Foss Swim School Executive and Leadership Team

Craig O'Halloran, the Chief Executive Officer at Foss Swim School, directs the overarching strategy and vision for the organization. O'Halloran guides the company's expansion and ensures adherence to the core principles established by the founders, focusing on delivering a fun, original, and technically sound swimming education. This leadership role involves aligning departmental objectives with the company's mission to teach water adjustment, safety, strokes, and technique effectively. By overseeing key growth initiatives, Craig O'Halloran drives the continuous improvement of the swim lesson experience across all 22 locations. The Chief Executive Officer's focus remains on maintaining the high standards that have defined FOSS for over 28 years, ensuring sustained market leadership and operational excellence in the hospitality and fitness sector.

Jennifer Bauleke, the Chief Financial Officer at Foss Swim School, manages all financial operations, including budgeting, forecasting, and financial reporting. Bauleke ensures the fiscal health and sustainability of the organization, overseeing financial planning to support the company's growth and expansion across its 22 locations. This critical role involves managing financial risks, optimizing resource allocation, and ensuring compliance with all relevant financial regulations. By providing strategic financial insights, Jennifer Bauleke supports executive decisions related to operational efficiency and investment in curriculum development. The Chief Financial Officer's meticulous oversight guarantees that FOSS can continue to offer its fun, original, and technically sound swim lessons while maintaining a strong financial foundation.

Daniel Geoffrion, the Chief Operating Officer at Foss Swim School, directs the day-to-day operational activities and ensures the efficient delivery of swim lessons across all 22 schools. Geoffrion oversees the implementation of operational policies and procedures, focusing on maintaining the highest standards of safety, quality, and customer service. This leadership position involves managing facility operations, optimizing scheduling, and ensuring the effective deployment of staff to meet the needs of swimmers in Illinois, Iowa, Missouri, Minnesota, North Dakota, and Wisconsin. By streamlining operational processes, Daniel Geoffrion enhances the overall customer experience and supports the company's commitment to providing a fun, original, and technically sound teaching style. The Chief Operating Officer's dedication to operational excellence is fundamental to FOSS's reputation.

Josef Severson, the Chief Marketing Officer at Foss Swim School, architects and executes comprehensive marketing strategies to enhance brand visibility and drive customer acquisition. Severson oversees all promotional activities, digital campaigns, and public relations efforts, ensuring the unique value proposition of FOSS's age-appropriate curriculum resonates with target audiences. This role involves analyzing market trends and competitor activities to identify new opportunities for growth and engagement across Illinois, Iowa, Missouri, Minnesota, North Dakota, and Wisconsin. By developing innovative outreach programs, Josef Severson supports the company's mission to provide a fun, original, and technically sound style of teaching. The Chief Marketing Officer's efforts are critical in communicating the 28 years of expertise and the superior swim lesson experience offered by FOSS.

Letha Kunshier, the Chief People Officer at Foss Swim School, leads all human resources functions, including talent acquisition, employee development, and fostering a positive organizational culture. Kunshier is responsible for attracting, retaining, and developing the skilled instructors and staff who deliver FOSS's unique swim education. This role involves designing and implementing HR strategies that align with the company's mission to provide a fun, original, and technically sound learning environment. By championing employee engagement and professional growth, Letha Kunshier ensures that the FOSS team is equipped to deliver exceptional experiences to families across its multiple locations. The Chief People Officer's focus on people is integral to maintaining the high quality of instruction and service that defines Foss Swim School.