fostering local engagement and promoting special offers, Brooke Chavez ensures the Austin locations meet and exceed their membership and revenue targets. The Chief Marketing Officer's efforts are focused on strengthening Crunch's brand presence and driving growth in the Austin area.