Smart Fit Executive and Leadership Team

October, 2026

Leadership Overview

Smart Fit has 9 executives leading key functions including corporate strategy, regional operations, administrative management, global marketing, revenue growth, financial planning, investor relations, and technological innovation.

Committed to democratizing high-quality physical activity, Smart Fit delivers affordable fitness solutions through modern facilities and digital tools across international markets to improve global health outcomes.

Leadership Roles at Smart Fit

  • Chief Executive Officer - Aghata Pechula
  • Chief Executive Officer, Cluster Andino (Co, PE, Ec, PA, Cr, Ho) - Camilo Samper
  • Chief Financial Officer, Gerente DE Finanzas Fit Cono Sur (Cl AR Py Uy) - Manuel Vásquez
  • Chief Financial Officer & Investor Relations Officer - José Rizzardo Pereira
  • Chief of Staff - Mariana Carminatto
  • Global Chief Marketing Officer - Cristina Duclos
  • Global Chief Revenue Officer, Coordenadora DE Digital Analytics SEO (Growth) - Karent Rivera
  • Chief Revenue Officer, Coordinadora DE Digital Analytics, SEO & LATAM Partner (Brazil) - Karent Galan
  • Global Chief Technology Officer - Alexandre Gregianin
  • Aghata Pechula - Chief Executive Officer

    Aghata Pechula, the Chief Executive Officer at Smart Fit, directs the overarching corporate strategy and long-term vision for the multinational fitness chain. By overseeing the expansion of fitness facilities across South America, North America, Europe, and Asia Pacific, the Chief Executive Officer ensures consistent service quality and operational excellence. This leadership role involves managing high-level stakeholder relationships and driving the democratization of physical activity through affordable membership models. Aghata Pechula maintains focus on scaling the business while integrating modern exercise equipment into every location. Through rigorous oversight of organizational performance, the Chief Executive Officer secures the company's position as a leader in the global fitness industry. By prioritizing simplified enrollment processes and member accessibility, the executive fosters sustainable growth across diverse international markets, ensuring that the brand remains synonymous with high-quality, accessible health services for millions of members worldwide.

    Camilo Samper - Chief Executive Officer, Cluster Andino (Co, PE, Ec, PA, Cr, Ho)

    Camilo Samper, the Chief Executive Officer, Cluster Andino (Co, PE, Ec, PA, Cr, Ho) at Smart Fit, manages all fitness operations across the Andean and Central American regions. Overseeing the deployment of modern exercise equipment and facility management, the Chief Executive Officer, Cluster Andino (Co, PE, Ec, PA, Cr, Ho) ensures that regional membership plans align with the company's mission of affordability. This role involves coordinating local teams to optimize enrollment processes and maintain high standards of service delivery. Camilo Samper drives regional growth by adapting the fitness model to specific market nuances within Colombia, Peru, Ecuador, Panama, Costa Rica, and Honduras. By monitoring operational efficiency and member satisfaction, the executive strengthens the brand presence in these critical territories. Through strategic resource allocation and local market engagement, the leader supports the broader corporate objective of expanding access to physical activity across the entire international footprint.
    Camilo Samper

    Manuel Vásquez - Chief Financial Officer, Gerente DE Finanzas Fit Cono Sur (Cl AR Py Uy)

    Manuel Vásquez, the Chief Financial Officer, Gerente DE Finanzas Fit Cono Sur (Cl AR Py Uy) at Smart Fit, manages financial operations and fiscal planning for the Southern Cone region. By overseeing budgeting, capital allocation, and financial reporting for Chile, Argentina, Paraguay, and Uruguay, the Chief Financial Officer, Gerente DE Finanzas Fit Cono Sur (Cl AR Py Uy) ensures the economic viability of fitness facility operations. This role involves monitoring regional revenue streams and optimizing cost structures to support the company's affordable membership model. Manuel Vásquez directs financial risk management and ensures compliance with local regulatory requirements in each market. By providing accurate financial insights to the executive team, the leader supports strategic decisions regarding facility expansion and equipment investment. Through rigorous fiscal oversight and performance analysis, the executive maintains the financial health of the regional business, contributing to the overall stability and growth of the multinational fitness chain.

    José Rizzardo Pereira - Chief Financial Officer & Investor Relations Officer

    José Rizzardo Pereira, the Chief Financial Officer & Investor Relations Officer at Smart Fit, directs the company's global financial strategy and manages communications with the investment community. By overseeing corporate finance, treasury functions, and financial planning, the Chief Financial Officer & Investor Relations Officer ensures that the company maintains a strong balance sheet to support its international expansion. This role involves articulating the company's growth narrative and operational performance to shareholders and analysts. José Rizzardo Pereira monitors global market conditions to guide capital allocation and investment in new fitness facilities and technology. By fostering transparency and trust with investors, the executive strengthens the company's market valuation. Through strategic financial management and proactive investor engagement, the leader ensures that the organization remains well-positioned to execute its mission of democratizing physical activity while delivering consistent value to stakeholders across all regions of operation.
    José Rizzardo Pereira

    Mariana Carminatto - Chief of Staff

    Mariana Carminatto, the Chief of Staff at Smart Fit, coordinates cross-functional initiatives and aligns executive leadership activities with the company's core mission. By managing internal communications and facilitating strategic planning sessions, the Chief of Staff ensures that operational goals remain consistent across all global regions. This role involves bridging the gap between the executive team and various departments to streamline decision-making processes. Mariana Carminatto monitors the execution of key projects, including the integration of new fitness services and the optimization of the mobile app experience. By fostering collaboration among senior leaders, the executive enhances organizational agility and supports the rapid scaling of the fitness chain. Through meticulous oversight of administrative workflows and strategic priorities, the leader enables the company to maintain its focus on democratizing physical activity while navigating the complexities of a multinational business environment and diverse international market demands.

