Leadership Overview
Foss Swim School has 5 executives leading key functions including strategy, marketing, operations, finance, and human resources.
Driven by a commitment to water safety and skill development, Foss Swim School redefines swim education through an original, technically sound, and safer teaching methodology, fostering confidence in swimmers of all ages across multiple states.
Driven by a commitment to water safety and skill development, Foss Swim School redefines swim education through an original, technically sound, and safer teaching methodology, fostering confidence in swimmers of all ages across multiple states.
Leadership Roles at Foss Swim School
Craig O'Halloran - Chief Executive Officer
Craig O'Halloran, the Chief Executive Officer at Foss Swim School, directs the overarching strategy and vision for the organization. O'Halloran guides the company's expansion efforts, ensuring the continued development and implementation of the unique, age-appropriate curriculum that defines the FOSS experience. Overseeing all major business initiatives, the Chief Executive Officer ensures operational efficiency across all 22 locations in Illinois, Iowa, Missouri, Minnesota, North Dakota, and Wisconsin. This leadership role involves fostering a culture of excellence and safety, directly impacting the company's reputation and market leadership in swim education. By aligning departmental goals with corporate objectives, Craig O'Halloran drives the sustained growth and innovation central to Foss Swim School's mission of teaching children to swim confidently and safely.
Jennifer Bauleke - Chief Financial Officer
Jennifer Bauleke, the Chief Financial Officer at Foss Swim School, directs all financial planning, accounting, and reporting activities for the organization. Bauleke manages the company's fiscal health, overseeing budgeting, forecasting, and financial analysis to support strategic decision-making and sustainable growth. This critical role involves managing financial risks, optimizing capital structure, and ensuring compliance with all financial regulations across the company's multi-state operations. By providing accurate financial insights, the Chief Financial Officer enables informed investment in curriculum development and facility expansion. Jennifer Bauleke's diligent financial oversight ensures the long-term stability and profitability of Foss Swim School, underpinning its mission to provide exceptional swim education.

Daniel Geoffrion - Chief Operating Officer
Daniel Geoffrion, the Chief Operating Officer at Foss Swim School, manages the day-to-day operational functions and ensures the seamless execution of services across all locations. Geoffrion oversees the implementation of standardized operating procedures, maintaining the high quality of instruction and customer experience that distinguishes FOSS. This leadership position involves optimizing resource allocation, managing facility operations, and ensuring compliance with safety regulations throughout Illinois, Iowa, Missouri, Minnesota, North Dakota, and Wisconsin. By streamlining processes, the Chief Operating Officer enhances operational efficiency and scalability, directly supporting the company's growth objectives. Daniel Geoffrion's focus on operational excellence ensures that every FOSS school delivers on the promise of fun, original, and technically sound swim education.
Josef Severson - Chief Marketing Officer
Josef Severson, the Chief Marketing Officer at Foss Swim School, architects and executes comprehensive marketing strategies to enhance brand visibility and drive customer acquisition. Severson oversees all promotional activities, digital marketing campaigns, and public relations efforts, ensuring consistent messaging that highlights the FOSS curriculum's effectiveness and safety. This role involves analyzing market trends and customer feedback to refine outreach initiatives across the six states where Foss Swim School operates. By developing innovative campaigns, the Chief Marketing Officer ensures the FOSS brand resonates with families seeking quality swim instruction. Josef Severson's leadership ensures the company's unique teaching methodology reaches a broad audience, supporting enrollment growth and reinforcing Foss Swim School's position as a leader in aquatic education.
Letha Kunshier - Chief People Officer
Letha Kunshier, the Chief People Officer at Foss Swim School, leads all human resources functions, focusing on talent acquisition, employee development, and fostering a positive organizational culture. Kunshier designs and implements HR strategies that support the company's mission and values, ensuring Foss Swim School attracts and retains highly skilled instructors and staff. This executive position involves overseeing compensation and benefits, performance management, and employee relations across all locations. By championing employee well-being and professional growth, the Chief People Officer cultivates a motivated workforce dedicated to delivering the FOSS standard of swim instruction. Letha Kunshier's strategic approach to human capital management is integral to the company's operational success and its ability to maintain a superior learning environment.
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