Foss Swim School Executive and Leadership Team

Craig O'Halloran, the Chief Executive Officer at Foss Swim School, directs the overarching vision and long-term growth strategy for the organization. By overseeing the expansion of swim facilities across the Midwest, the Chief Executive Officer ensures consistent delivery of the proprietary curriculum. This leadership role involves maintaining high standards for water safety and technical instruction while fostering a culture of excellence. Craig O'Halloran drives the company's mission to redefine the swim lesson experience through innovation and operational rigor. By aligning the executive team with the core values established in 1993, the Chief Executive Officer secures the market position of the brand. O'Halloran monitors performance metrics across all 22 schools, ensuring that the business model remains scalable and effective. Through strategic oversight, the Chief Executive Officer guarantees that the organization continues to provide a safer, fun, and technically sound environment for swimmers of all ages.

Jenny Bauleke, the Chief Financial Officer at Foss Swim School, manages the fiscal health and capital allocation strategies for the entire enterprise. Overseeing financial planning, budgeting, and reporting, the Chief Financial Officer ensures the sustainability of operations across all regional markets. This leadership role involves analyzing revenue streams from swim programs to optimize profitability while maintaining the quality of the instructional experience. Jenny Bauleke drives financial transparency and accountability, providing the necessary data for informed decision-making by the executive board. By managing investments in facility infrastructure and staff development, the Chief Financial Officer supports the long-term growth objectives of the company. Bauleke monitors economic trends within the fitness and hospitality sectors to mitigate risks and capitalize on expansion opportunities. Through rigorous financial oversight, the Chief Financial Officer maintains the fiscal stability required to uphold the high standards of the swim school curriculum.

Daniel Geoffrion, the Chief Operating Officer at Foss Swim School, directs the daily execution of swim programs and facility management across the entire network. Overseeing operational workflows, safety protocols, and service delivery, the Chief Operating Officer ensures that every school maintains the high standards of the original curriculum. This leadership role involves optimizing the logistics of lesson scheduling and instructor deployment to maximize efficiency and student satisfaction. Daniel Geoffrion drives operational excellence by implementing standardized procedures that guarantee a safer and more effective learning environment. By monitoring facility performance and maintenance, the Chief Operating Officer supports the seamless operation of all 22 locations. Geoffrion collaborates with regional teams to address operational challenges and improve service quality. Through consistent oversight of day-to-day activities, the Chief Operating Officer ensures that the company delivers a technically sound and fun experience for every student enrolled in the program.

Josef Severson, the Chief Marketing Officer at Foss Swim School, architects the brand identity and customer acquisition strategies across all operational regions. Overseeing digital presence, community engagement, and promotional campaigns, the Chief Marketing Officer ensures that the unique value proposition of the swim curriculum reaches target demographics effectively. This leadership role involves analyzing market data to refine messaging and enhance brand visibility in competitive landscapes. Josef Severson drives growth by connecting families with the specialized water safety and stroke technique programs offered at each location. By collaborating with regional managers, the Chief Marketing Officer aligns marketing initiatives with local market needs to maximize enrollment. Severson monitors campaign performance and brand sentiment to maintain a strong reputation in the industry. Through strategic communication and outreach, the Chief Marketing Officer sustains the company's status as a leader in providing a safer, fun, and technically sound swim lesson experience.

Letha Kunshier, the Chief People Officer at Foss Swim School, architects the human capital strategy and organizational culture for the entire workforce. Overseeing talent acquisition, professional development, and employee engagement, the Chief People Officer ensures that the team possesses the expertise required to deliver the specialized swim curriculum. This leadership role involves designing training programs that emphasize water safety and effective teaching techniques for all instructors. Letha Kunshier drives initiatives to foster a supportive work environment that attracts and retains top-tier talent across all regions. By aligning personnel policies with the company's mission, the Chief People Officer supports the overall growth and stability of the organization. Kunshier monitors employee performance and satisfaction to ensure that the staff remains motivated and capable of providing a high-quality experience for students. Through strategic workforce management, the Chief People Officer guarantees that the company maintains a skilled team dedicated to the core values of the brand.