Crawford & Company Executive and Leadership Team

October, 2026

Leadership Overview

Crawford & Company has 10 executives leading key functions including global strategy, regional operations, financial management, medical claims, information technology, and risk services.

Focused on delivering superior claims management and outsourcing solutions, Crawford & Company maintains a commitment to innovation and excellence within the global insurance industry.

Leadership Roles at Crawford & Company

  • Chief Executive Officer and President, Latin America - Leonardo Semenovitch
  • President & Chief Executive Officer - Bruce Swain
  • Executive Vice President & Chief Financial Officer - Holly Boudreau
  • Chief Operating Officer - Marie Velez
  • Chief Operating Officer, Medical Management and Accident & Health, TPA: Broadspire, U.S. - Erica Fichter
  • President, Praxis Risk Services - Daniel Graybill
  • President, Network Solutions (US) - Lance Malcolm
  • Global President, Technical Service (US) - Paul Kottler
  • Global Chief Information Officer - Jemin Thakkar
  • Chief Sales Officer (US) - Marc Cunningham
  • Leonardo Semenovitch - Chief Executive Officer and President, Latin America

    Leonardo Semenovitch, the Chief Executive Officer and President, Latin America at Crawford & Company, directs all regional insurance claims management and outsourcing initiatives. Overseeing market expansion across diverse territories, the Chief Executive Officer and President, Latin America ensures operational alignment with global corporate standards. This leadership role involves navigating complex regulatory environments while scaling service delivery for insurance carriers. By optimizing regional workflows, Leonardo Semenovitch directly impacts the company's growth trajectory within the Latin American sector. Through the implementation of localized strategies, Semenovitch secures competitive advantages for the organization. The Chief Executive Officer and President, Latin America maintains constant communication with the board to report on regional performance metrics and long-term sustainability goals. Ultimately, Semenovitch drives the adoption of advanced claims technology to enhance client satisfaction and operational efficiency across the entire Latin American footprint.

    Bruce Swain - President & Chief Executive Officer

    Bruce Swain, the President & Chief Executive Officer at Crawford & Company, defines the overarching corporate strategy for the largest independent provider of claims management solutions. Overseeing global operations, the President & Chief Executive Officer ensures the organization maintains market leadership through continuous innovation and service excellence. This leadership role involves coordinating with the executive team to execute long-term financial objectives and operational goals. By fostering a culture of accountability, Bruce Swain directly impacts the company's ability to deliver high-quality outsourcing services to the insurance industry. Through rigorous oversight of global business units, Swain secures the firm's position as a trusted partner for insurance carriers worldwide. The President & Chief Executive Officer manages high-level stakeholder relationships to ensure alignment with shareholder interests. Ultimately, Swain drives the strategic vision necessary to navigate the evolving landscape of global insurance claims and risk management.
    Bruce Swain

    Holly Boudreau - Executive Vice President & Chief Financial Officer

    Holly Boudreau, the Executive Vice President & Chief Financial Officer at Crawford & Company, manages the financial health and capital allocation strategies for the organization. Overseeing global fiscal planning, the Executive Vice President & Chief Financial Officer ensures accurate financial reporting and regulatory compliance. This leadership role involves analyzing market trends to guide investment decisions and optimize the company's balance sheet. By maintaining rigorous financial controls, Holly Boudreau directly impacts the firm's ability to fund strategic initiatives and expansion efforts. Through the oversight of global accounting and treasury functions, Boudreau secures the financial stability necessary for long-term growth. The Executive Vice President & Chief Financial Officer works closely with the board to communicate financial performance and strategic outlook. Ultimately, Boudreau drives the fiscal discipline required to sustain the company's position as the largest independent provider of claims management and outsourcing solutions in the insurance sector.
    Holly Boudreau

    Marie Velez - Chief Operating Officer

    Marie Velez, the Chief Operating Officer at Crawford & Company, manages the internal infrastructure and daily business processes that support global claims management. Overseeing cross-functional teams, the Chief Operating Officer ensures seamless integration between service delivery and client requirements. This leadership role involves streamlining operational workflows to maximize efficiency and reduce overhead costs across the organization. By implementing scalable business models, Marie Velez directly impacts the company's capacity to handle high-volume insurance claims. Through the optimization of internal resources, Velez secures consistent service quality for all global clients. The Chief Operating Officer collaborates with other C-suite leaders to translate strategic goals into actionable operational plans. Ultimately, Velez drives the continuous improvement of business processes, ensuring the firm remains agile and responsive to the dynamic needs of the insurance industry while maintaining high standards of operational excellence.

    Erica Fichter - Chief Operating Officer, Medical Management and Accident & Health, TPA: Broadspire, U.S.

    Erica Fichter, the Chief Operating Officer, Medical Management and Accident & Health, TPA: Broadspire, U.S. at Crawford & Company, directs the specialized medical claims and health management operations within the United States. Overseeing the Broadspire division, the Chief Operating Officer, Medical Management and Accident & Health, TPA: Broadspire, U.S. ensures compliance with complex healthcare regulations and insurance standards. This leadership role involves managing clinical resources and administrative workflows to improve patient outcomes and claims processing speed. By leveraging data-driven insights, Erica Fichter directly impacts the efficiency of medical management services. Through the strategic development of health-focused outsourcing solutions, Fichter secures the firm's reputation as a leader in the U.S. medical claims market. The Chief Operating Officer, Medical Management and Accident & Health, TPA: Broadspire, U.S. coordinates with internal stakeholders to enhance service delivery models. Ultimately, Fichter drives operational success by aligning medical management capabilities with the broader goals of the organization.
    Erica Fichter

