Asphalt Green Executive and Leadership Team

August, 2026

Leadership Overview

Asphalt Green has 5 executives leading key functions including strategy, operations, marketing, finance, and human resources.

Committed to fostering community wellness, Asphalt Green promotes lifelong health through accessible sports and fitness programs for diverse populations across the New York region.

Leadership Roles at Asphalt Green

  • Chief Executive Officer - Jordan Brackett
  • Chief Financial Officer - Dean Somer
  • Chief Operating Officer - Pedro Raicovich
  • Chief Marketing Officer - David Byrnes
  • Chief People Officer - Emilee Christopher
  • Jordan Brackett - Chief Executive Officer

    Jordan Brackett, the Chief Executive Officer at Asphalt Green, directs the overarching strategic vision for this nonprofit organization. Brackett oversees the expansion of sports and fitness initiatives designed to improve public health outcomes across the New York metropolitan area. By aligning organizational goals with community needs, the Chief Executive Officer ensures the long-term sustainability of fitness programs for individuals of all ages. Jordan Brackett maintains close collaboration with the Board to secure funding and resources necessary for facility maintenance and program development. This leadership role involves navigating complex nonprofit regulations while maintaining a focus on the core mission of promoting active lifestyles. Through rigorous oversight of operational performance, the Chief Executive Officer drives the organization toward greater impact. Ultimately, Brackett secures the future of these vital community assets by fostering partnerships with local stakeholders and health advocates.
    Jordan Brackett

    Dean Somer - Chief Financial Officer

    Dean Somer, the Chief Financial Officer at Asphalt Green, manages the fiscal health and long-term financial planning for the nonprofit. Somer oversees budgeting, accounting, and financial reporting to ensure transparency and compliance with regulatory standards. By monitoring revenue streams from programs and donations, the Chief Financial Officer maintains the capital necessary for facility upgrades and operational continuity. Dean Somer collaborates with the executive team to allocate resources effectively across various sports and fitness departments. This leadership role involves rigorous analysis of financial performance to identify cost-saving measures and investment opportunities. By maintaining a balanced budget, the Chief Financial Officer supports the organization's ability to provide accessible health services. Somer ensures that all financial activities align with the mission of promoting lifelong fitness. Through prudent fiscal management, the Chief Financial Officer provides the stability required for the organization to thrive in a competitive market.

    Pedro Raicovich - Chief Operating Officer

    Pedro Raicovich, the Chief Operating Officer at Asphalt Green, manages the daily execution of fitness facility operations and program delivery. Raicovich optimizes internal workflows to ensure high-quality service standards for all members and participants. Overseeing the maintenance of athletic infrastructure, the Chief Operating Officer guarantees safe and efficient environments for diverse sports activities. Pedro Raicovich coordinates with department heads to streamline scheduling and resource allocation across multiple sites. This leadership role requires constant monitoring of facility utilization rates to maximize community access. By implementing data-driven improvements to operational processes, the Chief Operating Officer enhances the overall member experience. Raicovich maintains a focus on operational excellence, ensuring that every program aligns with the nonprofit mission. Through disciplined management of physical assets and staff deployment, the Chief Operating Officer supports the broader organizational goal of fostering health through consistent athletic engagement.

    David Byrnes - Chief Marketing Officer

    David Byrnes, the Chief Marketing Officer at Asphalt Green, architects the brand strategy and public outreach campaigns for the organization. Byrnes drives awareness of fitness programs through targeted digital and community-based communication channels. Overseeing the development of promotional materials, the Chief Marketing Officer ensures consistent messaging regarding the benefits of sports and physical activity. David Byrnes manages relationships with media partners and local influencers to expand the reach of nonprofit initiatives. This leadership role involves analyzing market trends to identify new opportunities for program enrollment and community participation. By crafting compelling narratives about health and wellness, the Chief Marketing Officer increases public engagement with the organization. Byrnes aligns marketing efforts with the overarching mission to assist individuals of all backgrounds. Through strategic brand positioning, the Chief Marketing Officer secures the visibility required to sustain long-term growth and community support.
    David Byrnes

    Emilee Christopher - Chief People Officer

    Emilee Christopher, the Chief People Officer at Asphalt Green, directs the human capital strategy and organizational culture for the nonprofit. Christopher oversees talent acquisition, employee development, and performance management to ensure a high-performing workforce. By fostering an inclusive environment, the Chief People Officer supports the diverse staff dedicated to promoting health and sports. Emilee Christopher manages internal communications and employee engagement initiatives to align the team with the core mission. This leadership role involves designing training programs that enhance the skills of fitness instructors and administrative personnel. By implementing robust HR policies, the Chief People Officer ensures compliance and promotes workplace safety. Christopher collaborates with other executives to build a culture of excellence and community service. Through strategic workforce planning, the Chief People Officer secures the talent necessary to deliver high-quality fitness programs. Ultimately, Christopher drives organizational success by prioritizing the well-being and professional growth of the entire staff.

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    Frequently Asked Questions Regarding Asphalt Green Top Executives and Leadership Team

    Who leads Asphalt Green?
    Asphalt Green is led by Jordan Brackett (Chief Executive Officer), along with executives such as Dean Somer (Chief Financial Officer) and Pedro Raicovich (Chief Operating Officer).
    Who is part of Asphalt Green’s executive team?
    The executive team of Asphalt Green includes leaders such as Jordan Brackett (Chief Executive Officer), Dean Somer (Chief Financial Officer), Pedro Raicovich (Chief Operating Officer) and other senior executives.
    How many executives does Asphalt Green have?
    Asphalt Green has 5 executives leading key business areas.
    What roles are included in Asphalt Green’s leadership team?
    The leadership team of Asphalt Green includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief Marketing Officer, Chief People Officer.