Crawford & Company Executive and Leadership Team

Bruce Swain, the President & Chief Executive Officer at Crawford & Company, directs the overarching corporate strategy for the largest independent provider of claims management solutions. Swain architects long-term growth initiatives while overseeing the integration of complex outsourcing services across global markets. By aligning operational priorities with the evolving needs of the insurance industry, the President & Chief Executive Officer ensures consistent delivery of high-quality claims handling. This leadership role involves constant collaboration with the Board to maintain market dominance and financial health. Bruce Swain monitors performance metrics across all business units to guarantee that the organization meets rigorous service standards. Through proactive engagement with stakeholders, the President & Chief Executive Officer fosters a culture of innovation and operational excellence. Ultimately, Swain secures the competitive position of the firm by navigating the intricacies of the global insurance landscape with precision and foresight.

Leonardo Semenovitch, the Chief Executive Officer and President, Latin America at Crawford & Company, manages all regional operations and business development across the Latin American market. Semenovitch drives the expansion of claims management services by tailoring solutions to specific regional regulatory environments and insurance market demands. Overseeing local teams, the Chief Executive Officer and President, Latin America ensures that service delivery remains consistent with global quality benchmarks. This leadership role requires deep engagement with regional partners to capture market share and enhance client retention. Leonardo Semenovitch optimizes resource allocation to support rapid growth in emerging territories. By identifying unique regional risks, the Chief Executive Officer and President, Latin America implements robust strategies that protect client interests. Through consistent focus on operational efficiency, Semenovitch strengthens the presence of the firm within the diverse and complex Latin American insurance sector.

Holly Boudreau, the Executive Vice President & Chief Financial Officer at Crawford & Company, directs the financial strategy, capital allocation, and fiscal reporting for the publicly listed organization. Boudreau oversees the budgeting process and financial planning to ensure the long-term stability of the firm. By managing investor relations and financial compliance, the Executive Vice President & Chief Financial Officer maintains transparency and trust with shareholders. This leadership role involves analyzing the financial impact of global operations to optimize profitability across all business units. Holly Boudreau monitors cash flow and liquidity to support strategic investments in technology and market expansion. Through rigorous financial oversight, the Executive Vice President & Chief Financial Officer ensures that the company maintains a strong balance sheet capable of weathering market volatility. Boudreau drives the financial discipline necessary to sustain the position of the firm as the leading independent provider of claims management and outsourcing solutions.

Marie Velez, the Chief Operating Officer at Crawford & Company, manages the internal infrastructure and global service delivery processes that define the claims management business. Velez directs the optimization of operational workflows to increase efficiency and reduce claim cycle times for insurance clients. By overseeing the integration of new technologies into daily operations, the Chief Operating Officer ensures that the firm maintains a competitive edge in service speed and accuracy. This leadership role involves coordinating with regional heads to standardize processes across diverse geographic markets. Marie Velez monitors key performance indicators to identify bottlenecks and implement corrective actions that improve overall service quality. Through the rigorous management of operational resources, the Chief Operating Officer supports the scalability of the business model. Velez drives continuous improvement initiatives that align internal capabilities with the evolving demands of the global insurance industry, ensuring consistent excellence in every claim handled.

Erica Fichter, the Chief Operating Officer, Medical Management and Accident & Health, TPA: Broadspire, U.S. at Crawford & Company, directs the specialized operations for medical claims and health-related insurance services. Fichter oversees the administration of complex medical management programs, ensuring compliance with U.S. healthcare regulations and insurance standards. By managing the Broadspire platform, the Chief Operating Officer, Medical Management and Accident & Health, TPA: Broadspire, U.S. optimizes the delivery of accident and health claims processing. This leadership role involves coordinating with medical professionals and insurance carriers to improve patient outcomes and reduce costs. Erica Fichter monitors the performance of medical management teams to ensure that service delivery meets the high expectations of the U.S. market. Through the strategic application of health data analytics, the Chief Operating Officer, Medical Management and Accident & Health, TPA: Broadspire, U.S. drives efficiency in claims adjudication, ultimately supporting the broader mission of the firm in the insurance industry.

