Crawford & Company Executive and Leadership Team

August, 2026

Leadership Overview

Crawford & Company has 10 executives leading key functions including strategy, regional operations, claims management, marketing, medical services, information technology, financial oversight, and network solutions.

Focused on delivering excellence in claims management and outsourcing, Crawford & Company empowers the global insurance industry through innovative, scalable, and efficient service delivery models.

Leadership Roles at Crawford & Company

  • President & Chief Executive Officer - Bruce Swain
  • Chief Executive Officer and President, Latin America - Leonardo Semenovitch
  • Chief Executive Officer, Operations (US) - Michael Hoberman
  • Executive Vice President & Chief Financial Officer - Holly Boudreau
  • Chief Operating Officer - Marie Velez
  • Chief Operating Officer, Medical Management and Accident & Health, TPA: Broadspire, U.S. - Erica Fichter
  • President - Caroline Crawford
  • President, Network Solutions (US) - Lance Malcolm
  • Chief Marketing Officer - Michelle Montgomery
  • Global Chief Information Officer - Jemin Thakkar
  • Bruce Swain - President & Chief Executive Officer

    Bruce Swain, the President & Chief Executive Officer at Crawford & Company, directs the overarching strategic vision for the largest independent provider of claims management solutions. By aligning corporate objectives with the evolving needs of the global insurance market, the President & Chief Executive Officer ensures sustained growth and operational excellence. This leadership role involves constant engagement with the Board to refine long-term business models and maintain market dominance. Bruce Swain actively monitors industry trends to pivot service offerings toward emerging risks and technological advancements. Through rigorous oversight of all business units, the President & Chief Executive Officer maintains high standards of service delivery across diverse international markets. By fostering a culture of accountability and innovation, the executive drives the organization toward achieving superior financial performance and client satisfaction, ultimately securing the company's position as a premier partner for insurance carriers worldwide.
    Bruce Swain

    Leonardo Semenovitch - Chief Executive Officer and President, Latin America

    Leonardo Semenovitch, the Chief Executive Officer and President, Latin America at Crawford & Company, manages all regional operations and business development initiatives across the Latin American market. Overseeing complex claims management portfolios, the Chief Executive Officer and President, Latin America ensures that local service delivery aligns with global quality standards. This role requires deep integration with regional insurance partners to expand market share and optimize service efficiency. Leonardo Semenovitch architects growth strategies that address specific regulatory and economic nuances within the region. By coordinating with cross-functional teams, the executive enhances the company's footprint and strengthens client relationships. The Chief Executive Officer and President, Latin America focuses on scaling operations to meet rising demand for outsourced insurance solutions. Through strategic resource allocation and local market expertise, the executive drives significant revenue growth and operational stability, ensuring the company remains the preferred provider for complex claims handling throughout the Latin American territory.

    Michael Hoberman - Chief Executive Officer, Operations (US)

    Michael Hoberman, the Chief Executive Officer, Operations (US) at Crawford & Company, directs the day-to-day claims management and service delivery operations across the United States. By overseeing regional teams and operational workflows, the Chief Executive Officer, Operations (US) ensures that the company meets the high-volume demands of the U.S. insurance market. This role involves optimizing service delivery models to improve efficiency and client satisfaction. Michael Hoberman architects strategies to scale operations and integrate new service offerings within the domestic market. Through close collaboration with other executive leaders, the executive ensures that U.S. operations align with the company's global strategic goals. The Chief Executive Officer, Operations (US) focuses on maintaining operational excellence and service quality in a competitive landscape. By driving performance improvements and fostering a culture of accountability, the executive secures the company's position as the leading independent provider of claims management solutions in the United States.
    Michael Hoberman

    Holly Boudreau - Executive Vice President & Chief Financial Officer

    Holly Boudreau, the Executive Vice President & Chief Financial Officer at Crawford & Company, directs the financial strategy, capital allocation, and fiscal reporting for the organization. By overseeing global financial operations, the Executive Vice President & Chief Financial Officer ensures the company maintains a strong balance sheet and achieves sustainable growth. This role involves managing investor relations, financial planning, and risk assessment to support the firm's position as a publicly listed provider of claims management solutions. Holly Boudreau architects financial frameworks that optimize profitability and resource efficiency across all business lines. Through rigorous analysis of financial performance, the executive provides critical insights to the Board and leadership team. The Executive Vice President & Chief Financial Officer focuses on maintaining fiscal discipline while funding strategic initiatives that drive market expansion. By ensuring financial transparency and stability, the executive supports the company's mission to deliver long-term value to shareholders and clients.
    Holly Boudreau

    Marie Velez - Chief Operating Officer

    Marie Velez, the Chief Operating Officer at Crawford & Company, directs the internal processes and operational infrastructure that support the firm's global claims management services. By streamlining workflows and enhancing service delivery efficiency, the Chief Operating Officer ensures that the organization meets the rigorous demands of the insurance industry. This leadership role involves coordinating with various department heads to optimize resource utilization and maintain high performance across all business lines. Marie Velez implements scalable solutions that improve productivity and reduce operational costs. Through meticulous oversight of daily business activities, the Chief Operating Officer maintains alignment with the company's strategic goals. The executive focuses on continuous improvement initiatives to refine service quality and client outcomes. By leveraging data-driven insights, the Chief Operating Officer drives operational excellence, ensuring that the company maintains its competitive edge as the leading independent provider of claims management and outsourcing solutions.

