Barry's Executive and Leadership Team

Jj Gantt, the Chief Executive Officer at Barry's, directs the overarching vision and operational expansion of the fitness platform. Overseeing the integration of high-intensity interval training with strength conditioning, the Chief Executive Officer ensures that every facility maintains rigorous standards for workout quality and equipment performance. This leadership role involves scaling the brand across diverse international markets while fostering a culture of community engagement and personalized coaching. By aligning corporate objectives with evidence-based training principles, Jj Gantt optimizes the effectiveness of the company's fitness programs. The Chief Executive Officer collaborates with the board to secure long-term growth and financial stability, ensuring that the organization remains a leader in the competitive fitness industry. Through constant evaluation of market trends and participant feedback, Gantt maintains the company's reputation for delivering sustainable, results-driven fitness solutions to a global clientele.

Deirdre Beirne, the Chief of Staff To Chief Executive Officer at Barry's, coordinates executive workflows and facilitates communication across all internal departments. Overseeing the implementation of strategic initiatives, the Chief of Staff To Chief Executive Officer ensures that the leadership team remains aligned with the company's core mission of delivering high-intensity, results-driven fitness experiences. This role involves managing complex projects that span multiple regions, ensuring that operational goals receive the necessary attention and resources. By streamlining administrative processes and optimizing meeting structures, Deirdre Beirne enhances the overall productivity of the executive office. The Chief of Staff To Chief Executive Officer acts as a primary liaison between the CEO and other department heads, fostering collaboration and transparency. Through meticulous planning and execution, Beirne supports the company's ability to adapt to evolving fitness industry demands while maintaining the high quality of instruction and facility standards that define the brand.

Steve Padis, the Chief Financial Officer & Executive VP, Strategy at Barry's, manages the fiscal health and long-term growth planning for the organization. Overseeing capital allocation and operational budgeting, the Chief Financial Officer & Executive VP, Strategy ensures that resources support the expansion of fitness facilities and the integration of modern training technology. This leadership role involves evaluating investment opportunities and monitoring the financial performance of group classes and personalized training sessions. By developing robust financial models, Steve Padis provides the data-driven insights necessary for the executive team to make informed decisions regarding market entry and service diversification. The Chief Financial Officer & Executive VP, Strategy maintains strict oversight of facility standards and equipment maintenance costs to maximize operational efficiency. Through disciplined financial management, Padis supports the company's mission to provide sustainable fitness improvements while maintaining profitability and long-term value for stakeholders.

Sarah Carhart, the Chief Marketing Officer at Barry's, architects the brand identity and customer acquisition strategies that define the company's market presence. Overseeing digital campaigns and community outreach initiatives, the Chief Marketing Officer drives brand awareness across North American and international regions. This role involves crafting messaging that highlights the unique dual-focus approach of combining cardiovascular endurance with targeted resistance training. By analyzing participant data and engagement metrics, Sarah Carhart refines promotional efforts to attract diverse fitness enthusiasts seeking efficient, time-optimized workout solutions. The Chief Marketing Officer collaborates with regional managers to ensure consistent brand representation across all fitness facilities. Through strategic partnerships and innovative content creation, Carhart strengthens the loyalty of the participant base. Ultimately, the Chief Marketing Officer secures the company's position as a premier provider of high-intensity fitness experiences by effectively communicating the value of the brand's structured training methodologies.