Onelife Fitness Executive and Leadership Team

Donald Konz, the Chief Executive Officer at Onelife Fitness, directs the overarching operational strategy for all gym locations across Alabama, Georgia, and Virginia. Konz manages the expansion of high-end fitness facilities while ensuring consistent service quality for members seeking personal training and recovery sessions. By overseeing the integration of boxing, swimming, and group class offerings, the Chief Executive Officer maintains a competitive edge in the hospitality fitness sector. Konz drives the financial performance of the organization through rigorous oversight of capital investments and operational efficiency. This leadership role requires constant collaboration with the board to refine the long-term vision for the brand. Donald Konz prioritizes the development of scalable gym models that cater to diverse fitness levels. Through the optimization of corporate membership programs and facility amenities, the Chief Executive Officer secures sustainable growth and market presence for the entire fitness network.

Ori Gorfine, the Chief Executive Officer & Board Member at Onelife Fitness, architects the governance framework and strategic partnerships necessary for regional market dominance. Gorfine focuses on the high-level alignment of corporate objectives with the evolving needs of fitness enthusiasts in the United States. As a key decision-maker, the Chief Executive Officer & Board Member evaluates new business opportunities and potential acquisitions to broaden the company footprint. Ori Gorfine leads the board in establishing policies that support the Kids Club initiatives and digital membership platforms. This executive role involves balancing stakeholder interests with the operational requirements of maintaining state-of-the-art gym environments. By fostering relationships with industry partners, Gorfine ensures the organization remains at the forefront of the fitness industry. The Chief Executive Officer & Board Member drives the long-term sustainability of the business model through disciplined fiscal management and strategic oversight of all organizational assets.

Jennifer Anopolsky, the Chief Marketing Officer at Onelife Fitness, directs all brand positioning and customer acquisition strategies across the regional gym network. Anopolsky manages the digital presence, including the online membership portal and free pass programs, to attract fitness enthusiasts of all levels. By overseeing the promotion of specialized services like boxing and swimming, the Chief Marketing Officer increases brand awareness and member engagement. Jennifer Anopolsky designs targeted campaigns that highlight the value of amenities such as the Kids Club and corporate membership options. This leadership role involves analyzing market trends to refine the company value proposition in competitive fitness landscapes. Through the coordination of regional marketing efforts, the Chief Marketing Officer ensures consistent messaging across all states of operation. Anopolsky drives revenue growth by optimizing the conversion funnel and enhancing the overall member experience through strategic communication and brand loyalty initiatives.

Kristy Byrd, the Chief People Officer at Onelife Fitness, architects the human capital strategy to support the operational demands of a multi-state gym organization. Byrd manages talent acquisition, employee training, and organizational culture to ensure high-quality service delivery in every facility. By overseeing the development of staff capable of facilitating personal training and specialized classes, the Chief People Officer maintains the standard of excellence expected by members. Kristy Byrd drives initiatives that foster employee retention and professional growth within the fitness hospitality sector. This leadership role involves aligning workforce capabilities with the strategic goals set by the executive team. Through the implementation of robust performance management systems, the Chief People Officer ensures that every gym location operates with a skilled and motivated team. Byrd secures the organizational foundation by cultivating a workplace environment that prioritizes health, safety, and exceptional member support across all regional operations.