Leadership Overview
Cross has 6 executives leading key functions including strategy, operational scaling, process control, instrumentation, data communication, and fluid power technologies.
Driven by a commitment to employee ownership, Cross delivers advanced industrial automation solutions while maintaining a focus on technical excellence and long-term market stability across North American manufacturing sectors.
Driven by a commitment to employee ownership, Cross delivers advanced industrial automation solutions while maintaining a focus on technical excellence and long-term market stability across North American manufacturing sectors.
Leadership Roles at Cross
Naoki Motoki - Chief Executive Officer
Naoki Motoki, the Chief Executive Officer at Cross, directs the overarching strategic vision for this employee-owned industrial automation provider. Motoki architects long-term growth initiatives by aligning specialized engineering teams with the evolving demands of machine automation and process control. By fostering a culture of technical expertise, the Chief Executive Officer ensures that Cross maintains a competitive edge in complex industrial applications. Motoki oversees the integration of data communication and fluid power technologies to solve challenging client requirements. This leadership role involves constant collaboration with the Board to sustain the company's status as a premier solutions provider. Through rigorous market analysis, Naoki Motoki drives the expansion of service capabilities across North American manufacturing landscapes. Ultimately, Motoki secures the financial health and operational integrity of the organization, ensuring that every automation solution meets the highest standards of precision and reliability for industrial partners.
Jerry Bohnsack - Chief Operating Officer
Jerry Bohnsack, the Chief Operating Officer at Cross, manages the internal operational infrastructure and resource allocation for the company. Bohnsack optimizes the efficiency of specialized sales and engineering teams to ensure seamless delivery of industrial automation solutions. By streamlining internal processes, the Chief Operating Officer supports the company's mission to provide high-quality instrumentation and fluid power technologies. Bohnsack coordinates with department heads to refine supply chain logistics and project management workflows. This leadership role focuses on enhancing the digital commerce experience at Shopcross.com to better serve industrial clients. Through meticulous oversight of daily operations, Jerry Bohnsack drives productivity gains that directly impact the bottom line. Bohnsack maintains a focus on operational excellence, ensuring that the company's employee-owned structure translates into superior service delivery and consistent project outcomes for all manufacturing partners across the region.

Ernesto Dejesus - Co-founder & Chief Operating Officer
Ernesto Dejesus, the Co-founder & Chief Operating Officer at Cross, architects the foundational operational frameworks that support the company's industrial automation services. Dejesus drives the development of specialized engineering protocols for machine automation and process control applications. By overseeing the technical training programs, the Co-founder & Chief Operating Officer ensures that the workforce possesses the expertise required for complex instrumentation projects. Dejesus manages the integration of data communication systems to provide comprehensive solutions for industrial clients. This leadership role involves establishing long-term partnerships with key technology vendors to maintain a robust product portfolio. Through strategic planning, Ernesto Dejesus supports the company's expansion into new market segments within the North American industrial sector. Dejesus prioritizes the maintenance of high-quality standards across all service lines, ensuring that the company remains a trusted partner for businesses seeking advanced automation and fluid power technologies.
Ernesto Vergne - Co-founder & Chief Operating Officer
Ernesto Vergne, the Co-founder & Chief Operating Officer at Cross, directs the scaling of operational capabilities to meet the growing demand for industrial automation solutions. Vergne architects the deployment of specialized sales teams focused on fluid power technologies and instrumentation. By refining the service delivery model, the Co-founder & Chief Operating Officer ensures that client applications receive precise technical support. Vergne manages the cross-functional collaboration between engineering departments to optimize project execution timelines. This leadership role involves identifying emerging market trends in data communication to keep the company at the forefront of industrial innovation. Through consistent monitoring of operational metrics, Ernesto Vergne drives improvements in service quality and customer satisfaction. Vergne maintains a focus on sustainable growth, ensuring that the company's employee-owned model continues to provide value to both the workforce and the diverse range of manufacturing clients served across the continent.

Rachel Williams - President
Rachel Williams, the President at Cross, leads the execution of corporate objectives and oversees the daily management of the company's diverse business units. Williams directs the alignment of sales and engineering strategies to ensure that industrial automation solutions meet specific client needs. By fostering a collaborative environment, the President ensures that teams specializing in process control and machine automation work in harmony. Williams manages the implementation of growth strategies that leverage the company's technical expertise in fluid power and data communication. This leadership role involves representing the company in high-level industry forums and maintaining strong relationships with key stakeholders. Through proactive management, Rachel Williams drives the achievement of annual performance targets and operational milestones. Williams ensures that the company's commitment to employee ownership remains central to the corporate culture, ultimately supporting the delivery of high-value solutions to the North American manufacturing market.
Jesse Papike - President & Managing Partner
Jesse Papike, the President & Managing Partner at Cross, oversees the strategic direction and partnership development for the organization. Papike architects the expansion of the company's footprint in the industrial automation sector by identifying new opportunities for instrumentation and process control services. By managing key relationships with industry partners, the President & Managing Partner ensures that the company remains a leader in data communication and fluid power technologies. Papike directs the allocation of capital toward innovative projects that enhance the company's service offerings. This leadership role involves guiding the executive team through complex market shifts to maintain a competitive advantage. Through strategic oversight, Jesse Papike drives the long-term success of the employee-owned model, ensuring that the company continues to deliver exceptional value to clients. Papike focuses on maintaining high standards of technical excellence, ensuring that every automation application contributes to the overall growth and stability of the organization.
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