Daniel Graybill, the President, Praxis Risk Services at Crawford & Company, directs the specialized risk management and consulting division that provides tailored solutions to insurance carriers. Graybill oversees the development of risk mitigation strategies that address the unique challenges faced by clients in the insurance industry. By managing the Praxis team, the President, Praxis Risk Services ensures that the firm delivers high-value advisory services that complement the core claims management business. This leadership role involves identifying emerging risks and creating proactive frameworks to help clients minimize financial loss. Daniel Graybill coordinates with other business units to provide integrated risk solutions that enhance the overall value proposition of the organization. Through the application of deep industry expertise, the President, Praxis Risk Services drives the growth of the consulting practice. Graybill maintains a focus on delivering actionable insights that empower clients to navigate complex liability environments with confidence and strategic clarity.

Michelle Montgomery, the Chief Marketing Officer at Crawford & Company, architects the global brand strategy and market positioning for the leading provider of claims management solutions. Montgomery directs all digital marketing, corporate communications, and lead generation initiatives to amplify the visibility of the firm within the insurance sector. By analyzing market data, the Chief Marketing Officer identifies key opportunities for brand expansion and client acquisition. This leadership role involves close collaboration with sales teams to ensure that marketing campaigns directly support revenue targets. Michelle Montgomery oversees the development of thought leadership content that establishes the organization as an authority in claims outsourcing. Through the implementation of data-driven marketing technologies, the Chief Marketing Officer optimizes the customer journey and enhances brand loyalty. Ultimately, Montgomery drives the narrative of the company, ensuring that the value proposition remains clear and compelling to insurance carriers and corporate clients worldwide.

Jemin Thakkar, the Global Chief Information Officer at Crawford & Company, architects the digital transformation and technology infrastructure that powers the claims management platform. Thakkar directs the development of secure, scalable software solutions that enable efficient claims processing for insurance clients globally. By overseeing cybersecurity protocols, the Global Chief Information Officer ensures the protection of sensitive client data across all international operations. This leadership role involves collaborating with other C-suite executives to align technology investments with the strategic goals of the firm. Jemin Thakkar manages the deployment of advanced analytics and automation tools to streamline internal workflows and enhance service delivery. Through the continuous modernization of IT systems, the Global Chief Information Officer supports the ability of the organization to adapt to rapid changes in the insurance technology landscape. Thakkar drives innovation by integrating emerging digital capabilities into the core service offerings, ensuring that the company remains at the forefront of industry technology.

Marc Cunningham, the Chief Sales Officer (US) at Crawford & Company, directs the sales strategy and business development efforts within the United States market. Cunningham oversees the acquisition of new insurance carrier accounts and the expansion of existing client relationships. By managing the U.S. sales force, the Chief Sales Officer (US) ensures that the firm effectively communicates the value of its claims management and outsourcing solutions. This leadership role involves analyzing market trends to identify growth opportunities and tailoring sales pitches to meet the specific needs of U.S. clients. Marc Cunningham collaborates with marketing and operations teams to ensure that sales promises align with service delivery capabilities. Through the implementation of effective sales processes, the Chief Sales Officer (US) drives revenue growth and strengthens the market position of the company. Cunningham maintains a focus on building long-term partnerships that contribute to the sustained success of the organization in the competitive U.S. insurance landscape.

Robert Spaulding, the Managing Director at Crawford & Company, oversees specialized consulting and advisory services that support the core claims management business. Spaulding directs the development of risk assessment frameworks that assist insurance carriers in navigating complex liability landscapes. By managing high-level client relationships, the Managing Director ensures that service offerings align with the specific needs of the insurance industry. This leadership role involves coordinating cross-functional teams to deliver integrated solutions that improve claim outcomes. Robert Spaulding monitors market trends to anticipate shifts in risk profiles, allowing the firm to adapt its service delivery models accordingly. Through strategic oversight of consulting projects, the Managing Director drives revenue growth and enhances the reputation of the organization as a trusted advisor. Spaulding maintains rigorous standards for all advisory engagements, ensuring that every client receives actionable insights that mitigate financial exposure and improve operational performance.