Smart Fit Executive and Leadership Team

Diogo Corona, the Chief Executive Officer at Smart Fit, directs the overarching corporate strategy and multinational expansion efforts. Overseeing the entire organizational structure, the Chief Executive Officer ensures that the mission of democratizing fitness remains central to every operational decision. This leadership role involves coordinating with regional directors across South America, North America, Europe, and Asia Pacific to maintain consistent service quality. By optimizing the enrollment processes and membership models, Diogo Corona drives the company toward sustainable growth in competitive international markets. The Chief Executive Officer also manages high-level relationships with stakeholders and the board to secure long-term financial health. Through rigorous oversight of facility standards and equipment procurement, the Chief Executive Officer guarantees that every member receives premium value. Ultimately, Corona maintains the competitive edge of the brand by fostering a culture of continuous improvement and operational excellence across all global fitness centers.

Manuel Vásquez, the Chief Financial Officer, Gerente DE Finanzas Fit Cono Sur (Cl AR Py Uy) at Smart Fit, manages the financial operations and fiscal planning for the Southern Cone region. Overseeing budgeting and capital allocation, the Chief Financial Officer, Gerente DE Finanzas Fit Cono Sur (Cl AR Py Uy) ensures that regional fitness centers maintain profitability while keeping membership costs affordable. This leadership role involves monitoring economic conditions in Chile, Argentina, Paraguay, and Uruguay to mitigate financial risks. By implementing rigorous cost-control measures, Manuel Vásquez supports the expansion of the facility network. The Chief Financial Officer, Gerente DE Finanzas Fit Cono Sur (Cl AR Py Uy) also provides financial reporting to the global executive team to facilitate informed decision-making. Through the optimization of regional cash flow and investment strategies, the Chief Financial Officer, Gerente DE Finanzas Fit Cono Sur (Cl AR Py Uy) secures the financial foundation of the business. Ultimately, Vásquez drives fiscal discipline across the Southern Cone operations.

José Rizzardo Pereira, the Chief Financial Officer & Investor Relations Officer at Smart Fit, directs the global financial strategy and manages communications with the investment community. Overseeing the financial health of the multinational chain, the Chief Financial Officer & Investor Relations Officer ensures that capital structures support long-term growth and facility expansion. This leadership role involves preparing financial disclosures and presenting performance metrics to shareholders and analysts. By maintaining transparency and building trust with investors, José Rizzardo Pereira facilitates access to the capital necessary for scaling operations. The Chief Financial Officer & Investor Relations Officer also collaborates with the executive team to align financial planning with the company's mission of democratizing fitness. Through the rigorous management of financial risks and the optimization of corporate assets, the Chief Financial Officer & Investor Relations Officer ensures sustainable profitability. Ultimately, Pereira secures the financial credibility of the organization in global capital markets.

Rubens Machado, the Fiscal Council Member (President) at Smart Fit, directs the oversight of corporate governance and financial integrity. Overseeing the audit processes, the Fiscal Council Member (President) ensures that all financial statements and operational practices comply with regulatory standards. This leadership role involves reviewing internal controls to protect shareholder interests and maintain the company's reputation for ethical conduct. By conducting independent assessments of financial reports, Rubens Machado provides the board with objective insights into the fiscal health of the organization. The Fiscal Council Member (President) also monitors the implementation of corporate policies to ensure alignment with legal requirements across all operating regions. Through the rigorous examination of financial data and governance structures, the Fiscal Council Member (President) mitigates operational risks. Ultimately, Machado upholds the highest standards of accountability and transparency, ensuring that the company remains a trusted leader in the global fitness industry.

Mariana Carminatto, the Chief of Staff at Smart Fit, manages internal communications and coordinates cross-functional initiatives between executive leadership and operational departments. Overseeing the execution of strategic projects, the Chief of Staff ensures that organizational goals remain aligned with the company mission of affordable fitness access. This leadership role involves streamlining decision-making processes and facilitating effective collaboration among regional managers in Brazil, Mexico, and beyond. By optimizing internal workflows, Mariana Carminatto increases operational efficiency and supports the rapid scaling of the fitness center chain. The Chief of Staff also monitors the progress of key performance indicators to provide actionable insights to the executive team. Through the management of complex administrative tasks and high-priority projects, the Chief of Staff enables the leadership team to focus on long-term growth and market penetration. Ultimately, Carminatto secures the operational stability required to maintain the company's position as a leader in the fitness industry.

