Foss Swim School Executive and Leadership Team

Craig O'Halloran, the Chief Executive Officer at Foss Swim School, directs the overarching strategic vision for the organization. By prioritizing the expansion of the proprietary swim curriculum, the Chief Executive Officer ensures consistent quality across all 22 locations in the Midwest. This leadership role involves constant collaboration with the Board to maintain the high standards established in 1993. Craig O'Halloran monitors market trends to identify new opportunities for growth while maintaining the core mission of water safety. Through rigorous oversight of the company's long-term objectives, the Chief Executive Officer drives operational excellence and financial health. The executive maintains a focus on scaling the brand presence across North America, ensuring that the unique, technically sound teaching methodology remains the primary differentiator in the competitive swim instruction industry. This commitment to excellence secures the future of the organization.

Jenny Bauleke, the Chief Financial Officer at Foss Swim School, manages the fiscal health and capital allocation for the entire enterprise. Overseeing the financial planning and analysis departments, the Chief Financial Officer ensures that resources support the expansion of swim facilities across the Midwest. This role requires precise management of revenue streams and operational costs to sustain the high-quality, age-appropriate curriculum. Jenny Bauleke collaborates with the executive team to evaluate the profitability of new school sites and regional market penetration. By implementing robust financial controls, the Chief Financial Officer protects the long-term viability of the business model. The executive monitors cash flow and investment strategies to facilitate continuous improvement in safety and technique instruction. Through disciplined fiscal governance, Bauleke provides the necessary stability for the company to thrive in the competitive fitness and hospitality landscape.

Daniel Geoffrion, the Chief Operating Officer at Foss Swim School, executes the daily operational strategy across all 22 locations. Focusing on the internal scaling of the swim lesson experience, the Chief Operating Officer ensures that every facility adheres to the original, technically sound teaching standards. This role involves managing the logistics of regional operations and optimizing the delivery of the curriculum to students of all ages. Daniel Geoffrion coordinates with site managers to maintain safety protocols and facility maintenance, ensuring a consistent environment for water adjustment and stroke development. By streamlining operational workflows, the Chief Operating Officer improves efficiency and service quality. The executive drives the implementation of new training programs to keep the staff aligned with the company's mission. Through meticulous attention to operational detail, Geoffrion supports the growth of the brand across the Midwest region.

Josef Severson, the Chief Marketing Officer at Foss Swim School, architects the brand identity and customer acquisition strategies for the organization. Overseeing digital and local marketing initiatives, the Chief Marketing Officer drives awareness of the unique, safer style of teaching that defines the company. This role involves analyzing market data to reach families across the Midwest, ensuring that the value of the age-appropriate curriculum remains clear to the target audience. Josef Severson collaborates with the leadership team to align promotional campaigns with the company's growth objectives. By optimizing the customer journey from initial inquiry to enrollment, the Chief Marketing Officer increases market share and brand loyalty. The executive manages the public perception of the swim school, highlighting the 28 years of expertise in water safety. Through strategic brand positioning, Severson ensures the continued success of the business in a crowded marketplace.

Letha Kunshier, the Chief People Officer at Foss Swim School, directs the human capital strategy and organizational culture for the entire workforce. Overseeing talent acquisition, training, and employee development, the Chief People Officer ensures that every instructor possesses the skills to deliver the company's specialized swim curriculum. This role involves fostering a supportive environment that prioritizes safety and technical proficiency among the staff. Letha Kunshier collaborates with regional managers to implement performance standards that reflect the company's 28-year history of excellence. By managing recruitment and retention programs, the Chief People Officer builds a high-performing team capable of maintaining the brand's reputation for quality instruction. The executive focuses on professional development to keep the staff engaged and aligned with the core mission of water adjustment and stroke technique. Through effective people management, Kunshier supports the overall growth and operational success of the organization.