    Daniel Graybill - President, Praxis Risk Services

    Daniel Graybill, the President, Praxis Risk Services at Crawford & Company, directs the specialized risk consulting and advisory services provided to insurance clients. Overseeing the Praxis division, the President, Praxis Risk Services ensures the delivery of high-value risk mitigation strategies that address complex industry challenges. This leadership role involves developing bespoke consulting frameworks to help clients navigate evolving risk landscapes. By providing expert guidance on loss prevention and risk management, Daniel Graybill directly impacts the company's ability to offer comprehensive solutions beyond traditional claims processing. Through the expansion of consulting services, Graybill secures new revenue streams and strengthens client partnerships. The President, Praxis Risk Services collaborates with other business units to integrate risk advisory into the broader service portfolio. Ultimately, Graybill drives the strategic growth of the risk services division, ensuring that the firm remains a critical partner for insurance carriers seeking to minimize exposure and improve operational resilience.
    Daniel Graybill

    Lance Malcolm - President, Network Solutions (US)

    Lance Malcolm, the President, Network Solutions (US) at Crawford & Company, manages the expansive network of service providers and contractors supporting U.S. claims operations. Overseeing the vendor management ecosystem, the President, Network Solutions (US) ensures that all network partners adhere to strict quality and performance standards. This leadership role involves optimizing the supply chain of service providers to ensure rapid response times and consistent service delivery across the United States. By maintaining a robust and reliable network, Lance Malcolm directly impacts the company's ability to handle diverse claims scenarios efficiently. Through the strategic development of provider relationships, Malcolm secures the operational capacity needed to meet client demands. The President, Network Solutions (US) coordinates with regional operations to ensure seamless integration of network resources into the claims process. Ultimately, Malcolm drives the effectiveness of the U.S. service network, ensuring that the firm delivers reliable and scalable solutions to the insurance industry.
    Lance Malcolm

    Paul Kottler - Global President, Technical Service (US)

    Paul Kottler, the Global President, Technical Service (US) at Crawford & Company, directs the specialized technical claims handling and complex loss adjusting services provided to U.S. clients. Overseeing the technical service division, the Global President, Technical Service (US) ensures the application of deep industry expertise to high-stakes insurance claims. This leadership role involves managing teams of adjusters and technical experts to resolve complex losses with precision and speed. By focusing on technical excellence, Paul Kottler directly impacts the company's ability to handle high-value and intricate claims cases. Through the development of specialized technical capabilities, Kottler secures the firm's reputation for handling the most challenging insurance scenarios. The Global President, Technical Service (US) collaborates with global teams to share best practices and maintain consistent technical standards. Ultimately, Kottler drives the performance of the technical services division, ensuring that the firm provides unparalleled expertise to the insurance industry.
    Paul Kottler

    Jemin Thakkar - Global Chief Information Officer

    Jemin Thakkar, the Global Chief Information Officer at Crawford & Company, architects the digital infrastructure and technology strategy supporting global claims management. Overseeing the enterprise-wide IT ecosystem, the Global Chief Information Officer ensures the security and scalability of all digital platforms. This leadership role involves deploying advanced analytics and automation tools to modernize the claims processing experience for insurance clients. By integrating cutting-edge technology into core business functions, Jemin Thakkar directly impacts the company's operational speed and data accuracy. Through the management of global cybersecurity protocols, Thakkar secures sensitive client information against emerging digital threats. The Global Chief Information Officer collaborates with the executive team to align technology investments with long-term business growth. Ultimately, Thakkar drives the digital transformation of the organization, ensuring that all technological assets support the firm's mission to provide superior outsourcing solutions to the global insurance industry.
    Jemin Thakkar

    Marc Cunningham - Chief Sales Officer (US)

    Marc Cunningham, the Chief Sales Officer (US) at Crawford & Company, directs the business development and client acquisition strategies within the United States. Overseeing the sales organization, the Chief Sales Officer (US) ensures the alignment of service offerings with the specific needs of U.S. insurance carriers and corporate clients. This leadership role involves identifying market opportunities and building long-term relationships with key industry stakeholders. By driving revenue growth through targeted sales initiatives, Marc Cunningham directly impacts the company's market share in the U.S. region. Through the implementation of effective sales processes, Cunningham secures a consistent pipeline of new business opportunities. The Chief Sales Officer (US) collaborates with operational leaders to ensure that sales promises are met with high-quality service delivery. Ultimately, Cunningham drives the commercial success of the organization, ensuring that the firm remains the preferred provider of claims management and outsourcing solutions for U.S. insurance clients.

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    Frequently Asked Questions Regarding Crawford & Company Top Executives and Leadership Team

    Who leads Crawford & Company?
    Crawford & Company is led by Leonardo Semenovitch (Chief Executive Officer and President, Latin America), along with executives such as Bruce Swain (President & Chief Executive Officer) and Holly Boudreau (Executive Vice President & Chief Financial Officer).
    Who is part of Crawford & Company’s executive team?
    The executive team of Crawford & Company includes leaders such as Leonardo Semenovitch (Chief Executive Officer and President, Latin America), Bruce Swain (President & Chief Executive Officer), Holly Boudreau (Executive Vice President & Chief Financial Officer) and other senior executives.
    How many executives does Crawford & Company have?
    Crawford & Company has 10 executives leading key business areas.
    What roles are included in Crawford & Company’s leadership team?
    The leadership team of Crawford & Company includes roles such as Chief Executive Officer and President, Latin America, President & Chief Executive Officer, Executive Vice President & Chief Financial Officer, Chief Operating Officer, Chief Operating Officer, Medical Management and Accident & Health, TPA: Broadspire, U.S..