Crawford & Company Executive and Leadership Team

November, 2026

Leadership Overview

Crawford & Company has 10 executives leading key functions including strategy, operations, medical management, financial oversight, technology, sales, network solutions, risk services, and technical services.

Focused on delivering excellence in claims management, Crawford & Company empowers the global insurance industry through innovative outsourcing solutions and comprehensive risk mitigation strategies.

Leadership Roles at Crawford & Company

  • Chief Executive Officer and President, Latin America - Leonardo Semenovitch
  • President & Chief Executive Officer - Bruce Swain
  • Executive Vice President & Chief Financial Officer - Holly Boudreau
  • Chief Operating Officer - Marie Velez
  • Chief Operating Officer, Medical Management and Accident & Health, TPA: Broadspire, U.S. - Erica Fichter
  • President, Network Solutions (US) - Lance Malcolm
  • President, Praxis Risk Services - Daniel Graybill
  • Global President, Technical Service (US) - Paul Kottler
  • Global Chief Information Officer - Jemin Thakkar
  • Chief Sales Officer (US) - Marc Cunningham
  • Leonardo Semenovitch - Chief Executive Officer and President, Latin America

    Leonardo Semenovitch, the Chief Executive Officer and President, Latin America at Crawford & Company, directs all regional insurance claims management operations. Overseeing market expansion across diverse territories, the Chief Executive Officer and President, Latin America ensures that local service delivery aligns with global quality standards. This leadership role involves navigating complex regulatory environments while scaling outsourcing solutions for regional carriers. By optimizing operational workflows, Leonardo Semenovitch drives significant growth in the Latin American market. Semenovitch maintains constant communication with corporate leadership to integrate regional insights into the broader organizational strategy. Through rigorous oversight of claims processing efficiency, the Chief Executive Officer and President, Latin America secures a competitive advantage for the firm. Ultimately, Semenovitch fosters strong partnerships with regional insurance providers to solidify the company's footprint in this critical growth geography.

    Bruce Swain - President & Chief Executive Officer

    Bruce Swain, the President & Chief Executive Officer at Crawford & Company, architects the overarching corporate strategy for the world's largest independent claims management provider. Managing the executive team, the President & Chief Executive Officer ensures that all business units maintain focus on delivering high-value outsourcing solutions to the insurance industry. This leadership role involves setting long-term financial goals and driving innovation across global service lines. By aligning operational priorities with market demands, Bruce Swain directly influences the company's trajectory and shareholder value. Swain collaborates with the Board to refine corporate governance and expand the firm's reach into emerging insurance sectors. Through decisive action, the President & Chief Executive Officer maintains the organization's reputation for excellence. Ultimately, Swain secures the firm's position as a market leader by championing operational efficiency and client-centric service models across all international operations.
    Bruce Swain

    Holly Boudreau - Executive Vice President & Chief Financial Officer

    Holly Boudreau, the Executive Vice President & Chief Financial Officer at Crawford & Company, manages the financial health and capital allocation strategies of the organization. Overseeing fiscal planning, reporting, and investor relations, the Executive Vice President & Chief Financial Officer ensures that the company maintains a robust balance sheet. This leadership role involves analyzing market trends to guide investment decisions and support the firm's growth objectives. By maintaining strict financial discipline, Holly Boudreau drives long-term value for shareholders and stakeholders. Boudreau works with the executive team to align budgetary resources with strategic priorities across all global business units. Through rigorous financial oversight, the Executive Vice President & Chief Financial Officer mitigates risk and ensures the sustainability of the company's claims management services. Ultimately, Boudreau secures the financial foundation necessary for the firm to continue its legacy as a leader in the insurance outsourcing industry.
    Holly Boudreau

    Marie Velez - Chief Operating Officer

    Marie Velez, the Chief Operating Officer at Crawford & Company, executes the daily operational strategy for the firm's global claims management infrastructure. Overseeing internal processes and service delivery standards, the Chief Operating Officer ensures that all departments function with maximum efficiency. This leadership role involves streamlining cross-functional workflows to support the company's mission of providing superior outsourcing solutions. By implementing scalable operational frameworks, Marie Velez drives productivity improvements across the entire organization. Velez works closely with other C-suite leaders to translate strategic objectives into actionable operational plans. Through constant monitoring of performance metrics, the Chief Operating Officer identifies opportunities for process optimization and cost reduction. Ultimately, Velez maintains the operational integrity of the firm, ensuring that every claim is handled with precision and speed to meet the evolving needs of the global insurance market.

    Erica Fichter - Chief Operating Officer, Medical Management and Accident & Health, TPA: Broadspire, U.S.

    Erica Fichter, the Chief Operating Officer, Medical Management and Accident & Health, TPA: Broadspire, U.S. at Crawford & Company, directs specialized claims management and medical cost containment services. Overseeing the Broadspire division, the Chief Operating Officer, Medical Management and Accident & Health, TPA: Broadspire, U.S. ensures that health-related insurance claims receive accurate and timely processing. This leadership role involves managing complex medical networks and optimizing health outcomes for policyholders. By integrating advanced medical management protocols, Erica Fichter drives efficiency in the U.S. accident and health sector. Fichter collaborates with internal teams to enhance the quality of care and reduce administrative burdens for insurance clients. Through strategic oversight of medical service delivery, the Chief Operating Officer, Medical Management and Accident & Health, TPA: Broadspire, U.S. supports the firm's commitment to comprehensive risk management. Ultimately, Fichter ensures that medical claims operations remain both profitable and highly responsive to client requirements.
    Erica Fichter

