Crunch Executive and Leadership Team

Chequan Lewis, the Chief Executive Officer at Crunch, directs the overarching corporate strategy and global expansion initiatives. Lewis guides the company's vision, ensuring alignment with market demands for accessible fitness solutions. This leadership role involves optimizing operational frameworks across all worldwide locations, driving revenue growth through innovative membership models, and fostering a culture of continuous improvement. Lewis oversees the integration of new technologies and fitness trends, maintaining Crunch's competitive edge in the hospitality and fitness sector. By focusing on scalable growth and member satisfaction, Chequan Lewis solidifies the company's position as a leading global fitness provider.

Mark Federico, the Chief Executive Officer (Fitness Holdings North America, LLC) at Crunch, leads the strategic direction and operational management for the North American holdings of the company. Federico oversees the performance and growth of fitness facilities across the region, ensuring alignment with corporate objectives and market demands. This role involves driving operational efficiency, expanding market share, and optimizing the delivery of fitness services, including workout equipment, classes, and training. By focusing on strategic expansion and operational excellence within North America, Mark Federico plays a key part in strengthening Crunch's global footprint and enhancing its brand presence. Federico's leadership is vital for regional success and sustained growth.

Ryan Rastelli, the Chief Executive Officer & Owner at Crunch, directs the comprehensive strategic vision and operational oversight for the organization. Rastelli guides the company's expansion, ensuring its fitness gym offerings, including workout equipment, classes, and training, meet evolving market demands worldwide. This leadership role involves fostering innovation, driving revenue growth through its membership program, and maintaining high standards of operational excellence across all locations. By championing a culture of continuous improvement and member-centricity, Ryan Rastelli solidifies Crunch's position as a global leader in the fitness industry. Rastelli's ownership perspective ensures long-term strategic alignment and sustained success.

Daniel Gallagher, the Chief Financial Officer at Crunch, directs all financial operations and strategic fiscal planning for the global organization. Gallagher oversees budgeting, forecasting, financial reporting, and capital allocation, ensuring the company's financial health and sustainable growth. This leadership position involves managing investor relations, optimizing financial performance across all locations, and identifying opportunities for strategic investment in new markets and technologies. By maintaining rigorous financial controls and driving fiscal discipline, Daniel Gallagher supports Crunch's expansion through its membership program and worldwide fitness gym network. Gallagher's expertise is crucial for sustaining profitability and enabling future development.

Molly Long, the Chief Operating Officer at Crunch, executes the strategic operational plans across the global network of fitness facilities. Long oversees daily operations, ensuring efficiency and high standards in service delivery for workout equipment, fitness classes, and training programs. This critical role involves managing regional operational teams, implementing best practices for member experience, and driving operational excellence to support the company's worldwide presence. By optimizing resource allocation and streamlining processes, Molly Long enhances the effectiveness of Crunch's membership program and contributes directly to the company's expansion and profitability. Long's leadership ensures consistent quality and accessibility of fitness offerings.

Jennifer Renfroe, the President & Chief Operating Officer (Fit Fusion) at Crunch, directs the strategic vision and operational execution for the Fit Fusion division. Renfroe oversees the integration of Fit Fusion's unique fitness offerings within the broader Crunch ecosystem, ensuring a cohesive member experience. This leadership position involves managing the operational aspects of Fit Fusion's classes and training programs, driving innovation, and expanding its market reach. By focusing on operational excellence and strategic growth, Jennifer Renfroe enhances the value proposition of Fit Fusion for its members and contributes to Crunch's overall diversification in the fitness market. Renfroe's leadership ensures the seamless operation and expansion of Fit Fusion.

Alexis Bianco, the Chief of Staff at Crunch, provides strategic support and operational coordination across executive functions. Bianco manages key initiatives, facilitates cross-departmental collaboration, and ensures the efficient execution of the company's strategic objectives. This role involves streamlining communication channels, overseeing special projects, and driving operational improvements that enhance the overall member experience. By acting as a central point of contact for critical projects and strategic planning, Alexis Bianco supports the leadership team in navigating complex business challenges and opportunities. Bianco's focus on operational efficiency and strategic alignment directly contributes to Crunch's global growth and market leadership in fitness.

Kendall Lanese, the Chief Marketing Officer at Crunch, architects and executes comprehensive marketing strategies to drive brand awareness and member acquisition globally. Lanese oversees all aspects of marketing, including digital campaigns, brand positioning, and promotional activities for workout equipment, fitness classes, and training services. This role focuses on enhancing Crunch's market presence and communicating the value of its membership program to diverse audiences worldwide. By leveraging data-driven insights and creative brand storytelling, Kendall Lanese ensures that Crunch resonates with its target demographics and expands its reach. Lanese's strategic marketing leadership is pivotal for sustained growth and market penetration.

Diana Valencia-Neidl, the Chief Marketing Officer (Crunch Fitness Clifton) at Crunch, spearheads localized marketing initiatives to enhance brand visibility and drive membership growth within the Clifton region. Valencia-Neidl develops and implements targeted campaigns that highlight the unique offerings of the Clifton fitness gym, including specialized classes and training programs. This role focuses on understanding and engaging the local community, ensuring that Crunch Fitness Clifton effectively meets the fitness needs of its members. By tailoring marketing efforts to the specific market dynamics of Clifton, Diana Valencia-Neidl strengthens the gym's local presence and contributes to its overall success. Valencia-Neidl's efforts ensure strong community ties and sustained member engagement.

Brooke Chavez, the Chief Marketing Officer (Austin) at Crunch, leads targeted marketing efforts to boost brand recognition and membership within the Austin market. Chavez develops and implements localized campaigns that emphasize the unique fitness classes and training opportunities available at Crunch Austin. This position focuses on understanding the specific needs and preferences of the Austin community, ensuring the fitness gym effectively serves its members. By tailoring marketing strategies to the local Austin landscape, Brooke Chavez strengthens the gym's community engagement and drives membership growth. Chavez's efforts are instrumental in solidifying Crunch's presence and appeal in the Austin area.