Smart Fit Executive and Leadership Team

June, 2026

Leadership Overview

Smart Fit has 8 executives leading key functions including strategy, finance, operations, marketing, and technology.

Driven by accessibility, Smart Fit democratizes physical activity through affordable memberships and simplified enrollment, impacting global markets with modern fitness solutions.

Leadership Roles at Smart Fit

  • Chief Executive Officer - Aghata Pechula
  • Chief Executive Officer (Colombia, Panama, Costa Rica) - Camilo Samper
  • Chief Financial Officer - Daniela Scalet
  • Chief Financial Officer & Investor Relations Officer - José Rizzardo Pereira
  • Chief Financial Officer, Gerente DE Finanzas Fit Cono Sur (Cl AR Py Uy) - Manuel Vásquez
  • Chief of Staff - Mariana Carminatto
  • Global Chief Marketing Officer - Cristina Duclos
  • Global Chief Technology Officer - Alexandre Gregianin
  • Aghata Pechula - Chief Executive Officer

    Aghata Pechula, the Chief Executive Officer at Smart Fit, directs the overarching corporate strategy and global expansion initiatives. Overseeing all business units, Pechula ensures alignment with the company's mission to democratize fitness access across diverse international markets. This leadership role involves driving operational efficiencies and fostering innovation in service delivery. By optimizing membership models and expanding facility footprints, Aghata Pechula directly impacts the company's market penetration and revenue growth. Ultimately, Pechula secures Smart Fit's position as a leading multinational fitness chain.

    Camilo Samper - Chief Executive Officer (Colombia, Panama, Costa Rica)

    Camilo Samper, the Chief Executive Officer (Colombia, Panama, Costa Rica) at Smart Fit, spearheads regional strategy and market development. Overseeing operations within these specific countries, Samper drives membership growth and enhances service delivery tailored to local market needs. This leadership position involves managing P&L responsibilities and fostering strategic partnerships. By expanding Smart Fit's presence and optimizing facility performance in Central America, Camilo Samper directly contributes to the company's regional success. Ultimately, Samper ensures the effective execution of Smart Fit's mission in these key territories.
    Camilo Samper

    Daniela Scalet - Chief Financial Officer

    Daniela Scalet, the Chief Financial Officer at Smart Fit, manages all financial operations and fiscal strategy. Overseeing budgeting, forecasting, and financial reporting, Scalet ensures robust financial health across the company's global operations. This leadership position involves optimizing capital allocation and managing financial risks. By implementing stringent financial controls and driving cost-efficiency measures, Daniela Scalet directly supports Smart Fit's affordable membership model. Ultimately, Scalet safeguards the company's financial stability and facilitates sustainable growth across its international markets.

    José Rizzardo Pereira - Chief Financial Officer & Investor Relations Officer

    José Rizzardo Pereira, the Chief Financial Officer & Investor Relations Officer at Smart Fit, manages financial planning and investor communications. Overseeing financial reporting and capital management, Pereira ensures transparency and strong relationships with stakeholders. This dual role involves aligning financial strategy with investor expectations and driving fiscal discipline. By providing accurate financial insights and managing capital structure, José Rizzardo Pereira directly supports Smart Fit's growth objectives. Ultimately, Pereira strengthens the company's financial credibility and facilitates access to capital for expansion.
    José Rizzardo Pereira

    Manuel Vásquez - Chief Financial Officer, Gerente DE Finanzas Fit Cono Sur (Cl AR Py Uy)

    Manuel Vásquez, the Chief Financial Officer, Gerente DE Finanzas Fit Cono Sur (Cl AR Py Uy) at Smart Fit, manages financial operations for the Southern Cone region. Overseeing financial planning, budgeting, and reporting across Chile, Argentina, Paraguay, and Uruguay, Vásquez ensures fiscal integrity and supports regional growth strategies. This leadership position involves optimizing financial performance and managing local market dynamics. By implementing robust financial controls and driving efficiency, Manuel Vásquez directly contributes to Smart Fit's profitability in these key South American markets. Ultimately, Vásquez strengthens the financial foundation of the company's operations in the Cono Sur.

    Mariana Carminatto - Chief of Staff

    Mariana Carminatto, the Chief of Staff at Smart Fit, facilitates strategic execution and operational alignment across departments. Managing key cross-functional projects, Carminatto ensures seamless implementation of corporate initiatives and supports executive decision-making. This role involves enhancing internal communication and driving process improvements. By coordinating efforts between leadership and operational teams, Mariana Carminatto directly contributes to the efficient delivery of Smart Fit's fitness services. Ultimately, Carminatto strengthens the company's operational agility and supports its global expansion objectives.

    Cristina Duclos - Global Chief Marketing Officer

    Cristina Duclos, the Global Chief Marketing Officer at Smart Fit, directs worldwide marketing strategies and brand development. Overseeing all marketing campaigns and digital initiatives, Duclos enhances brand visibility and member acquisition across international markets. This leadership role involves driving customer engagement and optimizing marketing spend. By crafting compelling brand narratives and leveraging data-driven insights, Cristina Duclos directly impacts Smart Fit's market positioning and revenue generation. Ultimately, Duclos ensures consistent brand messaging and strengthens customer loyalty globally.

    Alexandre Gregianin - Global Chief Technology Officer

    Alexandre Gregianin, the Global Chief Technology Officer at Smart Fit, architects the company's technology infrastructure and digital transformation. Overseeing all IT operations and innovation, Gregianin ensures scalable and secure technology solutions that support business objectives. This role involves driving the development of the mobile app and enhancing digital member experiences. By implementing cutting-edge technologies and optimizing system performance, Alexandre Gregianin directly contributes to Smart Fit's operational efficiency and competitive advantage. Ultimately, Gregianin leads technological advancements that empower members and streamline business processes.

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    Frequently Asked Questions Regarding Smart Fit Top Executives and Leadership Team

    Who leads Smart Fit?
    Smart Fit is led by Aghata Pechula (Chief Executive Officer), along with executives such as Camilo Samper (Chief Executive Officer (Colombia, Panama, Costa Rica)) and Daniela Scalet (Chief Financial Officer).
    Who is part of Smart Fit’s executive team?
    The executive team of Smart Fit includes leaders such as Aghata Pechula (Chief Executive Officer), Camilo Samper (Chief Executive Officer (Colombia, Panama, Costa Rica)), Daniela Scalet (Chief Financial Officer) and other senior executives.
    How many executives does Smart Fit have?
    Smart Fit has 8 executives leading key business areas.
    What roles are included in Smart Fit’s leadership team?
    The leadership team of Smart Fit includes roles such as Chief Executive Officer, Chief Executive Officer (Colombia, Panama, Costa Rica), Chief Financial Officer, Chief Financial Officer & Investor Relations Officer, Chief Financial Officer, Gerente DE Finanzas Fit Cono Sur (Cl AR Py Uy).