Foss Swim School Executive and Leadership Team

Craig O'Halloran, the Chief Executive Officer at Foss Swim School, directs the overarching business strategy and long-term vision. O'Halloran guides the company's expansion efforts, ensuring the core mission of providing age-appropriate, safe, and effective swim instruction remains central. Overseeing all major corporate initiatives, the Chief Executive Officer ensures operational alignment with market demands and industry best practices. This leadership role involves fostering innovation in curriculum development and expanding the school's geographic footprint across its current states. By championing a culture of excellence, Craig O'Halloran drives the company's sustained growth and market leadership in swim education.

Jennifer Bauleke, the Chief Financial Officer at Foss Swim School, manages all financial operations and fiscal planning. Bauleke oversees budgeting, forecasting, and financial reporting, ensuring the company's economic health and sustainable growth. Directing capital allocation and investment strategies, the Chief Financial Officer supports the expansion of new school locations and the enhancement of existing facilities. This critical role involves managing financial risks and optimizing revenue streams to align with the company's strategic objectives. By maintaining robust financial controls, Jennifer Bauleke ensures the long-term viability and profitability of Foss Swim School's operations across its multiple states.

Daniel Geoffrion, the Chief Operating Officer at Foss Swim School, oversees the day-to-day operational execution and service delivery. Geoffrion ensures the consistent application of the company's unique teaching methodology across all 22 schools, maintaining high standards for safety and effectiveness. Managing the operational infrastructure, the Chief Operating Officer drives efficiency in scheduling, facility management, and staff deployment. This leadership position involves optimizing resource utilization and implementing scalable processes to support the company's growth. By focusing on operational excellence, Daniel Geoffrion directly contributes to the superior customer experience and the successful delivery of swim lessons across Illinois, Iowa, Missouri, Minnesota, North Dakota, and Wisconsin.

Josef Severson, the Chief Marketing Officer at Foss Swim School, leads all brand strategy and customer acquisition initiatives. Severson develops and executes marketing campaigns designed to communicate the value of FOSS's distinctive swim lesson curriculum to families. Directing digital marketing, public relations, and community outreach, the Chief Marketing Officer expands brand awareness and drives enrollment growth. This role involves analyzing market trends and customer insights to refine messaging and target new demographics. By enhancing the FOSS brand presence, Josef Severson ensures the school continues to attract new students and reinforce its position as a leader in swim education across its operating regions.

Letha Kunshier, the Chief People Officer at Foss Swim School, directs human resources strategy and talent management. Kunshier oversees recruitment, employee development, and retention programs, ensuring a skilled and motivated workforce dedicated to the company's mission. Managing organizational culture and employee engagement, the Chief People Officer fosters a supportive environment for instructors and staff. This vital role involves developing policies and programs that align with the company's values and support its expansion goals. By prioritizing people, Letha Kunshier ensures Foss Swim School has the exceptional talent necessary to deliver its high-quality swim instruction and maintain its reputation for excellence.