    Cristina Duclos - Global Chief Marketing Officer

    Cristina Duclos, the Global Chief Marketing Officer at Smart Fit, architects the brand identity and customer acquisition strategies across all international markets. By overseeing global campaigns and digital engagement, the Global Chief Marketing Officer ensures that the value proposition of affordable, high-quality fitness reaches diverse demographics. This role involves leveraging the mobile app to enhance member retention and drive brand loyalty. Cristina Duclos directs marketing efforts that highlight the modern exercise equipment and simplified enrollment processes central to the company's success. By analyzing market trends in Brazil, Mexico, and European countries, the executive tailors messaging to resonate with local audiences while maintaining a unified global brand voice. Through strategic partnerships and innovative promotional activities, the leader expands the company's reach and strengthens its market position. This leadership role directly impacts member growth and brand recognition, ensuring that the fitness chain remains a top choice for individuals seeking accessible health solutions.

    Karent Rivera - Global Chief Revenue Officer, Coordenadora DE Digital Analytics SEO (Growth)

    Karent Rivera, the Global Chief Revenue Officer, Coordenadora DE Digital Analytics SEO (Growth) at Smart Fit, drives revenue optimization through data-driven growth strategies and search engine performance. By overseeing digital analytics and SEO initiatives, the Global Chief Revenue Officer, Coordenadora DE Digital Analytics SEO (Growth) ensures that online enrollment processes are highly efficient and conversion-focused. This role involves analyzing user behavior within the mobile app to identify opportunities for increasing membership sign-ups and reducing churn. Karent Rivera directs the implementation of growth-oriented digital marketing tactics that maximize the return on investment for the company's fitness services. By collaborating with the technology and marketing teams, the executive aligns revenue targets with digital performance metrics. Through continuous monitoring of search trends and user engagement, the leader optimizes the digital funnel to support the company's expansion into new international markets, ensuring sustainable financial growth and long-term member acquisition success.

    Karent Galan - Chief Revenue Officer, Coordinadora DE Digital Analytics, SEO & LATAM Partner (Brazil)

    Karent Galan, the Chief Revenue Officer, Coordinadora DE Digital Analytics, SEO & LATAM Partner (Brazil) at Smart Fit, focuses on revenue generation and digital performance within the Brazilian market. By overseeing SEO strategies and digital analytics, the Chief Revenue Officer, Coordinadora DE Digital Analytics, SEO & LATAM Partner (Brazil) ensures that the company captures maximum market share through optimized online presence. This role involves managing local partnerships and tailoring digital acquisition tactics to the specific needs of the Brazilian fitness consumer. Karent Galan directs the analysis of member data to refine membership plans and improve enrollment conversion rates. By aligning digital performance with revenue goals, the executive supports the company's mission of providing affordable access to fitness services. Through continuous optimization of the digital ecosystem and strategic market engagement, the leader drives significant growth in the company's largest market, ensuring that the brand remains the preferred choice for physical activity in Brazil.

    Alexandre Gregianin - Global Chief Technology Officer

    Alexandre Gregianin, the Global Chief Technology Officer at Smart Fit, architects the technological infrastructure and digital platforms that power the company's fitness services. By overseeing the development and maintenance of the mobile app, the Global Chief Technology Officer ensures that members have a seamless experience for managing their fitness journey. This role involves integrating modern exercise equipment with digital tracking tools to enhance the overall value proposition. Alexandre Gregianin directs the cybersecurity and data management strategies necessary to protect member information across all international markets. By leading the technology team, the executive drives innovation in digital enrollment processes and facility management systems. Through the implementation of scalable cloud solutions and robust software architecture, the leader supports the company's rapid expansion and operational efficiency. This role is critical to maintaining the company's competitive edge in the fitness industry by leveraging technology to improve accessibility and member engagement.

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    Frequently Asked Questions Regarding Smart Fit Top Executives and Leadership Team

    Who leads Smart Fit?
    Smart Fit is led by Aghata Pechula (Chief Executive Officer), along with executives such as Camilo Samper (Chief Executive Officer, Cluster Andino (Co, PE, Ec, PA, Cr, Ho)) and Manuel Vásquez (Chief Financial Officer, Gerente DE Finanzas Fit Cono Sur (Cl AR Py Uy)).
    Who is part of Smart Fit’s executive team?
    The executive team of Smart Fit includes leaders such as Aghata Pechula (Chief Executive Officer), Camilo Samper (Chief Executive Officer, Cluster Andino (Co, PE, Ec, PA, Cr, Ho)), Manuel Vásquez (Chief Financial Officer, Gerente DE Finanzas Fit Cono Sur (Cl AR Py Uy)) and other senior executives.
    How many executives does Smart Fit have?
    Smart Fit has 9 executives leading key business areas.
    What roles are included in Smart Fit’s leadership team?
    The leadership team of Smart Fit includes roles such as Chief Executive Officer, Chief Executive Officer, Cluster Andino (Co, PE, Ec, PA, Cr, Ho), Chief Financial Officer, Gerente DE Finanzas Fit Cono Sur (Cl AR Py Uy), Chief Financial Officer & Investor Relations Officer, Chief of Staff.