Leadership Overview
Smart Fit has 8 executives leading key functions including strategy, finance, operations, marketing, and technology.
Driven by a mission to democratize fitness, Smart Fit empowers individuals across continents with accessible, high-quality physical activity, fostering healthier communities through innovative and affordable fitness solutions.
Driven by a mission to democratize fitness, Smart Fit empowers individuals across continents with accessible, high-quality physical activity, fostering healthier communities through innovative and affordable fitness solutions.
Leadership Roles at Smart Fit
Luis Sarti Nunes - Chief Executive Officer
Luis Sarti Nunes, the Chief Executive Officer at Smart Fit, directs the overarching corporate strategy and global expansion initiatives. Overseeing all business units, Luis Sarti Nunes ensures alignment with the company's core mission of democratizing access to fitness. This leadership role involves driving operational efficiency across numerous facilities in South America, North America, Europe, and Asia Pacific. By optimizing membership models and service delivery, the Chief Executive Officer enhances market penetration and revenue growth. The strategic vision executed by Luis Sarti Nunes solidifies Smart Fit's position as a leading multinational fitness chain, focusing on scalable growth and sustained profitability through accessible fitness solutions.
Camilo Samper - Chief Executive Officer (Colombia, Panama, Costa Rica)
Camilo Samper, the Chief Executive Officer (Colombia, Panama, Costa Rica) at Smart Fit, leads strategic operations and market development within these Central American countries. Overseeing all business functions in Colombia, Panama, and Costa Rica, Camilo Samper drives growth and operational excellence tailored to local market needs. This executive role involves expanding Smart Fit's presence and reinforcing its commitment to democratizing fitness in the region. By implementing effective business strategies and fostering strong local teams, the Chief Executive Officer (Colombia, Panama, Costa Rica) ensures the delivery of high-quality, affordable fitness solutions. The leadership provided by Camilo Samper is instrumental in achieving regional expansion goals and enhancing member access to fitness.
Daniela Scalet - Chief Financial Officer
Daniela Scalet, the Chief Financial Officer at Smart Fit, manages all financial operations and fiscal strategy for the global organization. Overseeing budgeting, forecasting, and financial reporting, Daniela Scalet ensures robust financial health across diverse international markets. This critical role involves optimizing capital allocation and driving profitability through disciplined financial management. By analyzing market trends and economic conditions, the Chief Financial Officer guides investment decisions to support Smart Fit's expansion and operational excellence. The financial acumen applied by Daniela Scalet underpins the company's ability to offer affordable membership plans while maintaining strong financial performance and investor confidence.
Manuel Vásquez - Chief Financial Officer, Gerente DE Finanzas Fit Cono Sur (Cl AR Py Uy)
Manuel Vásquez, the Chief Financial Officer, Gerente DE Finanzas Fit Cono Sur (Cl AR Py Uy) at Smart Fit, directs financial operations specifically for the Southern Cone region. Overseeing fiscal planning and financial management in Chile, Argentina, Paraguay, and Uruguay, Manuel Vásquez ensures regional profitability and compliance. This role involves optimizing financial resources to support local market growth and operational efficiency within these key South American territories. By implementing robust financial controls and strategies, the Chief Financial Officer, Gerente DE Finanzas Fit Cono Sur (Cl AR Py Uy) contributes directly to Smart Fit's expansion and sustained success in the region. The financial oversight provided by Manuel Vásquez is crucial for navigating regional economic dynamics and maximizing financial performance.
José Rizzardo Pereira - Chief Financial Officer & Investor Relations Officer
José Rizzardo Pereira, the Chief Financial Officer & Investor Relations Officer at Smart Fit, manages comprehensive financial planning and stakeholder communications. Overseeing financial reporting, budgeting, and capital management, José Rizzardo Pereira ensures fiscal integrity and strategic resource allocation across the organization. This dual role involves cultivating strong relationships with investors, providing transparent financial insights, and aligning financial strategies with corporate objectives. By driving financial performance and enhancing investor confidence, the Chief Financial Officer & Investor Relations Officer supports Smart Fit's global expansion and operational sustainability. The financial leadership and communication expertise of José Rizzardo Pereira are critical for maintaining market trust and achieving long-term financial goals.

Mariana Carminatto - Chief of Staff
Mariana Carminatto, the Chief of Staff at Smart Fit, facilitates strategic initiatives and operational execution across the executive team. Coordinating cross-functional projects, Mariana Carminatto ensures seamless collaboration and efficient progress towards company objectives. This role involves streamlining internal processes and enhancing communication channels to support Smart Fit's rapid international growth. By managing key strategic priorities and driving operational improvements, the Chief of Staff optimizes resource deployment and accelerates decision-making. The organizational effectiveness fostered by Mariana Carminatto is vital for maintaining agility and responsiveness in the dynamic global fitness market.
Cristina Duclos - Global Chief Marketing Officer
Cristina Duclos, the Global Chief Marketing Officer at Smart Fit, spearheads all marketing strategies and brand development initiatives worldwide. Overseeing global campaigns, Cristina Duclos drives brand awareness and member acquisition across diverse cultural landscapes. This leadership position involves shaping the company's public image and communicating the value proposition of affordable, high-quality fitness. By leveraging digital platforms and innovative marketing techniques, the Global Chief Marketing Officer enhances customer engagement and loyalty. The strategic marketing efforts directed by Cristina Duclos are essential for reinforcing Smart Fit's market leadership and expanding its reach into new territories.
Alexandre Gregianin - Global Chief Technology Officer
Alexandre Gregianin, the Global Chief Technology Officer at Smart Fit, architects and oversees the company's entire technology infrastructure and digital strategy. Managing global IT operations, Alexandre Gregianin ensures the scalability, security, and efficiency of all technological systems supporting Smart Fit's extensive network of facilities and its mobile app. This pivotal role involves driving innovation in fitness technology to enhance member experience and operational effectiveness. By implementing cutting-edge solutions, the Global Chief Technology Officer supports the company's mission to provide accessible and modern fitness services worldwide. The technological advancements spearheaded by Alexandre Gregianin are fundamental to Smart Fit's competitive edge and future growth.
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