Foss Swim School Executive and Leadership Team

Craig O'Halloran, the Chief Executive Officer at Foss Swim School, directs the overarching strategic vision for the organization. O'Halloran manages the expansion of the swim lesson curriculum across the Midwest, ensuring consistent quality in water safety and technique instruction. By aligning the executive team with the core mission of providing a safer, technically sound swimming experience, the Chief Executive Officer drives long-term growth and operational excellence. This leadership role involves constant evaluation of market trends to maintain the competitive edge of the brand. Craig O'Halloran monitors the performance of all 22 schools, guaranteeing that the original teaching style remains the standard for every location. Through rigorous oversight of corporate objectives, the Chief Executive Officer secures the financial health and reputation of the institution, fostering a culture of safety and fun for every student enrolled in the program.

Jenny Bauleke, the Chief Financial Officer at Foss Swim School, manages the fiscal health and capital allocation for the entire organization. Bauleke oversees budgeting, financial reporting, and investment strategies to support the continued growth of swim facilities across the Midwest. By analyzing revenue streams from all 22 locations, the Chief Financial Officer ensures that resources remain directed toward maintaining high-quality, age-appropriate curriculum standards. This role involves close collaboration with the executive team to balance operational costs with the need for premium facility maintenance and instructor training. Jenny Bauleke monitors cash flow and long-term financial planning, providing the stability required for the company to thrive in the competitive fitness industry. Through precise financial modeling and risk management, the Chief Financial Officer protects the assets of the school while enabling the expansion of the unique, safer style of teaching that defines the brand.

Daniel Geoffrion, the Chief Operating Officer at Foss Swim School, manages the daily execution of swim programs and facility operations across the entire network. Geoffrion oversees the implementation of the proprietary, technically sound teaching style at all 22 locations, ensuring that every instructor adheres to the established safety protocols. By streamlining internal processes and logistics, the Chief Operating Officer maintains high standards of service delivery and student satisfaction. This role involves coordinating with regional managers to address operational challenges and optimize the use of pool facilities. Daniel Geoffrion monitors performance metrics to ensure that the curriculum remains effective and consistent across diverse geographic regions. Through the continuous improvement of operational workflows, the Chief Operating Officer supports the growth of the business while upholding the core values of water adjustment and stroke technique that have defined the organization since the inception of the first school.

Josef Severson, the Chief Marketing Officer at Foss Swim School, architects the brand identity and customer acquisition strategies across all regional markets. Severson directs digital campaigns and community outreach initiatives to highlight the unique, age-appropriate curriculum that distinguishes the school from competitors. By analyzing consumer behavior and enrollment patterns, the Chief Marketing Officer optimizes messaging to emphasize the importance of water safety and technical skill development. This leadership role involves managing the public image of the brand while ensuring that the value proposition reaches families in Illinois, Iowa, Missouri, Minnesota, North Dakota, and Wisconsin. Josef Severson coordinates with the operations team to align marketing efforts with school capacity and seasonal demand. Through data-driven advertising and brand positioning, the Chief Marketing Officer expands the reach of the organization, ensuring that the mission of providing a fun and safer swim experience remains central to the public perception of the company.

Letha Kunshier, the Chief People Officer at Foss Swim School, directs the talent acquisition, training, and retention strategies for the entire workforce. Kunshier oversees the development of professional programs that ensure every instructor possesses the technical expertise and pedagogical skills required to teach the unique, age-appropriate curriculum. By fostering a positive organizational culture, the Chief People Officer ensures that staff members remain aligned with the mission of providing a safer and fun swim experience. This role involves managing human resources policies, performance evaluations, and leadership development initiatives across all regional schools. Letha Kunshier collaborates with the executive team to build a high-performing team capable of supporting the company's expansion goals. Through the implementation of comprehensive training modules and employee engagement programs, the Chief People Officer secures the human capital necessary to maintain the high standards of instruction that define the brand in the competitive fitness industry.