    Erica Fichter - Chief Operating Officer, Medical Management and Accident & Health, TPA: Broadspire, U.S.

    Erica Fichter, the Chief Operating Officer, Medical Management and Accident & Health, TPA: Broadspire, U.S. at Crawford & Company, directs the specialized operations for medical management and accident and health claims within the United States. By overseeing the Broadspire TPA division, the Chief Operating Officer, Medical Management and Accident & Health, TPA: Broadspire, U.S. ensures that complex medical claims are handled with precision and efficiency. This role involves managing clinical resources and administrative workflows to improve patient outcomes and reduce costs for insurance clients. Erica Fichter architects operational strategies that integrate medical expertise with claims processing technology. Through rigorous oversight of service delivery, the executive maintains compliance with industry regulations and internal quality standards. The Chief Operating Officer, Medical Management and Accident & Health, TPA: Broadspire, U.S. focuses on scaling medical management services to meet the evolving needs of the U.S. market, driving operational excellence and supporting the company's broader mission of providing comprehensive insurance solutions.
    Erica Fichter

    Caroline Crawford - President

    Caroline Crawford, the President at Crawford & Company, directs key strategic initiatives and organizational development efforts that support the firm's long-term mission. By overseeing corporate governance and internal culture, the President ensures that the company remains committed to its foundational values while adapting to modern insurance industry requirements. This role involves collaborating with the executive team to refine business strategies and enhance service delivery models. Caroline Crawford architects programs that foster leadership development and operational excellence across the organization. Through active engagement with stakeholders, the President strengthens the company's market presence and reputation. The executive focuses on driving innovation and maintaining the high standards of service that define the firm's legacy. By aligning organizational goals with market needs, the President ensures that the company continues to provide industry-leading claims management and outsourcing solutions, ultimately supporting the firm's growth and stability in a dynamic global environment.

    Lance Malcolm - President, Network Solutions (US)

    Lance Malcolm, the President, Network Solutions (US) at Crawford & Company, directs the expansion and management of the firm's extensive service networks within the United States. By overseeing the integration of third-party providers and internal resources, the President, Network Solutions (US) ensures that clients receive seamless and efficient claims management support. This role involves architecting network strategies that enhance service coverage and response times for insurance carriers. Lance Malcolm manages relationships with network partners to maintain high quality and compliance standards. Through strategic oversight of network operations, the executive drives efficiency and improves the overall value proposition for the company's U.S. client base. The President, Network Solutions (US) focuses on scaling network capabilities to meet the evolving demands of the insurance industry. By optimizing network performance and fostering strong partnerships, the executive ensures that the company remains the premier provider of outsourced claims solutions in the domestic market.
    Lance Malcolm

    Michelle Montgomery - Chief Marketing Officer

    Michelle Montgomery, the Chief Marketing Officer at Crawford & Company, architects the global brand strategy and market positioning for the firm's extensive suite of claims management and outsourcing solutions. By developing targeted campaigns that highlight the company's unique value proposition, the Chief Marketing Officer drives brand awareness and client acquisition across the insurance sector. This role involves close collaboration with sales and operations teams to ensure that marketing initiatives directly support revenue growth and market expansion. Michelle Montgomery analyzes market trends to identify new opportunities for service differentiation and competitive advantage. Through strategic communication and digital engagement, the Chief Marketing Officer strengthens the company's reputation as an industry leader. The executive oversees all promotional activities and corporate messaging to ensure consistency and impact. By aligning marketing efforts with the company's core mission, the Chief Marketing Officer secures long-term brand loyalty and supports the organization's overall growth trajectory.
    Michelle Montgomery

    Jemin Thakkar - Global Chief Information Officer

    Jemin Thakkar, the Global Chief Information Officer at Crawford & Company, directs the technological infrastructure and digital transformation initiatives that support the firm's global claims management operations. By architecting secure and scalable cloud solutions, the Global Chief Information Officer ensures that the company remains at the forefront of insurance technology. This role involves managing cybersecurity protocols and data analytics platforms to enhance service delivery and operational efficiency. Jemin Thakkar leads the development of innovative software tools that streamline claims processing and improve client interactions. Through strategic investment in emerging technologies, the executive drives digital modernization across all international business units. The Global Chief Information Officer collaborates with other C-suite leaders to align IT strategy with the company's long-term business objectives. By fostering a culture of technical innovation, the executive ensures that the company maintains its competitive advantage and delivers superior value to insurance carriers and their policyholders.
    Jemin Thakkar

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    Frequently Asked Questions Regarding Crawford & Company Top Executives and Leadership Team

    Who leads Crawford & Company?
    Crawford & Company is led by Bruce Swain (President & Chief Executive Officer), along with executives such as Leonardo Semenovitch (Chief Executive Officer and President, Latin America) and Michael Hoberman (Chief Executive Officer, Operations (US)).
    Who is part of Crawford & Company’s executive team?
    The executive team of Crawford & Company includes leaders such as Bruce Swain (President & Chief Executive Officer), Leonardo Semenovitch (Chief Executive Officer and President, Latin America), Michael Hoberman (Chief Executive Officer, Operations (US)) and other senior executives.
    How many executives does Crawford & Company have?
    Crawford & Company has 10 executives leading key business areas.
    What roles are included in Crawford & Company’s leadership team?
    The leadership team of Crawford & Company includes roles such as President & Chief Executive Officer, Chief Executive Officer and President, Latin America, Chief Executive Officer, Operations (US), Executive Vice President & Chief Financial Officer, Chief Operating Officer.