    Lance Malcolm - President, Network Solutions (US)

    Lance Malcolm, the President, Network Solutions (US) at Crawford & Company, manages the expansive network of service providers and contractors that support the firm's claims management operations. Overseeing vendor relationships and network performance, the President, Network Solutions (US) ensures that the company maintains a high-quality, responsive service ecosystem. This leadership role involves vetting and managing third-party partners to guarantee consistent service delivery across the United States. By optimizing network capacity, Lance Malcolm drives operational efficiency and reduces turnaround times for insurance claims. Malcolm collaborates with other business units to ensure that the network aligns with the firm's broader strategic goals. Through rigorous management of service provider performance, the President, Network Solutions (US) maintains the company's reputation for reliability. Ultimately, Malcolm secures the operational scale necessary to handle large-scale claims events and provide consistent support to insurance clients throughout the country.
    Lance Malcolm

    Daniel Graybill - President, Praxis Risk Services

    Daniel Graybill, the President, Praxis Risk Services at Crawford & Company, directs the specialized consulting and risk management services provided by the Praxis division. Overseeing risk assessment and mitigation strategies, the President, Praxis Risk Services ensures that clients receive tailored solutions to complex insurance challenges. This leadership role involves developing innovative risk management frameworks that help organizations minimize exposure and improve operational resilience. By leveraging deep industry expertise, Daniel Graybill drives the growth of the firm's consulting portfolio. Graybill works with other leaders to integrate risk services into the broader claims management offering. Through strategic focus on high-level risk advisory, the President, Praxis Risk Services enhances the firm's value proposition to the insurance industry. Ultimately, Graybill secures the company's position as a trusted advisor by providing actionable insights that help clients navigate the evolving landscape of global risk and insurance management.
    Daniel Graybill

    Paul Kottler - Global President, Technical Service (US)

    Paul Kottler, the Global President, Technical Service (US) at Crawford & Company, manages the specialized technical claims handling and loss adjusting services for the firm. Overseeing complex claims and high-value loss assessments, the Global President, Technical Service (US) ensures that the company provides expert technical support to insurance carriers. This leadership role involves deploying specialized adjusters to handle intricate claims scenarios that require deep industry knowledge. By maintaining high standards for technical accuracy, Paul Kottler drives the firm's reputation for excellence in complex loss management. Kottler collaborates with regional teams to ensure that technical expertise is available wherever needed across the U.S. and global markets. Through strategic oversight of technical service delivery, the Global President, Technical Service (US) supports the firm's mission of providing comprehensive claims solutions. Ultimately, Kottler secures the company's leadership in the technical claims sector by fostering a culture of precision and professional expertise.
    Paul Kottler

    Jemin Thakkar - Global Chief Information Officer

    Jemin Thakkar, the Global Chief Information Officer at Crawford & Company, architects the digital infrastructure and technology strategy for the firm's global operations. Overseeing cybersecurity, data analytics, and software development, the Global Chief Information Officer ensures that the company leverages cutting-edge technology to improve claims processing. This leadership role involves modernizing legacy systems to support the firm's mission of providing efficient outsourcing solutions. By implementing scalable cloud platforms, Jemin Thakkar drives digital transformation across all international offices. Thakkar collaborates with other executives to integrate data-driven insights into the company's service offerings. Through constant innovation in information technology, the Global Chief Information Officer enhances the firm's ability to manage complex insurance data securely. Ultimately, Thakkar secures the technological edge required to maintain the company's position as the premier provider of claims management and outsourcing solutions in the global insurance market.
    Jemin Thakkar

    Marc Cunningham - Chief Sales Officer (US)

    Marc Cunningham, the Chief Sales Officer (US) at Crawford & Company, directs the revenue generation strategy and client acquisition efforts within the United States. Overseeing the sales force, the Chief Sales Officer (US) ensures that the firm's claims management and outsourcing solutions reach a broad base of insurance carriers. This leadership role involves identifying new market opportunities and building long-term relationships with key industry partners. By optimizing the sales funnel, Marc Cunningham drives consistent revenue growth across the U.S. market. Cunningham works with the operations team to ensure that service delivery meets the specific needs of new and existing clients. Through strategic market positioning, the Chief Sales Officer (US) expands the firm's influence in the competitive insurance landscape. Ultimately, Cunningham secures the company's market share by effectively communicating the value of the firm's comprehensive risk management and claims processing services to potential clients.

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    Frequently Asked Questions Regarding Crawford & Company Top Executives and Leadership Team

    Who leads Crawford & Company?
    Crawford & Company is led by Leonardo Semenovitch (Chief Executive Officer and President, Latin America), along with executives such as Bruce Swain (President & Chief Executive Officer) and Holly Boudreau (Executive Vice President & Chief Financial Officer).
    Who is part of Crawford & Company’s executive team?
    The executive team of Crawford & Company includes leaders such as Leonardo Semenovitch (Chief Executive Officer and President, Latin America), Bruce Swain (President & Chief Executive Officer), Holly Boudreau (Executive Vice President & Chief Financial Officer) and other senior executives.
    How many executives does Crawford & Company have?
    Crawford & Company has 10 executives leading key business areas.
    What roles are included in Crawford & Company’s leadership team?
    The leadership team of Crawford & Company includes roles such as Chief Executive Officer and President, Latin America, President & Chief Executive Officer, Executive Vice President & Chief Financial Officer, Chief Operating Officer, Chief Operating Officer, Medical Management and Accident & Health, TPA: Broadspire, U.S..