Alexandre Gregianin, the Global Chief Technology Officer at Smart Fit, directs the digital transformation and infrastructure development for the entire fitness chain. Overseeing the mobile app ecosystem, the Global Chief Technology Officer ensures that members enjoy a seamless digital experience for enrollment and workout management. This leadership role involves architecting scalable cloud solutions that support millions of users across multiple continents. By integrating advanced data analytics into the platform, Alexandre Gregianin optimizes the user journey and enhances member retention rates. The Global Chief Technology Officer also collaborates with regional teams to ensure that technological tools meet the specific needs of diverse international markets. Through the implementation of robust cybersecurity measures and innovative software features, the Global Chief Technology Officer protects member data while driving digital engagement. Ultimately, Gregianin powers the technological backbone that allows the company to scale its affordable fitness model efficiently on a global level.

Cristina Duclos, the Global Chief Marketing Officer at Smart Fit, architects the brand identity and customer acquisition strategies across all international markets. Overseeing global marketing campaigns, the Global Chief Marketing Officer ensures that the value proposition of affordable, high-quality fitness reaches diverse demographics. This leadership role involves managing brand positioning in regions such as South America, Europe, and Asia Pacific to maximize market share. By leveraging data-driven insights, Cristina Duclos optimizes advertising spend and enhances the effectiveness of promotional activities. The Global Chief Marketing Officer also coordinates with local teams to tailor messaging to specific cultural nuances while maintaining a unified global brand voice. Through the development of innovative loyalty programs and digital marketing initiatives, the Global Chief Marketing Officer drives consistent membership growth. Ultimately, Duclos strengthens the market presence of the company by connecting the brand with millions of individuals seeking accessible physical activity solutions.

Karent Galan, the Chief Revenue Officer, Coordinadora DE Digital Analytics, SEO & LATAM Partner (Brazil) at Smart Fit, directs revenue generation strategies and digital performance optimization within the Brazilian market. Overseeing the integration of SEO and digital analytics, the Chief Revenue Officer, Coordinadora DE Digital Analytics, SEO & LATAM Partner (Brazil) ensures that online traffic converts into active memberships. This leadership role involves analyzing market trends to identify new revenue streams and partnership opportunities across the LATAM region. By refining the digital sales funnel, Karent Galan maximizes the return on investment for marketing efforts. The Chief Revenue Officer, Coordinadora DE Digital Analytics, SEO & LATAM Partner (Brazil) also collaborates with regional finance teams to align revenue targets with operational capacity. Through the application of advanced data analytics, the Chief Revenue Officer, Coordinadora DE Digital Analytics, SEO & LATAM Partner (Brazil) improves the precision of customer targeting. Ultimately, Galan drives financial performance by optimizing the digital ecosystem for growth.

Karent Rivera, the Global Chief Revenue Officer, Coordenadora DE Digital Analytics SEO (Growth) at Smart Fit, directs global revenue growth through the strategic application of digital analytics and search engine optimization. Overseeing the growth marketing department, the Global Chief Revenue Officer, Coordenadora DE Digital Analytics SEO (Growth) ensures that digital channels effectively attract new members on a global scale. This leadership role involves developing scalable frameworks for SEO that enhance brand visibility in international markets. By analyzing user behavior data, Karent Rivera identifies opportunities to improve conversion rates and increase the lifetime value of members. The Global Chief Revenue Officer, Coordenadora DE Digital Analytics SEO (Growth) also collaborates with the technology team to ensure that digital platforms support revenue objectives. Through the continuous refinement of growth strategies, the Global Chief Revenue Officer, Coordenadora DE Digital Analytics SEO (Growth) drives consistent financial expansion. Ultimately, Rivera optimizes the digital revenue engine to support the company's global mission.

Marcelo Aguiar, the Professor De Educação Física at Smart Fit, architects the pedagogical frameworks and exercise methodologies utilized across all fitness facilities. Overseeing the development of training programs, the Professor De Educação Física ensures that every exercise routine aligns with modern health standards and safety protocols. This leadership role involves training staff members to deliver high-quality guidance to gym-goers, thereby enhancing the overall member experience. By integrating scientific research into daily gym operations, Marcelo Aguiar improves the efficacy of the equipment and services provided to the public. The Professor De Educação Física also collaborates with the technology team to refine the mobile app features related to workout tracking and health monitoring. Through the implementation of standardized fitness protocols, the Professor De Educação Física supports the company mission of making physical activity accessible and effective for diverse populations. Ultimately, Aguiar elevates the standard of physical education within the multinational chain.