Foss Swim School Executive and Leadership Team

July, 2026

Leadership Overview

Foss Swim School has 5 executives leading key functions including strategy, marketing, operations, finance, and human resources.

Driven by a commitment to water safety and skill development, Foss Swim School redefines swim education through an original, technically sound, and safer teaching methodology, fostering confidence in swimmers of all ages across multiple states.

Leadership Roles at Foss Swim School

  • Chief Executive Officer - Craig O'Halloran
  • Chief Financial Officer - Jennifer Bauleke
  • Chief Operating Officer - Daniel Geoffrion
  • Chief Marketing Officer - Josef Severson
  • Chief People Officer - Letha Kunshier
  • Craig O'Halloran - Chief Executive Officer

    Craig O'Halloran, the Chief Executive Officer at Foss Swim School, directs the overarching strategy and vision for the organization. O'Halloran guides the company's expansion efforts, ensuring the continued development and implementation of the unique, age-appropriate curriculum that defines the FOSS experience. Overseeing all major business initiatives, the Chief Executive Officer ensures operational efficiency across all 22 locations in Illinois, Iowa, Missouri, Minnesota, North Dakota, and Wisconsin. This leadership role involves fostering a culture of excellence and safety, directly impacting the company's reputation and market leadership in swim education. By aligning departmental goals with corporate objectives, Craig O'Halloran drives the sustained growth and innovation central to Foss Swim School's mission of teaching children to swim confidently and safely.

    Jennifer Bauleke - Chief Financial Officer

    Jennifer Bauleke, the Chief Financial Officer at Foss Swim School, directs all financial planning, accounting, and reporting activities for the organization. Bauleke manages the company's fiscal health, overseeing budgeting, forecasting, and financial analysis to support strategic decision-making and sustainable growth. This critical role involves managing financial risks, optimizing capital structure, and ensuring compliance with all financial regulations across the company's multi-state operations. By providing accurate financial insights, the Chief Financial Officer enables informed investment in curriculum development and facility expansion. Jennifer Bauleke's diligent financial oversight ensures the long-term stability and profitability of Foss Swim School, underpinning its mission to provide exceptional swim education.
    Jennifer Bauleke

    Daniel Geoffrion - Chief Operating Officer

    Daniel Geoffrion, the Chief Operating Officer at Foss Swim School, manages the day-to-day operational functions and ensures the seamless execution of services across all locations. Geoffrion oversees the implementation of standardized operating procedures, maintaining the high quality of instruction and customer experience that distinguishes FOSS. This leadership position involves optimizing resource allocation, managing facility operations, and ensuring compliance with safety regulations throughout Illinois, Iowa, Missouri, Minnesota, North Dakota, and Wisconsin. By streamlining processes, the Chief Operating Officer enhances operational efficiency and scalability, directly supporting the company's growth objectives. Daniel Geoffrion's focus on operational excellence ensures that every FOSS school delivers on the promise of fun, original, and technically sound swim education.
    Daniel Geoffrion

    Josef Severson - Chief Marketing Officer

    Josef Severson, the Chief Marketing Officer at Foss Swim School, architects and executes comprehensive marketing strategies to enhance brand visibility and drive customer acquisition. Severson oversees all promotional activities, digital marketing campaigns, and public relations efforts, ensuring consistent messaging that highlights the FOSS curriculum's effectiveness and safety. This role involves analyzing market trends and customer feedback to refine outreach initiatives across the six states where Foss Swim School operates. By developing innovative campaigns, the Chief Marketing Officer ensures the FOSS brand resonates with families seeking quality swim instruction. Josef Severson's leadership ensures the company's unique teaching methodology reaches a broad audience, supporting enrollment growth and reinforcing Foss Swim School's position as a leader in aquatic education.
    Josef Severson

    Letha Kunshier - Chief People Officer

    Letha Kunshier, the Chief People Officer at Foss Swim School, leads all human resources functions, focusing on talent acquisition, employee development, and fostering a positive organizational culture. Kunshier designs and implements HR strategies that support the company's mission and values, ensuring Foss Swim School attracts and retains highly skilled instructors and staff. This executive position involves overseeing compensation and benefits, performance management, and employee relations across all locations. By championing employee well-being and professional growth, the Chief People Officer cultivates a motivated workforce dedicated to delivering the FOSS standard of swim instruction. Letha Kunshier's strategic approach to human capital management is integral to the company's operational success and its ability to maintain a superior learning environment.

    Explore Leadership Teams in Fitness & Dance Facilities

    Frequently Asked Questions Regarding Foss Swim School Top Executives and Leadership Team

    Who leads Foss Swim School?
    Foss Swim School is led by Craig O'Halloran (Chief Executive Officer), along with executives such as Jennifer Bauleke (Chief Financial Officer) and Daniel Geoffrion (Chief Operating Officer).
    Who is part of Foss Swim School’s executive team?
    The executive team of Foss Swim School includes leaders such as Craig O'Halloran (Chief Executive Officer), Jennifer Bauleke (Chief Financial Officer), Daniel Geoffrion (Chief Operating Officer) and other senior executives.
    How many executives does Foss Swim School have?
    Foss Swim School has 5 executives leading key business areas.
    What roles are included in Foss Swim School’s leadership team?
    The leadership team of Foss Swim School includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief Marketing Officer, Chief People Officer.